Customer Development

Executive summary

Customer Development

A personal analysis, of my consulting service current position, is on customer development: which is evolving for a new approach. The realm, of customer development, is changing in its methods of obtaining clients. Consumers may have a different opinion on what is valuable or changing for them. However, the problem is what will work to gain those clients for a corporation. Ideally, the input is the likely option about a product or service. Today’s customer development is geared toward the consumer’s approval of a product or service. It is where ideas are put to the test. The people will decide if the company’s idea stands a chance or face ridicule. Nonetheless, this might not be the right approach. It is a better way for companies, which most organizations might agree on. A product or service in development needs to be scrutinized and it deserves feedback from potential clients. The response can be negative or positive. How would it do nationally or internationally? A market may be existent for your product or service idea: that would motivate consumers to buy. A connection may be made for the business model presented where this would be part of the discovery. Thereafter, a strategy is made on how to please the consumers during development. By opinion, it could make the difference and convince business owners. Owners of a business are encouraged to go out and meet the people: asking them questions about their business model, product or service. Customers notice these efforts in the beginning, which gives the organization time to continue its model: or to develop a different product or service. Many consumers can determine if it is worth your effort or a simple idea; this means using the time wisely so customer development can work for your organization. In addition to this perspective, social media has been contributing to customer development. Companies have not gone away from this venture because it is a working platform to sell products and services to people. It is known as social networking. The target market is traditional and digital, which includes three large companies: Facebook, Google and Twitter. Facebook has amassed 855 million users on mobile apps. Mobile apps help customers find vital information about any company. It started in 2014: which also contributes to customer development. In accordance, Facebook’s market share reached $267 billion in 2015. Google amounted to $450 billion and twitter gained $20 billion of market share. It is agreeable that these social networking sites can build clients for companies. They are seen on desktop computers, ipads, laptops and smartphones. Nevertheless, customer development has been broken down to 3 key players in the business; they are the main parts of social media: Facebook, Google and Twitter. The quality of service, provided to companies, seems immeasurable. Even so, Facebook has online users growing yearly on its homepage. It surpassed its first quarter of daily users on mobile apps: from 798 to 844 million.

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Service Methodology

I would undertake my proposed unique consulting service by aiding in the implementation of a customer development solution. This entails solving a specific customer related issue early in the process. Fortunately, business tools for consultants will be used to solve these issues (relating to customer development and loyalty): including a SWOT analysis for the enterprise. Consultative tools will be used to solve customer development problems. There are exceptional solutions that will be used over the implementation of a product or service. Therefore, a device comes with real world answers that can be used in the implementation phase: to provide coordination in the products development along with its marketable status. Furthermore, client feedback will be a valuable option for the company. Overall, customers can find flaws in products and services easily. Therefore, a series of consulting questions will be used to ensure a solid outlook for the product or service. A number of options can be agreed on by the organization based on a business plan. The corporation will make its final decision charting a course that may be successful. Customer development, with a sensible approach backed by, solutions will be a bonus to the organization. This service provides a readiness for any obstacles that may have stricken your efforts: providing a path that is sustainable or successful for your enterprise. However, the execution of the plan may require additional staffing or updated employee performance: to accommodate the development of customers. For example, hospitals across the country have been understaffed: for the shortage of nurses for so long. This provides a reason for meeting the demand for customers to develop (or patients to receive good healthcare) in any business industry.

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Service Options

Companies can elect whether they just require Appleton Greene for advice and support with the Bronze Client Service, for research and performance analysis with the Silver Client Service, for facilitating departmental workshops with the Gold Client Service, or for complete process planning, development, implementation, management and review, with the Platinum Client Service. Ultimately, there is a service to suit every situation and every budget and clients can elect to either upgrade or downgrade from one service to another as and when required, providing complete flexibility in order to ensure that the right level of support is available over a sustainable period of time, enabling the organization to compensate for any prescriptive or emergent changes relating to: Customer Service; E-business; Finance; Globalization; Human Resources; Information Technology; Legal; Management; Marketing; or Production.

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Service Mission

I would aim to undertake my proposed consulting service in lieu of a service mission for customer development. Therefore, a process is needed to implement a customer development mission for the organization: to ensure that they are carried out effectively. Problem solving and creative ideas are important steps to the process. Fortunately, this consulting service recommends client feedback in the process of solving customer development issues during an implementation plan. Creative ideas would be spurred by the discussion of client expectations. The corporation would seek insight into what can be accomplished during the process. The consulting service finds this agreeable and intriguing. In order for customers to develop, consultants have learned: that they need to search for the concern of consumers on products and services. This presents some responsibilities and goals to achieve by the enterprise. This service sees customer focus as the key factor in customer development. Ideally, there would be a lack of technology and customers in all: if there isn’t a focus for the mission. Nonetheless, employees would have to be motivated for performance expectations: where they come in contact with clients in brick-and-mortar businesses, the telephone or the internet. This connects to human resources, which is the department to address client concerns; which can run out of ideas in an internal environment. Employees may need communication with an alternate perspective, which will render them responsible to completing the task for client development; this service believes in this option: as it helps a company in this training perspective. Team work and collaboration would be determining choices in a process for customer development: to help meet expectations for the service mission.

