Executive Summary

Business Branding

It is impossible to exaggerate the significance of corporate solid branding in the current competitive environment. A strong brand guides a company’s identity, influencing perceptions, building trust, and fostering customer loyalty. This proposed consulting service focuses on enhancing business branding, providing a strategic path for companies to establish a distinctive and influential presence in the marketplace. The goal is not just to improve your brand, but to help you envision a more prosperous future. With the aim to help businesses articulate their brand vision and translate it into actionable strategies that resonate with their target audiences, paving the way for a more prosperous future.

Companies today encounter many challenges, ranging from saturated markets to rapidly shifting consumer preferences. In this environment, a well-defined brand becomes not just important but essential. Branding extends far beyond a logo or tagline; it includes the complete consumer experience, from the first encounter to post-purchase assistance. This service offers a comprehensive solution to address businesses’ challenges in their branding efforts. It provides a roadmap that covers every aspect of branding, from strategy to execution, ensuring that your brand is not just strong, but also resilient in the face of market dynamics. It aims to craft a cohesive brand narrative that aligns with corporate values, mission, and objectives, ensuring that every touchpoint delivers a consistent and compelling message.

The benefits of this service are substantial. Businesses can expect to enhance brand equity, boost customer engagement, and drive growth. Recognising that each company has its unique challenges and goals, this approach is tailored to meet the specific needs of each business. We understand that your business is not just another client, but a unique entity with its own story and aspirations. The emphasis is on creating authentic connections between businesses and their audiences, enabling companies to stand out in even the most crowded markets. By strengthening the brand’s foundation, this service aims to secure a lasting competitive advantage and foster deeper customer relationships.

Service Methodology

The methodology begins with establishing a process that engages key stakeholders within the company. This ensures that information about the company’s mission, values, and goals is collected through interviews or workshops. Furthermore, this deepens the understanding of the unique qualities that define the company and ensures active participation in the branding process, leading to a more accurate and meaningful outcome.

Once this foundational information is implemented, thorough market research is conducted to understand the industry landscape comprehensively. This includes analyzing industry trends, customer preferences, and competitor positioning to identify market gaps and opportunities. The insights gained from this research form the basis for developing a clear and compelling brand strategy that aligns with the company’s objectives. This strategy encompasses brand positioning, messaging, visual identity, and customer experience, ensuring that all elements reinforce the brand’s unique value proposition.

The next step focuses on implementing the brand strategy across various channels. This involves executing the brand strategy on digital platforms, traditional media, and all customer touchpoints. The process includes creating brand guidelines, designing marketing materials, and ensuring consistent messaging across all platforms. Understanding that a strong brand is only as effective as its execution, great emphasis is placed on aligning every aspect of the business with the brand promise, ensuring a cohesive and impactful brand presence.

Finally, the methodology emphasizes the importance of measurement and adaptation. Key performance indicators (KPIs) are established to track the effectiveness of branding initiatives, providing a clear understanding of the impact on brand equity, customer engagement, and business growth. Continuous evaluation allows for the refinement and adjustment of strategies as needed, ensuring that the brand evolves and remains relevant to its audience. The commitment to delivering tailored branding solutions that enhance visibility and create lasting connections with customers defines the unique value of this consulting service.

Service Options

Companies can elect whether they just require Appleton Greene for advice and support with the Bronze Client Service, for research and performance analysis with the Silver Client Service, for facilitating departmental workshops with the Gold Client Service, or for complete process planning, development, implementation, management and review, with the Platinum Client Service. Ultimately, there is a service to suit every situation and every budget and clients can elect to either upgrade or downgrade from one service to another as and when required, providing complete flexibility in order to ensure that the right level of support is available over a sustainable period of time, enabling the organization to compensate for any prescriptive or emergent changes relating to: Customer Service; E-business; Finance; Globalization; Human Resources; Information Technology; Legal; Management; Marketing; or Production.

