Introduction

Taking The Next Step

Professional Business Consultants, Executive Officers and Training & Development Managers will always be limited in terms of what they can realistically earn and achieve, by the time that they personally have available. Most consultants and employees are paid by the hour. To achieve financial independence, we all need to productize what it is that we do. By developing a tangible product, such as a business process, software, or a corporate training program, clients and employers will be able to measure value based upon the product itself and not the time that it takes to implement it. Thus, this significantly increases our earning potential and our ability to deliver greater service value to our clients and employers. It also enables us to manage much larger portfolios of clients, moving away from project-orientated services or clients merely outsourcing to us and therefore minimizing risk. In short, it provides the opportunity for Professional Business Consultants, Executive Officers and Training & Development Managers to take the next step towards becoming a Business Entrepreneur. Welcome to the Appleton Greene Certified Learning Provider (CLP) program.

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Certified Learning Provider (CLP)

The Certified Learning Provider (CLP) program only costs USD$8k and Learning Providers can earn between USD$300k annually with one Unique Program Proposition (UPP) and USD$3m annually with 10 corporate training programs. This is achieved by developing and implementing corporate training programs which incorporate Unique Program Propositions (UPP) that are based upon a Learning Provider’s own skills, experience, interests and methodologies. Appleton Greene is therefore looking to identify individuals who have the knowledge, the vision, the ambition, the confidence, the integrity and the commitment required in order to succeed. If you feel that you have an idea for one or more corporate training programs that are worth developing, then Appleton Greene can help you to develop them and to establish them within specific markets, industry sectors and geographical locations.

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Business Opportunity

This is not an employment opportunity. It is a business opportunity specifically designed for independent entrepreneurs who see themselves primarily as a corporate trainer, mentor, or consultant. It represents a unique opportunity for a select number of people-orientated candidates to become an Appleton Greene Certified Learning Provider (CLP) and to develop their own unique corporate training programs, based upon their own personal skills and experience. Clients and a sustainable corporate training business are achieved through the Certified Learning Provider’s professional association with Appleton Greene. No business development activity is required by Learning Providers, indeed a portfolio of clients is developed and established during the program by Appleton Greene. Establishing a portfolio of clients is an integral part of the program, as such an individual cannot qualify as a Certified Learning Provider (CLP) unless a portfolio of 10 clients has been established with 1 Unique Program proposition (UPP), each committing to a fixed 1-4 year contractual agreement. There is no need to resign from your current employer or clients. It only takes between 294 and 1,158 hours to become a qualified Certified Learning Provider (CLP). This can be achieved by contributing from as little as 6 hours per day over 4 days per month. You can continue working for your current clients or employers and then make the transition to operating as an Appleton Greene Certified Learning Provider (CLP) when you have established a portfolio of clients, thus minimizing risk.

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Appleton Greene

Appleton Greene is a niche corporate training provider, operating on a global scale. We specialize in the provision of standard and bespoke training programs for corporate clients, which are all process-driven and which are implemented and supported over a sustainable period of time. We service clients in most international locations. Appleton Greene trades from offices located in New York, George Town, Geneva and London, but operates as virtually as possible and has hundreds of independent Learning Providers, Consultants and Support Staff, located within most major cities worldwide, including emerging markets, all working remotely via Appleton Greene cloud servers. Our approach to global localization enables us to provide clients with a truly international service with that all important personal touch. Appleton Greene corporate training programs can be provided virtually or locally and they are all unique in that they each individually focus upon a specific business function. Programs are implemented over a sustainable period of time and professional support is consistently provided by qualified learning providers and specialist consultants. Please Click Here for further information.

Appleton Greene has an excellent global team of qualified, experienced and intuitive people, including consultants, professors, learning providers and service support assistants. Our consultants are located all over the world and have specialist knowledge relating to their service subjects, individual commercial locations and industry sectors. Our accredited learning providers develop and implement standard and bespoke corporate training programs based upon their own skills, knowledge and experience and outsource to our consultants as and when they need to. We employ departmental service support assistants who work within our customer service, finance, marketing, human resource, technology, legal, management and operations departments. We also outsource to independent third party consultants and consulting companies as and when it is deemed necessary. Appleton Greene has an international central call center located in New York and serviced offices located in New York, Geneva and London. Our registered head office is located in the Cayman Islands. The majority of our consultants, learning providers and service support assistants work remotely from a variety of different international locations using the Appleton Greene Cloud Server, indeed we have consultants, learning providers and service support assistants located within most major cities worldwide. Please Click Here for further information.

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Resources

Appleton Greene currently has 750+ Learning Providers, and 500+ Associate, Executive and Senior Consultants, servicing 7,500+ client companies worldwide and having access to millions of corporate training and consultancy decision-makers within the Appleton Greene Global Client Network (GKN). Appleton Greene evaluates and selects a maximum of 50 new Learning Providers worldwide in each calendar year and positions are therefore available by invitation only. Appleton Greene is primarily a corporate training provider, specializing in the provision of both standard and bespoke programs to client companies which focus upon business process improvement. We have an extensive portfolio of corporate programs available to clients, which are developed and implemented by hundreds of Appleton Greene Certified Learning Providers (CLP). These programs incorporate participation from a wide variety of Appleton Greene Accredited Consultants, who each bring their own individual experience relating to the specific business and service skills which they have, the industry sectors they have worked within and the geographical locations where they have commercial knowledge. If additional expert knowledge is required then our Learning Providers have access to an international network of Appleton Greene Accredited Consultants, with a variety of different industry sector experience and geographical experience, located within most major cities worldwide. If you have a broad idea about the type of training program that you would ideally like to develop, then Appleton Greene has the experience, processes and resources to enable you to develop it and to establish your program within its own clearly defined niche market.

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Is (CLP) right for you?

If the Certified Learning Provider (CLP) program is right for you, then you will instantly recognize this when reading through the (CLP) Candidate Information Guide. (CLP) tends to be rather like a light coming on for the right candidates, probably because the program objectives are so specific. The Certified Learning Provider (CLP) program is not for everyone however and if you do not understand the content provided within the Candidate Information Guide, or if you do not feel engaged by it, then you can probably assume that the Certified Learning Provider (CLP) program is probably not for you. In order to establish whether this is the case, we strongly recommend that you take the time to peruse through the (CLP) Candidate Information Guide very carefully. You will then be able to establish for yourself whether the light is on. There are also hundreds of testimonials available online from clients and learning providers that will help you and you should therefore take time to peruse through these. If you are interested in being considered for a position as an Appleton Greene Certified Learning Provider (CLP), then you will need to complete a (CLP) Application Form before the designated closing date for applications for this year.

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Entrepreneurs

Intuitive Entrepreneurs

Appleton Greene Certified Learning Providers (CLP) are exceptionally intuitive people. Academically, they will ordinarily have achieved an MBA or a business-related Masters degree. Commercially, they will already have had at least 10 years executive business experience, corporate training experience, or consulting experience and they will also be independent by nature. They will already be earning in excess of USD$150k annually. They will have a strong desire to succeed and will be prepared to work hard in order to achieve their goals. They will be confident in their own abilities and will primarily see themselves as a people person, a trainer, mentor, or consultant and will recognize that what they personally find most rewarding is empowering, motivating and knowledge sharing. They will also be perfectionists in terms of the quality of their work and what they do. Most of all, they are entrepreneurs who will recognize that by productizing what they do, they are able to provide a much more tangible service offering to their clients and can earn a considerably higher income personally as a result. This is because their clients’ key performance indicators will relate specifically to the training products provided, rather than charging for their time, advice, or opinions. In many cases, Appleton Greene Certified Learning Providers (CLP) will have already consulted independently and will have learned the hard way that in order to succeed, they will need to productize what they offer their clients, in order to ensure that their business is viable over a sustainable period of time. In some cases, Appleton Greene Learning Providers will have never consulted before, but will have obtained enough managerial experience to recognize that they are more intuitive, innovative and ambitious than their peers. Ultimately there will be a strong personal desire and common goal to be in control of their own destiny, to achieve a better work-life balance and to free themselves from the restraints of traditional employment.

Does this sound like you?

If the answer to this question is YES, then the Certified Learning Provider (CLP) is likely to be right for you.

