Accredited Consultant – Candidate Information Guide

Telephone Interview

In order to arrange or confirm your telephone interview appointment with an authorized Appleton Greene representative, please CLICK HERE and follow the instructions accordingly. It will only take you 5-10 minutes.

This is not a service order and represents no obligation on your part. It is merely a formal request for an opportunity to undertake a personal interview with an authorized representative of Appleton Greene. It represents an opportunity for Appleton Greene to evaluate and assess your potential candidacy for a position as an Accredited Associate, Executive, or Senior Consultant and it also provides you with the opportunity to enhance your own understanding and interpretation. Before you request a personal telephone interview, please kindly take the time to read through all of the Appleton Greene Accredited Consulting Service (ACS) Candidate Information Guide thoroughly, in order to enhance your own understanding and interpretation relating to this professional business opportunity. It should only take you approximately 30-60 minutes to do this and will help you to fully understand everything that you need to know. Once you have done this, you can then complete the Telephone Interview Request (TIR) Form in order to arrange a mutually convenient appointment for a telephone interview. Once Appleton Greene has received this form, a representative will then contact you via email in order to arrange or confirm your appointment. Thank you for your courtesy and kind interest in Appleton Greene.

Evaluation Process

Appleton Greene & Co takes great care to ensure that candidates are evaluated and assessed carefully before being offered a position as an accredited consultant. The application process takes a minimum period of four weeks and incorporates the provision of detailed service information and the requirement for the candidate to complete a detailed application form, incorporating Appleton Greene’s terms and conditions of service. This provides ample time for due consideration. You will need to allow a period of up to 7 business days for your application to be reviewed, evaluated and processed. Appleton Greene is limited in terms of the number of accredited consultant places that are available and applications are only usually considered once annually. The quality of applications that we receive at Appleton Greene is always extremely high and as such we reserve the right to respectfully decline applications, which are not considered to be of the required standard. If your application is ultimately approved, then a formal offer will be forwarded to you and you will then have a further 7 days in which to arrange the payment of your annual service fee. Your statutory rights are not affected.

Business Development

If you have taken the time to review the Appleton Greene web site, then you will have determined that the company is primarily a corporate training provider, specializing in the provision of standard and bespoke programs to client companies, which all focus upon business process improvement.

We have an extensive portfolio of corporate programs available to clients, which are developed and implemented by hundreds of Appleton Greene Certified Learning Providers. The common denominator with all of these programs is that they are all process-orientated. In other words, each program facilitates the implementation of a tangible process, within the client’s organization, enabling them to improve their process in relation to the specific service subject matter of the program. These programs can focus upon any of the following departments: Customer Service; E-business; Finance; Globalization; Human Resources; Information Technology; Legal; Management; Marketing; or Production. To see some examples of these, please select SERVICES from the home page followed by BESPOKE PROGRAMS. Because these programs are process orientated and are implemented over a sustainable period of time, usually 5 years, there is always a significant outsourcing requirement with each program. This is where Accredited Associate, Executive and Senior Consultants are required.

These programs incorporate participation from a wide variety of Appleton Greene Accredited Associate, Executive and Senior Consultants, who each bring their own individual experience relating to the specific business skills and services which they have, the industry sectors they have worked within and the geographical locations where they have commercial knowledge. If additional expert knowledge is required then our Learning Providers have access to hundreds of other Appleton Greene Consultants, with a variety of different industry sector experience and geographical experience, located within most major cities worldwide.

A Certified Learning Provider (CLP) will typically manage a portfolio of 10 client companies with one program, although many learning providers develop and implement multiple programs. There are approximately 750 learning providers now, which means that Appleton Greene can be servicing approximately 7,500 companies at any one time, although there are 500,000+ individual contacts within the Appleton Greene global client network. You can review our client list by selecting CLIENTS from the home page. There are also literally hundreds of testimonials available from clients which are published online and you should take the time to review these. Each individual client company will be outsourcing to a number of Appleton Greene Accredited Consultants, where there are business projects developed as a result of the individual Appleton Greene program, which is being implemented. Indeed approximately 70% of consultancy assignments are generated directly from Certified Learning Providers (CLP), so this proves to be a significant source of new business for Accredited Consultants and Learning Providers are rewarded by receiving an introduction fee amounting to 10% of the total invoice value of any and all consultancy engagements that are generated from their own training programs. The remaining 30% of consultancy assignments are generated by clients themselves.

