Appleton Greene is proud to introduce the new Knowledge Sharing Publications service, or (KSP) for short. (KSP) is exclusively available to Accredited Associate, Executive and Senior Consultants and represents an innovative and creative way of creating awareness and establishing credibility with potential clients, learning providers and other consultants, effectively eliminating the need for business development. As with all Appleton Greene services, the (KSP) service is entirely optional, but it represents a valuable and cost-effective resource for consultants who want to be proactive about developing new consultancy business over a sustainable period of time, without having to engage in direct business development activities themselves.
Once you have developed your Consultant Profile and your Client Information Guide (CIG), these will be published and distributed throughout the Appleton Greene global client network, but what else could you be doing in order to get yourself noticed? How can you create the opportunity for yourself, to be able to demonstrate what you know and what you can do? Our external market research indicates that consultants who regularly write and publish professional articles, relating to their chosen consulting service subject, achieve 68% more business than those who do not. Our internal client research indicates that if a tangible consulting service has not already been developed by the consultant, clients would expect to see either professional articles or case studies published, in order to be able to understand the consultant’s service offering, methodology and to be able to ascertain service value with each individual consultant. The Knowledge Sharing Publications (KSP) service will provide Accredited Associate, Executive and Senior Consultants with the unique opportunity to promote themselves indirectly using professional and established media publications.
The (KSP) service enables Accredited Consultants to write and publish professional articles relating to their chosen consulting service subject. Once each article has been approved by Appleton Greene, it will be published within the relevant service section of the Appleton Greene web site under Publications and will be linked to the Consultant’s Personal Profile and their Client Information Guide, enabling learning providers and clients to place direct consultancy service orders with the Consultant, if they have been impressed by what they have read. These professional articles will also be individually distributed to approximately 750 Learning Providers, 500 Consultants and 500,000 client contacts within the Appleton Greene global client network via monthly news emails. Selected articles will also be published by Appleton Greene externally using a variety of traditional and online media. The (KSP) service will provide Accredited Associate, Executive and Senior Consultants with a unique opportunity to demonstrate their knowledge within a professional environment and will appeal to those consultants who want to be proactive about creating awareness and establishing credibility. It only takes approximately 1 hour to write a good professional article, featuring between 750 and 1000 words. All that we recommend is that you write one professional article each month in order to achieve the required exposure. So, one hour per month writing short professional articles relating to your chosen consulting service subject, could effectively eliminate any further business development requirements on your part and could enable you to establish a varied client portfolio and a sustainable consulting practice, by developing business through referral and introduction.
The standard advertised annual cost for the (KSP) service will be USD$1,050.00, which in itself represents tremendous value for money, when you consider what a consultant would have to pay just to place one advert in a recognized media source. The (KSP) Service fee entitles Associate, Executive and Senior Consultants to write and publish an unlimited number of professional articles through Appleton Greene, during their designated service period of 12 months and this includes distribution of approved articles throughout the Appleton Greene global client network. However, a Special Introductory Offer is available to Accredited Associate, Executive and Senior Consultants for a limited period only, featuring a 50% discount on all applications that are processed on or before the advertised closing date for this offer. This effectively reduces the cost for the first year to only USD$525.00 as long as your application has been processed on or before the Introductory Offer closing date.
Knowledge Sharing Publications (KSP) – (Create Awareness + Establish Credibility) = Consultancy Sustainability
The following list represents what we consider to be the Critical Success Factors (CSF) for the Appleton Greene Knowledge Sharing Publication (KSP) service. Each individual factor is explained in more detail within the information guide.
The consulting industry recognizes that the smart way for consultants to promote themselves is to use cost-effective indirect marketing strategies that enable them to create awareness and to establish credibility without having to sell themselves.
Write professional articles relating to your chosen consulting service subject and have these published in order to create awareness with other Learning Providers, Clients and Consultants.
This is your opportunity to establish credibility with other Learning Providers, Clients and Consultants by demonstrating what you know and what you can do.
- Web Site
Your professional articles will be published on the Appleton Greene web site under the relevant service heading under Publications.
Your own Consultant Profile and Client Information Guide will both have direct links to each and every professional article that you write and which Appleton Greene publishes on your behalf, thus enabling clients to place direct service orders with you.
All approved articles will be published and distributed to approximately 750 Learning Providers, 500 Consultants and 500,000 Client contacts within the Appleton Greene global client network via monthly news emails.
A selection of the best articles each month will also be published by Appleton Greene externally using a variety of traditional and online media.
