Chartered Business Specialists (CBS)

Executive Summary

Executive Summary Video

Introduction

The Appleton Greene Chartered Business Specialist (CBS) service is ideal for any professional or executive person with specific or specialist knowledge, who would like to earn additional income while working from home. Anyone who has a young family, or who has a disability, or who is semi-retired, or who would just prefer to improve their work-life balance by working remotely from home and up to 20 hours per week, would benefit from this service, or anyone who is looking to supplement their income by doing additional work from home.

The Chartered Business Specialist (CBS) service is a new service that is being introduced this year by Appleton Greene, in response to the considerable success that has been achieved by both Accredited Consultants and Learning Providers who have written and published professional articles relating to their own Unique Consulting Service Proposition (UCSP) or Unique Program Proposition (UPP). During the past two years, those who have written and published 12 professional articles annually, have earned an average surplus income of $63,000 for 420 hours annually, or $150.00 per hour.

Approved articles will be published within the Publication section of the Appleton Greene web site, within a dedicated Chartered Business Specialist (CBS) web site and distributed to over 500,000 contacts within the Appleton Greene Global Client Network (GKN) via monthly news emails. They will also be published within the searchable knowledge base of the Appleton Greene Client Support Portal (CSP). It represents a terrific way of creating awareness and establishing credibility through indirect marketing, by showing potential clients what you know and what you can do, instead of having to sell yourself.

The quantity of articles where income peaked, was 12 articles and as such this is the number of articles that need to be approved and published before a Business Specialist can be classed as Chartered instead of an Associate. Candidates can therefore either elect to register as an Associate Business Specialist (ABS) and then upgrade to registering as a Chartered Business Specialist (CBS) later on, depending upon their time and budget availability, or they can elect to register as a Chartered Business Specialist (CBS) straight away. The more article credits that you order, the lower the cost per article. For example, you can elect to purchase just 1 article credit as an Associate Business Specialist (ABS) for $200.00. Alternatively you can elect to purchase 12 article credits as a Chartered Business Specialist (CBS) for $1,200.00, which subsequently reduces the cost per article to only $100.00, saving you 50%. Once a candidate has 12 articles approved and published, they are eligible to become Chartered.

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Exclusivity

Appleton Greene will only consider applications from candidates who have academically achieved a business-related degree, have been in a consultancy, corporate training, or executive management position for at least 5 years and who have achieved annual earnings in excess of $100k. Candidates must also have a Unique Business Subject (UBS) to write about. (UBS) subjects feature two words only and once a (UBS) is reserved by a Chartered Business Specialist (CBS), then it cannot be re-assigned unless the (UBS) is no longer required. So, for example, if you reserve the (UBS) “Business Strategy:”, then nobody else will be able to use this (UBS) except you, until such a time as you no longer reserve it. Appleton Greene will also limit the number of Associate Business Specialists (ABS) or Chartered Business Specialists (CBS) to a maximum of 50 annually worldwide, in order to provide maximum exposure within a captive audience. Once the first 50 Chartered Business Specialists (CBS) are established, then an additional 50 will be considered for the following year. Candidates will be recommended for consideration by an International Consultancy Officer (ICO) and will then need to be evaluated and selected by the AGC Evaluation and Selection Board (ESB). This process normally takes approximately 4 weeks.

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Return on investment

Candidates can elect to either start off as an Associate Business Specialist (ABS), by purchasing 1 or 4 professional article credits for $200.00 or $600.00 respectively, or alternatively register as a Chartered Business Specialist (CBS) straight away, by purchasing 12 or 30 professional article credits for $1,200.00 or $1,500.00 respectively. The more professional article credits purchased, the lower the cost per article. For example, 1 professional article credit costs $200.00 per article, 4 professional article credits costs $150.00 per article, 12 professional article credits costs $100.00 per article and 30 professional article credits costs $50.00 per article. These costs include a structure for producing articles, evaluation and assessment by a Professional Editor, publication on Appleton Greene’s web site and the Chartered Business Specialist (CBS) web site, distribution via monthly news emails to over 500,000 contacts within the Appleton Greene Global Client Network (GKN) and publication within Appleton Greene’s searchable knowledge base within the Appleton Greene Client Support Portal (CSP). Appleton Greene also charges a 10% service fee on all of the work or assignments that are achieved through Appleton Greene. This is deducted on a monthly basis from client payments that are processed through Appleton Greene.

If an Associate Business Specialist (ABS) publishes 1 article within one year and achieves the average annual income of $5,250 for 35 hours, at a cost of $200.00, then their return on investment equates to 2,625%

If an Associate Business Specialist (ABS) publishes 4 articles within one year and achieves the average annual income of $21,000 for 140 hours, at a cost of $600.00, then their return on investment equates to 3,500%

If a Chartered Business Specialist (CBS) publishes 12 articles within one year and achieves the average annual income of $63,000 for 420 hours, at a cost of $1,200.00, then their return on investment equates to 5,250%

If a Chartered Business Specialist (CBS) publishes 30 articles within one year and achieves the average annual income of $157,500 for 1,050 hours, at a cost of $1,500.00, then their return on investment equates to 10,500%

This therefore represents a comfortably low-risk opportunity for both potential Associate and Chartered Business Specialist (CBS) candidates.

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Consultancy Assignment Overview

The fact that your professional articles will all relate to one Unique Business Subject (UBS) ensures that any interest that is generat