The type of assignments undertaken by Appleton Greene Consultants ranges from participation in program delivery, including presentations, workshops and meetings, to providing specialist support via email or virtually through the Appleton Greene cloud servers. Indeed the majority of Appleton Greene accredited consultants work virtually from remote locations internationally using Appleton Greene cloud servers. Consultancy assignments can also be generated in relation to specific projects that clients may be planning and implementing, in relation to the Learning Provider’s program. For example, if a Learning Provider was implementing a Business Development program with a consumer product client located in New York, it may be that there is a requirement to develop new business within emerging markets, such as India, China, or South America, in which case Accredited Consultants with Business Development expertise and geographical experience within these locations, could be engaged by the Learning Provider because of their specific geographical knowledge and experience. Similarly, Accredited Consultants may also be engaged because of specific industry experience that they may have and which is subsequently requested by the client. Accredited Consultants may also be engaged because of specific service skills that they may have and which are perceived as necessary by the client.

Appleton Greene Business Development Process

There is no business development activity required on your part whatsoever. Appleton Greene is looking for Consultants, not Sales People.

CONSULTANT PROFILE FORM
Once your application to register as an Accredited Associate, Executive, or Senior Consultant has been processed, Appleton Greene will facilitate the development of your Consultant Profile. The purpose of the Consultant Profile is to provide potential clients and learning providers with an Executive Summary of your education, work experience, industry and geographical experience, service skills and corporate achievements. Clients and Learning Providers can then elect to search for this information by industry sector, or by geographical location, as and when they have a requirement to engage the services of Accredited Consultants.

To see some live examples of Consultant Profiles, please select CONSULTANTS from the home page, followed by one of the client service departments listed. Then select either SEARCH BY INDUSTRY or SEARCH BY LOCATION. The former option features a selection of industry sectors and when you click on the industry sector of your choice, the Accredited Consultants who work within the chosen industry sector will be featured in random order. Similarly, the latter option features a selection of geographical locations (continents, countries and cities) and when you click on the location of your choice, the Accredited Consultants who work within the chosen location will be featured in random order.

Only the last names of consultants are featured within the Consultant Profiles in accordance with Appleton Greene’s privacy and security policy. The complete names and personal contact details are only provided to registered clients after written authorization has been received by Appleton Greene. Clients can complete a Member Consultant Information Request Form, if they would like to receive further information about the Accredited Consultant they are interested in, but these application forms are forwarded directly to and are verified by Appleton Greene for authenticity. Please note that Member Consultant Information Request Forms are for client use only.

CLIENT INFORMATION GUIDE (CIG)

Once your Consultant Profile has been approved and published by Appleton Greene, your Client Information Guide (CIG) will then be developed. You can see a live example of this by visiting the following page: CLICK HERE. The purpose of the Client Information Guide (CIG) is to provide potential clients and learning providers with much more information about the proposed consulting services that you can provide, including an executive summary, service objectives, methodology, industry sectors, location countries, clients or employers, service benefits and service process. The Client Information Guide (CIG) is then linked to four optional client service application forms, namely the Bronze Client Service, the Silver Client Service, the Gold Client Service and the Platinum Client service, which potential clients and learning providers can then use to place direct consultancy service orders with you. Once again you can review examples of all of these client service order application forms and the associated terms and conditions of service therein, by visiting the following page: CLICK HERE and then by clicking on the appropriate client service application form. Please note that all of the client service order application forms are for client use only and are forwarded directly to Appleton Greene and are verified for authenticity.

ACCREDITED CONSULTANT PROMOTIONS

Once the Consultant Profile and Client Information Guide have both been developed, approved and published on the Appleton Greene web site, (usually within the first month) then Appleton Greene publishes and distributes this information via email to approximately 750+ Certified Learning Providers and 500,000+ contacts within the Appleton Greene global client network, gradually and over a sustainable period of time, throughout your designated period of membership. This enables you to create awareness and to establish credibility with learning providers and potential clients. Your Client Information Guide also incorporates four optional consulting service order application forms, enabling clients to place consulting service orders directly with you, after having reviewed the consulting services that you can provide. It may help you to understand the specific nature of the consulting services that you would be undertaking, if you take time to review each of the four client service order application forms, details of which are provided above.