It only takes approximately 1 hour to write a good professional article, featuring between 750 and 1000 words. All that we recommend is that you write one professional article each month in order to achieve the required exposure.
The Knowledge Sharing Publications (KSP) service is exclusively available to Appleton Greene Accredited Associate, Executive and Senior Consultants. The standard advertised annual cost for this service is USD$1,050.00.
- Special Offer
A Special Introductory Offer is available featuring a 50% discount on all applications that are processed on or before the offer closing date. This effectively reduces the cost for the first year to only USD$525.00.
Our external market research indicates that consultants who regularly write and publish professional articles, relating to their chosen consulting service subject, achieve 68% more business than those who do not.
Appleton Greene is committed to innovative product and service development in the shared interests of our clients, learning providers and consultants. It is our experience that our clients, learning providers and consultants are actually all looking to achieve the same objective and Appleton Greene is uniquely positioned to bring everyone together. Our learning providers develop tangible training programs based upon their core skills and interests and each program is process-orientated, in other words they are used as vehicles to implement a tangible business process within clients’ organizations. Each program incorporates the practical integration of academic theory as an integral part of the qualification process and this enables clients to understand the service benefits and to match these with their Key Corporate Objectives (KCO), thus enabling them to make their decisions simply from perusing through the relevant program information guides and effectively eliminating the need for business development. To illustrate this point, each learning provider can only usually service 10 clients with each individual program and this invariably means that learning providers are more often than not managing a waiting list of clients, once they are established. Demand usually outstrips supply when it comes to tangible consulting and training products or services. Clients are just as keen to identify the right products or services to satisfy their corporate needs and they are always eager to engage the services of both learning providers and consultants as long as they understand precisely what they would be buying and can ascertain service value.
It is more difficult of course for consultants, because in the majority of cases a tangible product or service has not yet been developed. Consultants tend to charge clients for their time, rather than for a product or service and are effectively offering skills, experience and knowledge. Successful consultants are those who can translate their knowledge into practical solutions for clients and while clients often need to take a leap of faith in order to experience consulting services for themselves, it is still much easier for clients if they understand precisely what they would be buying, before having to make a decision. This is why Appleton Greene Accredited Associate, Executive and Senior Consultants go to the trouble of developing detailed Client Information Guides (CIG), because it provides their potential clients with all of the information necessary in order to make an informed decision in advance, without consultants having to try to explain their services to clients over the telephone, during an interview, or within a written proposal. The result is that Appleton Greene clients tend to make their decisions after having reviewed the Client Information Guide (CIG) for individual consulting services and this is why service orders are placed using one of the four client service order application forms, which are directly linked to each individual Client Information Guide (CIG). Success will always be determined by the interest generated by each individual Accredited Consultant’s Consultant Profile and Client Information Guide (CIG) and this will of course ultimately be dependent upon third party clients and learning providers, so it is important to supplement your Consultant Profile and Client Information Guide (CIG), with the consistent publication of professional articles, which will help to engage readers, demonstrate your specialist service knowledge and ultimately direct your readers to your Consultant Profile and Client Information Guide (CIG), where interested clients and learning providers can then place direct service orders with you via one of the four optional service order application forms, which will be linked to your Client Information Guide (CIG).
The Need For (KSP)
The Knowledge Sharing Publication (KSP) service has been designed to enable consultants to promote their Consultant Profile and their Client Information Guide (CIG), without having to undertake unsolicited direct marketing and sales campaigns. Simply by writing and publishing professional articles, which relate to their chosen consulting service, it enables consultants to create awareness for themselves and to establish credibility with potential clients, by having an opportunity to professionally demonstrate the depth of their knowledge. These articles will be made available to learning providers and clients within monthly news emails and they will also be directly accessible from the Appleton Greene Publications section of the web site. If clients and learning providers are interested in what they read, they can click on links which directly transfer them to the individual’s Consultant Profile and Client Information Guide (CIG), where they can learn more about the individual consulting services provided by the consultant and how these services would work in practice. Clients can then place service orders with the consultant by clicking on one of the four optional service order application forms. This is far more valuable to consultants than advertising, because it enables them to actually demonstrate their knowledge in a professional way, without having to resort to unsolicited sales alternatives and to present this information in front of the people who have the interest and the authority to place service orders with them.
Our external market research indicates that consultants who regularly write and publish professional articles, relating to their chosen consulting service subject, achieve 68% more business than those who do not. Our internal client research indicates that if a tangible consulting service has not already been developed by the consultant, clients would expect to see either professional articles or case studies published, in order to be able to understand the consultant’s service offering, methodology and to be able to ascertain service value with each individual consultant. The Knowledge Sharing Publications (KSP) service will provide Accredited Associate, Executive and Senior Consultants with the unique opportunity to promote themselves indirectly using professional and established media publications.