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The problem with being paid for your time

Professional Business Consultants, Executive Officers and Training & Development Managers will always be limited in terms of what they can realistically earn and achieve, by the time that they personally have available. Most consultants and employees are paid by the hour. To achieve financial independence, we all need to productize what it is that we do. By developing a tangible product, such as a business process, software, or training program, clients and employers will measure value based upon the product itself and not the time that it takes to implement it. Thus, it significantly increases our earning potential and our ability to deliver greater service value to our clients and employers. It also enables us manage much larger portfolios of clients, moving away from project-orientated services or clients merely outsourcing to us and therefore minimizing risk. In short, it provides the opportunity for Professional Business Consultants and Executive Officers and Managers to take the next step into becoming a Business Entrepreneur. Welcome to the Appleton Greene Certified Learning Provider (CLP) program.

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Why clients prefer to purchase products rather than time

The reality is that nobody likes buying time. Whether we are employing the services of professional consultants, accountants, lawyers, financial or tax experts, it is always difficult to understand what we are actually being asked to buy and how the service will actually work in practice. In all cases we are required to take an enormous leap of faith in the professional that we have chosen and such decisions are usually based upon recommendation, reputation, or simply necessity. In most cases we are disappointed afterwards because our perception of the service value is always too high. In the case of project-related consulting services, clients and employers are simply outsourcing to these consultants in much the same way as they would an internal employee. So, while many individuals opt for a career in consulting, because they perceive they will be in more control over their own destiny and be able to enjoy a healthier work-life balance, the reality is that they simply end up working as external employees. Ultimately if we charge for our time, then what we can earn will always be limited by the time that we have available and the standard rates per hour charged by our competitors with similar skills and experience.

We all prefer buying products, because we can actually see what we are being asked to buy. We can review it in detail before making any decision and it is much easier to measure value. Hence, the decision-making process for clients is much easier and we do not have to waste time attending free consultation meetings, putting lengthy proposals together, trying to explain our services in such a way that clients and employers will understand them and then trying to convince them to buy. Clients need to be able to see and understand precisely what they are being asked to buy and how the service works in practice. The more information that we can provide them with the better, it just makes the business development process so much easier.

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Corporate training programs

At Appleton Greene, the products that we develop are corporate training programs. We try to provide clients and employers with a wide variety of standard and bespoke training programs and this is why we look to identify Learning Providers with strong Unique Program Propositions (UPP). In order to achieve this, we simply identify the core skills, experience, interests, passions and methodologies of each individual Learning Provider and then package these in such a way as clients and employers would recognize a strong (UPP). This (UPP) then needs to satisfy what they consider to be their Key Corporate Objectives (KCO). If we achieve this match then we have achieved another client.

Let us look at an example of this. If we identify a prospective candidate who has a strong interest in Marketing for example, it may be that upon further investigation, they are particularly good at either business, development, product development, channel management, corporate branding, new market entry, contact management, sales management, sales communications, image management, public relations, product branding, strategic alliance management, business partnering, emerging market entry, etc. All of these would be entirely different marketing programs as far as Appleton Greene is concerned and the more specific your program the better. Similarly, we can create similar lists of sub-programs for other departments, such as Customer Services, E-business, Finance, Technology, Human Resources, Operations, Management, Legal and Production. We also have corporate training programs that are multi-departmental.

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Unique Program Propositions (UPP) – Why so specific?

It is quite astonishing how many consultants and employees fall into the trap of trying to be all things to all people. The more we can do, the more interest we will generate, or so the theory goes. The reality with this approach, is that what we are generating more of, is competitors and we are making it impossible for clients and employers to establish differentiation. Clients and employers always prefer specialists, because it is easier for them to establish precisely why the consultant, or learning provider, is right for them. The same is true with products, including corporate training programs.

In reality it is quite easy for us to establish differentiation, simply because as individuals, we are all different and unique. We all think in different ways, we all achieve things in different ways and we all have different strengths and weaknesses. We also have different interests, experience, skills and things that motivate us. To explore this theme further, we could typically have 100 different business development consultants, who would probably all achieve business in entirely different ways. This is good, because by identifying what the differentiation is in each case and then packaging it in such a way that would enable clients to recognize it as a tangible product, in the form of a corporate training program, simply enables clients and employers to quickly identify individual corporate training programs that would satisfy their Key Corporate Objectives (KCO). If this is done properly, then clients and employers are more than capable of making such decisions for themselves, even without meeting the individual learning provider concerned. This is because they will know whether an individual corporate training program is right for them, simply by perusing through the relevant Corporate Program Guide. They can then complete program orders by completing the relevant application forms directly accessible from the Corporate Program Guides.

Programs can then be made more specific by focusing upon individual industry sectors, such as Manufacturing, Financial Services, or Telecommunications and by focusing upon a specific geographical location, such as New York, Geneva, or London. The perception from clients is that the program in question has been designed specifically with their industry sector in mind, or within their geographical location. It does not matter what the Unique Program Propositions are, it just matters that they are clearly identified. If we then put effort into developing a detailed Corporate Program Guide, which provides potential clients and employers with as much detailed information as possible, then what we are ultimately achieving here is a very easy business development process, which could even be described as a self-service business development process, every consultant’s dream!

Everyone has the ability to achieve this if they put their mind to it. Indeed the technology industry is now full of millionaires and billionaires who are testament to this and have achieved their fortunes simply by productizing what they know or what they can do and by packing it in such a way as customers will recognize it as a value proposition that will satisfy their Key Corporate Objective (KCO) or their Key Personal Objective (KPO). Therefore anyone who recognizes that they have been successful with something, either in an employment or consultancy capacity, should have the ability to productize this success in such a way as clients or employers would recognize their skill as a tangible product. If you can do this, then what you can personally achieve will be limited only by your imagination.

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Projected Income

The Numbers

Learning Providers earn up to USD$300k annually while training as a (CLP) and while developing their (UPP). Once qualified, a (CLP) can earn between USD$1m and USD$3m annually.

How annual income projections are calculated

As an Executive Consultant or Executive Manager, you will be paid by the hour. As such what you can potentially earn, will always be limited by the time that you personally have available. Alternatively, by productizing your expertise and knowledge in the form of a corporate training program, you will effectively be releasing your true earning potential as an entrepreneur. This is simply because clients and employers will measure your value by using key performance indicators that relate to your corporate training program, rather than your time.

Certified Learning Providers (CLP) usually manage a professional portfolio of approximately 10 clients while training and developing their program, each generating USD$2,500.00 per day for training workshops, incorporating collectively 10 days per month inclusive of all 10 clients. This would therefore constitute an annual gross profit contribution of USD$300,000.00 annually. After qualification, Learning Providers can decide for themselves how many clients they would ideally like to manage and this enables them to scale up their activities, depending upon their preferred work-life balance and personal income needs. The more entrepreneurial Learning Providers can then scale up their activities and income potential even further, either by employing their own consultants in order to assist with program implementation, or by outsourcing the implementation of monthly workshops either to AGC Accredited Associate, Executive, or Senior Consultants.

As such Certified Learning Providers (CLP) when qualified can then advertise their programs internationally through Appleton Greene, which means that any client, from anywhere in the world, can choose to purchase the Learning Provider’s corporate training program. We can use AGC Accredited Associate, Executive, or Senior Consultants on the ground to implement the monthly workshops locally, while the Learning Provider facilitates implementation of the programs remotely from their own home or office, by providing support and assistance to the Accredited Consultants. Learning providers can also elect whether to re-develop their corporate training program for new markets (industries and locations), or whether to develop a suite of related new corporate training programs for their portfolio. So, a Learning Provider can then elect either to service up to 50 clients worldwide, with one or more corporate training programs, returning an annual income of USD$1.5m, or up to100 clients with one or more corporate training programs, returning an annual income of USD$3m.

 

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(CLP) Retention

AGC currently services some 750+ Certified Learning Providers (CLP). On average, 90% of these Learning Providers will be earning in excess of USD$300k annually and approximately 75% will be earning in excess of USD$1m annually. Those Learning Providers who are not achieving the minimum projected income within 4 years, that is to say approximately 10%, would be replaced.

Appleton Greene is consistently trying to find new, innovative and cost-effective ways of promoting the Client Information Hubs (CIH) of individual Learning Providers. Once your Client Information Hub (CIH) has been approved and published, the objective then is to try to ensure that as many people get to see this as possible.

The AGC business model ensures that any charges levied for tuition fees or promotional services, merely cover the cost of providing these services for Learning Providers. For example, the Certified Learning Provider (CLP) tuition fee levied, merely covers the cost of training, development and support and the evaluation and assessment of Unique Program Propositions (UPP) and Client Information Hubs (CIH) and the publication and distribution of these (CIH)s to 500,000+ contacts within the AGC Global Client Network (GKN), over a sustainable period of time, via monthly news emails, throughout a Learning Provider’s association with AGC. This is undertaken in order to create awareness and to establish credibility for new Unique Program Propositions (UPP).

