Knowledge Sharing Publications (KSP)
Detailed information about the Appleton Greene Knowledge Sharing Publications (KSP) service is provided further down on this page. Applications will only be considered from Appleton Greene Accredited Associate, Executive, or Senior Consultants. To apply for the Knowledge Sharing Publications (KSP) service, you will need to complete a (KSP) Application Form, which takes approximately 15 minutes. Please take time to review the available information first and then click on the relevant box below in order to complete your (KSP) Application Form. you would like to register for the Knowledge Sharing Publication (KSP) service, then you will need to complete this Application Form.
Knowledge Sharing Publication (KSP) Application Form
If you are an Appleton Greene Accredited Associate, Executive, or Senior Consultant and you would like to register for the Knowledge Sharing Publication (KSP) service, then you will need to complete this Application Form. CLICK HERE
Executive Summary
Appleton Greene is proud to introduce the new Knowledge Sharing Publications service, or (KSP) for short. (KSP) is exclusively available to Accredited Associate, Executive and Senior Consultants and represents an innovative and creative way of creating awareness and establishing credibility with potential clients, learning providers and other consultants, effectively eliminating the need for business development. As with all Appleton Greene services, the (KSP) service is entirely optional, but it represents a valuable and cost-effective resource for consultants who want to be proactive about developing new consultancy business over a sustainable period of time, without having to engage in direct business development activities themselves.
Once you have developed your Consultant Profile and your Client Information Guide (CIG), these will be published and distributed throughout the Appleton Greene global client network, but what else could you be doing in order to get yourself noticed? How can you create the opportunity for yourself, to be able to demonstrate what you know and what you can do? Our external market research indicates that consultants who regularly write and publish professional articles, relating to their chosen consulting service subject, achieve 68% more business than those who do not. Our internal client research indicates that if a tangible consulting service has not already been developed by the consultant, clients would expect to see either professional articles or case studies published, in order to be able to understand the consultant’s service offering, methodology and to be able to ascertain service value with each individual consultant. The Knowledge Sharing Publications (KSP) service will provide Accredited Associate, Executive and Senior Consultants with the unique opportunity to promote themselves indirectly using professional and established media publications.
The (KSP) service enables Accredited Consultants to write and publish professional articles relating to their chosen consulting service subject. Once each article has been approved by Appleton Greene, it will be published within the relevant service section of the Appleton Greene web site under Publications and will be linked to the Consultant’s Personal Profile and their Client Information Guide, enabling learning providers and clients to place direct consultancy service orders with the Consultant, if they have been impressed by what they have read. These professional articles will also be individually distributed to approximately 750 Learning Providers, 500 Consultants and 500,000 client contacts within the Appleton Greene global client network via monthly news emails. Selected articles will also be published by Appleton Greene externally using a variety of traditional and online media. The (KSP) service will provide Accredited Associate, Executive and Senior Consultants with a unique opportunity to demonstrate their knowledge within a professional environment and will appeal to those consultants who want to be proactive about creating awareness and establishing credibility. It only takes approximately 1 hour to write a good professional article, featuring between 750 and 1000 words. All that we recommend is that you write one professional article each month in order to achieve the required exposure. So, one hour per month writing short professional articles relating to your chosen consulting service subject, could effectively eliminate any further business development requirements on your part and could enable you to establish a varied client portfolio and a sustainable consulting practice, by developing business through referral and introduction.
The standard advertised annual cost for the (KSP) service will be USD$1,050.00, which in itself represents tremendous value for money, when you consider what a consultant would have to pay just to place one advert in a recognized media source. The (KSP) Service fee entitles Associate, Executive and Senior Consultants to write and publish an unlimited number of professional articles through Appleton Greene, during their designated service period of 12 months and this includes distribution of approved articles throughout the Appleton Greene global client network. However, a Special Introductory Offer is available to Accredited Associate, Executive and Senior Consultants for a limited period only, featuring a 50% discount on all applications that are processed on or before the advertised closing date for this offer. This effectively reduces the cost for the first year to only USD$525.00 as long as your application has been processed on or before the Introductory Offer closing date.
Knowledge Sharing Publications (KSP) – (Create Awareness + Establish Credibility) = Consultancy Sustainability
Quick Analysis
The following list represents what we consider to be the Critical Success Factors (CSF) for the Appleton Greene Knowledge Sharing Publication (KSP) service. Each individual factor is explained in more detail within the information guide.