TIME PLANNING

Your Consultant profile and Client Information Guide should both be developed and published within the first month of membership, depending upon your own current commitments of course. This means that Appleton Greene can usually start promoting these from the second month of membership, so it would certainly be possible to start generating interest and consulting service orders from the second month. Success will ultimately be determined by third party learning providers and client companies of course and each individual consultant’s service offerings will be entirely different. As such it is understandably impossible for Appleton Greene to provide individual consultants with a time plan for business development, because it will be different in each individual case. Appleton Greene understandably provides individual Accredited Consultants with no guarantees of success. However, the income projections provided within your service information guide are based upon the average annual income of all consultants featured within each service category.

SERVICE FEES

Appleton Greene charges an annual service fee of USD$950.00 for Accredited Associate Consultants (AAC), USD$1,225.00 for Accredited Executive Consultants (AEC) and USD$1,500.00 for Accredited Senior Consultants (ASC). These service fees merely cover the cost of developing the Consultant Profile, Client Information Guide and the provision of the Consultant Promotions Service, all of which are described in detail above. The potential financial risk to individual consultants is therefore negligible and it would certainly cost much more than this just to place one consultancy advert within an established media source, with a much less likely return on investment.

Appleton Greene also charges Accredited Consultants a 10% service fee on all assignments that are generated through Appleton Greene, together with a 10% introductory fee, which is usually payable to the introducing Learning Provider or Consultant. Accredited Consultants would only become liable for these service charges if and when they elect to accept any consultancy service orders that are placed with them through Appleton Greene and as such these service fees would be automatically deducted from your monthly income payments by Appleton Greene.

Accredited Consultants can also earn introduction fees themselves, amounting to 10% of the total invoice value of any client assignments, which they personally introduce to Appleton Greene, Learning Providers, or other Consultants. The minimum annual service fees can range from USD$12k for the Bronze Client Service, to USD$48k for the Platinum Client Service, so each individual client introduction fee can therefore range from USD$1,200 to USD$4,800 respectively using these examples. It is therefore always worth your while keeping your eyes and ears open.

FINANCIAL ACCOUNTS

Upon receipt of a client service order form, Appleton Greene verifies the service order for authenticity. The client service order is then forwarded onto the appropriate Accredited Associate, Executive, or Senior Consultant for their consideration. It is the Accredited Consultant’s prerogative to decide whether to accept or decline the service order. Upon written acceptance, Appleton Greene then processes the order and informs the legal department, who are responsible for processing the contractual agreement for a minimum period of 12 months and the accounts department, who will then issue an invoice to the client. Invoices are payable monthly in advance of service provision by clients by international bank wire transfer and the Accredited Consultant is then paid by Appleton Greene, when payment has been received by the client, again by international bank wire transfer, after deducting the 10% service fee payable to Appleton Greene and the 10% introduction fee payable to the introducing learning provider or consultant. It is the individual Accredited Consultant’s responsibility to produce and manage their own independent financial accounts and to manage their own tax affairs, depending upon their own individual tax jurisdictions. If you need further advice or assistance in this regard, then you should contact your local Accountant or Tax Adviser for assistance.

SUMMARY

When you consider the low annual service fee for Accredited Associate, Executive and Senior Consultants, the complete service that is provided by Appleton Greene in each case for the service fees levied and the potential professional and financial rewards that are available, the Accredited Consulting Service (ACS) represents an extremely low risk opportunity and provides suitable consultants with the opportunity to experience Appleton Greene for themselves, over a sustainable period of time, should their application ultimately be approved by Appleton Greene.

Consulting Service

So, what exactly is the Accredited Consulting Service (ACS) Client Information Guide?

Well, a picture speaks 1000 words, as they say, so it would probably be more beneficial for you to just take a look at a tangible example of an Accredited Consulting Service (ACS) Client Information Guide.

You can do so by visiting the following page: CLICK HERE

What you are looking at here is an Accredited Consulting Service (ACS) Client Information Guide, relating to an Organizational Transformation consultancy service, which is provided by Ms Trehan, a (Senior Consultant) at Appleton Greene. It is an information guide designed specifically for client use and enables clients to understand more about the consultancy services that are offered by this particular consultant. Towards the top of the information guide, there is a service summary, together with an image of the consultant and a direct link to an application form where clients can ask more questions about either the consultant, or the services they offer. You will then notice four boxes entitled Bronze Client Service (BCS), Silver Client Service (SCS), Gold Client Service (GCS) and Platinum Client Service (PCS). These represent four service entry options, which are made available to clients, together with a fixed monthly quotation for each service. The monthly fees quoted will differ of course, depending upon whether you are designated Associate, Executive, or Senior Consultant status. They also provide a summary of what is included within each service. These summary descriptions will understandably be different for each individual consulting service. Clients can then simply click on the required service option to be transferred to the relevant application form for each service. For example, if you click on the box entitled Bronze Client Service (BCS), then you will be able to access the Client Application Form that relates to this particular service. You can then peruse through each application form and review the terms and conditions associated with each individual service, which are featured towards the bottom of each application form.

