Business Transformation is inevitable for businesses that want to thrive and stand the test of time. Companies today have to go through several disruptions and market turbulence quite frequently. In this fast-changing environment, sustainability can only be achieved by adapting and evolving with the consumer, market, and industry demands. This program aims to help companies, particularly from the Travel & Tourism, Hospitality, Retail, Manufacturing, and Consultancy industries, to understand what Business Transformation is and how it can be achieved through lean management and continuous improvement.
There are several factors that may drive a business towards change or transformation. The competition in the market is always changing and increasing. As consumers have more choices, their expectations tend to increase as well. They’re always looking for a product or service with a little more value than the others in the league. Technology is also a major driving factor. The legacies of many large, established organizations have been challenged by newer, technology-driven companies that understand the current technology landscape and make the best out of it. As technology advance, products and services change along with it. Customers demand the same services and personalized experiences that tech-led companies are providing.
Organizations that may have been established years ago with traditional processes and cultures that were once relevant but not any more often find it hard to cope with the changing demands. To remain in the competition, they must evolve with the changing landscape. That is where Business Transformation, or Business Process Transformation, comes in.
Business Transformation involves setting new goals for the organization and changing the way the business functions, in order to achieve those goals. It requires identifying processes that are not 100 percent efficient and making radical changes to these processes that gradually transform the way the organization operates.
This training program on Business Transformation will focus on some key areas to consider in a transformation plan, which includes:
• Building Leadership Teams
• Setting Key Goals
• Deciding Team KPIs
• Developing a new Business Model
• Planning for the transformation journey
• Lean Audit and Cause & Effect Analysis
• Identifying metrics for measuring the efficiency of processes
• Improving the processes
• Measuring results
Other important areas of discussion include:
• Understanding the Company Workflow
• Building a Management Team
• Deciding Department KPIs
• Conducting a Throughput Analysis
• Building Project Teams and working on Team Development
• Studying the Departmental Workflow and Metrics
• Communicating Goals to all the people involved
• Process Mapping
• Problem Solving
• Impact Analysis
Overall, the program is aimed at helping organizations implement a process across all departments that will enable heads of departments or key employees to become more proactive in their approach to business transformation. It will help the participants get a clear idea about how they should plan, develop, implement, and manage strategy in relation to business transformation. The training program will help organizations achieve small, incremental changes in their internal processes with inputs from people across different departments and at all levels.
The program also aims to help participants develop a corporate knowledge bank that will be instrumental in facilitating business continuity, quick onboarding of new members and will provide historical records of changes or improvements to be used for business intelligence development.
Business Strategies in the Past
Change is constant in the business environment. The way businesses operated a few decades ago is very different from what the industry and the market demand now. Over the years we have seen so many changes in communication, transport, and technology. These changes have altered the way businesses operate as well. In the past businesses were relatively less competitive, usually focused on a small group of consumers locally. There were fewer businesses to compete with and loyal customers would usually keep coming back for lack of better options.
Business strategies would only focus on keeping the existing clientele happy and depended on fewer channels like print media and TV commercials for publicity. Without the internet, consumer awareness was also limited and so customers would simply rely on their usual local supplier or service provider. That is why businesses did not have to worry about losing customers to competitors on the global platform. No major overhaul of business processes was necessary as long as they were delivering what they had been delivering in the past. What worked for the business once would keep working for it.
The Production Era
After the industrial revolution, agriculture and the earlier colonial business models gave way to the production era. Manufacturing business models began to grow and flourish in the late 19th century up to the 1930s. Businesses depended on heavy industrial machinery for production to achieve economies of scale and increase profits.
The Marketing Era
Gradually, industrial supply increased and the competition for manufacturing companies began to increase. This gave rise to the need for marketing to draw customers’ attention to the business and that is how the marketing era started in the 1950s. Businesses began to focus on market segmentation and branding. They needed to highlight their USPs to set them apart from the competition. Marketing campaigns rose to the same level of importance as manufacturing capacity and market research became a priority before starting product development.
The Relationship Era
When businesses became proficient at marketing and branding, capable of creating their unique brand images to draw customers in, they realized they needed something more to retain those customers. Entrepreneurs realized that long-lasting relationships with customers will help them survive the competition, in the long run, giving rise to the relationship era. Better services and better communication were at the heart of this revolution.
As communication technology improved, consumers began to be more informed. They got acquainted with more products and services from outside their local markets. Consumers began to understand what adds value and what good customer service is. The internet was a major game-changer in this regard.
The impact of the internet on businesses
It wouldn’t be wrong to say that it was the internet that revolutionized the business world. The internet was born around the late 1960s and in the 1970s people got access to home computers. Gradually, during the 80s computers made their way into schools, businesses, and industries in the developed nations and by the late 1980s, many businesses became dependent on digital technology. A considerable percentage of households in countries like the U.S. also owned personal computers by this time.
It was in 1991 that the World Wide Web was made accessible to the public and that was the beginning of the age of the internet. The technology evolved over the years and in the 2000s it made its way into the developing countries as well. That is when globalization showed its true impact. People from one end of the world could learn about products and businesses on the other end.
By 2005, 1 billion people were on the internet. With the increasing popularity of social media and the introduction of smartphones a whole new movement began. Businesses could no longer just focus on local markets. They needed to change their processes and adopt new strategies to appeal to a global audience. They could have clients and buyers from across the world, as long as they were able to face the global competition. This made business transformation necessary. Companies now needed to take Information Technology in their stride. They needed to handle huge amounts of data and leverage that data to improve their sales or services.