AGC then charges Learning Providers a 10% service fee on any and all program service orders that are processed directly via Learning Providers’ Client Information Hubs (CIH) and as such AGC starts earning money when its Learning Providers do. AGC usually manages 750 Learning Providers at any one time. Of these, approximately 90% will be consistently earning between USD300k & USD$3m as a Certified Learning Provider (CLP). AGC reviews the accounts of all Learning Providers who earn less than the minimum requirement during any one calendar year, with a view towards reviewing their plans to see if they have any intentions of increasing the size of their client portfolio and ultimately their commitment to AGC. If it becomes clear that some of these Learning Providers are unable or unwilling to do this, then we respectfully suggest that we rescind their Learning Provider status and replace them with new Learning Providers who will hopefully be more proactive and successful. AGC therefore tends to replace between 6%-10% of its Learning Providers annually.

 

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Tuition Fees & Charges

The Certified Learning Provider (CLP) program only costs USD$8,000.00 and Learning Providers can earn between USD$300,000.00 annually with one Unique Program Proposition (UPP) and USD$3m annually with 10 corporate training programs. This is achieved by developing and implementing corporate training programs which incorporate clear Unique Program Propositions (UPP) that are based upon a Learning Provider’s own skills, experience, interests and methodologies. Appleton Greene is therefore looking to identify individuals who have the knowledge, the vision, the ambition, the confidence, the integrity and the commitment required in order to succeed. Appleton Greene also charges a service fee of 10% on the value of any and all corporate training program service orders, which are achieved through Appleton Greene.

 

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Tuition fee payment terms

Positions are normally allocated on a quarterly basis during the months of January, April, July and October each year and are subject to ongoing availability. The tuition fee for the Certified Learning Provider (CLP) program is USD$8k, of which 50% i.e. USD$4k would be payable at the time of enrollment in order to reserve your position on the program. The remaining balance of your tuition fee i.e. USD$4k, would then be due for payment 30 days prior to your proposed start date. Positions can be booked up to 12 months in advance, subject of course to ongoing availability and this enables (CLP) students to plan around any other time or financial commitments that they may have. Appleton Greene is an equal opportunities learning and service provider and as such we are understandably bound to treat all candidates equally. We cannot therefore broker special financial or service terms and conditions with individual students regardless of the circumstances.

 

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Business introductions or referrals

There may also be a 10% introduction or referral fee payable to other learning providers or consultants, who may have been personally responsible for introducing a corporate program service order to you. You will also be eligible to earn a 10% introduction or referral fee yourself where you have personally introduced business to other learning providers and consultants. Learning Providers are also encouraged to engage the services of Accredited Associate Consultants (AAC), Accredited Executive Consultants (AEC) and Accredited Senior Consultants (ASC), where their specific service skills, industry sector knowledge, or geographical location experience is required. Accredited Consultants are engaged through the Bronze Client Service, the Silver Client Service, the Gold Client Service and the Platinum Client Service. Please Click Here for further details about these services. It is in the interests of Learning Providers to engage the services of as many Accredited Consultants as possible with their clients, because it enables them to provide their clients with a much more professional service experience and engaging the services of Accredited Consultants as guest speakers, support specialists and business specialists, only serves to impress upon clients the depth of services and resources available to them.

 

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This also helps to contribute more income. For example, take a look at the chart below:

Bronze Client Service

With a portfolio of 10 clients with 1 Unique Program Proposition (UPP) – engaging the services of say 5 Accredited Consultants per month with each client at $1k, would generate $50k monthly or $600k annually, 10% of which amounts to $60k annually for the Learning Provider.

Silver Client Service

With a portfolio of 10 clients with 1 Unique Program Proposition (UPP) – engaging the services of 5 Accredited Consultants per month with each client at $2k, would generate $100k monthly or $1.2m</bB annually, 10% of which amounts to $120k annually for the Learning Provider.

Gold Client Service

With a portfolio of 10 clients with 1 Unique Program Proposition (UPP) – engaging the services of 5 Accredited Consultants per month with each client at $3k, would generate $150k monthly or $1.8m annually, 10% of which amounts to $180k annually for the Learning Provider.

Platinum Client Service

With a portfolio of 10 clients with 1 Unique Program Proposition (UPP) – engaging the services of 5 Accredited Consultants per month with each client at $4k, would generate $200k monthly or $2.4m annually, 10% of which amounts to $240k annually for the Learning Provider.

Please review the section within this information entitled GROWTH POTENTIAL for further details.

 

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Return on investment

The Certified Learning Provider (CLP) program only costs USD$8k and Learning Providers can earn between USD$300k annually with 1 Unique Program Proposition (UPP) and USD$3m annually with 10 corporate training programs. As such the potential financial return on investment should really be somewhat obvious to you. However, there is also a significant self-development return on investment here with Certified Learning Providers (CLP), which might not be quite so obvious. If you take the time to read through all of the information that is contained within the (CLP) Candidate Information Guide, then the extent of the service and support that is made available by Appleton Greene to individual Learning Providers should also then be apparent. This therefore represents an extremely unique, exclusive, cost-effective and low risk opportunity for proposed Learning Providers. Appleton Greene is restricted to servicing a maximum of 50 new Learning Providers during any one calendar year, in accordance with our quality management program. Positions are therefore available by invitation only and individual candidates are only invited to apply on one occasion, because new applicants will then be afforded due priority in the future in accordance with our equal opportunity policy here at Appleton Greene.

 

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Candidate Eligibility

In order to be eligible to apply, you must have achieved the following: an MBA or a business-related Masters Degree; at least 10 years consultancy, corporate training, or executive management experience; an annual income of USD$150k+. If you do not have the required educational qualifications, then at least 20 years experience would be required. You must also have a good idea for your Unique Program Proposition (UPP), which must be process-driven and you must be able to demonstrate a good level of understanding and interpretation in relation to the program information provided during your telephone interview.

 

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Growth Potential

Learning Providers can also develop additional programs once they are established. They can either elect to re-develop current programs for new markets, industry sectors, or geographical locations, or alternatively they can elect to develop new programs for the same markets, industry sectors, or geographical locations where they are already established. So, for example, a Learning Provider who has developed and established a Product Brand Management corporate program within the Consumer Goods industry sector, servicing clients in New York NY and Los Angeles CA, could re-develop the same service for up to 9 other industry sectors, such as Financial Services, Manufacturing, Hospitality, Telecommunications, Technology, Aviation, Tourism, FMCG and Healthcare. They could also elect to re-develop the same service for up to 9 other markets or geographical locations, such as London UK, Geneva CH, Paris FR, Berlin DE, Madrid ES, Amsterdam NL, Tokyo JP, Hong Kong CH, Delhi IN, or Johannesburg SA. Alternatively they could elect to retain their focus upon their established markets, namely the Consumer Goods industry sector within New York NY and Los Angeles CA and then develop some new corporate training programs, which would still be related to their individual Learning Provider brand, such as Corporate Branding, Global Branding, Brand Re-positioning, Brand Research, Emerging Market Branding, Business Brand Partnering, Brand Value Analysis, Brand Merger & Acquisition and Brand Communications. All of these can be considered entirely different services and would enable clients to identify the precise service that would be right for them. This approach would also enable the Learning Provider to develop and establish their own individual Learning Provider brand, because all of their corporate training programs relate to the same subject matter.

Learning Providers can earn between USD$300,000.00 annually with one Unique Program Proposition (UPP) and USD$3m annually with 10 corporate training programs and it is therefore up to individual Learning Providers to determine and establish a position somewhere in-between, where they can retain a healthy work-life balance.