Important note: Please do not complete any of these application forms yourself, because they are intended for client use only.

If you go back to the main page or: CLICK HERE and scroll down below the application form boxes, then you will see a variety of tabs entitled: Profile; Executive Summary; Service Objectives, Methodology; Industries; Locations; Clients, Benefits, Bronze Service, Silver Service, Gold Service and Platinum Service. The purpose of this section of the information guide is to provide your clients with more detailed information about your consulting service. In order to succeed as a consultant, it is not sufficient to just provide your clients with a copy of your resume or access to your social network profile. Clients will need to understand more about what you would actually do for them if they were to employ you as a consultant. The Accredited Consulting Service (ACS) provides you with a cost-effective tool which will enable you to demonstrate what you can do for your potential clients. If you are unsure about precisely what you could provide clients at this stage, you need not worry. We have a dedicated Accredited Consultant Support Team here at Appleton Greene who will gladly help you to develop an eye catching and professional information guide, which meets with the required standard at Appleton Greene.

Time management

All of our member consultants will be in full time employment, either in their own capacity, or independently with Appleton Greene, so we understand that you are busy. It will only take you a few hours to develop an outline plan for your Appleton Greene Accredited Consulting Service (ACS) Client Information Guide. It would take you much longer for you to develop detailed individual proposals for your potential clients, or to try and explain to your potential clients precisely what you propose to do and how they might benefit. Indeed the more effort that you can put into your (ACS) Client Information Guide, the less time you will have to spend selling yourself during meetings and interviews and the higher your conversion rate will be. The ideal scenario would be to ensure that your (ACS) Client Information Guide contains enough information where your potential clients would be able to make a decision to employ your services without even meeting you. This is the core objective for all professional consultants. With this in mind, you can amend and update your (ACS) Client Information Guide over a sustainable period of time in order to ensure that it incorporates everything that you need it to. The more information that you can provide your potential clients with in advance, the better your chances of success will be.

Accredited Consultant Support Team (ACST)

It is understandably as much in our interests, as it is in yours, for us to ensure that your (ACS) Client Information Guide is developed and maintained to the highest possible standard. Your (ACS) Client Information Guide will not only constitute a reflection upon your abilities as a professional consultant, but upon our international corporate brand. We employ the services of a professional Accredited Consultant Support Team (ACST), who will be happy to help you, to ensure that your (ACS) Client Information Guide meets with the required standard. We have developed a time-effective process for you to do this efficiently yourself. You can forward your (ACS) Client Information Guide content to us simply by completing the relevant application form. This will then be evaluated and assessed by our Accredited Consultant Support Team (ACST) and if it does not meet with the required standard at Appleton Greene, then you will be provided with detailed recommendations for improvement. You can then have as many opportunities as you need to revise the contents of your (ACS) Client Information Guide until such a time as it does meet with the required Appleton Greene standard. You can also take as long as you need to in order to achieve this, there are no deadlines for completion. You can therefore develop and improve your (ACS) Client Information Guide, as you gain more experience, over a sustainable period of time, until you develop and establish a formidable marketing tool for your consultancy business.

Direct marketing

Once your Accredited Consulting Service (ACS) Client Information guide has been developed, approved and published, we will schedule a direct marketing email campaign for you, incorporating the steady distribution of communications over a sustainable period of time, ensuring that your (ACS) Client Information Guide is made available to over 500,000 contacts within the Appleton Greene global client network.

Multiple (ACS) Service Client Information Guides

Each individual (ACS) Client Information Guide is designed to focus upon ONE clearly defined consulting service, in order to avoid any unnecessary misunderstanding or misinterpretation and to enable clients to focus on the service being featured. If you have several different consulting services that you would like to offer clients, then you would need to develop one (ACS) Client Information Guide for each individual consulting service. You are welcome to do this if you would like to, but you would have to pay an additional (ACS) service fee for each individual (ACS) Client Information Guide that you require.

