Superyacht Market Entry – Workshop 1 (Introduction to the Superyacht Industry)

The Appleton Greene Corporate Training Program (CTP) for Superyacht Market Entry is provided by Ms. Uoti-Vaisanen Certified Learning Provider (CLP). Program Specifications: Monthly cost USD$2,500.00; Monthly Workshops 6 hours; Monthly Support 4 hours; Program Duration 12 months; Program orders subject to ongoing availability.

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Learning Provider Profile

Following a successful career working onboard some of the world’s largest superyachts, Ms. Uoti-Vaisanen undertook an MBA in Business Management and started TUVYC consulting 10 years ago. Combining Ms. Uoti-Vaisanen’s first-hand experience of working within this extremely affluent, niche sector, with her passion for business strategy and mentoring, Ms. Uoti-Vaisanen built a business around market entry to the superyacht industry.

Supporting companies of all sizes, Ms. Uoti-Vaisanen has now helped to bring a hugely diverse range of products and services into the superyacht industry. Ms. Uoti-Vaisanen will support you to plan, prepare and strategically enter the sector with robust research and analysis that is comparable and relevant to your own business. We engage each company’s work force and help them to produce future proof action plans and set up detailed reporting structures whilst assisting with top level business decisions.

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MOST Analysis

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Mission Statement

Discover the inner workings of the superyacht industry. Its past, present, and future.

Gain expert knowledge and statistics on key industry stakeholders including the yacht builders and the ultra-high-net-worth-individuals that own them.

Get realistic insight into this affluent market’s growth potential and business drivers and be ahead of the curve in understanding where it is going.

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Objectives

01. Find Your Superyacht Opportunity: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
02. SYC History of the Superyacht Industry: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
03. SYC Present Superyacht Market Situation
: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
04. SYC Superyacht Market Outlook: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
05. SYC Superyacht Industry Stakeholders
: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
06. SYC UHNWI Clientele: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
07. SYC Driving Forces of the Superyacht Industry: departmental SWOT analysis; strategy research & development. 1 Month
08. SYC Superyacht Etiquette: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
09. SYC Superyacht Industry Hubs: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
10. SYC Driving Forces of the Superyacht Industry: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month

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Strategies

01. Find Your Superyacht Opportunity: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
02. SYC History of the Superyacht Industry: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
03. SYC Present Superyacht Market Situation
: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
04. SYC Superyacht Market Outlook: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
05. SYC Superyacht Industry Stakeholders
: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
06. SYC UHNWI Clientele: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
07. SYC Driving Forces of the Superyacht Industry: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
08. SYC Superyacht Etiquette: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
09. SYC Superyacht Industry Hubs: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
10. SYC Driving Forces of the Superyacht Industry: Each individual department head to undertake departmental SWOT analysis; strategy research & development.

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Tasks

01. Create a task on your calendar, to be completed within the next month, to analyze Find Your Superyacht Opportunity.
02. Create a task on your calendar, to be completed within the next month, to analyze SYC History of the Superyacht Industry.
03. Create a task on your calendar, to be completed within the next month, to analyze SYC Present Superyacht Market Situation
.
04. Create a task on your calendar, to be completed within the next month, to analyze SYC Superyacht Market Outlook.
05. Create a task on your calendar, to be completed within the next month, to analyze SYC Superyacht Industry Stakeholders
.
06. Create a task on your calendar, to be completed within the next month, to analyze SYC UHNWI Clientele.
07. Create a task on your calendar, to be completed within the next month, to analyze SYC Driving Forces of the Superyacht Industry.
08. Create a task on your calendar, to be completed within the next month, to analyze SYC Superyacht Etiquette.
09. Create a task on your calendar, to be completed within the next month, to analyze SYC Superyacht Industry Hubs.
10. Create a task on your calendar, to be completed within the next month, to analyze SYC Driving Forces of the Superyacht Industry.

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Introduction

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During our initial workshop, we will delve into the intricacies of the superyacht industry, exploring its historical development, current state, and likely future.

You will have the opportunity to acquire specialized information and data regarding significant industry players such as yacht manufacturers and their extremely wealthy owners.

By gaining practical knowledge about the growth potential and driving forces of this prosperous market, you will be able to stay ahead of the game and better comprehend its trajectory.

The superyacht industry presents a unique opportunity for those looking to make their mark in the world of luxury travel and leisure.

To seize this opportunity, it is crucial to understand what sets superyachts apart from other vessels and how to navigate this exclusive market.

In this workshop, you will gain an in-depth understanding of the specifications, designers, shipyards, and typical uses that define a superyacht.

You will also learn that not all superyachts are created equal, and how to differentiate between them based on various factors such as design, amenities, and performance.

Acquiring the correct descriptive terminology is key to positioning yourself as an expert in this field and being able to hold professional discussions with the key players in the industry, including owners, captains, crew, and decision makers.

With this knowledge, you will be able to identify your opportunity in the superyacht industry and take the necessary steps to achieve success in this dynamic and exciting field.

Throughout the course, you will participate in targeted exercises aimed at identifying your ideal opportunities within the superyacht industry.

These exercises will challenge you to consider various opportunities and determine which ones are most suitable for your business.

You will prioritize these opportunities based on how well they align with your business objectives, with the most promising opportunities ranked highest.

You will explore any necessary modifications to your proposition that would appeal to your target sectors. This will allow you to tailor your offerings to better meet the needs and preferences of potential clients in the superyacht industry.

You will evaluate the size of the commercial opportunity presented by each identified idea. This will help you determine which opportunities are worth pursuing and which may not be as lucrative.

These exercises will provide you with a comprehensive understanding of the superyacht industry and help you identify and prioritize the most promising opportunities for your business.

HISTORY

The superyacht industry has a rich history, and understanding its evolution is crucial to establishing a successful presence within it.

This workshop aims to provide you with understanding of the industry’s history and equip you with the skills to craft your own compelling backstory.

You will delve into the birth and development of the superyacht industry, exploring its evolution from humble beginnings to its status as a global phenomenon.

Along the way, you will learn about the pioneers who were instrumental in the industry’s growth, including the engineers, buyers, and enthusiasts who helped shape it into what it is today.

Furthermore, you will explore the onshore support businesses that emerged to support the superyacht industry, including the key players who have contributed to its success.

By understanding the roots of this industry, you will be better positioned to navigate its current landscape and identify opportunities for growth and development.

With this knowledge, you will be able to articulate why your proposition is uniquely suited to help clients write the next chapter in their superyacht story.

As you explore opportunities within the superyacht industry, you will engage in targeted exercises aimed at helping you consider several key factors.

You will consider the people who have been instrumental in the industry’s growth and development. You will assess whether you have any common ground with the early innovators or pioneers in the industry and identify ways to build on this shared history.

You will examine your business’s experience with the various technologies that are essential to the superyacht industry. You will evaluate whether your business has new solutions to old problems and how you can leverage this expertise to meet the industry’s evolving needs.

You will also consider the main locations where the superyacht industry operates and assess whether you have experience working in or with these locations. This will help you identify opportunities to build on your existing network and establish a foothold in new markets.