Service Features

The Knowledge Sharing Publications service, or (KSP) for short. (KSP) is exclusively available to Accredited Associate, Executive and Senior Consultants and represents an innovative and creative way of creating awareness and establishing credibility with potential clients, learning providers and other consultants, effectively eliminating the need for business development. As with all Appleton Greene services, the (KSP) service is entirely optional, but it represents a valuable and cost-effective resource for consultants who want to be proactive about developing new consultancy business over a sustainable period of time, without having to engage in direct business development activities themselves.

Once you have developed your Consultant Profile and your Client Information Guide (CIG), these will be published and distributed throughout the Appleton Greene global client network, but what else could you be doing in order to get yourself noticed? How can you create the opportunity for yourself, to be able to demonstrate what you know and what you can do? Our external market research indicates that consultants who regularly write and publish professional articles, relating to their chosen consulting service subject, achieve 68% more business than those who do not. Our internal client research indicates that if a tangible consulting service has not already been developed by the consultant, clients would expect to see either professional articles or case studies published, in order to be able to understand the consultant’s service offering, methodology and to be able to ascertain service value with each individual consultant. The Knowledge Sharing Publications (KSP) service will provide Accredited Associate, Executive and Senior Consultants with the unique opportunity to promote themselves indirectly using professional and established media publications.

The (KSP) service enables Accredited Consultants to write and publish professional articles relating to their chosen consulting service subject. Once each article has been approved by Appleton Greene, it will be published within the relevant service section of the Appleton Greene web site under Publications and will be linked to the Consultant’s Personal Profile and their Client Information Guide, enabling learning providers and clients to place direct consultancy service orders with the Consultant, if they have been impressed by what they have read. These professional articles will also be individually distributed to approximately 750 Learning Providers, 500 Consultants and 500,000 client contacts within the Appleton Greene global client network via monthly news emails. Selected articles will also be published by Appleton Greene externally using a variety of traditional and online media. The (KSP) service will provide Accredited Associate, Executive and Senior Consultants with a unique opportunity to demonstrate their knowledge within a professional environment and will appeal to those consultants who want to be proactive about creating awareness and establishing credibility. It only takes approximately 1 hour to write a good professional article, featuring between 750 and 1000 words. All that we recommend is that you write one professional article each month in order to achieve the required exposure. So, one hour per month writing short professional articles relating to your chosen consulting service subject, could effectively eliminate any further business development requirements on your part and could enable you to establish a varied client portfolio and a sustainable consulting practice, by developing business through referral and introduction.

The standard advertised annual cost for the (KSP) service will be USD$1,050.00, which in itself represents tremendous value for money, when you consider what a consultant would have to pay just to place one advert in a recognized media source. The (KSP) Service fee entitles Associate, Executive and Senior Consultants to write and publish an unlimited number of professional articles through Appleton Greene, during their designated service period of 12 months and this includes distribution of approved articles throughout the Appleton Greene global client network. However, a Special Introductory Offer is available to Accredited Associate, Executive and Senior Consultants for a limited period only, featuring a 50% discount on all applications that are processed on or before the advertised closing date for this offer. This effectively reduces the cost for the first year to only USD$525.00 as long as your application has been processed on or before the Introductory Offer closing date.

Knowledge Sharing Publications (KSP)

Service Benefits

The following list represents what we consider to be the service benefits for the Appleton Greene Knowledge Sharing Publication (KSP) service. Each individual benefit is explained in more detail within the information guide.

1. Smart
   The consulting industry recognizes that the smart way for consultants to promote themselves is to use cost-effective indirect marketing strategies that enable them to create awareness and to establish credibility without having to sell themselves.

2. Awareness
   Write professional articles relating to your chosen consulting service subject and have these published in order to create awareness with other Learning Providers, Clients and Consultants.

3. Credibility
   This is your opportunity to establish credibility with other Learning Providers, Clients and Consultants by demonstrating what you know and what you can do.

4. Web Site
   Your professional articles will be published on the Appleton Greene web site under the relevant service heading under Publications.