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Here are some other corporate training program examples:

Customer Services

Customer research – Hypermarkets – Charlotte NC
Customer support – Education – Boston MA
Customer retention – Aviation – Abu Dhabi UAE
Customer satisfaction – Restaurants – Paris FR
Process improvement – Financial services – London UK
Service improvement – Healthcare – Delhi IN
Service optimization – Government – Bahrain
Value management – Agriculture – Lyon FR

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E-business

Business development – Retail – Kuwait KW
Cloud computing – Internet – Johannesburg SA
E-business strategy – Consumer goods – Los Angeles CA
E-commerce – Accountancy – London UK
E-payment process – Insurance – Zurich CH
E-process improvement – Technology – Cairo EG
E-training – Education – Cape Town SA
Internet marketing – Education – Atlanta GA
Internet strategy – Hypermarkets – Chicago IL
Web analytics – Technology – Los Angeles CA

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Finance

Accounts management – Telecommunications – Toronto CA
Business forecasting – Advertising – New York NY
Cash flow – Manufacturing – Riyadh SA
Electronic payments – Insurance – Atlanta GA
Financial control – Transport – Islamabad PK
Financial transformation – Logistics – Mumbai IN
Finance strategy – Non-profit – Geneva CH
Investment management – Financial services – New York NY
Risk management – Media & marketing – Berlin DE

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Globalization

Global strategy – Financial services – Singapore SG
Global analytics – Aerospace – Houston TX
Global localization – Consumer goods – Bangkok TH
Information management – Insurance – Vancouver CA
Global partnering – Healthcare – Beijing CH
International business – Telecommunications – Jakarta ID
Outsourcing strategy – Logistics – Philadelphia PA

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Human Resources

Change management – Consultancy – Sydney AU
Induction management – Aviation – Paris FR
Human capital – Financial services – Helsinki FI
Human resource planning – Government – Copenhagen DK
Motivational leadership – FMCG – Tokyo JP
Sustainable leadership – Real estate – San Diego CA
Innovation – Consumer goods – Shanghai CH
Performance management – Insurance – Amsterdam NL
Recruitment strategy – Internet – Seattle WA

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Information Technology

Business analytics – Healthcare – Auckland NZ
Cloud computing – Internet – San Jose CA
Emotional intelligence – Consumer goods – San Antonio CA
Enterprise architecture – Telecommunications – Hong Kong CH
Information management – Entertainment – Las Vegas NV
Instructional design – Manufacturing – Budapest HU
Technology strategy – Utilities – Phoenix AZ
Project management – Technology – Dubai UAE
Technology adoption – Agriculture – Miami FL
Technology management – Aviation – London UK

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Legal

Business law – Consultancy – Montreal CA
Contract management – Defense – Honolulu HI
Industrial relations – Utilities – Lyon FR
Employer law – Government – Washington DC
Occupational safety – Construction – Denver CO
Defamation – Media & marketing – Melbourne AU
International law – Digital – Nashville TN
Litigation strategy – Energy – Rome IT
Property law – Real estate – Madrid ES

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Management

Service innovation – Aviation – New York NY
Business modeling – Pharmaceutical – Zurich CH
Corporate sustainability – Automotive – Munich DE
Organizational change – Non-profit – Buenos Aires AR
Collaborative planning – Oil & gas – Dallas TX
Entrepreneurial strategy – Biotechnology – Vienna AT
Management strategy – Real estate – Boston MA
Relationship management – Financial services – Rio de Janeiro BR
Mergers & acquisitions -Transport – El Past TX
Organizational development – Government – Brussels BE
Performance improvement – Aerospace – London UK
Process improvement – Technology – Sao Paulo BR
Project management – Telecommunications – Moscow RU
Social responsibility – Mining – Cape Town SA
Succession planning – Technology – San Jose CA

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Marketing

Account management – Consultancy – Luxembourg LU
After sales – Consumer goods – Austin TX
Business development – Consumer goods – Mexico City MX
Business partnering – Healthcare – Kiev UA
Brand management – FMCG – Warsaw PO
Economic planning – Pharmaceutical – New York NY
Negotiations process – Insurance – Athens GR
Marketing integration – Hospitality – Geneva CH
Market intelligence – Biotechnology – Bucharest RO
Marketing communications – Media & marketing – Memphis TN
Market entry – Telecommunications – Monterrey MX
Performance measurement – Consultancy – Oslo NO
Market research – Travel & tourism – Jacksonville FL
Marketing strategy – Entertainment – Los Angeles CA
Mobile marketing – Digital – San Francisco CA
Business development – Financial services – Monte Carlo MC
Product marketing – Franchise – New York NY
Revenue management – Construction – Columbus OH
Sales outsourcing – Franchise – Brussels BE
Sales management – Accountancy – Berlin DE

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Production

Lean manufacturing – Automotive – Detroit MI
Logistics management – FMCG – Istanbul TR
Manufacturing production – Chemicals – Indianapolis IN
Operational audit – Electronics – Milan IT
Process innovation – Food & beverage – Stockholm SE
Procurement management – Manufacturing – Barcelona ES
Product development – Consumer goods – Salzburg AT
Quality management – Utilities – Fort Worth TX

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Business Development

Clients and a sustainable corporate training business are achieved through the Certified Learning Provider’s professional association with Appleton Greene. No business development activity is required by Learning Providers.

If you have taken the time to review the Appleton Greene web site, then you will have determined that the company is primarily a corporate training provider, specializing in the provision of standard and bespoke programs to client companies, which all focus upon business process improvement. We have an extensive portfolio of corporate programs available to clients, which are developed and implemented by hundreds of Appleton Greene Certified Learning Providers (CLP). The common denominator with all of these programs is that they are all process-orientated. In other words, each program facilitates the implementation of a tangible process, within the client’s organization, enabling them to improve their process in relation to the specific service subject matter of the program. These programs can focus upon any of the following departments: Customer Service; E-business; Finance; Globalization; Human Resources; Information Technology; Legal; Management; Marketing; or Production. To see some examples of these, please select SERVICES from the home page followed by BESPOKE PROGRAMS.

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Appleton Greene Business Development Process

Unique Program Proposition (UPP) Client Information Hub (CIH)

The first task is to develop a Client Information Hub (CIH) for your Unique Program Proposition (UPP). This provides potential clients with a detailed understanding about what your corporate training program is about, how it works and how they would benefit from implementing it, incorporating a detailed curriculum. The purpose of the Client Information Hub (CIH) is to provide potential clients with much more information about the proposed corporate training program that you aim to provide, including an executive summary, program objectives, methodology, industry sectors, location countries, clients or employers, program benefits and program curriculum. The Client Information Hub (CIH) is then linked to a Program Service Order (PSO) form, which potential clients can then use to place program service orders directly with you. Please note that the Program Service Order (PSO) application forms are for client use only and are forwarded directly onto Appleton Greene and are verified for authenticity. Appleton Greene has Professional Editors within the Certified Learning Provider (CLP) department who will assist you and they will also evaluate and assess your Unique Program Proposition (UPP) Client Information Hub (CIH) for you, in order to ensure that it meets with the required standard at Appleton Greene.

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Program Training Workshop (PTW) One

The next task is to develop your first Program Training Workshop (PTW) for month one. Corporate Training Programs at Appleton Greene are all process driven and are therefore implemented over a sustainable period of time, usually between 1-4 years. This may seem like a long time, but programs only incorporate between 12-48 monthly Program Training Workshops (PTW), which all take you no longer than 1 day per month to implement, or 6 hours to be precise. This means that you will eventually need to develop 12 x 6 hour workshops for a 1 year corporate training program, or 48 x 6 hour workshops for a 4 year corporate training program. This ensures that your clients have plenty of time in which to implement each part of your business process, before moving onto the next workshop. Clients and their employees are always busy and it is therefore important for you to ensure that you do not take them away from their business activities for more time than is necessary and this ensures that clients are implementing business processes at their own pace. Short-term intensive programs are only really suitable for induction purposes, knowledge transfer, or motivation. Corporate training programs that are process-driven need to be undertaken over a sustainable period of time, in order to ensure that business processes are properly implemented. This also ensures that the Certified Learning Provider (CLP) can manage much larger portfolios of clients, thus improving the sustainability of their corporate training practice, while at the same time reducing risk.

The good news is that you only need to develop your first Program Training Workshop (PTW), for month one, before engaging clients. This means that you can determine whether there is a market for your Unique Program Proposition (UPP) and start to develop and establish a portfolio of clients, before you have to develop the rest of the program. It only usually takes approximately 1 day to develop your Unique Program Proposition (UPP) Client Information Hub (CIH) and another 4 days to develop your first Program Training Workshop (PTW) for month one, so both of these tasks can usually be completed within the first month of being a Certified Learning Provider (CLP). This means that you could effectively start to receive Program Service Orders (PSO) from month two. Even if you are in full-time employment, you could still complete these tasks simply by allocating one day per week over the weekend. Having said this, there are no deadlines for the completion of your Unique Program Proposition (UPP) Client Information Hub (CIH) and there are no deadlines for the completion of your first Program Training Workshop (PTW) either, so you can plan these tasks comfortably around any short-term commitments that you may have. There is plenty of flexibility. In this instance, you would just need to accept that it may take you a little longer to become established.

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Learning Provider Promotions

Once your Unique Program Proposition (UPP) Client Information Hub (CIH) and your first monthly Program Training Workshop (PTW) have both been developed and approved by Appleton Greene, (usually within the first month) then Appleton Greene publishes and distributes this information via email to approximately 750+ Certified Learning Providers and 500,000+ contacts within the Appleton Greene global client network, gradually and over a sustainable period of time, throughout your designated training period. This enables you to create awareness and to establish credibility with learning providers and potential clients.