Service Mission

The mission of this service is to empower businesses to discover and amplify their unique brand identities, creating an environment where brands can thrive and connect authentically with their customers. The commitment is to guide companies through the complexities of branding, offering specialized solutions that align with their core goals and values. The ultimate aim is to build brands that inspire trust, foster loyalty, and create strong emotional connections with their audiences.

This service has partnered with various businesses throughout the journey, helping them transform their branding strategies into powerful narratives that drive engagement and growth. Clients have seen measurable improvements in brand awareness, customer loyalty, and overall market positioning, demonstrating the effectiveness of a strategic and well-executed branding approach. Building collaborative relationships with clients is a source of immense pride, and their dedication to excellence is reflected in their success.

Looking forward, the ambition is to broaden the impact by continuing to refine methodologies and stay ahead of industry trends. The vision is to be recognized as a leader in business branding consultancy, known for innovative approaches and unwavering commitment to client success. The future is one in which every company, regardless of size or sector, can use good branding to convey its story and reach its corporate objectives. The mission is to inspire organizations to embrace their brand potential and thrive in an increasingly competitive marketplace.

Service Objectives

The following list represents the Key Service Objectives (KSO) for the Appleton Greene Business Branding service.

1. Brand Discovery
   Brand Discovery is the foundational phase of the consulting service, with the primary objective of uncovering and articulating your business’s unique essence. This phase involves deep research and analysis to fully understand the company’s values, mission, culture, and goals. By ensuring a process is in place that allows engagement with key stakeholders, including leadership teams, employees, and customers, to gather insights that define what makes the business distinct in the marketplace. The approach to achieving these objectives includes a process to conducting interviews and in-depth workshops. These sessions are designed to explore the brand’s internal and external perceptions. Internally, the focus is on understanding how the team views the company’s mission and values. Externally, customer feedback and market perceptions are analyzed to identify how the brand is perceived by its target audience. Additionally, a comprehensive competitive analysis is conducted during this stage, examining how the brand compares against others in the industry. This helps identify market gaps and opportunities where the brand can stand out. The outcome of Brand Discovery is a clear, concise articulation of the brand’s core identity, which serves as the cornerstone for the subsequent phases of the consulting service.
2. Brand Strategy
   Once a deep understanding of the brand’s essence is established, developing a Brand Strategy is next. This phase aims to create a strategic blueprint that aligns the brand’s core identity with business goals and market opportunities. This involves defining the brand’s positioning, messaging, and overall value proposition. To achieve this, a collaborative approach is employed, working closely with leadership and marketing teams. The process begins by setting clear objectives for what the brand strategy should accomplish, whether it’s increasing market share, entering new markets, or enhancing customer loyalty. A positioning statement is then developed that encapsulates the brand’s unique value in a way that resonates with the target audience. The Brand Strategy also includes creating key messaging frameworks and ensuring that all internal or external communication aligns with the brand’s identity and objectives. Additionally, guidelines for brand architecture are developed, which is particularly important for companies with multiple products or services under one umbrella brand. The outcome of this phase is a comprehensive Brand Strategy document that provides clear direction for all branding activities moving forward.
3. Brand Identity
   Brand Identity transforms the strategic blueprint into a tangible and memorable brand experience. The objective is to create a visual and verbal identity that accurately reflects the brand’s essence and resonates with the target audience. This includes everything from logo design and colour schemes to typography, imagery, and tone of voice. The objective is achieved through a design process involving multiple creative exploration stages. Conceptual designs are developed based on insights gained from the Brand Strategy phase. These concepts are then refined through feedback loops until a final design perfectly encapsulates the brand. Beyond the visual elements, emphasis is also placed on verbal identity, crafting a consistent tone of voice that aligns with the brand’s personality. This verbal identity will be reflected in all brand communications, from marketing materials to customer service interactions. The outcome of this phase is a cohesive Brand Identity that differentiates the business in the marketplace and creates a solid emotional connection with the audience.
4. Brand Execution
   With a well-defined strategy and identity, the next step is Brand Execution. This phase aims to bring the brand to life across all customer touchpoints, ensuring consistent and impactful communication. This includes implementing the brand identity across various channels, launching branding campaigns, and integrating the brand into every aspect of the business. A multi-channel approach is proposed to cover both digital and physical platforms. The brand identity is rolled out through the website, social media, advertising, and marketing materials. Branded content that aligns with the messaging frameworks is also created, ensuring that every piece of communication strengthens the brand’s position in the market. In addition to external branding efforts, internal brand alignment is also a focus. This involves training employees on the new brand identity and ensuring they understand and embody the brand values in their interactions with customers. The outcome of Brand Execution is a fully realized brand that is consistently represented across all platforms, creating a unified and powerful brand presence.
5. Brand Measurement
   Brand Measurement is the final yet ongoing phase of the consulting service. The objective is to evaluate the effectiveness of branding efforts and refine strategies as needed to ensure long-term success. This stage is critical for determining how successfully the brand connects with the intended market and how it advances overarching corporate goals. A comprehensive measurement framework is used, including both qualitative and quantitative metrics. Key performance indicators (KPIs) such as brand awareness, customer loyalty, and market share are tracked to assess the impact of branding initiatives. Brand audits are also conducted to evaluate the consistency and effectiveness of brand execution across various touchpoints. In addition to these metrics, feedback from customers and employees is gathered to gain insights into how the brand is perceived and experienced. This feedback loop allows for continuous improvement, ensuring the brand evolves in response to changing market dynamics and customer needs. The outcome of Brand Measurement is a data-driven understanding of the brand’s performance, enabling informed decisions that drive sustained growth and success.

