“I have lived in Dubai for the past 20 years and have understandably witnessed many changes here during that time. Some of these changes have been for the better and some haven’t, but one always has to evolve in order to succeed and the same is true of business here. One of the most interesting changes has been the transformation from what was originally a protectionist attitude towards business, to a more progressive attitude towards globalization, which just so happens to be the subject of my consulting service, Global Transformation. This is why I joined Appleton Greene. Many businesses here are international companies with headquarters outside of Dubai and in order to reach or influence decision-makers you often need to look further than local representation. In addition to this, I have to practice what I advocate. Appleton Greene has helped me to open doors with global corporations that I would not otherwise have had access to. They also provide me with an international brand, which while my clients may not always have had first-hand experience of Appleton Greene, it gives them the confidence of knowing that there are considerable international resources behind me.”

“There are a wealth of opportunities in Saudi Arabia and Appleton Greene has certainly helped me to make the most of them. I probably give as much business as I take from Appleton Greene because there are plenty of opportunities here. Having someone that I trust to introduce business to, is just as important to me as being able to receive new business, because one naturally feeds the other in my opinion. I earn more now from introduction fees than I do from consultancy fees, which is a really good way of supplementing your income base without having to utilize your valuable time. It is also the best way to make sure that you are at the top of the list when it comes to major projects. My clients view me as an international consultant, rather than a local consultant, because of my association with Appleton Greene and seeing the depth of international resources that I have to call upon when it is necessary to do so. Having other Appleton Greene consultants located in Middle-Eastern locations also helps when putting together integrated teams with a collective regional understanding. “

“Before I was associated with Appleton Greene, I was growing tired of short-term projects, short-term commitment and quick-fix expectations. Everyone wanted everything to happen yesterday and I felt as if I was morphing into a magician! I should have started each consultancy workshop with the words “And now for my next trick” and then proceeded to pull a rabbit out of my ha“Before I was associated with Appleton Greene, I was growing tired of short-term projects, short-term commitment and quick-fix expectations. Everyone wanted everything to happen yesterday and I felt as if I was morphing into a magician! I should have started each consultancy workshop with the words “And now for my next trick” and then proceeded to pull a rabbit out of my hat! I was therefore drawn to Appleton Greene because of what was clearly a more sustainable business model. Appleton Greene does not even enter into a consultancy assignment with a client, unless a contractual agreement for a minimum period of 12 months has been signed. This really appealed to me because I just do not believe that you can achieve anything in 5 minutes, unless you are Superman. What surprised me was that it appeared to be much easier to achieve long-term commitment from clients that was to achieve short-term commitment. I was astounded. I never considered the fact that long-term commitment actually gave clients with as much security as it did consultants and they tended to be more committed to implementing new business processes under such circumstances. Looking back, it was all just common sense really, but it can be difficult to see this sometimes when you are in the thick of it. We are constantly being told that the internet has influenced how quickly people expect things to happen. This is complete nonsense. Substance will always be preferred to speed and quite rightfully so.“! I was therefore drawn to Appleton Greene because of what was clearly a more sustainable business model. Appleton Greene does not even enter into a consultancy assignment with a client, unless a contractual agreement for a minimum period of 12 months has been signed. This really appealed to me because I just do not believe that you can achieve anything in 5 minutes, unless you are Superman. What surprised me was that it appeared to be much easier to achieve long-term commitment from clients that was to achieve short-term commitment. I was astounded. I never considered the fact that long-term commitment actually gave clients with as much security as it did consultants and they tended to be more committed to implementing new business processes under such circumstances. Looking back, it was all just common sense really, but it can be difficult to see this sometimes when you are in the thick of it. We are constantly being told that the internet has influenced how quickly people expect things to happen. This is complete nonsense. Substance will always be preferred to speed and quite rightfully so.“