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Service objectives

The following list represents the Key Service Objectives (KSO) for the Appleton Greene Customer Development service.

1. Customer service
   The consulting service, that I provide, is in customer service for client development. Customer service is the assistance provided to customers before, during and after a purchase: for a product or service. It provides clients a stage for feedback, guidance and information (on products and services). Its purpose is to satisfy clients and develop new customers. This is achievable for an enterprise in several parts: when implementing this consulting service (in customer service) for customer development. It is formulating a strategy for customer service, managing customer relations, creating an effective and cohesive model (while networking within or outside an organization). These objectives aid companies or businesses on achieving customer service for client development. It will be known through this consulting service that the process for strategy formulation is as follows: creating long-term objectives, evaluating the enterprise, comparing sales to long-term clients, checking departmental contributions, examining organizational performance and choosing the best strategy. The next process is to manage customer relations. The connection that will be made is through marketing, networking and focusing on long-term benefits. Nonetheless, customers can be gained from networking with (current) clients during customer relationships. In addition, communication between employee teams can enhance the workflow in accomplishing customer development. The final process is to have a cohesive team of employees. This process is, generally, important for a company. It would be a priority implementing this process: to set the team goals, provide a working environment, meeting expectations (or responsibilities), training employees, and allowing the team to develop. These customer service processes, for customer development, can lead to some core benefits for any organization. A practical application can lead to a company improving on strategy formulation, customer relations, team management, employee development, evaluation criteria, network management, communication skills, a working environment, training evaluation, support and assistance.
2. Human resources
   The consulting service, that I provide, is in human resources for client development. Human resources organize, recruit and direct employees of an organization. In addition, the managers (or their supervisors) can also implement training for employees on how to provide customer service to potential clients. Obviously, employees are the forefront for client development under the direction of human resource management: like sales associates. Often times, employees will meet potential customers on the job: where they will interact with them. Even so, the HR department will meet the challenges for client development. Fortunately, they can achieve customer development objectives in several ways implementing this consulting service: by creating a business strategy, reviewing human resources for performance and utilizing solutions. This can be sorted through the process that will benefit customer development. The first is the business strategy. Evidently, the process involves producing appropriate objectives in customer service for client development: on where to win them and how to keep going when management gets there, using core competencies for effectiveness and the means used to execute them. The next process (to be known) is the recruitment, which is important in providing the service needed for customer development: where the corporation is hiring effective workers to make a pleasant experience for customers. The process will be defined for customer development: by finding an opening and determining the need, listing the position’s description, planning on how to recruit, reviewing applications with human resource managers, posting the position on the internet, executing a recruitment plan, reviewing potential applicants for a position, starting interviews with potential candidates and completing the hiring process. Thereafter, the final process is finding a solution or more for customer development. It is a priority for client development in many ways. The first is to analyze your current process, rework it (making changes), implementing your work, monitoring it for progress, managing the flow from end to end and including technology for improvements. These human resource processes, for customer development, can lead to some core benefits for any organization. A practical application can lead to a company improving a business strategy, performance reporting, solution statements, progress reporting, recruitment & selection, process analysis, identifying opportunities, opportunity analysis, employee commitment and resource alignment.
3. Management
   The consulting service, that I provide, is in management for customer development. Management contributes to decision making for a company; it maintains business relationships with clients and generates new customers. They can control, organize, plan and lead. However, the purpose of implementing this consulting service is for a management department to achieve its objectives in developing customers: a management to customer relationship. The department can also achieve development by allowing customers to build relationships with suppliers. The process to use has been defined for customer development in management: by conducting team improvement activities, sharing information when appropriate, developing suppliers with capabilities, supervising the suppliers and converting (supplier) competitors into new opportunities. Another process includes cost management. The link is the benefit of managing the cost where the business can manage new customers: by cost estimating, cost budgeting and cost control. Ideally, this is figured by the toll expenses have on a business. Another thoughtful process is to generate clients from referrals: by checking current clients, looking for new customers and checking on potential prospects for business. It is known that generous leads benefit organizations. The connection that can be made is the success of referrals opposed to cold calling. For example, this can be suitable for most companies in developing clients: which is motivating to businesses and clients alike. Evidently, referrals are six times likely to generate customers than cold calling by companies. By opinion, this is agreeable as people tend to discourage random calls from companies who are looking to profit (failing to truly meet the needs of customer(s)). Management will want to use the best option for developing clients: to balance between referrals and cold calling for the development. These management processes, for customer development, can lead to some core benefits for any organization. A practical application can lead to improvements in a positioning statement, formal communication, refocusing attention, team building, supplier evaluation, time effectiveness, cost management, business growth, community relations and referral selling.