For example, you may want to develop separate marketing information guides for the following individual consulting services:

• Brand repositioning
• Product promotion
• Business development
• Sales management
• Communications optimization

If this is the case, then you would need to pay 5 separate (ACS) service fees, although a 20% discount is available on multiple (ACS) service orders. For example, the first (ACS) Client Information Guide would cost an Associate Consultant USD$950.00, an Executive Consultant USD$1,225.00 and a Senior Consultant USD$1,500.00, to include their Professional Profile listing, their first Accredited Consulting Service (ACS) Client Information Guide, together with four service order forms and their promotional marketing campaign to over 500,000 designated contacts within the Appleton Greene global client network. If any additional (ACS) Client Information Guides are required, after the first one, then these would cost an Associate Consultant USD$760.00, an Executive Consultant USD$980.00 and a Senior Consultant USD$1,200.00, inclusive of the 20% discount which is available on multiple (ACS) service orders.

Experience has shown that the more specific you can be about your consulting service the better. Clients always employ specialists, not generalists, when considering employing external consultants, so the more specific you can make your (ACS) Client Information Guide, the more chance you will have of potential clients identifying with your service and completing service orders.

It is entirely up to you to decide what your own personal requirements are and whether you would prefer to test the water, with just one consulting service, or whether you would prefer to promote more than one. The choice is yours.

20 Service Examples

20 Consulting Service Examples

There are currently some 650 Accredited Consulting Services (ACS) provided by Appleton Greene worldwide. Here are 20 examples.

01. Business Administration
02. Business Development
03. Business Intelligence
04. Business Optimization
05. Crisis Management
06. Customer Development
07. Energy Management
08. Entrepreneurial Leadership
09. Investment Consulting
10. Leadership Improvement
11. Marketing Optimization
12. Marketing Transformation
13. Organization Engineering
14. Process Excellence
15. Product Management
16. Risk Analysis
17. Soulful Leadership
18. Sustainable Development
19. Transitional Growth
20. Value Innovation

Email Marketing Campaigns (EMC)

Executive Summary Video

Once you have developed an outline plan for your proposed consulting service in the form of your Client Information Guide (CIG), the next priority is to ensure that the right people get to see it.

As an integral part of the Accredited Consulting Service (ACS), links to your Client Information Guide (CIG) will be provided within general news and information emails that are regularly distributed to 500,000 + contacts within the Appleton Greene global client network and this will certainly help to create awareness and to establish credibility for you over a sustainable period of time during your designated 12 month membership period, which will commence once your Client Information Guide (CIG) has been approved and published by Appleton Greene. However, these communications are understandably not exclusive to you or your consulting service and are not exclusive to your preferred industry sectors or geographical locations.

If you would like to be more proactive about getting your Client Information Guide (CIG) in front of the right Key Decision Makers (KDM), within companies where your service will constitute a Key Corporate Objective (KCO) for them, then we would recommend that you should undertake at least one clearly targeted Email Marketing Campaign (EMC) annually. This would exclusively promote your own consulting service and Client Information Guide (CIG), directly to Key Decision Makers (KDM) within the specific industry sectors and geographical locations that you yourself have chosen. Each individual Email Marketing Campaign (EMC) costs Accredited Consultants USD$2,000.00 and includes: the acquisition of 10,000 new company database contacts; 12 monthly email marketing campaigns incorporating 120,000 emails; a professional campaign management service and a proven return on investment.

A typical campaign results in an average return of 10 (0.1%) information requests being generated and 5 (0.05%) client service orders being received. Even if these were all Bronze Client Service Orders, it would still generate USD$30,000.00 for Associate Consultants, USD$60,000.00 for Executive Consultants and USD$90,000.00 for Senior Consultants. Even 1 Bronze Client Service order would still generate an average of USD$12,000.00 and would provide a 600% return on investment. It is therefore easy to understand why Appleton Greene receives so many repeat orders from consultants and why proactive consultants will plan several Email Marketing Campaigns (EMC) every year until such a time as they have an established client base. The cost of your Email Marketing Campaigns (EMC) should be self-financing after your first campaign. On average consultants receive 5 service orders from each individual Email Marketing Campaign (EMC).

Appleton Greene regularly manages 500 Email Marketing Campaigns (EMC) annually, on behalf of Accredited Consultants, 80% of which are repeat orders, which really tells you everything that you need to know about the ongoing success of Appleton Greene Email Marketing Campaigns (EMC).