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Client Program Service Orders (PSO)

Your Client Information Hub (CIG) also incorporates links to a Program Service Order (PSO) form, enabling clients to place program service orders directly with you, after having reviewed the Unique Program Proposition (UPP) that you propose to provide. This enables Certified Learning Providers (CLP) to start taking service orders, earning an income and obtaining client feedback from approximately the 2nd month on-wards. It also enables them to establish a client base before developing the rest of their program and enables them to obtain client feedback throughout the program development process, in order to ensure that their Key Program Objectives (KPO) satisfy the Key Corporate Objectives (KCO) of their clients. Each individual client pays Appleton Greene USD$2,500.00 per month, or USD$30,000.00 per year for one corporate training program and signs a 1-4 year contractual agreement, depending upon the duration of each individual Certified Learning Provider’s corporate training program. A portfolio of 10 clients would therefore constitute USD$30k per month, or USD$300k per year for the Certified Learning Provider (CLP).

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Time Management

It only takes 1 day per month to implement the monthly workshops for 1 client, or 10 days per month for 10 clients and this therefore leaves plenty of time for the Certified Learning Provider (CLP) to develop all of their other Program Training Workshops (PTW). Given the fact that it only takes approximately 4 days to develop each individual Program Training Workshop (PTW), the Certified Learning Provider (CLP) can plan to develop 1 workshop each month and still have 5 days spare for providing online support to their clients, even with a portfolio of 10 clients. However, we would not recommend that Learning Providers manage any more than 10 clients until such a time as their program has been completely developed.

Learning Providers may also elect to resign from their other employment positions at this time, when they have developed an established client base with Appleton Greene, without incurring any unnecessary risk. Alternatively, some Learning Providers elect to limit their (CLP) clients to a smaller number until such a time as they have completely developed their program, which then enables them to continue servicing any external clients or employers that they may have. Learning Providers are ultimately responsible for managing their own time and Appleton Greene imposes no restrictions upon any external activities that Learning Providers choose to undertake. Indeed many Learning Providers also register as an Accredited Associate, Executive, or Senior Consultant at Appleton Greene, if they would like to earn income as a consultant in the short-term, until such a time as their Learning Provider corporate training practice is established.

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Client Prospecting

Executive Summary Video

With pandemic prevention measures now limiting most traditional B2B marketing channels, Appleton Greene is well placed to help businesses replace the lead deficit and maintain pipeline stability. Appleton Greene’s Client Prospecting Service (CPS) offers Clients, Learning Providers and Consultants certifiably superior performance over every practical alternative. Unrivaled ease of deployment, near instant results and hard to believe fees. We target the companies that you want to target, within your chosen industries and locations. The unique proposition with this service is that we actually identify 1,000 potential client companies and the appropriate Key Decision Makers (KDM) through their web sites or professional profiles. You then have the opportunity to peruse through this list and remove any company that you would not want to target. We then reach out to them by introducing ourselves internally, encouraging a friendly two-way conversation, which will then be ongoing and until interest is established. It is a credible white-hat digital marketing service, which is direct, establishes credibility and nurtures interest. We then put these leads into 3 categories: Positive Response; Deferred Interest and Polite Decline. Positive Responses will have indicated that they are ready to arrange a telephone appointment to discuss the program or service with the Learning Provider or Consultant now. Deferred Interests will have expressed an interest in the program or service and will have asked us to contact them again within 30 days. Polite Declines will have decided not to proceed at this time.

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Our direct B2B prospecting pack is tailored to your exact requirements.

We’ll find 1,000 potential customers for you. We’ll identify them, qualify them and engage with them to discuss your program or service.

Our experts target, research and engage prospects on your behalf. Prospects are engaged on a 1-to-1 basis with personalized, conversational introductions, designed to flow naturally into your client pipeline. It is reliable, budget friendly and scalable. Here is our average pipeline of success with clients, learning providers and consultants during the last 5 years:

Prospecting Funnel

Prospecting Funnel
Prospects engaged per month: 1,000
Responses 15%: 150
Leads 3.8%: 38
Appointments 1.2%: 12
Clients converted 0.3%: 3

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How We Do It

Looking for a reliable source of qualified client leads, look no further. We prospect the ideal clients and the Key Decision Makers (KDM) on your behalf. You get replies from people who are interested in your program or service, flying into your inbox. Here is how we work our magic. First we define your ideal prospect. From that, a suitable list of contacts is built. Expert copywriters draft one-to-one communications that sing. Then we are off, 50-100 prospects contacted every day. Right from the start, you can expect to see replies pinging into your inbox. Appleton Greene will provide you with your own Appleton Greene email address, such as your.name.clp@agc-global.com . That is when you pick up the conversation. You simply reply to their email, in order to arrange a mutually convenient telephone appointment. Then you have the opportunity to discuss your client’s needs and then explain just how your program or service can satisfy those needs. If a prospect does not reply, then we send the perfect chaser at just the right time. There you have it. The Client Prospecting Service (CPS) department, the prospecting guardians of Appleton Greene.

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Prospecting Performance Portal (PPP)

You will have access to your own Appleton Greene Prospecting Performance Portal (PPP), enabling you to follow the success of your campaign in real time, the results of which are updated daily. You will be able to see precisely what communications have taken place and when, what email replies have been received, both positive and negative. You will be able to use the portal to review the prospects being contacted and to eliminate any that you do not deem to be appropriate. You will be able to see precisely how many communications have been engaged, delivered, opened and clicked and how many responses and leads have been received. You will also be able to monitor the performance of your campaigns by using the delivery rate and lead rate Prospectometers, all within one easy-to-use portal, which will be dedicated to your own personal campaigns.

Campaign Manager

You will also be allocated your own Marketing Campaign Manager (MCM), who will be facilitating your campaigns on your behalf and you can communicate with them directly through your Client Support Portal (CSP).

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Cost & Payment Terms

The Client Prospecting Service (CPS) costs $5,000.00 for one campaign, Each campaign incorporates 1,000 prospects, resulting in between 15-30 leads and approximately 12 appointments. Each campaign is usually implemented over a period of 3 months. You would need to pay 50% of the service fee, that is to say $2,500.00, when you place your order, for us to be able to reserve your campaign position for you. The remaining 50% balance of your service fee, i.e. $2,500.00, would then be due for payment 30 days prior to your preferred campaign start date.

You can book as many campaigns as you like, subject of course to ongoing availability, during the months of January, April, July & October. You can expect to achieve between 15-30 leads or approximately 12 appointments with each individual campaign. These will be prospective clients who have expressed an interest in your program, from your chosen industry sectors and geographical locations during each 3 month campaign. On average, we are converting 3 client contracts from each campaign each paying $2.5k/mo; or $30k/yr for Certified Learning Providers (CLP), with a minimum contract period of 12 months, that is to say $90k/yr with 3 client partners. Not a bad return on investment. Obviously performance will vary considerably because each and every program and service will be different, but these are average performance results after taking into consideration all campaigns, so you could do more or less than this.

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Return on Investment

Clients, Learning Providers and Consultants are currently converting an average of 20% of their 15-30 prospect leads into new business, that is to say 3 client contracts from each campaign, but let us be pessimistic and say, worst case scenario, that you only manage to convert 1 of the 15-30 leads into new business. That would still provide you with $2,500.00/mo or $30,000.00/yr and would constitute a very satisfying 600% return on investment. Additional campaigns can then be funded from the proceeds of your first campaigns and then it would just be a matter of scaling up at a pace that you feel comfortable with. The Client Prospecting Service (CPS) has a proven track record of success, even during the pandemic and provides a significant return on investment and value-for-money.

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Our Recommendation

Given the continued uncertainty surrounding the pandemic and whether new waves are likely during the winter months, we would highly recommend that you book at least 1 Client Prospect Service (CPS) campaign if you are able to do so, because unlike traditional marketing campaigns, this service has proven to be resilient and successful during the pandemic.

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Professional Email Marketing Campaigns (PEMC)

Video Watch

Once you have developed an outline plan for your proposed consulting service in the form of your Client Information Hub (CIH) and your 1st Workshop Development Process (WDP1), the next priority is to ensure that the right people get to see it.