These gradual developments in the business world are proof that market trends and consumer demands are ever changing. And businesses need to change accordingly as well. Every business, that hopes to have a long-standing legacy, has to undergo business transformation once in a while to accommodate the shifting trends and practices.
Increasing demands and competition for present-day businesses
Today, the market is more competitive than ever before. It has a part of the challenges faced by each previous era as well as its own new obstacles. The change is occurring at a much faster rate now. New technology is springing up every second day and many businesses are struggling to keep up with this rapidly changing environment. Businesses have always focused on improving productivity and efficiency by finding better, faster, or cheaper ways of operating. But that, although very effective, is no longer enough.
Businesses today are affected by several external factors. A business has to be able to hold its position steady despite the many fluctuations its experiences as part of the global market. Some of the important external factors that affect businesses include:
– Businesses are affected by inflation, recession, interest rates, employment rates, disposable income trends, and much more. The business strategy must take these fluctuations into account to ensure that it can sustain itself in the face of adversity.
– These factors generally influence how consumers research and purchase products or services, how customer experience can be improved, or how business processes can be made more efficient using technology as an aid. Businesses that are early adopters of the latest technology trends usually have a competitive advantage.
Social and cultural factors
– In a globally connected market, social and cultural forces can have a huge impact on businesses. How societies behave collectively or what a particular culture dictates can help businesses understand what consumers expect.
Political and legal factors
– Changes in laws and policies also have major impacts on businesses. Labor laws, tax regulations, and other policies affect business. So, it is essential to keep track of these factors and make business strategies flexible enough to accommodate any changes without disruption.
– Businesses are required to reduce their carbon footprints, use eco-friendly processes, save energy and comply with so many standards. These or other factors related to the environment also affect how businesses function.
Businesses no longer aim for bigger profits or cheaper operations. They aim to improve their processes in order to outlast their competitors. It is more about endurance and sustainability than about quicker gains. The winners are those who can continue in the race long after the competitors have fallen. To attain this sustainability, a business process transformation from time to time is imperative as the various influencing factors keep changing.
Business Transformation in the Travel & Tourism industry
The Travel & Tourism industry has largely benefited from the globalization brought about by Information Technology. More and more people are taking up travel today, thanks to the influence of social media and the internet. People are able to do their research, learn everything about a destination, book tickets, book accommodation, and do so much more over the internet. Travel and tourism have always been at the forefront in adopting new technology and is a pioneer in most process transformation methods.
Businesses in this industry are increasingly engaging their customers online, adopting new strategies to improve customer experience and offer personalized services. Businesses in the Travel & Tourism industry that are not able to leverage destination marketing or optimizing their platforms for mobile devices, for instance, are missing out on a huge chunk of their prospective client base. Such businesses need to consider a business process transformation – setting new goals, using business intelligence, identifying gaps, and revisiting their strategy – to sustain in the industry.
Business Transformation in the Hospitality industry
The Hospitality industry is quite closely linked to travel & tourism as well. With changes in the way people travel, dine, and spend on leisure, the hospitality industry has had to adapt and evolve to ensure the best-in-class services. Technology has also been a major driving force for change in the hospitality business. Technology has changed the way the hospitality industry delivers value to customers.
The hospitality industry is affected by many external factors like the ones discussed above as well as other turbulences. For instance, the COVID-19 pandemic in 2020 struck the hospitality business quite hard. Businesses that were not prepared for an impact like this have had to shut down. So, it is important for entrepreneurs in the hospitality business to keep their strategies flexible and open to transformation. Businesses that have an understanding of the need for, and the methods of, business process transformation can survive any major setback without having to compromise on the quality of service or suffer major losses.
Business Transformation in the Retail industry
One of the biggest changes we have seen in the past decade or so has been how the retail business works. Customers who once shopped only in brick-and-mortar stores are now shopping for products online from e-commerce sites and even on social media. Personalization has become a norm. It is no longer the straightforward ways of the past, where one would just walk into a store, pick a product they liked, and purchased it. Today, the customer expects to get suggestions based on their past purchases, they expect rewards and offers for loyalty, they expect their complaints and grievances to be heard and addressed right away.
Keeping up with such demands is certainly not easy. Retail businesses are having to rethink their strategies and processes to ensure that customers keep coming back for more. Moreover, new technology is changing the way customers shop every day. So, the need for business transformation in the retail industry is undeniable.
Business Transformation in the Manufacturing industry
The manufacturing industry has seen a massive change in the past 10 to 15 years. Technology has made the processes easier, faster, and more efficient. But the sector has become all the more competitive, thanks to the same technology.
Automation through technologies like robotics, AI, and machine learning have increased the output of manufacturing businesses many folds. Data and analytics are also being increasingly used to predict market trends and consumer preferences, helping manufacturing businesses understand consumer pain points. With so much happening in the industry, it is essential for businesses to keep up if they have to stay in the competition. Manufacturing businesses that are yet to adapt to these changes can benefit a lot from an in-depth knowledge of business transformation.
Business Transformation in the Consultancy industry
With time the job of the consultancy businesses has also become more challenging. Not only are they constantly under scrutiny by their clients who are more aware than ever before, but consultancy businesses are also having to offer competitive prices making it more difficult to achieve top- and bottom-line growth. To add to it, client projects are becoming increasingly complex and challenging, requiring a better qualified and highly skilled workforce.
