Knowledge Sharing Publications (KSP)

Executive Summary

Appleton Greene is proud to introduce the new Knowledge Sharing Publications service, or (KSP) for short. (KSP) is exclusively available to Accredited Associate, Executive and Senior Consultants and represents an innovative and creative way of creating awareness and establishing credibility with potential clients, learning providers and other consultants, effectively eliminating the need for business development. As with all Appleton Greene services, the (KSP) service is entirely optional, but it represents a valuable and cost-effective resource for consultants who want to be proactive about developing new consultancy business over a sustainable period of time, without having to engage in direct business development activities themselves.

Once you have developed your Consultant Profile and your Client Information Guide (CIG), these will be published and distributed throughout the Appleton Greene global client network, but what else could you be doing in order to get yourself noticed? How can you create the opportunity for yourself, to be able to demonstrate what you know and what you can do? Our external market research indicates that consultants who regularly write and publish professional articles, relating to their chosen consulting service subject, achieve 68% more business than those who do not. Our internal client research indicates that if a tangible consulting service has not already been developed by the consultant, clients would expect to see either professional articles or case studies published, in order to be able to understand the consultant’s service offering, methodology and to be able to ascertain service value with each individual consultant. The Knowledge Sharing Publications (KSP) service will provide Accredited Associate, Executive and Senior Consultants with the unique opportunity to promote themselves indirectly using professional and established media publications.

The (KSP) service enables Accredited Consultants to write and publish professional articles relating to their chosen consulting service subject. Once each article has been approved by Appleton Greene, it will be published within the relevant service section of the Appleton Greene web site under Publications and will be linked to the Consultant’s Personal Profile and their Client Information Guide, enabling learning providers and clients to place direct consultancy service orders with the Consultant, if they have been impressed by what they have read. These professional articles will also be individually distributed to approximately 750 Learning Providers, 500 Consultants and 500,000 client contacts within the Appleton Greene global client network via monthly news emails. Selected articles will also be published by Appleton Greene externally using a variety of traditional and online media. The (KSP) service will provide Accredited Associate, Executive and Senior Consultants with a unique opportunity to demonstrate their knowledge within a professional environment and will appeal to those consultants who want to be proactive about creating awareness and establishing credibility. It only takes approximately 1 hour to write a good professional article, featuring between 750 and 1000 words. All that we recommend is that you write one professional article each month in order to achieve the required exposure. So, one hour per month writing short professional articles relating to your chosen consulting service subject, could effectively eliminate any further business development requirements on your part and could