For more detailed information about Email Marketing Campaigns (EMC), please: CLICK HERE

Google AdWords

Executive Summary Video

Appleton Greene also partners with Google in order to achieve new business over the internet. Google is the undisputed No.1 internet search engine, indeed an estimated 80% of online searches are undertaken through Google and it is therefore no surprise to see that 80% of new business, that is developed online, is therefore derived through their Google AdWords service. Google has been a valuable online partner for Appleton Greene for 12 years now and their AdWords campaigns are currently contributing to over 50% of new business that is developed for Certified Learning Providers (CLP), once they are qualified and when their corporate training programs are advertised internationally through Appleton Greene. Google’s AdWords service has been modified and improved considerably during that time and Appleton Greene has gained valuable experience in how to maximize the return-on-investment with these campaigns. Indeed the majority of Appleton Greene’s clients also use Google AdWords for their own new online business requirements and from our own research, Google AdWords regularly contributes between 50%-80% of new online customers for our clients’ companies as well. With such a high market share of the new business development market online, Google AdWords should be an integral part of any proactive business development strategy, for companies and consulting practices.

The Google AdWords service is now also available to Accredited Associate, Executive and Senior Consultants, once their Client Information Guides (CIG) have been approved and published by Appleton Greene. As with all Appleton Greene services, the Google AdWords service is entirely optional, but if used properly, the service will contribute at least 50% of an Accredited Consultant’s new business online and is directly targeted towards clients who are specifically looking for your Unique Consulting Service Proposition (UCSP).

If you are not already familiar with Google’s AdWords service, you can find out more about it here: Google AdWords

How It Works

The general idea is to make it easy for any potential clients who are actively looking for your Unique Consulting Service Proposition (UCSP), to be able to find it. For example, if you typed “Appleton Greene & Co” into Google Search, followed by your consulting “Service Title”, you will probably find that a link to your Client Information Guide (CIG) already appears on the first page of Google Search. This is because your Client Information Guide (CIG) is regularly submitted to search engines and Pingler by Appleton Greene in order to ensure that it is visible online. However, if you were just to initiate a search on Google for your consulting “Service Title” alone, then a link to your Client Information Guide (CIG) will probably not be visible. This is because of the quantity of competition online. You may however notice some links that are marked in bold or are marked “Ad” by Google, that are located either towards the top of the page, or separately on the right-hand side of the page. These are companies or individuals who have paid for the privilege of having their link on the front page for a particular search. It is widely assumed that customers will only search on the first 2 pages before conducting another search, so Google AdWords ensures that your listing is featured prominently on the first page.

Google charges its AdWords customers on a Pay Per Click (PPC) basis. This means that customers are charged whenever someone clicks on their advert link. Google explains that customers only pay for results, that is to say, you only pay if someone clicks on your Advert. This does not of course guarantee that the person who clicks on your advert will do business with you, but it does at least guarantee that they have visited your Client Information Guide (CIG). So, Google AdWords is all about directing internet traffic to your Client Information Guide (CIG) and as with any marketing campaign, the more shots at goal that you have, the more goals likely to be scored. Google also explains that you can start with any budget: “You set your own budget, so your costs will depend on what you are trying to accomplish with your advertising. Some businesses spend tens of thousands of dollars a month, and others are comfortable investing several hundred.” In fact the way that it works, is that your Google Ad will only remain visible until such a time as your budget has been reached, then it disappears. Also, if someone is bidding more for the same search words, then their Google Ads will be featured more prominently and more often. We have clients that regularly spend millions of dollars each and every month on Google AdWords. However, in our experience, a company or individual can achieve regular business, starting with a minimum budget of say USD$1k per month, and can then scale up their AdWords budget as a percentage of sales, to ensure that their campaigns are self-financing moving forwards. Google AdWords does work and it works well. However, as with any form of marketing, including Email Marketing Campaigns (EMC), success will ultimately be achieved by implementing marketing campaigns over a sustainable period of time, usually 12 months, in order to establish a consistent brand reputation with your customers.