Consultancy businesses have a lot to take into consideration when building a strategy for growth. Thorough knowledge of business process transformation can help them improve their processes and systems to achieve growth faster. A digital transformation can make data collection easier and make admin tasks more efficient. Process transformation can make the business more productive. The business and delivery models of consulting will undergo remarkable changes in the coming years and consulting businesses have to re-design and re-shuffle to keep up. Business transformation is going to be a very important subject for consultancy firms in the coming days.
The future of the business world – what businesses need to be prepared for
The future is going to be a lot more volatile in terms of changes in technology and business trends. Technologies like Artificial Intelligence, machine learning, virtual reality, augmented reality, etc. are continuously being tested, improved, and deployed in different areas of business. Some of these technologies will completely change the way the world functions. The introduction of new technology and processes means that new skills will be needed as well. Retraining of employees and skill development will be a constant process.
Apart from technological changes, businesses will also see changes in outlook. Social changes and macro events like deglobalization or another industrial revolution will require companies to react and change. Businesses that can successfully transform their processes will be able to capitalize on the changes and make the best out of them.
The future of Travel & Tourism
The travel & tourism industry will see some substantial changes in the future. Particularly after the COVID-19 pandemic that the world faced, travel is going to be seen very differently and businesses need to take a lot of things into account. While travel & tourism will gain from people’s heightened urge to travel once the restrictions are relaxed, yet there will always be a concern and anxiety in most travelers’ minds. Travel companies will need to take extra care about safety and hygiene and business processes will have to be redesigned to achieve these safety standards.
The travel industry is also showing an increasing concern for environmental impact. Companies are looking into ways of reducing emissions and reducing their carbon footprint to comply with tightened regulations. The shift to digital and mobile platforms will also continue to gain momentum with a majority of services being transferred to these platforms. Business transformation in travel & tourism is inevitable.
The future of Hospitality
The hospitality industry will also see similar trends in the near future. Sustainability is one of the major concerns changing the way businesses function in this industry. With travelers and customers becoming more aware, a large percentage of them choose brands that have a strong management of environmental and social issues.
The hospitality industry will also think more on a global scale in the coming years. With international travel becoming easier and more affordable for travelers, hospitality businesses can’t depend on local customers alone. New competitors, like companies offering home sharing services, will force hotels to explore better ways of staying in the race.
There is a lot happening in the hospitality industry and business transformation will be the key to success here.
The future of Retail
The retail industry has seen some massive changes in a very short span of time and these changes will continue giving the retail industry a completely new face. Though physical stores seem to be losing their relevance at present, they are likely to change and take on new roles. Partnerships and acquisitions will become commonplace when new skills, assets, and capabilities are required. Creative partnerships will give retailers new opportunities.
The retail industry also faces risks of disintermediation where intermediaries may become redundant as some companies allow customers to buy directly from manufacturers, eliminating retailers from the process. There is also the probability of reintermediation, where certain intermediary companies can become choice intermediaries allowing shoppers to split their basket between different retailers to offer savings. These and other changes in the retail business landscape may pose new challenges. Business transformation will be necessary to diversify and find new ways of facing the competition.
The future of Manufacturing
The manufacturing industry is already seeing the impact of new technology and has experienced incredible growth in the last few decades. The future is going to be even more promising and more challenging as technology continues to evolve. Technologies like the Internet of Things, predictive maintenance, and others will aim at improving efficiency and productivity. Adoption of these technologies will be essential to gain a competitive advantage. Manufacturing is also likely to shift its focus from the B2B to B2C model by paying more attention to customer data and aiming at achieving brand control and faster time to market. Internal operations will also change with new and better approaches to enterprise resource planning, agile practices, and data-driven processes.
The future of Consultancy
Consultancy is going to see a huge demand in the digital transformation of organizations in the near future. Businesses have seen how digital transformation has helped companies achieve higher valuations and most businesses will prioritize reengineering and IT transformation in the coming years.
The tried and tested models of ERP consultancy or financial consultancy are nearly exhausted and consulting firms will have to look into other more promising areas to be able to sustain. AI augmented services, changing organizational culture from within and on-site integration with client teams will change the way consulting works. Consultancy businesses will have to rethink and reinvent their strategies and processes to be able to take on these new challenges.
Different types of Business Transformation
There may be different types of organizational change required to deliver better products, services, or experiences. A meaningful business transformation requires a company to rethink all aspects of operations. What kind of transformation a business needs is usually decided based on the following factors :
• Context – why transformation is required?
• Content – what needs to be changed?
• Participants – who will carry out the transformation?
• Process – how will the change be brought about?
• Effect – what are the desired impact or results of change?
Based on these, business transformation can be broadly classified into 5 major types – Organizational Transformation, Business Process Transformation, Management Transformation, Cultural Transformation, and Information Systems Transformation.
As is quite evident from the name, organizational transformation involves redesigning an organization’s structure, operations, professional practices, and other aspects in an attempt to make the organization more productive and efficient. Organizational transformation is a continuous process driven by management and requires the commitment and cooperation of all employees.
Organizational transformation requires visible action taken by the leadership to move from the present state to the desired future state. To achieve organizational transformation, it is important to first understand what the existing corporate culture of the company is like.
Business Process Transformation
Business process transformation requires shifting from a function-oriented to an overall business-oriented vision. It aims at making processes more efficient in order to meet specific business goals. The transformation might involve modernizing the existing processes, introducing new technology, automating some of the repetitive tasks, or better integration of the core systems.