As an integral part of the Certified Learning Provider (CLP), program links to your Client Information Hub (CIH) will be provided within general news and information emails that are regularly distributed to 500,000 + contacts within the Appleton Greene global client network and this will certainly help to create awareness and to establish credibility for you over a sustainable period of time, which will commence once your Client Information Hub (CIH) and 1st Workshop Develpment Process (WDP1) have both been approved and published by Appleton Greene. However, these communications are understandably not exclusive to you or your corporate training program and are not exclusive to your preferred industry sectors or geographical locations.

If you would like to be more proactive about getting your Client Information Hub (CIH)) in front of the right Key Decision Makers (KDM), within companies where your service will constitute a Key Corporate Objective (KCO) for them, then we would recommend that you should undertake at least one clearly targeted Professional Email Marketing Campaign (PEMC) annually. This would exclusively promote your own consulting service and Client Information Hub (CIH), directly to Key Decision Makers (KDM) within the specific industry sectors and geographical locations that you yourself have chosen.

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Why Email Marketing?

Emails are still the No 1 choice for business-to-business and business-to-consumer communications for professional service providers. The majority of people have access to their computers at some point during the day. Those who do not, access their email accounts through their mobile devices. Email is still the most popular way to communicate and that is why, as a professional business service provider, email marketing should always be an integral part of your marketing strategy. Emails enable us to feature more content, they can be saved on file, they can be read several times over, they can refer to more detailed information on your web site and they can incorporate a clear call to action. Email marketing still represents the most cost effective and secure means of communication, the most instant and the most user-friendly. Email marketing is also the easiest marketing strategy to measure performance with. We can now provide detailed statistics relating to precisely how many emails are being received and opened, how many users are using links within the email to visit your web site, what pages they are visiting, how many times and most importantly, who they are. The Professional Email Marketing Campaign (PEMC) service also has a proven return on investment, achieved over a sustainable period of 25 years. It also still remains the most cost-effective means of advertising for professional service providers and should be entirely self-financing after your first campaign.

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Some interesting facts

1. In 2020, the worldwide market for email marketing stood at US$4.51 bn. Expanding at a healthy CAGR of 19.60% between 2020 and 2025, this market is likely to touch US$22.16bn by the end of 2025. This constitutes major global growth.

2. There will be more than 3.7 billion email users worldwide by the end of the year 2021. That means that nearly 54% of the entire planet is using email.

3. Approximately 85% of all emails reach the recipients’ inboxes.

4. 68% of all new business for professional service providers, is developed through email marketing.

5. 83% of repeat business from existing customers, is developed through email marketing.

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Appleton Greene Professional Email Marketing Campaigns (PEMC)

Appleton Greene manages some 8,400 Professional Email Marketing Campaigns (PEMC) annually, on behalf of clients, consultants, learning providers, accountants, and lawyers, 80% of which are repeat orders and Appleton Greene has provided these services for 25 years. This should really tell you everything that you need to know about why Appleton Greene Professional Email Marketing Campaigns (PEMC), should represent an integral part of your own marketing strategy. Professional service providers include: Consultants; Accountants; Lawyers; Learning Providers.

Questions for you to answer

1. Do you already have a successful email marketing strategy in operation?

2. Is 68% of your new business being achieved through email marketing?

If the answer to either of these questions is NO, then you really do need to talk with Appleton Greene.

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Proactive direct marketing

If you would like to be more proactive about getting your professional business services in front of the right Key Decision Makers (KDM), within companies where your service will constitute a Key Corporate Objective (KCO) for them, then we would recommend that you should undertake at least one Appleton Greene Professional Email Marketing Campaign (PEMC) annually. This would exclusively promote your own professional business services, directly to Key Decision Makers (KDM) within the specific industry sectors and geographical locations that you yourself have chosen. Each Professional Email Marketing Campaign (PEMC) costs from $2,500.00 to $10,000.00 annually and includes: the acquisition of between 2,500 & 10,000 new company business contacts; 12 monthly email marketing campaigns, incorporating between 30,000 & 120,000 emails; a professional campaign management service, your own campaign manager and a proven return on investment.

Return on investment

A typical campaign results in an average return of (1%) information requests being generated and (0.25%) client service orders being received. Given the average professional business service fee of $5,750.00, charged by our clients and using the Gold Service as an example, this therefore represents $109,250.00 in new business revenue and a staggering 1,456% return on investment, for each campaign. The cost of your Professional Email Marketing Campaigns (PEMC) should therefore be entirely self-financing after your first campaign and you can then scale-up the quantity and size of the campaigns that you will require, in order to achieve your new business revenue targets.

Further Information

For more detailed information about Professional Email Marketing Campaigns (PEMC), please: CLICK HERE

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Google AdWords

Executive Summary Video

Appleton Greene also partners with Google in order to achieve new business over the internet. Google is the undisputed No.1 internet search engine, indeed an estimated 80% of online searches are undertaken through Google and it is therefore no surprise to see that 80% of new business, that is developed online, is therefore derived through their Google AdWords service. Google has been a valuable online partner for Appleton Greene for 12 years now and their AdWords campaigns are currently contributing to over 50% of new business that is developed for Certified Learning Providers (CLP), once they are qualified and when their corporate training programs are advertised internationally through Appleton Greene. Google’s AdWords service has been modified and improved considerably during that time and Appleton Greene has gained valuable experience in how to maximize the return-on-investment with these campaigns. Indeed the majority of Appleton Greene’s clients also use Google AdWords for their own new online business requirements and from our own research, Google AdWords regularly contributes between 50%-80% of new online customers for our clients’ companies as well. With such a high market share of the new business development market online, Google AdWords should be an integral part of any proactive business development strategy, for companies and consulting practices.

The Google AdWords service is now also available to Certified Learning Providers (CLP), once their Unique Program Proposition (UPP) Client Information Hub (CIH) has been approved and published by Appleton Greene. As with all Appleton Greene services, the Google AdWords service is entirely optional, but if used properly, the service will contribute at least 50% of a Certified Learning Provider’s (CLP) new business online and is directly targeted towards clients who are specifically looking for your Unique Consulting Program Proposition (UPP).

 

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How It Works

The general idea is to make it easy for any potential clients who are actively looking for your Unique Program Proposition (UPP), to be able to find it. For example, if you typed “Appleton Greene & Co” into Google Search, followed by your “Program Title”, you will probably find that a link to your Client Information Hub (CIH) already appears on the first page of Google Search. This is because your Client Information Hub (CIH) is regularly submitted to search engines and Pingler by Appleton Greene in order to ensure that it is visible online. However, if you were just to initiate a search on Google for your “Program Title” alone, then a link to your Client Information Hub (CIH) will probably not be visible. This is because of the quantity of competition online. You may however notice some links that are marked in bold or are marked “Ad” by Google, that are located either towards the top of the page, or separately on the right-hand side of the page. These are companies or individuals who have paid for the privilege of having their link on the front page for a particular search. It is widely assumed that customers will only search on the first 2 pages before conducting another search, so Google AdWords ensures that your listing is featured prominently on the first page.

Google charges its AdWords customers on a Pay Per Click (PPC) basis. This means that customers are charged whenever someone clicks on their advert link. Google explains that customers only pay for results, that is to say, you only pay if someone clicks on your Advert. This does not of course guarantee that the person who clicks on your advert will do business with you, but it does at least guarantee that they have visited your Client Information Hub (CIH). So, Google AdWords is all about directing internet traffic to your Client Information Hub (CIH) and as with any marketing campaign, the more shots at goal that you have, the more goals likely to be scored. Google also explains that you can start with any budget: “You set your own budget, so your costs will depend on what you are trying to accomplish with your advertising. Some businesses spend tens of thousands of dollars a month, and others are comfortable investing several hundred.” In fact the way that it works, is that your Google Ad will only remain visible until such a time as your budget has been reached, then it disappears. Also, if someone is bidding more for the same search words, then their Google Ads will be featured more prominently and more often. We have clients that regularly spend millions of dollars each and every month on Google AdWords. However, in our experience, a company or individual can achieve regular business, starting with a minimum budget of say USD$1k per month, and can then scale up their AdWords budget as a percentage of sales, to ensure that their campaigns are self-financing moving forwards. Google AdWords does work and it works well. However, as with any form of marketing, including Email Marketing Campaigns (EMC), success will ultimately be achieved by implementing marketing campaigns over a sustainable period of time, usually 12 months, in order to establish a consistent brand reputation with your customers.