Achievements

Achievement 1

Through the strategic implementation of a brand partnership between a prominent financial institution and a leading property aggregator, there was a significant increase in mortgage leads for the bank. This collaboration effectively positioned the financial institution as a substantial participant in the real estate financing industry, increasing its visibility and market share. The success of this campaign was not only recognised but celebrated at a prestigious industry awards event, where it was highly commended for ‘Best Brand Engagement Campaign.’ With an initial investment of £2 million, the campaign generated a substantial return of £30 million within two years. This outcome highlights the effectiveness of well-executed brand partnerships in driving significant business growth and strengthening market presence.

Achievement 2

In collaboration with a leading UK-based marketing agency, the agency’s team achieved a groundbreaking milestone by becoming certified through an advanced digital skills programme. This certification significantly bolstered the agency’s capability to enhance its clients’ brand presence across digital platforms. By achieving this certification, the agency gained a competitive edge and demonstrated its commitment to maintaining the highest standards in social media and digital marketing. The certification facilitated the agency in winning new clients and retaining existing ones, underscoring the importance of continuous professional development in a rapidly evolving digital landscape. This achievement showcases the impact of strategic skill development on business success.

Achievement 3

While supporting a major global e-commerce company, the business successfully improved its brand visibility and engagement by achieving 100% of its recruitment targets through targeted marketing campaigns. These campaigns, spanning social media, search, display, TV, radio, print, played a critical role in strengthening the company’s market presence. Additionally, optimising onboarding processes reduced the time spent by 50%, significantly improving marketing communication and efficiency. The planning processes were also streamlined, reducing time by 30% and ensuring marketing efforts remained on target and within budget. This period exemplified a holistic approach to brand management that achieved immediate business objectives and established a robust foundation for sustained brand growth.

Achievement 4

In the Asia-Pacific region, digital performance marketing initiatives led by the service resulted in a remarkable 40% increase in revenue for the client. A critical factor in this success was developing and implementing playbook frameworks tailored to both English and local languages, which drove a 30% increase in sales. These frameworks were successfully scaled across the region, demonstrating the value of localised strategies in diverse markets. Furthermore, the focus on cultivating and maintaining strong client relationships led to exceptional client retention and global scaling of crucial accounts. This achievement highlights the effectiveness of combining strategic planning with hands-on execution to deliver substantial brand growth and market expansion results.

