Value Innovation
Accredited Consulting Service for Dr. Bhalla Ph.D. MBA BA Accredited Senior Consultant (ASC)
Executive Summary Video
The Appleton Greene Accredited Consultant Service (ACS) for Value Innovation is provided by Dr. Bhalla and provides clients with four cost-effective and time-effective professional consultant solutions, enabling clients to engage professional support over a sustainable period of time, while being able to manage consultancy costs within a clearly defined monthly budget. All service contracts are for a fixed period of 12 months and are renewable annually by mutual agreement. Services can be upgraded at any time, subject to individual client requirements and consulting service availability. If you would like to place an order for the Appleton Greene Value Innovation service, please click on either the Bronze, Silver, Gold, or Platinum service boxes below in order to access the respective application forms. A detailed information guide for this service is provided below and you can access this guide by scrolling down and clicking on the tabs beneath the service order application forms.
Client Telephone Conference (CTC)
If you have any questions or if you would like to arrange a Client Telephone Conference (CTC) to discuss this particular Unique Consulting Service Proposition (UCSP) in more detail, please CLICK HERE.
Bronze Client Service
Monthly cost: USD $1,500.00
Time limit: 5 hours per month
Contract period: 12 months
SERVICE FEATURES
Bronze service includes:
01. Email support
02. Telephone support
03. Questions & answers
04. Professional advice
05. Communication management
To apply – CLICK HERE
Silver Client Service
Monthly cost: USD $3,000.00
Time limit: 10 hours per month
Contract period: 12 months
SERVICE FEATURES
Bronze service plus
01. Research analysis
02. Management analysis
03. Performance analysis
04. Business process analysis
05. Training analysis
To apply – CLICK HERE
Gold Client Service
Monthly cost: USD $4,500.00
Time limit: 15 hours per month
Contract period: 12 months
SERVICE FEATURES
Bronze/Silver service plus
01. Management interviews
02. Evaluation and assessment
03. Performance improvement
04. Business process improvement
05. Management training
To apply – CLICK HERE
Consultant profile
Dr Bhalla is an approved Senior Consultant at Appleton Greene and he has experience in marketing, customer service and globalization. He has achieved a Doctor of Philosophy, a Master of Business Administration and a Bachelor of Arts (Hons). He has industry experience within the following sectors: Technology; Digital; Banking & Financial Services; Consumer Goods and Healthcare. He has had commercial experience within the following countries: United States of America; India; Singapore and South Africa, or more specifically within the following cities: Washington DC; New York NY; Gurgaon; Singapore and Johannesburg. His personal achievements include: championing human-centric leadership; digital transformation of customer experience; delivering action-oriented corporate training; implementing product and service innovation and leading high-performance global teams. His service skills incorporate: human-centric leadership; digital transformation; customer experience; corporate training and product innovation.
To request further information about Dr. Bhalla through Appleton Greene, please CLICK HERE.
Executive summary
Value Innovation
Every company, be it for profit or not-for-profit wants to grow, and grow profitably. The only way companies can grow is by enlarging their pool of profitable customers. Peter Drucker, a world-famous management guru, captured this dynamic succinctly when he declared, “The only goal of a company is to get a customer (customer acquisition), and keep her (customer retention); marketing and innovation.” In most instances, companies can acquire customers by promising to deliver value in the future. But the only way they can hang on to their customers is by keeping that promise and by delivering customer value, and by engineering and delivering compelling customer experiences, which are kept relevant and meaningful over time through innovation. Value innovation is the key driver that makes this possible.
This assertion stands up to common sense scrutiny and is also rooted in hard data. When customers receive value and have a positive experience they tend to share that with others, either through word-of-mouth (WOM), or through social media – Facebook, Twitter, Pinterest, etc. Formal research, both academic and commercial, indicates that for today’s social, connected, digital savvy customers peer reviews and opinions are a significant input into their own decision making. Additionally, for several years now, marketing thinkers have been urging practitioners to move away from historical product-centric performance measures, like market share, share-of-wallet, and customer satisfaction, to forward-looking customer-centric performance measures like customer equity (CE) and customer life-time value (CLV), which are more closely related to the future growth and profitability of a company. The backbone of these forward looking, contemporary performance metrics is value innovation, since it enables companies to acquire customers, retain them, and grow their business over time.
In short, continuous value innovation is a strategic core competence of a company that significantly affects a company’s growth, profitability, and future well-being. This service operates at the intersection of marketing, strategy, and innovation. It is equally relevant for customer facing and customer support functions, such as marketing, sales, advertising, customer service, product development, marketing research, e-commerce, website and content development, information technology, and business strategy to name a few. Since the customer is a corporate asset, this service can benefit all levels of executive seniority and experience, including C-level leaders and executives.