 

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Appleton Greene’s Google AdWords Service

Where Appleton Greene has already achieved success with Certified Learning Providers (CLP), is instead of creating a Google Ad that just provides a link to one corporate training program, it creates a separate web page, or splash page, which provides a list of approximately 12 participating corporate training programs. The cost of the Google Advert remains the same, because customers are still only being directed by a URL link to one web page, but that web page will incorporate a list of corporate training programs, including their program titles and links to their individual information hubs. Hence the cost of the advertising is shared by a participating group of Certified Learning Providers (CLP), who are then each only charged a one-off payment of USD$1.5k for a 12 month campaign. This means that they collectively have the mutual benefit of implementing a 12 month Google AdWords campaign, for just over 10% of the usual cost! All of the participating program titles are featured within the Google AdWords campaign, which means that if a potential customer searches for an individual program title, it would still be featured and of course these campaigns are all managed proactively. Certified Learning Providers (CLP) each earn a minimum of USD$300k annually and spend approximately 5% of their residual income on Appleton Greene Google AdWords campaigns. This in turn contributes to approximately 50% of their new business with corporate training program sales, which represents a massive 1,000% return on investment.

The Appleton Greene Google AdWords service only requires a one-off payment of USD$1,500.00 for a service that is implemented over a sustainable period of time (12 months) and has already been tried and tested. This means that any potential client who is actively looking and searching for your Unique Program Proposition (UPP) via Google, at any time during this 12 month period, will have an opportunity to review your Client Information Hub (CIH). We understand that many learning providers have multiple corporate training programs and Client Information Hubs (CIH) to offer clients and as such any service order of 5 Appleton Greene Google AdWords campaigns will incorporate a discount of 25%, thus reducing the cost of each individual Appleton Greene Google AdWords campaign to only USD$1,125.00. The same discount may be achieved by participating in 5 separate Appleton Greene Google AdWords campaigns with just one corporate training program and Client Information Hub (CIH). As with all Appleton Greene services, Google AdWords campaign positions are available on a quarterly basis, during the months of January, April, July and October and are subject to ongoing availability. Please check current availability with your Program Administration Manager.

Success with any online marketing campaign is ultimately determined by directing as much internet traffic as possible, to what it is that you have to offer. Google AdWords campaigns certainly achieve this. Your Client Information Hub (CIH) provides potential clients with professional and detailed information about your corporate training program, the means to arrange a telephone conference with you and ultimately a direct link to a program order form, making it easy for potential clients to place program orders directly with you. The objective now is to ensure that as many people as possible have the opportunity to see this. If you would like to discuss the Appleton Greene Google AdWords service in more detail, then please forward an email to the Certified Learning Provider (CLP) Program Administration Manager and they will gladly arrange a mutually convenient telephone appointment for you with your Program Professor.

 

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Financial Accounts

Upon receipt of a Program Service Order (PSO) form, Appleton Greene verifies the program order for authenticity. The program order is then forwarded onto the appropriate Learning Provider for their consideration. It is the Learning Provider’s prerogative to decide whether to accept or decline the program order. Upon written acceptance, Appleton Greene then processes the order and informs the legal department, who are responsible for processing the contractual agreement for a minimum period of 12 months and the accounts department, who will then issue an invoice to the client. Invoices are payable monthly in advance of program provision by clients by international bank wire transfer and the Learning Provider is then paid by Appleton Greene, when payment has been received by the client, again by international bank wire transfer, after deducting the 10% service fee payable to Appleton Greene and the 10% introduction fee, which may be payable to an introducing learning provider or consultant. It is the individual Learning Provider’s responsibility to produce and manage their own independent financial accounts and to manage their own tax affairs, depending upon their own individual tax jurisdictions. If you need further advice or assistance in this regard, then you should contact your local Accountant or Tax Adviser for assistance.

 

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Summary

When you consider the program tuition fee that is levied by Appleton Greene for Certified Learning Providers (CLP), the complete service that is provided by Appleton Greene in each case and the potential professional and financial rewards that are available, the Certified Learning Provider (CLP) program represents an extremely low risk opportunity and provides entrepreneurs with the opportunity to experience Appleton Greene for themselves, over a sustainable period of time, should their application ultimately be approved by Appleton Greene. The (CLP) program offers a significant step up for those candidates who may have been consulting for some time and are ready to provide their clients with a more tangible service offering by productizing what they do. It also enables clients to measure value based upon the corporate training programs provided, rather than the time that it takes to implement them.

The Certified Learning Provider (CLP) program offers the only opportunity for consultants to move away from charging for their time and charging for a tangible product (a corporate training program) instead. This enables clients to achieve far more sustainable value and enables Learning Providers to manage much larger portfolios of clients. Once established, a Learning Provider’s corporate training programs can be implemented worldwide and they can elect to outsource the implementation of monthly workshops to local Appleton Greene Accredited Consultants on the ground, while still facilitating implementation from a distance. As an example, Appleton Greene has Certified Learning Providers (CLP) earning well in excess of USD$1m annually by implementing this business development strategy.

 

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Established client base upon graduation

The nice part of all of this of course is that the Learning Provider will be assured of an established client base upon graduation as a Certified Learning Provider (CLP). This is achieved merely because Appleton Greene incorporates the practical integration of academic theory as an integral part of the qualification process. In other words, business development is included as an integral part of the program. This enables Learning Providers to concentrate their attention upon program development, rather than business development. To clarify, this constitutes 10 client companies each paying USD$2,500.00 per month, or USD$30,000.00 per year. Over 10 client companies this equates to USD$300,000.00 annually and all of these clients will have completed and duly signed 1-4 year contractual agreements. The Learning Provider can then concentrate upon managing their portfolio of clients and scaling up their corporate training business activities in order to increase their earning potential beyond this level.

 

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Work From Home

Once your corporate training program has been developed and approved and you have qualified as a (CLP), you can advertise your program internationally through Appleton Greene. Monthly workshops can be outsourced to and implemented by AGC Accredited Consultants on the ground. AGC has consultants within most major cities worldwide. You can then facilitate the implementation of your program remotely from your own home or office, without having to travel, leaving you more time to develop new programs. Learning Providers study and work online, so there is no need for you to relocate.

 

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Locations

Appleton Greene is a small, niche corporate training provider, operating on a global scale. The majority of our people work remotely from a variety of different international locations. We have accredited consultants, learning providers, professors, service support assistants and clients, located in the United States, Europe, Switzerland, Canada, Middle East, Africa, India, China, Japan, Far East, Australasia, South America and the Caribbean. Our approach to global localization enables us to provide clients with a truly international service with that all important personal touch. The largest economies in the world are the United States, China, India, Japan, Germany, Russia, the United Kingdom, Brazil, and France and Appleton Greene is at the forefront of corporate training provision within these locations. However, given the fact that many Appleton Greene clients operate internationally or globally themselves, we are also proactive within other emerging markets. Appleton Greene is uniquely positioned within the world’s biggest financial trading centers such as New York, Geneva, London and the Cayman Islands, but with an unprecedented global reach through its network of international consultants and accredited learning providers.

Please visit Click Here for further information.

 

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Support

Premium Support Video

AGC allocates 5 Accredited Professors, 10 Accredited Tutors, 5 Product Development Specialists, 5 Business Development Specialists and 1 Program Administration Manager for the (CLP) program, representing a student/staff support ratio of 2:1.

There are plenty of human resources available for the Appleton Greene Certified Learning Provider (CLP) program and we encourage you to communicate with them as much as possible. In all cases tutorial support is provided online because we can then keep a record of all communication to ensure that tutorial support remains consistent. The workshops that are normally undertaken with Appleton Greene programs are undertaken with live clients with the (CLP) program. In each case you will be facilitating at least one person within each corporate client partner company, so there is more than enough interaction while studying and these workshops are subsequently real and far more productive. You would also be forwarding your work to the tutorial support unit for evaluation and assessment. You will receive individual feedback on all of the work that you undertake on a one-to-one basis, together with specific recommendations for anything that may need to be changed in order to achieve a pass with merit or a pass with distinction and you then have as many opportunities as you may need to re-submit project studies until they meet with the required standard.

Consequently the only reason that you should really fail (CLP) is if you do not do the work. It makes no difference to us whether a student takes 12 months or 48 months to complete the program, what matters is that in all cases the same quality standard will have been achieved.

 

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Quality Management

AGC evaluates and assesses the quality of all (CLP) corporate training programs on a regular basis. AGC also asks clients to complete detailed program questionnaires on a monthly basis for continuous improvement purposes. AGC writes to clients every 6 months for detailed program references, which are then published online.

Clients are often reluctant to provide constructive feedback directly to Learning Providers or Accredited Consultants, because a personal relationship has been established. While this is perfectly understandable, it is still important to understand precisely what clients and their employees consider the internal strengths and weaknesses of the program and the potential opportunities and threats may result. AGC therefore proactively gathers this information from succinct and time-effective monthly program performance questionnaires and this information is then forwarded onto the individual Learning Provider, for continuous improvement purposes.

