“Before I was associated with Appleton Greene, I was growing tired of short-term projects, short-term commitment and quick-fix expectations. Everyone wanted everything to happen yesterday and I felt as if I was morphing into a magician! I should have started each consultancy workshop with the words “And now for my next trick” and then proceeded to pull a rabbit out of my ha“Before I was associated with Appleton Greene, I was growing tired of short-term projects, short-term commitment and quick-fix expectations. Everyone wanted everything to happen yesterday and I felt as if I was morphing into a magician! I should have started each consultancy workshop with the words “And now for my next trick” and then proceeded to pull a rabbit out of my hat! I was therefore drawn to Appleton Greene because of what was clearly a more sustainable business model. Appleton Greene does not even enter into a consultancy assignment with a client, unless a contractual agreement for a minimum period of 12 months has been signed. This really appealed to me because I just do not believe that you can achieve anything in 5 minutes, unless you are Superman. What surprised me was that it appeared to be much easier to achieve long-term commitment from clients that was to achieve short-term commitment. I was astounded. I never considered the fact that long-term commitment actually gave clients with as much security as it did consultants and they tended to be more committed to implementing new business processes under such circumstances. Looking back, it was all just common sense really, but it can be difficult to see this sometimes when you are in the thick of it. We are constantly being told that the internet has influenced how quickly people expect things to happen. This is complete nonsense. Substance will always be preferred to speed and quite rightfully so.“! I was therefore drawn to Appleton Greene because of what was clearly a more sustainable business model. Appleton Greene does not even enter into a consultancy assignment with a client, unless a contractual agreement for a minimum period of 12 months has been signed. This really appealed to me because I just do not believe that you can achieve anything in 5 minutes, unless you are Superman. What surprised me was that it appeared to be much easier to achieve long-term commitment from clients that was to achieve short-term commitment. I was astounded. I never considered the fact that long-term commitment actually gave clients with as much security as it did consultants and they tended to be more committed to implementing new business processes under such circumstances. Looking back, it was all just common sense really, but it can be difficult to see this sometimes when you are in the thick of it. We are constantly being told that the internet has influenced how quickly people expect things to happen. This is complete nonsense. Substance will always be preferred to speed and quite rightfully so.“