Marketing Transformation
Accredited Consulting Service for Mr. Siano MBA BA Accredited Senior Consultant (ASC)
Executive Summary Video
The Appleton Greene Accredited Consultant Service (ACS) for Marketing Transformation is provided by Mr. Siano and provides clients with four cost-effective and time-effective professional consultant solutions, enabling clients to engage professional support over a sustainable period of time, while being able to manage consultancy costs within a clearly defined monthly budget. All service contracts are for a fixed period of 12 months and are renewable annually by mutual agreement. Services can be upgraded at any time, subject to individual client requirements and consulting service availability. If you would like to place an order for the Appleton Greene Marketing Transformation service, please click on either the Bronze, Silver, Gold, or Platinum service boxes below in order to access the respective application forms. If you have any questions or would like further information about this service, please CLICK HERE. A detailed information guide for this service is provided below and you can access this guide by scrolling down and clicking on the tabs beneath the service order application forms.
Bronze Client Service
Monthly cost: USD $1,500.00
Time limit: 5 hours per month
Contract period: 12 months
SERVICE FEATURES
Bronze service includes:
01. Email support
02. Telephone support
03. Questions & answers
04. Professional advice
05. Communication management
To apply – CLICK HERE
Silver Client Service
Monthly cost: USD $3,000.00
Time limit: 10 hours per month
Contract period: 12 months
SERVICE FEATURES
Bronze service plus
01. Research analysis
02. Management analysis
03. Performance analysis
04. Business process analysis
05. Training analysis
To apply – CLICK HERE
Gold Client Service
Monthly cost: USD $4,500.00
Time limit: 15 hours per month
Contract period: 12 months
SERVICE FEATURES
Bronze/Silver service plus
01. Management interviews
02. Evaluation and assessment
03. Performance improvement
04. Business process improvement
05. Management training
To apply – CLICK HERE
Consultant profile
Mr Siano is an approved Senior Consultant at Appleton Greene and he has experience in marketing, customer service and e-business. He has achieved a Master of Business Administration in International Management and a Bachelor of Arts in Business Administration. He has industry experience within the following sectors: Retail; Fast Moving Consumer Goods; Technology; Banking & Financial Services and Automotive. He has had commercial experience within the following countries: United States of America; United Kingdom; and Argentina, or more specifically within the following cities: Detroit MI; Seattle WA; Chicago IL; London and Buenos Aires. His personal achievements include: top performing direct marketing programs; product launch ahead of schedule under budget; reducing costs and increasing sales; reduction of sales cycle time and alignment marketing sales & service. His service skills incorporate: marketing; sales; revenue generation; operating models and change management.
To request further information about Mr. Siano through Appleton Greene, please CLICK HERE
Executive summary
Marketing Transformation
Marketing, sales and service alignment is the recognition that data, process and technology must continuously be integrated if a business is to respond effectively to its core mission of satisfying customer needs to drive revenue and profit. The alignment of a company’s marketing, sales and service activities to drive revenue streams, is a fundamental and mission critical set of policies, procedures and processes. Further it is a proven way to grow revenue. A company is constantly changing and evolving as a result of competition, new products and services being introduced, globalization, growth strategies, innovative technology, new leadership, or mergers and acquisitions, all of which directly impact upon a company’s ability to drive revenue streams. Alignment involves many things: shared goals, common milestones and metrics, well-oiled business processes, and smart technology investments. But first and foremost, alignment is about one thing: communication. If marketing, sales and service can’t learn how to work together as a single team, speak the same language, and exchange information freely, then all the process and technology in the world won’t make a difference. Domestic and international corporations employ the services of independent professional organizational transformation specialists, because they can help to align their organization with the critical changes required for success. This service is multi-departmental and uses a unique stakeholder management approach, which effectively brings all departments together through a set of cohesive and tangible business processes, offering business-oriented and data-driven solutions to drive the organization’s transformation objectives to achieve impacting, sustainable and measurable revenue growth.
Service Methodology
The service proactively engages the resources at all levels from each of each department, to rally them around marketing transformation, business alignment, customer experience, process optimization, and project management to achieve a high performance organization that maximizes revenue opportunities. By using a disciplined stakeholder management approach that includes change management and user adoption techniques, a fluid organizational transformation process is then planned, developed, implemented, managed and reviewed within the organization, incorporating all impacted departments, effectively enabling the corporation to do this for themselves, which ensures the commitment from key stakeholders and sustainable value. The service approach is to enable an organization to discover, design, create launch and maintain policies, procedures and processes that enhance customer experience, enhance revenue and maximize profits. The service has five focus areas: Marketing transformation to drive marketing excellence, enhance operating models, enhance organizational structure, review technology needs, customer experience review and design and exploring alternative business models; Business alignment of marketing, sales and service teams to unite around a single revenue cycle. Consequently dramatically improving marketing ROI, sales productivity, customer experiences and most importantly top-line revenue growth and profitability; Understanding the interaction between an organization and a customer over the duration of their relationship and making enhancements to increase customer engagement; Process optimization is to increase pipeline velocity, customer satisfaction, customer retention, top line revenue and profits; Project management to leverage knowledge, skills, tools and tec