Appleton Greene’s Google AdWords Service

Where Appleton Greene has already achieved success with Certified Learning Providers (CLP), is instead of creating a Google Ad that just provides a link to one corporate training program, it creates a separate web page, or splash page, which provides a list of all participating corporate training programs. The cost of the Google Advert remains the same, because customers are still only being directed by a URL link to one web page, but that web page will incorporate a list of corporate training programs, including their program titles and links to their individual information guides. Hence the cost of the advertising is shared by a participating group of Certified Learning Providers (CLP), who are then each only charged a one-off payment of USD$1.5k for a 12 month campaign. This means that they collectively have the mutual benefit of implementing a 12 month Google AdWords campaign, for just over 10% of the usual cost! All of the participating program titles are featured within the Google AdWords campaign, which means that if a potential customer searches for an individual program title, it would still be featured and of course these campaigns are all managed proactively. Certified Learning Providers (CLP) each earn a minimum of USD$300k annually and spend approximately 5% of their residual income on Appleton Greene Google AdWords campaigns. This in turn contributes to approximately 50% of their new business with corporate training program sales, which represents a massive 1,000% return on investment.

The same Google AdWords service is now available to Accredited Associate, Executive and Senior Consultants. The Appleton Greene Google AdWords service only requires a one-off payment of USD$1,500.00 for a service that is implemented over a sustainable period of time (12 months) and has already been tried and tested. This means that any potential client who is actively looking and searching for your Unique Consulting Service Proposition (UCSP) via Google, at any time during this 12 month period, will have an opportunity to review your Client Information Guide (CIG). We understand that many Accredited Consultants have multiple consulting services and Client Information Guides (CIG) to offer clients and as such any service order of 5 Appleton Greene Google AdWords campaigns will incorporate a discount of 25%, thus reducing the cost of each individual Appleton Greene Google AdWords campaign to only USD$1,125.00. The same discount may be achieved by participating in 5 separate Appleton Greene Google AdWords campaigns with just one consulting service and Client Information Guide (CIG). As with all Appleton Greene services, Google AdWords campaign positions are available on a quarterly basis, during the months of January, April, July and October and are subject to ongoing availability. Please check current availability with your Account Manager.

Success with any online marketing campaign is ultimately determined by directing as much internet traffic as possible, to what it is that you have to offer. Google AdWords campaigns certainly achieve this. Your Client Information Guide (CIG) provides potential clients with professional and detailed information about your consulting service, the means to arrange a telephone conference with you and ultimately four optional application forms, making it easy for potential clients to place service orders directly with you. The objective now is to ensure that as many people as possible have the opportunity to see this. If you would like to discuss the Appleton Greene Google AdWords service in more detail, then please forward an email to the Accredited Consultant Service (ACS) Administration Manager and they will gladly arrange a mutually convenient telephone appointment for you with your Account Manager.

Independent Consulting

The 15 Critical Success Factors (CSF)

Appleton Greene’s International Consultancy Office has facilitated the implementation of thousands of successful consulting services during the past 25 years. This includes consulting services that focus upon: Customer Service; E-Business; Finance; Globalization; Human Resources; Information Technology; Legal; Management; Marketing and Production. It also includes services that have been implemented within: the United States of America; Europe; Switzerland; Canada; Middle East; Africa; India; Pakistan; China; Japan; Far East; Australasia and South America. Appleton Greene has clients, learning providers, program directors and accredited consultants within most major industry sectors and cities worldwide.

So, what does Appleton Greene consider to be the 15 Critical Success Factors (CSF) for Independent Consultants? Please: CLICK HERE for further details.

Projected Income

Associate Consultants remuneration: gross income rate per hour: USD $100.00
Appleton Greene service fee: 10% – introducer fee: 10% – net income rate per hour: USD $80.00
Part time estimated 20 hours per week or 1040 hours per year – net annual income projection of USD $83,200 for successful Appleton Greene Associate Consultants

Executive Consultants remuneration: gross income rate per hour: USD $200.00
Appleton Greene service fee: 10% – introducer fee: 10% – net income rate per hour: USD $160.00
Part time estimated 20 hours per week or 1040 hours per year – net annual income projection of USD $166,400 for successful Appleton Greene Executive Consultants

Senior Consultants remuneration: gross income rate per hour: USD $300.00
Appleton Greene service fee: 10% – introducer fee: 10% – net income rate per hour: USD $240.00
Part time estimated 20 hours per week or 1040 hours per year – net annual income projection of USD $249,600 for successful Appleton Greene Senior Consultants

Service Charges

Appleton Greene charges an annual service fee of USD$950.00 for Accredited Associate Consultants (AAC), USD$1,225.00 for Accredited Executive Consultants (AEC) and USD$1,500.00 for Accredited Senior Consultants (ASC). These service fees merely cover the cost of developing the Consultant Profile, Client Information Guide and the provision of the Consultant Promotions Service, all of which are described in detail above. The potential financial risk to individual consultants is therefore negligible and it would certainly cost much more than this just to place one consultancy advert within an established media source, with a much less likely return on investment.