It is also surprising how few Learning Providers and Accredited Consultants actually ask clients for written references or testimonials. If they do ask, clients can be reluctant to provide such references and testimonials, either for reasons appertaining to confidentiality, or they may just do not know what to say. AGC writes to clients directly every 6 months asking them to complete a very simple Testimonial Form, which only takes them approximately 10-15 minutes. It is structured in such a way that it provides us with valuable references or testimonials without taking too much of a client’s time. Their personal and company names are then removed in order to ensure confidentiality, in accordance with our privacy and security policy, before they are published online.

 

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Time Management

During (CLP)

It only takes approximately 294 hours, or 49 days to become a qualified Certified Learning Provider (CLP) who is developing a 1 year corporate training program, or 1,158 hours, or 193 days, to develop a 4 year corporate training program.

Learning Providers can study from home or work at their own pace and are responsible for managing their own study plan. There are no formal examinations and Learning Providers are evaluated and assessed based upon their project study submissions, together with the quality of their corporate training program and supporting documents. They can contribute more time towards study, when they have the time to do so and can contribute less time when they are busy. All Learning Providers tend to be in full time employment while studying and the Certified Learning Provider (CLP) program is purposely designed to accommodate this, so there is plenty of flexibility in terms of time management. It makes no difference to us at Appleton Greene, whether individuals takes 1 year or 4 years in which to qualify as a Certified Learning Provider (CLP). What matters is that in all cases the same standard of quality will have been achieved with the standard and bespoke programs that have been developed.

It is ultimately the Learning Provider’s responsibility to manage their own time and their own study plan, but Appleton Greene will still evaluate and assess your rate of progress to ensure that consistent progress is being made. If it is not, then you can always apply for a Study Period Extension (SPE) and a proportionate tuition fee will be levied for the extension required.

 

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After (CLP)

All (CLP) programs are implemented over a sustainable period of time, usually between 1 and 4 years, incorporating 12 to 48 monthly workshops, depending upon whether they are developing a 1 year or 5 year corporate training program and professional support is consistently provided during this time by qualified professors and tutors

After you have qualified as an Appleton Greene Certified Learning Provider (CLP), you can expect to allocate approximately 10 days per month facilitating client workshops, which can either be conducted on the client’s premises, a conveniently located serviced training or office facility, or online by using sophisticated interactive software. Over 70% of Appleton Greene corporate training programs are implemented entirely online now, so it does not really matter where you may be located. This is because in the majority of cases, a client’s employees will be located in a variety of different national and international locations and it therefore proves to be more time-effective, cost-effective and performance-effective by bringing national and international teams together online. It also means that Certified Learning Providers (CLP) can be based anywhere in the world, as long as they have reliable internet access. Learning Providers also need to allow approximately 5 days per month for providing client support via email or via Appleton Greene cloud servers. As explained earlier, it is up to individual Learning Providers to decide when to scale up and when to scale down their activities, depending upon their own personal time availability and income needs and this will effectively determine program availability. We are invariably always in a position where demand outstrips supply with Appleton Greene standard and bespoke programs and this subsequently helps to drive up program values, which enables Learning Providers to maximize their earning potential, in much the same way as with the real estate market for example.

 

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Current commitments

At Appleton Greene we tend to be risk-averse by nature. The company has always been entirely self-financing and we always want to know that there is a market for what we are developing, before we develop it. We also want to retain our existing customer base, while developing new customers. This just amounts to sensible business economics and we would expect our independent Certified Learning Providers (CLP) to adopt the same approach with their own independent corporate training practices. We therefore understand and accept that our Learning Providers will need to continue earning an income while developing their new Appleton Greene corporate training programs. We therefore recommend that Learning Providers continue with any current employment that they may have, whether they are employed full-time by a company, whether they are independently servicing their own clients as a consultant, or whether they are registered Appleton Greene Associate Learning Providers. The Appleton Greene Certified Learning Provider (CLP) program is entirely flexible and is purposely designed to accommodate any current commitments that you may have. There is therefore no need for to resign from your current employer or clients. If you do feel that you need to create more time, then registering as an Associate Learning Provider (ALP) may prove to be a prudent and cost-effective move for you. This would enable you to earn a good income over a period of 2 days per week, which would provide you with more time for (CLP) study.

 

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Clients

Appleton Greene has clients within most major industry sectors and within most major cities worldwide. They range from small to medium sized businesses to fortune 500 companies, although in the majority of cases our clients are invariably operating on a national, international, or global scale. It does not matter whether clients have a local or international team, Appleton Greene can still bring that team together to achieve a common and collective goal and facilitate the process. Business sustainability is achieved through client retention and program orders being achieved from our existing client base. We therefore understand the importance of client relationship management, continuous service improvement and the necessity to provide our clients with the widest possible choice when considering Appleton Greene standard and bespoke programs. Our clients tend to be proactive organizations that consider their most important asset to be their human resources. Business processes drive companies forward, but it is a company’s human resources which ultimately drive business processes. Executive Officers and Directors understand that shared knowledge is imperative. Knowledge transfer into tangible business processes is what really makes the difference at Appleton Greene.

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Program Examples

Please take time to review the selected list of Certified Learning Provider (CLP) corporate training program examples.

These Client Information Hubs (CIH) constitute the program information guides from where clients will make informed decisions about which programs would constitute a Key Corporate Objective (KCO). for them. They also constitute the hubs from where clients place program orders directly with Certified Learning Providers (CLP).

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5 Certified Learning Provider (CLP) – Client Information Hub (CIH) Examples

There are currently some 750 Certified Learning Provider (CLP) corporate training programs provided by Appleton Greene worldwide. Here are 5 Client Information Hub (CIH) examples.

01. Business Optimization
02. Sales Strategy
03. Leading IT Transformation
04. CX Engineering
05. Financial Leadership
06. Virtual Transformation
07. Market Validation
08. Supply Chain Process
09. Clinical Process Improvement
10. Collaborative Evaluation
11. Non Profit Leadership
12. Balancing Entrepreneurship

 

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Curriculum

Questions & Answers

This section features a list of the most frequently asked questions that are received by Appleton Greene from (CLP) candidates, together with the appropriate answers in each case. If you have any questions that you feel remain unanswered, after having reviewed all of the information that has been made available to you within your (CLP) Candidate Information Guide, then it would be worth your while to peruse through this information. The Q&A section of the (CLP) Candidate Information Guide is constantly updated and should therefore answer any additional questions that you may have.

 

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When and where was Appleton Greene first established?

Appleton Greene was first established in 1989 and has operated as a private partnership until 2014, when the company was finally incorporated. The firm of Appleton Greene has its origins in a number of countries. The original Appleton Greene practiced in the United States and Switzerland and was established as a private partnership incorporating only a handful of dedicated partners. The original vision was to develop bespoke training programs for corporate clients, depending upon their individual requirements. We always wanted to focus upon professional programs, rather than academic programs, because this enabled us to ensure that the programs were practical and could be used as key corporate objective vessels. It was important for us that our programs featured clearly defined critical success factors which could easily be measured by designated key performance indicators.

Whereas our focus was developing business primarily within the United States and Europe, we started to indirectly develop new business within other international locations. Given the fact that many of our clients were global or international organizations, this meant that we had to adapt. We decided to offer online corporate training as an optional alternative to traditional training and within the space of one year, the majority of our clients were electing to choose this option. The online corporate training option meant that there were fewer workshops on the client’s premises, reducing the amount of time which needed to be allocated by clients and their employees. It also meant that a more sophisticated support structure needed to be provided online and this enabled us to reduce our on site workshops to one day per month and provided clients’ employees with more time to implement what they were learning into the work place. This also meant that we no longer needed to have a significant physical presence in each of the countries that we wanted to do business with and in order to grow. Over time Appleton Greene began to operate more virtually and no further offices were opened as a result. Indeed the physical offices that we already had in New York, Geneva and London reverted to serviced offices allowing us to use the office facilities as and when we needed to. The majority of our employees, learning providers and consultants work remotely from a variety of international locations now and this has enabled us to grow at a much faster pace, while reducing our fixed costs and ensuring that our costs remain variable in line with market demand. This also changed the nature of the programs that we developed, emphasizing the need for programs that were more process-orientated. This effectively reduced the amount of client instruction required and encouraged client’s employees to be more proactive and innovative. It also made it easier to achieve commitment and ownership from clients and their employees, which in turn led to greater success.

Appleton Greene very much evolved as an international corporate training service