Executive Summary

Supply-Chain Strategy

Supply Chain Strategy is a stream of multiple connections and activities that function together to fulfill the needs of the customers in the marketplace. The connections and activities that come together creates a framework that essentially acts as a road map for the organization. That road map provides direction to the business on how they will achieve their objectives and goals for a specific time period. With any road map, the business must understand where it is at. It is important to understand the key drivers that have contributed to the current state and assess whether those drivers are adding any value to the supply chain. A few items to review are the product portfolio, customer demands, costs, and capacity.

A business should also consider the marketplace in which it operates in as it should really hone in on its ideal customer base, brand positioning, internal and external processes, and workforce skills. All these components are important drivers of a supply chain strategy. If an organization does not understand its customer’s base and demands, the supply chain strategy will not be able to meet the expectations of filling orders on time. This is where the skills of the workforce come into play as specific data-driven decisions should be made to execute the supply chain business processes. Linking the execution of activities to the company’s objectives and brand positioning will ensure alignment to meeting the voice of the customer. There are two types of supply chains that an organization can be categorized into. It is either a mixture of an efficient and agile model or a custom and constrained model. In the efficient and agile model, the organization tends to have collaborative relationships with key customers and suppliers to maximize the capabilities of the supply chain. In the custom and constrained model, the organization tends to have a robust order-to-cash system as the lead and processing times may be longer.

The need for internal or external business processes help to ensure a smooth end-to-end supply chain process of planning, manufacturing or procurement, and service delivery. Many supply chains strive to be optimal in the way that it operates but can only arrive at that point if the supply chain strategy is well thought out and managed properly.

Service Methodology

In summary, supply chain strategy is a methodical approach to addressing a unique supply chain model. No matter which model a business fits to, the definition is the same of having a stream of multiple connections and activities that function together to fulfill the needs of the customers in the marketplace. However, it does help to assess which type of supply chain model an organization has at the beginning of the engagement to understand which key drivers will be important in the development of a supply chain strategy. Phase one is to establish what the overall goals of the supply chain are within an organization. This involves key stakeholders who make business decisions in their operating unit. The goals of the supply chain can be formed into a transformation or change management initiative in which expense reduction is analyzed to find working capital. Phase two is to develop a plan based on the needs of the supply chain in response to the transformation outlined above. Once these plans are agreed upon, then scope can be further defined with key project milestones. This will involve key stakeholders and other team members who work close within the supply chain. Phase three is to execute against the plan to achieve the milestones. This part requires collaboration amongst the key stakeholders and other team members in supply chain, operations, and finance. Accountability amongst the team is key here as we begin the transformation. Phase four involves putting controllable measures in place via automated tools to monitor the new improvement post-transformation.

Service Options

Companies can elect whether they just require Appleton Greene for advice and support with the Bronze Client Service, for research and performance analysis with the Silver Client Service, for facilitating departmental workshops with the Gold Client Service, or for complete process planning, development, implementation, management and review, with the Platinum Client Service. Ultimately, there is a service to suit every situation and every budget and clients can elect to either upgrade or downgrade from one service to another as and when required, providing complete flexibility in order to ensure that the right level of support is available over a sustainable period of time, enabling the organization to compensate for any prescriptive or emergent changes relating to: Customer Service; E-business; Finance; Globalization; Human Resources; Information Technology; Legal; Management; Marketing; or Production.

Service Mission

Our service mission is to help Manufacturing, Operations, and Supply Chain Executives increase profit through expense reduction and automation. The goal is to identify those operational inefficiencies in the busines processes that are hindering team growth and dynamics, improved customer service, higher product quality, and optimal performance within the supply chain and operations. We do this to not only increase cash flow, but to also make visible the constraints that can easily weigh an organization back down. Some of these constraints can be people, processes, technology, data, forecast, methodologies, supplies, machines, and transportation. We challenge clients to think alternatively absent from the way they have always done things. That is the only real way to bring about change and create value.