Appleton Greene also charges Accredited Consultants a 10% service fee on all assignments that are generated through Appleton Greene, together with a 10% introductory fee, which is usually payable to the introducing Learning Provider or Consultant. Accredited Consultants would only become liable for these service charges if and when they elect to accept any consultancy service orders that are placed with them through Appleton Greene and as such these service fees would be automatically deducted from your monthly income payments by Appleton Greene.

Accredited Consultants can also earn introduction fees themselves, amounting to 10% of the total invoice value of any client assignments, which they personally introduce to Appleton Greene, Learning Providers, or other Consultants. The minimum annual service fees can range from USD$12k for the Bronze Client Service, to USD$48k for the Platinum Client Service, so each individual client introduction fee can therefore range from USD$1,200 to USD$4,800 respectively using these examples. It is therefore always worth your while keeping your eyes and ears open.

Qualification Criteria

Appleton Greene & Co Accredited Consultants are incorporated within the following three designations:

Senior Consultants should have achieved a DBA or business-related Doctorate degree. They should also have 10 years senior executive board level experience OR should have achieved annual gross billing in excess of USD $200k. Executive Consultants should have achieved a MBA or business-related Masters’ degree. They should also have 10 years management or consulting experience OR should have achieved annual gross billing in excess of USD $100k. Associate Consultants should have achieved a BBA or business-related degree. They should also have 5 years management or consulting experience.

Time & Relocation

Time management

All Appleton Greene accredited consultant forecasts are based upon a part-time contribution of 20 hours per week, although this is flexible and consultants are able to work more or less time than this if required. It also means that Appleton Greene consultants operate independently and are responsible for managing their own time. You can therefore manage your Appleton Greene activities and assignments around your other work, education and social commitments to ensure that you retain a healthy work-life balance. There is no need for consultants to resign from their current positions in order to become an Appleton Greene accredited consultant. Indeed we advise all consultants to remain as active as possible with their current employment or consultancy engagements, even if they are currently working full time. This enables member consultants to consider Appleton Greene consultancy assignments from a position of financial strength, which ensures that the right assignments are ultimately selected and member consultants can then phase out their current work commitments, over a sustainable period of time, as and when they are adequately replaced by Appleton Greene consultancy assignments. This enables member consultants to mitigate any unnecessary financial risk.

Relocation

The Appleton Greene approach to global localization, means that there is no need for member consultants to relocate, unless of course they would like to. The majority of Appleton Greene accredited consultants work remotely over the internet using the Appleton Greene Cloud Servers and are invariably assisting Certified Learning Providers with the implementation of their standard and bespoke programs. If an accredited consultant is selected for an assignment, it will be because of their unique service, industry, or location skills and experience, regardless of where they may be located personally. If an accredited consultant is required to attend the client’s premises for any reason, then this is likely to be as a result of their unique location and as such travel is usually restricted to local national travel. In such circumstances, clients will always cover the cost of any disbursements relating to travel and accommodation.

People

Appleton Greene has an excellent global team of qualified, experienced and intuitive people, including consultants, professors, learning providers and service support assistants. Our consultants are located all over the world and have specialist knowledge relating to their service subjects, individual commercial locations and industry sectors. Our accredited learning providers develop and implement standard and bespoke corporate training programs based upon their own skills, knowledge and experience and outsource to our consultants as and when they need to. We employ departmental service support assistants who work within our customer service, finance, marketing, human resource, technology, legal, management and operations departments. We also outsource to independent third party consultants and consulting companies as and when it is deemed necessary. Appleton Greene has an international central call center located in New York and serviced offices located in New York, Geneva and London. Our registered head office is located in the Cayman Islands. The majority of our consultants, learning providers and service support assistants work remotely from a variety of different international locations using the Appleton Greene Cloud Server, indeed we have consultants, learning providers and service support assistants located within most major cities worldwide.

Information relating to Consultants, Learning Providers, Employees and Consulting Companies, is available online. Please CLICK HERE for further information.

If you would like to review the Consultant Profiles of current Associate, Executive and Senior Consultants then CLICK HERE and select Search our Consultants from the side bar followed by: Customer Service; e-Business; Finance; Globalization; Human Resources; Information Technology; Legal; Management; or Production