- Smart
The consulting industry recognizes that the smart way for consultants to promote themselves is to use cost-effective indirect marketing strategies that enable them to create awareness and to establish credibility without having to sell themselves. - Awareness
Write professional articles relating to your chosen consulting service subject and have these published in order to create awareness with other Learning Providers, Clients and Consultants. - Credibility
This is your opportunity to establish credibility with other Learning Providers, Clients and Consultants by demonstrating what you know and what you can do. - Web Site
Your professional articles will be published on the Appleton Greene web site under the relevant service heading under Publications. - Links
Your own Consultant Profile and Client Information Guide will both have direct links to each and every professional article that you write and which Appleton Greene publishes on your behalf, thus enabling clients to place direct service orders with you. - Promotion
All approved articles will be published and distributed to approximately 750 Learning Providers, 500 Consultants and 500,000 Client contacts within the Appleton Greene global client network via monthly news emails. - Publishing
A selection of the best articles each month will also be published by Appleton Greene externally using a variety of traditional and online media. - Time
It only takes approximately 1 hour to write a good professional article, featuring between 750 and 1000 words. All that we recommend is that you write one professional article each month in order to achieve the required exposure. - Cost
The Knowledge Sharing Publications (KSP) service is exclusively available to Appleton Greene Accredited Associate, Executive and Senior Consultants. The standard advertised annual cost for this service is USD$1,050.00. - Special Offer
A Special Introductory Offer is available featuring a 50% discount on all applications that are processed on or before the offer closing date. This effectively reduces the cost for the first year to only USD$525.00.
Our external market research indicates that consultants who regularly write and publish professional articles, relating to their chosen consulting service subject, achieve 68% more business than those who do not.
Introduction
Appleton Greene is committed to innovative product and service development in the shared interests of our clients, learning providers and consultants. It is our experience that our clients, learning providers and consultants are actually all looking to achieve the same objective and Appleton Greene is uniquely positioned to bring everyone together. Our learning providers develop tangible training programs based upon their core skills and interests and each program is process-orientated, in other words they are used as vehicles to implement a tangible business process within clients’ organizations. Each program incorporates the practical integration of academic theory as an integral part of the qualification process and this enables clients to understand the service benefits and to match these with their Key Corporate Objectives (KCO), thus enabling them to make their decisions simply from perusing through the relevant program information guides and effectively eliminating the need for business development. To illustrate this point, each learning provider can only usually service 10 clients with each individual program and this invariably means that learning providers are more often than not managing a waiting list of clients, once they are established. Demand usually outstrips supply when it comes to tangible consulting and training products or services. Clients are just as keen to identify the right products or services to satisfy their corporate needs and they are always eager to engage the services of both learning providers and consultants as long as they understand precisely what they would be buying and can ascertain service value.
It is more difficult of course for consultants, because in the majority of cases a tangible product or service has not yet been developed. Consultants tend to charge clients for their time, rather than for a product or service and are effectively offering skills, experience and knowledge. Successful consultants are those who can translate their knowledge into practical solutions for clients and while clients often need to take a leap of faith in order to experience consulting services for themselves, it is still much easier for clients if they understand precisely what they would be buying, before having to make a decision. This is why Appleton Greene Accredited Associate, Executive and Senior Consultants go to the trouble of developing detailed Client Information Guides (CIG), because it provides their potential clients with all of the information necessary in order to make an informed decision in advance, without consultants having to try to explain their services to clients over the telephone, during an interview, or within a written proposal. The result is that Appleton Greene clients tend to make their decisions after having reviewed the Client Information Guide (CIG) for individual consulting services and this is why service orders are placed using one of the four client service order application forms, which are directly linked to each individual Client Information Guide (CIG). Success will always be determined by the interest generated by each individual Accredited Consultant’s Consultant Profile and Client Information Guide (CIG) and this will of course ultimately be dependent upon third party clients and learning providers, so it is important to supplement your Consultant Profile and Client Information Guide (CIG), with the consistent publication of professional articles, which will help to engage readers, demonstrate your specialist service knowledge and ultimately direct your readers to your Consultant Profile and Client Information Guide (CIG), where interested clients and learning providers can then place direct service orders with you via one of the four optional service order application forms, which will be linked to your Client Information Guide (CIG).