Service Objectives

The following list represents the Key Service Objectives (KSO) for the Appleton Greene Supply-Chain Strategy service.

1. Operational Efficiencies
   Organizations are always looking for ways to improve operational efficiencies and it is no different in the supply chain function. There are a few ways to identify operational efficiencies and address them before they become inefficiencies and impact the bottom line. Some of the most common inefficiencies in supply chain exist within customer service, transportation, process design, cost optimization, supplier management, and succession planning. The development of managers to know their operation, train employees on systems and processes, reducing internal bottlenecks, and benchmarking with peers; allows the supply chain to become stronger in any organization. Also, engaging downstream with customers and upstream with suppliers gains insights to strategies that have been successfully deployed. Understanding how people, processes, data, and technology are integrated in the supply chain can help alleviate inconsistencies in the overall system. Even after investments have been made post improvement, it is always beneficial to incrementally improve results and apply continuous improvement.
2. Business Requirements
   The supply chain is facing a global dilemma of evolution and change which is causing the business requirements to become a necessity to be evaluated more frequently. Due to global competition, outsourcing, reduced product life cycles and constant demand volatility; supply chains are becoming harder to model. Not to mention the complexity of the economy and marketplace rapidly shifting every day. Now, more than ever, organizations must learn to analyze risk and opportunities a lot faster than before. Manufacturers must learn to adapt to changing supply chain models and build better relationships to maintain their market share because of increased competition and access to global sources due to the internet. Over the years, many manufacturers probably did not think that the need to increase visibility beyond their current organization was necessary, but now it is. There are additional business requirements to consider now depending on what the supply chain model dictates such as improvements to an existing application, process, or data; development of a new application, process, or data; development of a replacement application, process, or data; or training and development of people in the workforce. Of course, these should tie back to the overall goals and vision of the organization which speaks to how well the supply chain can respond to the market. If evaluating a new application, process, or data, think about how your supply chain reaches across multiple systems internally and externally. Next, consider how quickly you can access information either at an aggregate or detailed level. Finally, review the standard work of the organization to determine how well collaboration aligns with presenting data from one source of truth.
3. Performance Improvement
   Efficiency and productivity go hand and hand but are quite different in the results they bring. Efficiency is about producing at the same level with less resources while productivity requires increasing optimization with the current resources to improve overall performance. To improve performance in the supply chain, one must first measure where their organization is. Many supply chains benchmark themselves against others in their respective industries or categories such as consumer goods, chemicals, aerospace, or financial services. They do this to understand how an organization operates. Creating a baseline of operations helps to identify the purpose of each department within an organization, how those departments contribute to the company’s vision, what duties each department is responsible for and how they execute those duties. In supply chain there are several departments that contribute to the vision of the company such as logistics, information technology, planning, customer service, procurement, and distribution. To understand current state performance, measuring how much time it takes each department to execute its duties and achieve those goals are key. Also, understanding the quality of the work being completed proves to be highly valuable as well. This is where bottlenecks tend to be identified and other gaps that prove the process is inefficient. An example could be increased lighter than truck (LTL) loads within the supply chain network which causes a direct increase of transportation costs. Removing this bottleneck will cause a decrease in spend resulting in an improvement compared to the previous baseline of operations. Tracking performance via reports or a dashboard will be insightful to the organization to review several times a month or quarter to realize the progress they have made.
4. Controllable Measures
   There are many metrics that can be established for the supply chain to quantify and define performance. These metrics should ultimately tie back to the goals of the organization. Through data visualization tools, the creation of dashboards of the most important key performance indicators (KPIs) can be distributed quite fast to key stakeholders. Measures can include inventory turnover, on time delivery, days sales outstanding, inventory days of supply, supplier on time delivery, on time and in full, freight accuracy, or forecast accuracy. These measures demonstrate the financial and operational health of the organization and can aid with unexpected supply chain situations. If fluctuations or abnormalities occur, they will be made visible and you can quickly respond.
5. Strategy Execution
   Implementation of Sales & Operation planning is the best way to see the supply chain strategy executed. Many organizations adopt S&OP overtime, however, tend to spend most of their time executing in the shorter planning horizon (>6 months) versus the longer planning horizon (<18 months). The goal of S&OP is to integrate the financial planning and the business planning to drive a collaborative decision-making environment within an organization. The business focuses on aligning the demand and supply of goods based on what they plan to sell and what they plan to make or buy. Financial planning reviews the revenues, costs, profits, and how well those align to the overall business plan. The benefits of S&OP promote improved service, reduction of out-of-stocks, reduction in material costs and freight, and increased working capital just to name a few. Developing a mature S&OP process requires ownership and buy in from senior leadership and cross-functional participation from sales, marketing, supply chain, finance, procurement, logistics, and R&D. S&OP execution can be a powerful tool for managing the business and optimizing supply chain performance.