4. Market research
   The consulting service, that I provide, is in market research for customer development. Fortunately, market research is gathering information about a target market. It processes the information that corporations need for decision making: to selling products and services to consumers, businesses and the government. It determines what consumers want and seeks opportunities to get clients: reaching the development of customers. Therefore, it can be achievable to an enterprise when implementing this consulting service for customer development. The objectives are dividing a market into segments, understanding (and discussing) the market growth and putting information together about competitors. The first process entails segmenting, positioning and marketing: according to product, place, and promotion. In addition, it has some segments to consider within the process; which is the type of product or service, location, geography, consumer demand, age, income and more. The point is to make the research workable where the data can be entered efficiently for each segment. These market segments help when acknowledging purchase patterns for target groups. The idea is to begin organization and development: which will be an important direction for market research. The next process is the following: formulating a problem, using the scientific method, utilizing a method of research, collecting data, drawing a framework, using different techniques for collecting the data, comparing those by using a sample population, collecting data while maintaining a budget for the expense, interpret the results and create a report. The resources have to be planned carefully before implementing them. Then, the final process is gathering information about the competitors. Beneficially, this would be defined for customer development. The process is as follows: searching for information about the competitors and the market, making sure it is legal, collecting accurate data, networking to get competitive information and searching for trends to the type of business. These market research processes, for customer development, can lead to some core benefits for any organization. A practical application can lead to a company improving on segment marketing, market acceptance, competitive analysis, competitive positioning, target marketing, problem recognition, methods study, conceptual frame-working, data analysis and competitive advantage.
5. Competitor analysis
   The consulting service, that I provide, is in competitor analysis for client development. Practically, competitor analysis is an examination of the strengths and weaknesses between competing companies. An enterprise can (then) understand its competition and begin to solve its weaknesses. A company can achieve these objectives by implementing this consulting service for customer development: through competitor analysis. Often times, the plan is a competitive strategy that assesses a competitor’s business. This can be defined the processes leading to customer development. The first is to determine who your competitors are, how to control them, and conducting an analysis. This process is started with business research: when identifying competitors, studying customers, doing a SWOT analysis, studying the target audience and applying the results. Secondary research can make identification of competitors easier for an organization. Even so, the overall goal is to perform better than the competitor and draw customers. The next process is also defined for customer development. It is to control the competing business: by assuring that it works with the plan of the company. The process will set standards, examine its performance and make corrective changes. Then, the organization can begin the analysis. Accordingly, it is important for planning. It is the catalyst for an investigation and analysis: of the competitor(s). It starts by identifying the competitor(s), using existing clients or consumers to grade the competition, create an analysis for each potential competitor and using resources to control them. In competitive analysis, the immediate process is to do the research, put together the information, analyze it and decide where the organization stands (after the analysis).

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Achievements

Aflac

Aflac has shown its true colors by the outstanding service provided to customers. Supplemental insurance was the variety of plans provided for disability, cancer, hospital confinement, dental and more. As an independent insurance contractor (agent), I dealt with clients who found interest in the plans: and I received recognition from the organization for my commitment to selling health plans. Other independent contractors benefited from my meetings with businesses who were interested in the mission of the corporation. Evidently, the company pays cash to policyholders when they are sick. The thought was, the issue, to relieve clients of financial stress when it came to problems with their (physical) health: after being a policyholder. The breakdown is the trust involved in such plans when I did presentations in Spanish for potential clients: explaining the benefits and developing customers. It extended their livelihood knowing that a sickness cannot totally terminate their income: because of supplemental insurance benefits. A colleague benefited from my lead in signing up individuals for quality plans, which made a positive impact on the lives of the policyholders: because they were convinced of the true benefit of the company’s insurance policies.

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New Community

The company became a source for community development. They are known in the neighborhood for their hospital(s) and programs. When families became destitute, potential clients had little support from the government. However, the organization was built on improving the quality of lives for unfortunate people. The corporation found interest in using my services in the education department of their business. My project was to be immersed and to learn during teacher meetings on improving the quality of lives for individuals faced with a communicati