Achievement 5

A client improved brand visibility and engagement by developing an audience-first search strategy. This approach optimised search spend and enhanced social media engagement, effectively positioning the brand in key markets. Additionally, the employer brand was strengthened by leveraging new digital channels and establishing essential relationships within target markets. The holistic marketing approach, which combined data-driven strategies with a focus on client and employee engagement, resulted in a substantial increase in brand resonance. This achievement demonstrates the importance of integrating strategic insights with practical implementation to achieve comprehensive brand growth and visibility in a competitive environment.

More detailed achievements, references and testimonials are confidentially available to clients upon request.

Industries

This service is primarily available to the following industry sectors:

Media & Marketing

The Media and marketing sector is a cornerstone of the global economy, influencing consumer behaviour and shaping brand perceptions. Valued at over $1.7 trillion worldwide, this sector encompasses a diverse range of activities, including advertising, public relations, and content creation. Leading companies such as WPP, Omnicom Group, and Publicis Groupe dominate the landscape, driving innovation and strategic marketing solutions across various platforms.

This sector’s primary Key Industry Objectives (KIO) include enhancing customer engagement, leveraging data analytics for targeted marketing, and adapting to rapidly evolving digital media landscapes. To improve campaign success and personalize the customer experience, companies are increasingly integrating modern technologies. Increasingly, digital media and mobile technologies are being used to ensure consistent brand messages and broad reach.

Looking to the future, the Media & Marketing sector is set to continue its transformation driven by technological advancements. The development of digital platforms and social media is redefining how companies communicate with customers, forcing new tactics to be relevant and effective. The ongoing shift towards programmatic advertising and data-driven insights will further refine targeting strategies. At the same time, the emergence of new digital formats and platforms will open up fresh opportunities for engagement.

Retail

The Retail sector, a vital component of the global economy, is valued at approximately $26 trillion. It encompasses everything from brick-and-mortar stores to e-commerce giants. Key players in this sector include Walmart, Amazon, and Alibaba, which lead the market through extensive product offerings, advanced logistics, and innovative customer experiences.

Key Industry Objectives (KIO) in retail revolve around enhancing the customer experience, integrating omnichannel strategies, and leveraging technology to streamline operations. Retailers focus on personalizing shopping experiences, optimizing supply chains, and adopting digital tools to improve customer engagement and operational efficiency. The rise of e-commerce has accelerated the need for retailers to provide seamless online and offline shopping experiences, driving investment in digital platforms and customer data analytics.

There are several trends affecting retail’s future, including online shopping’s continued growth, mobile commerce’s rise, and sustainability’s increasing importance. Keeping competitive will require retailers to invest heavily in digital transformation, adopting technologies such as artificial intelligence and augmented reality. Further, environmental and social responsibility are increasingly important to consumers, who want eco-friendly and ethical products.

Banking & Financial Services

Approximately $20 trillion is invested in the banking and financial services sector, one of the cornerstones of the global economy.. Numerous activities occur within this sector, including investment banking, retail banking, and insurance. Leading companies like JPMorgan Chase, HSBC, and Goldman Sachs are renowned for their extensive financial services, innovative products, and global reach.

Key Industry Objectives (KIO) in banking and financial services include enhancing customer experience, adopting digital transformation, and managing regulatory compliance. Financial organizations like banks invest in digital technologies to offer more convenient and secure services, such as mobile banking and blockchain solutions. Additionally, there is a strong focus on improving operational efficiency and risk management through advanced analytics and automation.

The future of the Banking & Financial Services sector is expected to be shaped by ongoing digital disruption and evolving regulatory landscapes. The emergence of digital banks and fintech startups is spurring competition and innovation, forcing established institutions to embrace new technology and business strategies. The emphasis on cybersecurity and data privacy will continue to grow as financial organizations strive to safeguard private data in a more digital world.