The (KSP) service enables proactive Accredited Consultants to be innovative about getting their message across to potential clients. It is not sufficient for consultants to just publish information relating to their resume or CV. When companies consider employing someone internally, they will already have developed a job specification and description for the position or vacancy that is available and will therefore already have a clear understanding about precisely who they are looking for. This can usually be determined by reviewing a candidate’s education and employment history and by undertaking interviews with selected candidates as part of a traditional recruitment process. In some cases, tests are required in order to evaluate and assess the ability of individual candidates. However, in the case of consultants, clients ordinarily would not have a specific job or project in mind and are therefore relying upon individual consultants to be able to demonstrate their proposed unique consulting service propositions. This includes establishing a need for their service, the proposed service objectives, the service methodology used, the client resources required, establishing service value, time planning and risk planning, before eventually obtaining client commitment. Consultants usually achieve these objectives by undertaking preliminary meetings with potential clients free of charge and then by preparing detailed service proposals, all of which are extremely time consuming, costly and often stressful because consultants have to think on their feet.
The (KSP) service provides consultants with a unique opportunity to get these messages across to potential clients in a more professional and relaxed way. Think of each professional article as being an individual piece of a jigsaw puzzle. Each article provides you with the unique opportunity to talk about a specific part of the consulting service that you provide, explaining the need for this part of the service, what you would propose to do and how it would work in practice. This is then supplemented by other articles, relating to different parts of your proposed consulting service. Over time these articles enable your prospective clients to form a developing picture, which enables them to understand why this service should be important to them, how it could satisfy their Key Corporate Objectives (KCO) and what the potential service benefits are likely to be. The benefit for consultants is that the (KSP) service enables them to achieve these goals at their own pace and without the stress of having to think on their feet. Each professional article can be carefully planned and written in the consultant’s own time and can be published when the consultant is happy with the article’s quality and purpose. Once this has been published and distributed, the consultant can then work on their next professional article. Over time, the consultant will have developed and established an extremely powerful marketing tool, that is to say, a collection of consulting service-related professional articles which, clearly present all of their key consulting service messages to their potential clients and which are linked to their Consultant Profile and Client Information Guide (CIG). Potential clients can then place service orders with consultants by using one of the four optional service order application forms.
The Knowledge Sharing Publication (KSP) service therefore constitutes a valuable and credible business development resource for consultants, for a one-off annual service fee which costs much less than traditional advertising, attending business development meetings and writing client proposals. If a potential client does request a personal interview or meeting with the consultant, the meeting will effectively be pre-qualified, because the potential client will already understand everything that they need to about the proposed consulting service. This eliminates the need for consultants to have to try and sell potential clients services that they do not really understand and it will inevitably improve a consultant’s conversion rates, both with Appleton Greene clients and with their own independent clients.
So, how do you know if you have the ability to write professional articles featuring the required quality? Everyone will ask themselves the same question of course. Quality will ultimately be determined by your potential clients, but remember that your readers are not companies, they are people. Individual people will all have individual preferences when it comes to writing styles, so you do not have to worry about trying to ensure that your articles will appeal to everyone who reads them. You are just trying to ensure that some people relate to your professional articles and in order to achieve this, it is important to just be yourself. Think of your target audience when writing professional articles, someone that you know perhaps, or have worked with within other client or employer companies, who is employed in a position where they would have the authority to employ your services. Just think of them when you are writing and use a language that they would understand and relate to.
Each professional article should consist of between 750 and 1,000 words and would be written using the English language. They should incorporate an Introduction, Main Part and a Conclusion and should be written in your own words in descriptive form, without resorting to lists, bullet points or numbered points. Your articles should be well written and should be engaging. Your personality will naturally come across within the professional articles that you write, so put some thought into how you would like to be perceived. Would you like to be perceived as easy going, humorous, strict, serious, the choice is yours. Ideally, you should make a list of the key consulting service points that you would like to get across within each professional article. Ideally, use one professional article to demonstrate one consulting service point. This will ensure that your important points do not get lost by featuring too many points at once. Your professional article writing skills will develop over time and as with anything, practice makes perfect! If you can learn to enjoy writing your professional articles, this will naturally come across to your readers and this will also help to engage your readers. Your professional articles just need to relate to your chosen specialist consulting service subject. However, remember that you need to be subtle. Your professional articles should not be construed as direct advertising and should not therefore include invitations to purchase, links to external web sites, or any content which is too direct or sales-orientated. You should just focus upon simply demonstrating your consulting service knowledge. Your professional articles will already be directly linked to your Consultant Profile and Client Information Guide (CIG), where clients can place service orders, so further advertising is not necessary and would be counter-productive. Once you have written one or two articles that have been approved by Appleton Greene, you will soon learn what is required and your confidence in your professional article writing ability will then go from strength to strength. Your confidence will then be apparent to your potential clients.