Business process transformation occurs in a number of steps, which include:
– Defining the goals of transformation
– Setting the baseline metrics to measure success
– Bringing all stakeholders on board
– Creating an ideal roadmap for transformation
– Implementing through a pilot project
– Scaling up to the actual proportion and monitoring
It is important to identify which processes will help save time, speed up the returns on investment, streamline the operations and utilize minimum resources. Knowing which processes to target makes it easier to decide on the right business model, the technology required and plan of action to support the transformation needs in line with the business strategy.
Management transformation refers to changes in the hierarchical structure of a company with an aim to improve internal relations as well as productivity. Vertical structures are gradually giving way to a flatter management structure where communication can flow easily. Approval processes are being made shorter and simpler to ensure that changes can be easily and quickly implemented without much hassle. The ideal management structure today also needs to do away with middlemen, minimizing the number of people a single task has to go through for approval.
The functions and methods of management are also reassessed under management transformation. Instead of a rigid, one-sided approach, management has to adopt a leadership model that encourages communication both ways and keeps employees’ interests first. Communication, collaboration, and empowerment are at the center of management principles today. Management is also expected to identify and retain talent, encourage growth, build trust and accountability among employees, and promote physical and mental well-being at work.
Cultural transformation is about changing the way people in an organization think and behave. The behaviors and beliefs of people working in an organization are usually influenced by practices and principles adopted by the company. It reflects in the structure and the operations of the company itself. Transformation in the corporate culture requires changing of the individual and collective mindset. Cultural transformation is a sensitive area and since it deals with the way people think and function, it can take a long time to achieve success in this process.
Before one can change employees’ mindset, it is important to first carry out a managerial transformation. Only when the cultural transformation is led by capable managers who work towards a vision with values that are sensible and progressive, can the initiative be successful. Cultural transformation can help an organization achieve better accountability, meaningful work, and strong values from their employees.
For carrying out the cultural transformation, it is important to assess the organization’s managerial maturity and the existing company culture. This helps detect the gaps and flaws in the current culture and create a new vision and new values for the company to follow.
Information Systems Transformation
Information systems transformation aims at changing how the company manages its information resources. It involves the technologies, processes, and people that work to gather, store, utilize and manage information for the company’s functioning. There are enormous amounts of data that an organization has to deal with and technological advancement has made storing such huge amounts of data easy. But processing and managing that data is a painstaking task.
Information systems transformation is required when a company needs to change how they handle their data. This could involve digitization of services, improving data security, improving the data sharing process, and much more. It also oversees the key distribution channels across which data can be shared.
It is important for all employees involved to understand the importance of these information systems and realize how important a secure and proactive environment is in terms of information handling. Only then will the information systems transformation process be fruitful rather than being seen as an obligation. Information systems transformation can improve customer relations, workplace efficiency, help with Phygitalization, and more.
When does a business need process transformation?
There are two main goals that a business might want to achieve by undergoing a business process transformation. The first goal is because they want a better business outcome and to differentiate themselves from competitors through innovation. And the second one is to optimize the business processes by minimizing resources and cost while increasing the output.
When a business needs to consider a business process transformation may vary for each individual case. There are several possible reasons for a business to undertake business transformation. Some of the commonly encountered reasons are:
– An existing process not meeting the demands of the business
– A process not being aligned with a new strategic goal
– Presence of a significant number of errors in a process
– Surrounding technology being upgraded requiring the process to evolve with it
– A need for cost reduction in a process
– A need for innovation in the process for business growth
– Shifts in the market requiring changes to the process
– Low profits or turnover
– A bottleneck in a process that needs to be addressed
– An organizational restructure, merger or acquisition
– A change in the leadership of the organization driving transformation
– Rising customer expectations not met by an existing process
These are just some of the reasons justifying why and when your business may have to undergo a transformation. But a business transformation is not something that organizations can avoid in the long run. It does not need a specific reason for a company to undertake business process transformation. The changing external environment itself dictates when and how a business needs to change. That is why business transformation is not a trend that we can choose to follow or ignore. It should rather be an integral part of the business strategy that must be taken seriously immaterial of how mature the business is.
Lean Management practices for Business Transformation
Lean management refers to business practices that minimize waste and optimize the business processes. In business transformation, introducing changes in the organization to maximize the value delivered to the customer results in a lean process, where wasteful activities are identified and removed to optimize the process. Lean transformation focuses more on producing value in the end product or service through strategic, operational, and tactical improvements. The reduction of waste in the process is just an outcome of this.
Lean management may often be confused with cost-cutting or minimizing resource utilization. That is a wrong approach and does not really serve the purpose of adopting lean practices. Lean practices should be able to bring a collective shift in the mindset of the people in an organization, drawing them away from age-old traditional business practices and towards a value-driven approach.
Lean management may start as a grassroot activity that begins with a single team or department and gradually spreads across the entire organization. Or it may be undertaken as a strategic and coordinated initiative, coming from the top management, introducing lean, practices, principles, and business structures throughout the organization.
Lean Transformation Model
In the lean transformation model, the focus is not so much on cutting down costs or resources or eliminating waste. It is rather on the following 5 elements –
• Situation-specific approach
• Process improvement
• Capability building
• Efficient leadership
• Lean thinking, mindset, and assumptions
A situation-specific approach will require organizations to handle different situations differently. It implies that the lean practices adopted cannot be the same for every unique case in every organization. Decisions have to be made after thoroughly analyzing the situation and then zeroing in on the best methods to undertake for the transformation such that maximum value is added.
Process improvement requires considering the different processes in the business and analyzing and improving them to optimize performance, meet the desired standards or deliver improved quality or user experience to customers. Process improvement can be attained using different techniques like Kaizen, 5S, Six Sigma, PDCA, etc.