Digital

The Digital sector, encompassing technologies such as software development, digital media, and internet services, is a rapidly growing segment valued at over $3 trillion globally. Major participants in this industry include corporations like Google, Microsoft, and Amazon Web Services, which lead through their innovations in cloud computing, software solutions, and digital advertising.

Key Industry Objectives (KIO) in the digital sector focus on advancing technological capabilities, fostering innovation, and expanding global connectivity. Companies are prioritizing the development of cutting-edge technologies such as artificial intelligence, blockchain, and the Internet of Things (IoT) to drive growth and create new business opportunities. Additionally, there is a strong emphasis on enhancing user experience and security, ensuring that digital platforms are accessible and safe.

The Digital sector is poised for continued expansion driven by improvements in technology and a rise in the market for digital service. Integrating AI and machine learning into various applications will enhance capabilities and efficiency. Moreover, the rise of 5G technology and continued growth in internet usage will provide new opportunities for digital innovation and connectivity, shaping the sector’s future.

Advertising

The Advertising sector, integral to driving brand awareness and consumer engagement, is valued at approximately $600 billion globally. This sector includes traditional media advertising, digital advertising, and experiential marketing. Leading companies like Google, Facebook, and Procter & Gamble dominate through extensive advertising networks and innovative marketing solutions.

Key Industry Objectives (KIO) in advertising involve optimizing campaign effectiveness, leveraging data for targeted advertising, and adapting to changes in consumer behaviour and media consumption. Advertisers increasingly focus on utilizing data analytics to create personalized and relevant ad experiences while exploring new advertising formats and platforms to reach audiences more effectively.

The future of advertising is marked by significant changes driven by digital transformation and evolving consumer preferences. The growing use of programmatic advertising and real-time data will enhance targeting and measurement capabilities. Additionally, the rise of ad-blocking technologies and privacy regulations will challenge advertisers to develop more transparent and engaging approaches. Emphasis will be placed on staying ahead in a competitive and changing world requires developing genuine brand experiences and utilising emerging technology.

Locations

This service is primarily available within the following locations:

London

London stands as a global financial hub, commanding a significant influence over international markets. With an economy valued at over £500 billion, the city hosts an array of market-leading companies across finance, technology, and professional services. Notable institutions such as HSBC, Barclays, and Lloyd’s of London solidify its status as a global financial centre. The technology sector has also seen rapid growth, with companies like Google, Amazon, and Microsoft establishing significant operations in the city. Additionally, London is home to a thriving media and creative industry, with the BBC, ITV, and Universal Music Group headquartered here.

London’s Key Location Objectives (KLO) concentrates on preserving its position as the world’s preeminent financial hub while encouraging innovation across emerging sectors such as fintech, green energy, and creative industries. The city invests heavily in infrastructure, mainly digital connectivity and transport, to support these objectives. Developing tech hubs in areas like Shoreditch and King’s Cross demonstrates the city’s commitment to nurturing start-ups and attracting global talent. Furthermore, London’s diversity and cosmopolitan appeal make it a magnet for international businesses, enhancing its role as a gateway to European and global markets.

Looking ahead, London faces challenges related to Brexit, including potential shifts in regulatory frameworks and the relocation of some financial services. However, its resilience and adaptability position it well for continued growth. In an increasingly digital and connected world, the city’s emphasis on innovation, sustainability, and global connection will be essential to preserving its competitive advantage.

Munich

Munich is a powerhouse in Germany’s economy, renowned for its strength in manufacturing, automotive, and technology sectors. The city is home to a robust economy valued at approximately €200 billion, with leading companies such as BMW, Siemens, and Allianz headquartered here. Munich’s role as a centre for automotive innovation is particularly significant, with BMW and Audi driving developments in autonomous driving and electric car technology. The city also has a robust technological industry with an increasing number of start-ups and global tech giants like Microsoft and Google setting up substantial operations.