Support & Training
We have a qualified team of 20+ experts exclusively available within the Accredited Consultant Service Department at Appleton Greene and this includes professional editors who will be responsible for evaluating and assessing each professional article, before it is approved and published by Appleton Greene. This is a valuable resource and we would encourage you to regularly use the support that is available to you. A detailed guide is provided to help you to proactively plan, write and proof-read your own professional articles. This enables you to ensure that your articles achieve their objectives and incorporate all of the key points that you would like to cover. It also enables you to ensure that all of your professional articles meet with the standard required by Appleton Greene, which is ultimately in everyone’s mutual interests. If an article does not meet with the required standard for any reason, then you will be forwarded a detailed email explaining why and you will be provided with a list of tasks that will need to be undertaken in order to ensure that your professional article does meet with the required standard. This is all part of the learning process and helps you to ensure that your professional writing skills are developed, improved and perfected over a sustainable period of time. You can then have as many opportunities as you need to amend each professional article in order to ensure that it meets with the required standard, so you need not worry about this. If a professional article is approved for publication by Appleton Greene, then you can be sure that it is considered to meet the standard required. Our support team are here to provide you with advice, support and assistance and to ensure that your (KSP) objectives are ultimately achieved given time. Remember that our professional editors are highly motivated and have a vested interest in your success. Everyone within the Accredited Consulting Service (ACS) department has a career which develops in accordance with the success of the whole department, so, if you succeed, we succeed.
The articles that you write and publish should be exclusively made available to Appleton Greene and should not be published elsewhere within the public domain. It is also important to ensure that your articles are written in your own words and are not copied or duplicated from other articles or content which is available within the public domain. This ensures that you can prove that you are the original author of your articles and prevents any potential plagiarism claims for which you could be held personally liable. Our editors use software that enables them to scour the internet for similar content and if an article is deemed to be too similar to other articles that are available within the public domain, then they will understandably be declined. There is nothing wrong with undertaking your own research into your own specialist consulting service and generating your own ideas from reading other professional articles relating to your chosen specialist consulting service subject, but it is important that all of your professional articles are written in your own words.
Each individual Accredited Consultant would retain sole title and ownership to any professional articles that they write and which Appleton Greene publishes and distributes on their behalf. However, the nature of the internet is such that content can be copied and re-published and unless you are prepared to copyright the content within your professional articles, then the content can be re-published without your consent. All content that is published within the Appleton Greene web site is already protected by copyright, but individual professional articles are also published within external established media and as such Appleton Greene cannot be held responsible or liable for content which is re-published externally and is not protected by copyright. The same international laws apply to all content that is published within traditional news media sources. Your statutory rights are not affected.
It only takes approximately one hour to write a good professional article of between 750 and 1,000 words, so providing one professional article each month should not prove too time consuming and should prove to be an enjoyable and rewarding process. Pick a time of the day, week and month, when you are at your most productive and have uninterrupted time available, ideally when you are alone at home and are in an environment where you feel the most relaxed and the most creative. Put on some easy listening music, light a fire, do whatever you can to ensure that you are relaxed, motivated and in the right frame of mind. This will all contribute towards helping you to be creative and you need to ensure that professional article writing is something that you can look forward to and enjoy each and every month, rather than allow it to become just another chore that you need to find time for in a busy schedule. Remember that if you enjoy professional article writing, this will always be reflected within the quality of content that you produce.
If you do not believe that you will have the time available to write professional articles, in order to support the development of your independent consulting practice, then your consulting practice will probably be doomed to failure. All consultants need to allow some time for business development, regardless of whether this is undertaken directly or indirectly. Professional article writing is much less stressful, less time consuming and less costly than other traditional direct consultancy business development options that are available to consultants and each individual professional article represents an important building block towards creating awareness and establishing credibility as a professional consultant.