Capability building refers to the practice of imparting the necessary skills and knowledge required to carry out lean transformation successfully. An organization may have all the other resources necessary for change but it may lack some of the key capabilities to effectively implement the change. Appropriate training, knowledge sharing, and coaching are required to fill these gaps in capability.
Efficient leadership is one of the most important factors driving change. An organization undergoing change needs capable leadership. When managers are properly equipped to lead change, the transformation becomes much more streamlined. Good leadership can inspire and motivate the employees to contribute to the change by demonstrating how this lean business transformation will drive growth for everyone. Efficient leadership can engage employees better and make them more productive.
Lean thinking, mindset, and assumptions refer to changes in the organizational culture and collective mindset of the people involved. Business transformation can only be attained when each individual in the organization is ready to accept and bring about change. This requires a change in the way they think, pulling them out of their comfort zones. So, lean transformation focuses on understanding what values, principles, and assumptions the people hold on to and gradually eliminating any unproductive mindsets that might come in the way of change.
Why is Lean Transformation important?
In this highly competitive business landscape, the ability to deliver value efficiently is more important than ever before. Lean transformation allows companies to shift their perspective from simply surviving to proactively making an effort to change by removing the practices, mindsets, and organizational cultures that pose a hindrance in the efficient delivery of value to customers. Lean methods can penetrate deep into the organization’s roots if implemented correctly, and completely transform the way the organization works.
Implementation of Lean Business Transformation
Lean transformation cannot be achieved overnight but is a gradual and step-by-step process. It involves 8 basic stages. These are:
• Training & Tooling
• Initial flow across a single service
• Analysis & Optimization
• Scaling of flow across multiple connected services
• Establishing governing methods
• Continuously improvement
Evaluation is the first step in the lean transformation process. It involves evaluation and assessment of the current state of the organization or process, identifying the underlying problems, and determining potential solutions to these problems.
Initiation involves getting the senior management onboard by presenting the business for transformation before them to attain their approval as well as secure funding for the project. At this stage, it is important to have a compelling case for the transformation and the ability to defend it if things don’t go as per the initial plan in the future, in order to win over the top management’s confidence.
Training & Tooling is the next stage in the process. Once funding is approved and received, an investment must be made in training the staff and providing them the basic know-how of lean practices, and equipping them with the necessary tools. Investments can also be made in hiring consultants who can help in the implementation of lean practices in the organization.
Initial flow across a single service refers to applying lean transformation practices to a single business function. When the necessary resources are available and the staff is well equipped to carry out lean transformation effectively, the method can be applied to a small area of business to evaluate the results obtained and assess its ability to scale up.
Analysis & Optimization can be carried a few months after the initial implementation. After adopting lean practices across a service for a few months, there should be enough data to analyze the effectiveness of the lean transformation and identify any scope for improvement. Some key performance indicators must be chosen at this stage of lean transformation and everyone involved should be aware of these KPIs.
Scaling of flow across multiple connected services can be done at this stage after the process has been thoroughly analyzed and optimized to ensure that there are no loopholes or weak links. The lean transformation process can now be expanded across different functions covering the entire organization, from product development to delivering value to customers.
Establishing governing methods is essential at this stage as there is a complete value stream in need of management now. Transparency of processes across all levels of the organization is necessary for proper management. A range of metrics needs to be chosen to track the progress and success of the lean transformation process.
Continuous improvement comes into action once the lean transformation process is up and running. Lean transformation is not a limited program that spans over a definite duration. It is meant to become a part of the company culture and must continue hereafter. There should be systems in place to ensure continuous improvement of the processes, people, and competencies. Every individual needs to make lean practices a part of their day-to-day work culture.
The wastes eliminated by Lean Transformation
Lean transformation does not primarily focus on identifying and reducing waste. But in the process of maximizing value for the customers and end users, certain root causes of efficiency are detected and removed from the system. The most common “wastes” eliminated as a result of implementing lean transformation are:
Defects – Products, services, or data that are not accurate or are incomplete.
Overproduction – Producing more than what is needed. It also refers to producing sooner than required or producing too quickly which ends up incurring additional storage costs.
Waiting – Waiting for the supply of materials, information, or people, resulting in loss of time. This includes waiting time for approvals to be received or equipment to be delivered for a particular project.
Underutilization – Not utilizing the resources or skills available to the best of their capacity. For instance, highly skilled employees are assigned to jobs that do not utilize their skills.
Transportation – Moving of equipment or materials unnecessarily, increasing the length of the process, or adding extra steps to the process that aren’t required. This also applies to the movement of information across the organization.
Inventory – Stocking raw material, parts, or information beyond what is required, again increasing the storage costs. This applies to both stockpiling and hanging on to data for too long.
Motion – Movements that don’t benefit the process or add any value to the end product or service, such as workers unnecessarily moving between equipment or repetitively typing keystrokes.
Overprocessing – Additional steps in a process that don’t add any value to the product or benefit the end user. For instance, unnecessary formatting of documents or extra features in a product that don’t add value.
These waste areas can act as a checklist for lean management and offer opportunities for improvement by eliminating these redundant or valueless elements from a process. Managers can review their processes to check for these 8 waste areas and increase the efficiency of the process by removing them.
Lean transformation requires organizations to undergo a deep cultural change that is sustainable and achievable.
Continuous improvement of the lean methods undertaken for business transformation
Continuous improvement refers to the ongoing effort of improving the different elements of an organization, starting with processes, products, services, tools to every other aspect where there is scope for improvement.