Key Location Objectives (KLO) for Munich include strengthening its position as a leader in industrial innovation, particularly in the automotive and technology sectors. The city is also focused on fostering sustainable development, with initiatives aimed at reducing carbon emissions and promoting green technologies. Munich’s infrastructure, including its well-connected transport network and highly skilled workforce, supports these objectives, making it a desirable location for start-ups and established businesses alike.

Looking to the future, Munich is well-positioned to continue its leadership in innovation and sustainability. The city’s emphasis on research and development, supported by institutions like the Technical University of Munich, ensures a steady pipeline of innovation. As global demand for sustainable and digital solutions grows, Munich’s expertise in these areas will be an important factor in its economic expansion and worldwide clout. The city’s allure is further increased by its advantageous location in the centre of Europe as it further enhances its appeal as a hub for international business and investment.

Zurich

Zurich is Switzerland’s financial and economic centre, renowned for its stability, wealth management, and high quality of life. With an economy valued at approximately CHF 100 billion, Zurich is home to some of the world’s leading financial institutions, including UBS and Credit Suisse. The city’s banking and finance sector is complemented by a strong insurance industry, with companies like Swiss Re and Zurich Insurance Group headquartered here. Zurich is also emerging as a critical player in the technology and innovation sectors, with a growing number of tech start-ups and multinational companies establishing a presence.

The Key Location Objectives (KLO) for Zurich focus on maintaining its leadership in financial services while expanding its role in technology and innovation. The city invests in digital infrastructure and fosters a start-up ecosystem to attract talent and capital. Zurich’s commitment to sustainability is also a key objective, with initiatives to promote green finance and reduce the city’s carbon footprint. The high quality of life, excellent education system, and political stability further enhance Zurich’s appeal as a global business hub.

Looking forward, Zurich is well-positioned to navigate the challenges of a changing global economy. The city’s focus on innovation and sustainability will be crucial in maintaining its competitive edge, particularly in the face of growing digitalisation and the global shift towards greener economies. Zurich’s financial sector is expected to remain strong, with continued wealth management and demand for financial services. Its technology industry, on the other hand, is expected to increase significantly due to innovation and a growing emphasis on digital solutions.

New York

New York City, often referred to as the world’s financial capital, boasts a dynamic and diverse economy valued at over $1.5 trillion. The city is home to Wall Street, the epicentre of global finance, with leading institutions such as JPMorgan Chase, Goldman Sachs, and Citigroup headquartered here. In addition to finance, New York is a central hub for media, technology, and real estate. Giants like NBCUniversal, The New York Times, and ViacomCBS dominate the city’s media sector. At the same time, Silicon Alley in Manhattan and Brooklyn is a growing centre for tech start-ups and innovation.

New York’s key Location Objectives (KLO) include sustaining its leadership in finance and media while fostering growth in the technology sector. To support these goals, the city is heavily investing in infrastructure, including transportation and digital connectivity. There is also a focus on promoting economic diversity by supporting small businesses and encouraging innovation in sectors like fintech, healthcare, and green technology. New York’s global influence, cultural diversity, and vast talent pool make it a magnet for international business and investment.

Looking ahead, New York faces challenges related to economic inequality, infrastructure demands, and the need for sustainable development—however, the city’s resilience and capacity for reinvention position it well for continued growth. The expansion of the tech sector, coupled with ongoing strength in finance and media, will be key drivers of New York’s future economy. As the city continues to draw investment and talent from around the world, it will remain a leading centre for business, culture, and innovation on the world stage.

Paris

Paris, the capital of France, is a critical economic and cultural hub with an economy valued at over €700 billion. The city is a major centre for finance, luxury goods, and technology, with leading companies such as BNP Paribas, LVMH, and Capgemini headquartered here. Paris is also renowned for its fashion and creative industries, housing some of the world’s most prestigious fashion houses and design firms. Additionally, the city is becoming increasingly recognised as a growing technology hub with the emergence of La French Tech, a government-backed initiative to support start-ups and innovation.