5. Links
   Your own Consultant Profile and Client Information Guide will both have direct links to each and every professional article that you write and which Appleton Greene publishes on your behalf, thus enabling clients to place direct service orders with you.

6. Promotion
   All approved articles will be published and distributed to approximately 750 Learning Providers, 500 Consultants and 500,000 Client contacts within the Appleton Greene global client network via monthly news emails.

7. Publishing
   A selection of the best articles each month will also be published by Appleton Greene externally using a variety of traditional and online media.

8. Time
   It only takes approximately 1 hour to write a good professional article, featuring between 750 and 1000 words. All that we recommend is that you write one professional article each month in order to achieve the required exposure.

9. Cost
   The Knowledge Sharing Publications (KSP) service is exclusively available to Appleton Greene Accredited Associate, Executive and Senior Consultants. The standard advertised annual cost for this service is USD$1,050.00.

10. Special Offer
    A Special Introductory Offer is available featuring a 50% discount on all applications that are processed on or before the offer closing date. This effectively reduces the cost for the first year to only USD$525.00.

Our external market research indicates that consultants who regularly write and publish professional articles, relating to their chosen consulting service subject, achieve 68% more business than those who do not.

Personal Details

Full name *

Primary email address (one only please) *

Backup email address (one only please) *

Accredited Consultant Status (Insert: Associate; Executive; or Senior) *

Professional Photograph

Please provide us with a professional photograph that we can upload into your Knowledge Sharing Publications Profile because professional photographs are now compulsory. Inserting a professional photograph does have the effect of personalizing your professional articles. Photographs must be provided in JPEG format and be of a file size which is 100kb or less. Photographs must also be in Portrait format with a pixel size of (Horizontal = 150 Vertical = 200). Your photograph must be professional and your appearance should be business-like. Casual photographs will not be accepted. You should also ensure that the photograph contains an image of you alone. A passport photograph would be ideal for this purpose, but please make sure that you are smiling. As they say, a picture speaks 1000 words, so please ensure that you look friendly, welcoming and approachable.

If you do not have a professional photograph that is suitable at the present time, you can still complete this application now and then forward us an email later on, enclosing your professional photograph as an attachment, before the advertised closing date for applications.

Application Details

Date of your application (Please enter today's date) *

Proposed start date (Month and Year) *

Closing date for applications *

Consulting Service Specialist Subject

The name or title of your proposed consulting service specialist subject (Two words only please) (Examples: Risk Analysis; Process Improvement; Product Development.) *

Client Service Department

Service Department (Please choose ONE of the following service departments: Customer Service; E-Business; Finance; Globalization; Human Resources; Information Technology; Legal; Management; Marketing; or Production) *

Declaration

Please simply answer YES to the following questions:

I confirm that I am currently an Appleton Greene Accredited Associate, Executive, or Senior Consultant and I am therefore eligible to apply for the Knowledge Sharing Publications (KSP) service. *

I understand that the annual Knowledge Sharing Publication (KSP) service fee is USD$1,050.00, but that a 50% discount is available if my application is processed before the Special Introductory Offer closing date, reducing the (KSP) service fee to USD$525.00. *

I confirm that I have the funds available and will make arrangements to pay my Knowledge Sharing Publication (KSP) Special Introductory Offer service fee of USD$525.00 before the designated closing date for applications. *

I confirm that I have completed my application before the designated closing date for applications. *

I confirm that I have read and understood Appleton Greene's terms and conditions of service.*

I understand that by completing this application form I am consenting to be bound by Appleton Greene & Co's terms and conditions of service. *

Terms & Conditions

Please click on the link below to review our terms and conditions of service.

AGC Accredited Consultant Service (ACS) terms and conditions of service.

To submit this application form, please confirm that you accept Appleton Greene's (ACS) terms and conditions of service by ticking the appropriate box below.

I accept Appleton Greene's (ACS) terms and conditions

It may also be prudent for you to ensure that you add the email address consultants@appletongreene.com to your safe email user or white list for both the primary and backup email accounts that you have provided within this application form. This will ensure that you receive all Appleton Greene email communications safely, without them being inadvertently diverted to your spam email folder by your internet service provider.