Continuous improvement requires organizations to
– Innovate every big and small process or function in the business
– Engage all employees in knowledge sharing and
– Encourage employees to generate and share creative ideas for improvement
– Explore ways to deliver better value to customers
– Find better ways to respond to changes in the external environment
Why continuous improvement of lean transformation is necessary
Businesses cannot afford to maintain their status quo for too long. Even if the current goals of the business transformation initiative have been attained, it is still necessary to continue with the lean methods adopted for change and be prepared for future transformations.
There are several reasons to justify the need for continuous improvement in an organization, particularly in the business transformation process. Some of the most common reasons that apply to all businesses are the following:
Ever increasing competition
The competition in the market today is more than ever. There are hundreds of other businesses offering the same products and services and only those that can maintain the quality of their offerings and keep adding more value for customers survive the competition. This makes continuous improvement a necessity.
Globalization and business across borders
Businesses today can no longer just focus on competition in the local market. With globalization and improved communication technology, companies have to tackle competition in the global marketplace. People have access to products and services from every corner of the world and that makes it even harder for businesses to attract and retain customers. Competitive edge can only be gained by improving the processes and optimizing the operations of a business. Businesses that do not invest in continuous improvement of their lean management system, cannot sustain the positive changes they have brought about for too long.
Access to information
There is a lot of information out there today. Consumers are more aware than ever and information is freely available on the internet. In this highly connected world, trends and shifts in the market catch up fast with consumers globally. Businesses that do not make use of the same information to ascertain what consumers want are simply letting valuable data go to waste. Continuous improvement allows organizations to keep track of the information available and make changes to their business processes or corporate culture wherever necessary to improve their outcomes.
Changing dynamics of business
Businesses are turning smarter, more flexible, and much more diverse. Sticking to the traditional ways of running businesses is not getting anyone anywhere. Companies are exploring new areas for expansion; they are venturing into unexpected domains to differentiate themselves from their competition or simply to stay relevant. Technology is also changing what companies do and how they do it. Many barriers between products or services and consumers have been pulled down. The way people buy products is changing, the way businesses offer services is changing, banking and transactions are changing. With so much change taking place around us, businesses have to evolve and improve steadily and continuously to keep up.
The key principles of continuous improvement
The following principles govern the continuous improvement of organizations or their processes.
Continuous improvement does not focus on any substantial paradigm shift or massive changes to the organizational culture. It rather focuses on changing one small thing at a time, giving slow but steady progress which ultimately leads the organization towards its goal. Changes in small, incremental steps are easier to achieve and give a sense of accomplishment which motivates people to do more. So gradually the transformation becomes voluntary and not dictated by external factors.
A company that implements continuous improvement does not have a top-down system of hierarchy where the managers and leaders instruct what changes are to be brought about. It instead allows employees working on the ground to generate ideas for change. As these people are working closest to the process, they have a better understanding of what is working and what is not in practice. They can identify the problems easily and also suggest ways to overcome them from their practical experience.
Continuous improvement definitely prioritizes cost-saving while ensuring that the processes still deliver quality. In fact, cost-saving can be enjoyed as an outcome of focusing on incremental changes. Incremental changes are smaller and do not involve as much cost as a major overhaul would. Continuous improvement does not have any severe impact on the budget. And since in lean management, the idea is to eliminate redundant or extra steps in a process, that helps save costs too.
Ownership and accountability to workers
Continuous improvement gives ownership of the work or a process to the people working hands-on. This sense of ownership motivates them to deliver better quality and they are more invested in the job. This also increases the accountability of workers as they feel responsible for their work.
In continuous improvement, there is clarity of goals and transparency in the system of tracking the progress towards those goals. Good communication, an effective feedback system, and relevant KPIs make sure that goals are clear to everyone in the organization across all levels and results are reflected efficiently.
Monitoring and measurement
Every incremental change is monitored for progress and measured for effectiveness. This helps find out if the change has been able to deliver the desired outcome. If it does, that change can be repeated and applied to other areas of the business to achieve the bigger goals. If it does not work, other methods can be tried to achieve the required outcome.
Thus, continuous improvement is about taking smaller objectives and working towards them, measuring their effectiveness, and continuing with these small changes to achieve a complete transformation. It is a journey that goes on and not a one-time effort.
Business Transformation corporate training program helps implement lean management and continuous improvement in the business transformation
This corporate training program is designed around the principle of lean management and continuous improvement to help organizations achieve business transformation in one small step at a time.
The training focuses on key areas of a business process transformation effort and tries to lay out an action plan to achieve the final goal.
Focus on understanding business transformation
The very first thing that the training program focuses on is the understanding of what business transformation is. As we have seen above, the business transformation may be holistic or confined to a single process or a single department. It may concern the organization’s culture, its management, its processes, information systems, or other elements. For knowing when and where business transformation may be required in your organization, a thorough knowledge of the concept of transformation is necessary.
The training program aims to provide the participants with this knowledge and answer all their questions regarding business transformation and its application.
Focus on leadership
We have already discussed above how important the role of leadership is in any change that an organization goes through. This training program will discuss the kind of leadership an organization needs when planning and implementing a business transformation. Leadership is responsible for initiating and carrying forward any transformation effort. Change leadership helps employees understand why change is necessary. They clearly communicate the goals of business transformation and help employees comprehend the collective benefits that the transformation can bring along.
This training program will focus on how the leadership should approach the business transformation initiative and how they can create an environment that supports the change.
Focus on goals
The first step in the planning and implementation of business transformation is the setting of goals. If a company is considering business process transformation, what is it that they want to achieve from this transformation? What should the employees work towards? When can the business transformation be considered as successful? These are some questions that can only be answered when the goals of the transformation effort are in sight.