Testimonials

Blumenthal Brands Integrated

“I was feeling behind and strained before the client-project engagement with Ms. White. I needed someone to come in and to be able to get onboard quick, to lead, and take ownership of the task fast! Teaching and learning was the biggest impact the project had on me and the BBI team. Developing the S&OP process was key to business growth, but more importantly, extremely important to the people working with it. That was due to the learning curve that came with it. I enjoyed the partnership and teamwork the most from client engagement. I really enjoyed working with Ms. White. She is a smart, quick, very knowledgeable person that knows how to handle and respond to situations, and the fast changes. I would recommend her services to anyone that needs help developing, building, and starting the S&OP process”

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Charter Communications

“With supply chain operations spanning across the country after a mega merger, the Supply Chain Planning and Analytics Team was having issues in forecasting, reporting, and analyzing Customer Premise Equipment (CPE) to maintain healthy inventory levels. Part of the root cause stemmed from the lack of data uniformity and the absence of standardized processes to drive the effective use of CPE. As a leader of the organization, my primary goal was to have the right people, doing the right things to create the right environment. We used Ms. White to help us solve challenging and interesting business problems through rigorous data analysis and predictive modeling. This included working with complex databases, conducting research to identify data issues, and proposing solutions to improve data integrity. We achieved the desired bottom line results in less than a year. Me. White is a highly experienced supply chain professional with a deep understanding of operations who has demonstrated her ability to maintain focus and deliver sustainable results. I highly recommend Ms. White. Our experience has been excellent, and the results speak for themselves”

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Cullen & Co. Keller Williams

“Before my engagement with Ms. White, I was feeling chaotic and not focused. The biggest impact the project had on me and my business was clarity around the priorities that we needed to work on. Clarity around the time spent on WASTE. Ms. White definitely is a master at her craft. It was wonderful being purposeful with our time to figure out the gaps of systems in our business. It was great shedding light on things that are working and things that are not working in our business. I also enjoyed getting to know my teammates better since their strengths were captured in the mastermind portion. I loved getting a visual at the end of the project with a process map and multiple boards.”

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More detailed achievements, references and testimonials are confidentially available to clients upon request.

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Industries

This service is primarily available to the following industry sectors:

Consumer Goods

According to a study done by Statista, the US consumer goods market was the largest in the world, estimated at $635 billion. Many consumer goods companies that sell various products such as apparel, beauty, personal care, home furnishings, and packaged foods are finding themselves in a pressured spot to deliver against evolving consumer demands. Consumer wants and needs are calling for new products to be delivered faster which hinders the margins of the consumer goods retailers and producers. However, in 2020 the economy has been quite uncertain. There is a shift happening with traditional brick and mortar retail traffic due to COVID-19 and direct-to-consumer models will rise to take their spot. Even with options to invest in new digital technologies for delivery and in-store pickup, it is a difficult decision for many retailers. Consumer discretionary spending is no longer at the height that it was for goods that are non-essential. Also, consumers have become quite aware of brands and goods that are purpose-driven and authentic like plant-based products.

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