The Knowledge Sharing Publications (KSP) service is exclusively available to Appleton Greene Accredited Associate, Executive and Senior Consultants and consultants are welcome to apply for the (KSP) service at any time during their designated period of membership. Ideally however, the (KSP) service should commence from an Accredited Consultant’s proposed start date in order to ensure that they can maximize the benefits of their (KSP) service. Accredited Associate, Executive and Senior Consultants are automatically eligible to register for the Knowledge Sharing Publications (KSP) service if they would like to proactively promote their Appleton Greene Consultant Profile and Client Information Guide (CIG) through the publication and distribution of professional articles and as such any applications that are received from Accredited Consultants will be automatically approved and processed by Appleton Greene. Any introductory offer will also only be made available until the advertised closing date.
Once your (KSP) Application Form and the appropriate service fee payment has been received by Appleton Greene, you will be forwarded an email communication confirming that your application has been processed. A detailed guide is provided to help you to proactively plan, write and proof-read your own articles. This enables you to ensure that your professional articles achieve their objectives and incorporate all of the key points that you would like to cover. It also enables you to ensure that all of your professional articles meet with the standard required by Appleton Greene, which is ultimately in everyone’s mutual interests. You will also be provided with guidelines relating to how and when you should use (KSP) support, enabling you to make the most of this service. Professional articles need to be submitted to Appleton Greene using the appropriate application form and these will usually be evaluated and assessed within 20 business days of receipt, excluding weekends and public holidays. Once approved, professional articles will be published on the Appleton Greene web site under the appropriate service heading and will be linked to the appropriate Consultant Profile and Client Information Guide (CIG). They will also be distributed within monthly news emails to approximately 500,000 client contacts, 500 consultants and 750 learning providers within the Appleton Greene global client network.
Accredited Consultants are recommended to write and publish one professional article each and every month, if possible, in order to create awareness and to establish credibility, but there is no limit on the maximum number of professional articles that an Accredited Consultant can publish using the Knowledge Sharing Publications (KSP) service, during their designated period of membership. The service is available for renewal annually upon written request from Accredited Consultants. This enables Accredited Consultants to establish a significant portfolio of professional articles over a sustainable period of time, thus consolidating their market presence and ensuring that their work and publications are retained for as long as they require them to be, or as long as they plan to trade as an Accredited Associate, Executive, or Senior Consultant at Appleton Greene.
How To Apply
If you would like to place an order for the Knowledge Sharing Publications (KPS) service, please remember to ensure that Appleton Greene has received your application form on or before the closing date for applications, which is clearly featured within the subject line and towards the top of your invitation email communication. The application form will take you approximately 15 minutes to complete and this will then be forwarded onto Appleton Greene. You will also have an opportunity to review our terms and conditions of service before completing your application form. If you would like to receive a copy of your application form, then you can request one by replying to your invitation email, after you have completed the application form. Upon receipt of your (KSP) Application Form, our accounts department will forward you an invoice for the annual service fee.
To complete your application, please click on the Knowledge Sharing Publications (KSP) Application Form box towards the top of this page. This will transfer you directly to the appropriate application form and you then just need to follow the instructions accordingly.
In order to benefit from the Special Introductory Offer, please insert the following code into the box entitled: Special Offer Code (If Applicable):
You should also use this code as a reference when making your payment.
Please kindly ensure that both your (KSP) Application Form and your discounted service fee payment of USD$525.00 have both been received by Appleton Greene on or before the designated closing date for applications in order to benefit from this special introductory offer. All applications that are processed after this date, will need to be be processed at the standard advertised annual service fee of USD$1,050.00.
Service Fee Payments
You can pay by arranging an international bank transfer direct from your bank account to the Appleton Greene & Co international bank account. Please make your payment to Appleton Greene & Co Global Limited and note that all service fees need to be paid and processed in USD (United States Dollars). Please note that banks can take a period of up to 5 business days in which to process international bank wire transfers if a Standard Payment is requested. This does not include weekends or public holidays, so please allow plenty of time for this. Alternatively, if you request a Priority Payment with your bank, then these transactions are usually processed within 24 hours, but a nominal additional bank charge is usually levied for this service.
Appleton Greene’s international bank wire transfer details will have been provided within your original invitation email. They will also be featured within your invoice, which will be forwarded to you directly from our accounts department upon receipt of your (KSP) Application Form.
What To Do Now
Please kindly confirm whether you are interested in the Knowledge Sharing Publications (KSP) service and whether you intend to complete your application, by replying to your invitation email communication. We will then be able to either provisionally reserve your position for you, or consider an alternative candidate should this prove necessary. If you have any questions about the Knowledge Sharing Publications (KSP) service, please do not hesitate to contact us by forwarding an email and Elizabeth Johnson (Consultancy Administration Manager) will gladly assist you.