The corporate training program on Business Transformation will talk about the importance of setting appropriate and achievable goals for the business transformation. It will also discuss how the goals can be chosen and how to ensure that they are realistic and relevant to the process.
Focus on company workflow
A company’s workflow is the path that it takes to get a job done. It is a series of orchestrated and repeatable activities organized into a process that changes the raw material into a finished product. It is basically work flowing from one stage to the next in the path to completion.
This corporate training program will help the participants identify redundancies or unproductive steps in the company workflow that do not contribute in any way to achieving the desired outcomes. It will discuss the different types of workflow that can exist in an organization and how the workflow in a company can be optimized to make it lean and productive.
Focus on KPIs
When a business transformation is undertaken, it is also important to measure its progress and success. That is why we emphasize choosing measurable goals that reflect clearly how effective the transformation has been. To measure the business transformation correctly and represent results that are relevant it is important to choose the right metrics or KPIs. There can be different KPIs for different processes and different departments.
The training program discusses how to choose the right Team KPIs, Department KPIs, and Process Metrics that can give a vivid picture of how different teams and departments are performing in regard to the transformation. Or how a business process transformation has helped improve a process and added more value to it.
Focus on teams
The people are the true driving force in any business transformation program. It is important to have the right group of people with proficiencies in different areas of the business to make a business transformation initiative successful. That is team building is an indispensable and extremely important part of the transformation plan. Business transformation cannot always be carried out by a single team but requires the collaboration and coordination of different teams working at different levels to carry the transformation forward.
Business transformation corporate training program focuses on the need for different teams, such as the Leadership Team, the Management Team, and Project Teams that work in their own capacities to make the business transformation fruitful.
Focus on analysis
The corporate training program on Business Transformation emphasizes the need for analysis at different stages and on different levels throughout the transformation process. It discusses the importance of Throughput Analysis, Cause and Effect Analysis, Impact Analysis, and tells how these analyses can help to propose ideas for improvement.
Focus on improvement
It has already been stressed upon several times up to this point, how important improvement is in order to make the business transformation fail-proof. Analysis of the different methods undertaken and the results they show, help identify scope for improvement. Suggestions for improvement can be obtained from employees working at all levels of the organization. Any innovative ideas should be implemented and tested to check for efficacy.
The corporate training program will help participants understand the need for improvement and guide them to implement improvements efficiently in the process.
Focus on review
Lastly, among other things, the corporate training program on Business transformation will focus on the importance of review. It will discuss how the results of the business or process transformation can be measured and reported. There are different methods of reporting that can be employed depending on the organizational structure and culture. It will also emphasize the importance of a review of the results by the senior management so that they can share their inputs and their knowledge to help improve the outcomes.
This service is primarily available to the following industry sectors:
Travel & Tourism
The travel and tourism industry has seen exponential growth in recent times. It is not only one of the fastest-growing industries but also one of the largest in the world. An overwhelming number of people like to spend their spare time traveling, and the interest is only increasing with time. The emerging demand has created an enormous opportunity for travel and tourism-related businesses, like tour operators, travel agencies, and a host of related businesses to cater to this emerging demand.
The terms travel and tourism are often used together, but travel and tourism are two different things, although quite closely linked. Travel is the act of moving from one place to another and can refer to short-distance travel, long-distance travel, domestic travel, and overseas travel. Tourism is the act of traveling to another location for business or pleasure. There is a significant overlap between travel and tourism, which is why both the terms are mostly used side by side. Many businesses that cater to the travel industry also cater to the tourism industry and vice versa.
Travel and tourism is a broad term that also includes a wide service industry that caters to the needs of tourists and travelers around the world. There are several sectors and companies that may be included in the travel and tourism or are very closely related.
The transportation sector is one such sector that falls within the travel and tourism industry. It includes all forms of transportation like road transportation, railways, airline industry, water transport, car rental, and coach services. Another form of transportation that could become a reality in the near future is space travel. The most famous example is that of Virgin Galactic, the American spaceflight company that is working towards making space tourism a possibility in the coming years.
Another sector that comes under the travel and tourism industry is accommodation. The accommodation sector includes businesses like hotels, shared accommodations like AirBnBs, hostels, campsites, bed and breakfast, and cruises. Another trend that is gaining traction is Agri-tourism, where people spend time at a farm observing the day-to-day activities or even joining in. Farmhouse accommodation, which typically resembles a B&B, is another growing trend, thanks to the rising interest in Agri-tourism.
The food and beverage sector also caters to the needs of tourists and travelers and is yet another sector that comes under the purview of the travel and tourism industry. The food and beverage sector includes restaurants, catering services, cafes, bars, and nightclubs.
When a tourist or a traveler arrives at a particular location, they usually look for things to do. That is where the entertainment sector, which includes tourist information, tourist guides and tours, shopping, and casinos, comes into play.
Several other connected sectors also fall under the broad purview of the travel and tourism industry. These sectors or businesses promote the travel industry and help connect customers with travel and tourism products. These businesses include financial services, tour operators, travel agents, online travel agencies, and tourism organizations.
This corporate training program helps employees and managers in the travel and tourism sector keep in line with the latest trends and prepare themselves for a major transformation.
The hospitality industry is one of the biggest job creators and economic contributors globally. It is a broad field that encompasses a variety of businesses and services that are related to leisure and customer satisfaction. It is a multi-billion dollar industry that largely depends on the availability of leisure time, disposable income, and complete customer satisfaction.
Several small and large businesses may be included in the hospitality industry. Broadly speaking, there are four major segments- food and beverage, lodging, travel and tourism, and recreation.
The food and beverage sector is the largest sector in the hospitality industry. It includes all establishments that are engaged in preparing meals, snacks, and beverages for consumption both on and off the premises. These establishments include restaurants, catering services, bars, cafes, nightclubs, and tea and coffee shops. A restaurant may also be part of a hotel where it can enhance customer experience by providing delicious food and excellent customer service. It can also be a part of other establishments like movie theatres and bowling alleys.
The lodging sector of the hospitality industry is concerned with providing tourists and travelers a temporary place to stay. The lodging or accommodation sector is mostly associated with the tourism industry. Different businesses included in the lodging sector are bed and breakfasts, hotels, motels, hostels, resorts, and serviced apartments. Time shared accommodation where the ownership of a property is allocated during a particular time of the year also comes under the lodging sector.
The travel and tourism sector is another profit-generating segment in the hospitality industry. The US travel and tourism industry generates more than $1 trillion in revenue every year. Several businesses like tour operators, travel agents, online travel agencies, cruises, and car rental come under the umbrella of this sector. A major function of the travel and tourism sector is to encourage people to travel. When people travel more, the hospitality industry earns more.
The recreation sector aims to provide rest, relaxation, and enjoyment to tourists and travelers. Entertainment businesses like movie theatres, zoos, museums, spectator sports, and participatory sports are all part of the recreation sector.
The hospitality sector is changing with changing times. As new technology and stronger economies make traveling around the globe easier, the industry has also grown and expanded in new ways. For instance, the popularity of AirBnBs paved the path for vacation rentals to compete with traditional hotels.
More and more people are now veering towards collecting experiences rather than material possessions. Over the last few decades, the number of international travelers has risen significantly, and thanks to a growing middle class, more people are now traveling than ever before.
Earlier, business travelers and leisure travelers were two different guest profiles. However, the lines have now blurred between these profiles as now business travelers choose to include leisure time on their business trips.
There is a rising preference for sustainable businesses, and even hotels are going green in more ways than one. A 2020 study by Booking.com showed that more than half (56%) of all global travelers thought that it was essential to consider eco-friendly accommodations when traveling.
Keeping up with all the latest trends and consumer demands in the hospitality industry can be quite a challenge. This training program is specially designed for professionals in the hospitality industry to adapt to the evolving industry needs.
The retail industry combines all activities that are involved in selling or renting consumer goods and services directly to the consumer for their personal and household use. Besides selling, retailing also involves several other activities such as buying, advertising, maintaining inventory, and data management.
A retail store is any business whose sales volume comes mostly from retailing. These businesses may sell consumer goods like a grocery store or bookstore or services like a theatre or beauty salon. A small portion of retailers also earn their income through rentals rather than the sale of goods and services. Some retailers may also deal in a combination of consumer goods and services.
Retail is one of the largest private-sector industries in the world and a major contributor to the global economy. The US has the largest retail market in the world, accounting for over $5 trillion in sales. The majority of sales in this market can be attributed to physical stores, and mass merchandisers are the biggest contributors in this industry. The US houses some of the biggest grocery and general merchandise retailers in the world in Walmart, Kroger, and Costco. It is also represented in many other sectors by other US-based companies like Amazon, CVS, and The Home Depot. Walmart is the largest retail corporation in the world and has its presence in over 27 countries.
With the advent of new technology and innovation, the retail industry is undergoing a major transition. Some of the most popular trends in the current retail industry, like personalization and customization in goods and services, are all set to go mainstream. However, retail also happens to be one of the most challenging sectors. The market is volatile and dynamic, making it tough for retailers to adapt to the evolving market landscape.
With the outbreak of the global pandemic, consumer behavior almost changed overnight. Health and safety concerns became not only a priority but also major purchase drivers. The pandemic was responsible for technological adaptation, which would normally have taken several more years. The vaccine rollout in 2021 also spells good news for the retail industry. Digital acceleration is expected to continue in 2021 as retailers expect a continued increase in digital engagements throughout the year.
The global pandemic has also highlighted the need for improved health and safety measures. The retail industry needs to put in better and ongoing measures for health and safety to create greater differentiation, loyalty, and trust among consumers. The retail industry was hit harder by the pandemic than other industries due to safety concerns.
A 2020 Deloitte study showed that only 23% of consumers believed that the retail industry was trustworthy in terms of health and safety. The travel and hospitality industry had the approval of only 33% of consumers. The results of the study show that retailers must invest more in health and safety measures to develop greater trust among consumers.
The pandemic has also reshaped several retail businesses, and retailers now have a much clearer picture about which costs are necessary and which are not. Retailers should take the opportunity to rebalance the cost structure and transform from the old retail model to a new, more profitable one. This training program provides a step-by-step guide for retail sector professionals on different aspects of digital and business transformation.
Manufacturing refers to the physical, mechanical, or chemical process of transforming raw materials into new products. Manufacturing businesses include factories, mills, and plants that manufacture products with power-driven machines, tools, and equipment.
The global pandemic caused a lot of disruptions in the manufacturing industry, but it has proved to be a blessing in disguise. It has encouraged the industry to move faster and be more resilient than it was ever before. The pandemic has also underlined the importance of advanced technology.
Innovative technology such as machine learning, sensors, robotics, computer vision, cloud computing, edge computing, and 5G network infrastructure increases supply chain resiliency for manufacturers. The manufacturing industry has its unique set of challenges,