Paris’s key Location Objectives (KLO) include maintaining its leadership in finance and luxury goods while expanding its role as a tech and innovation centre. The city is investing in infrastructure, including the Grand Paris Express, a significant expansion of the metro network, to improve connectivity and support economic growth. There is also a focus on sustainability, with initiatives to reduce emissions and promote green urban development. Paris’s rich cultural heritage and strategic European location further enhance its attractiveness as a global business centre.

In the future, Paris is expected to continue its evolution as a global centre for innovation and creativity. The city’s emphasis on sustainability and digital growth will be essential to overcoming the obstacles posed by a rapidly shifting global economy. Paris’s luxury goods and fashion sectors will likely remain strong, driven by worldwide demand and the city’s reputation for excellence. As Paris continues to attract international talent and investment, it is poised to maintain its status as a leading global city in finance, culture, and innovation.

Clients

This service’s current clients or employers include:

Meta

Meta, formerly known as Facebook Inc., is a global leader in social networking and technology. The company, headquartered in Menlo Park, California, has redefined how people connect, share, and communicate online. With platforms like Facebook, Instagram, WhatsApp, and Messenger, Meta reaches billions of users worldwide, facilitating communication, social interaction, and digital commerce. The company is also pioneering the development of the metaverse, a virtual environment where users can interact in immersive, 3D spaces. Meta’s mission is to give people the power to build community and bring the world closer together. Through continuous innovation in artificial intelligence, augmented reality, and virtual reality, Meta is shaping the future of digital interaction. The company’s advertising platforms are integral to the global digital economy, enabling businesses of all sizes to reach their target audiences with precision. As it evolves, Meta remains committed to addressing privacy, security, and ethical challenges in the digital world, aiming to create a safer, more inclusive internet.

www.meta.com

Amazon

Amazon is a global e-commerce and technology giant headquartered in Seattle, Washington. Founded by Jeff Bezos in 1994, Amazon began as an online bookstore and has since grown into one of the world’s largest retailers, offering a vast range of products and services. The company’s core e-commerce platform is complemented by Amazon Prime, a subscription service that offers fast shipping, streaming services, and exclusive deals. Amazon Web Services (AWS), the company’s cloud computing division, is a dominant force in the tech industry, providing scalable computing power and storage to businesses worldwide. Amazon is also a leader in digital entertainment, with a significant presence in streaming media through Amazon Prime Video and in publishing through Kindle and Audible. The company’s commitment to innovation is evident in its ventures into artificial intelligence, smart home technology, and autonomous systems, including its line of Echo devices powered by Alexa. Amazon’s customer-centric approach and its ability to disrupt traditional industries continue to drive its growth and influence globally.

www.amazon.com

Natwest

NatWest Group, headquartered in Edinburgh, Scotland, is one of the leading banking and financial services organizations in the United Kingdom. The group provides a comprehensive range of financial products and services to personal, business, and commercial customers. NatWest is known for its strong focus on customer service and innovation, leveraging technology to enhance banking experiences. The bank’s digital banking platforms, including mobile and online banking, are among the most advanced in the industry, offering convenience and security to millions of customers. NatWest is also committed to supporting businesses of all sizes, providing tailored financial solutions to help them grow and succeed. The bank has a strong presence in the UK, with a network of branches and ATMs, and offers specialized services in wealth management and private banking. NatWest is also a leader in corporate and institutional banking, offering expertise in financing, risk management, and investment solutions. The group is dedicated to sustainable banking practices and is actively involved in initiatives to support the transition to a low-carbon economy.

www.natwestgroup.com

Swarovski

Swarovski, founded in 1895 in Wattens, Austria, is a world-renowned company specializing in precision-cut crystal, gemstones, and jewellery. The brand is synonymous with luxury and craftsmanship, offering a wide range of high-quality products that include fashion jewellery, watches, accessories, and home decor. Swarovski’s crystals are also used in haute couture, lighting, architecture, and interior design, adding sparkle and elegance to various applications. The company has a strong retail presence, with boutiques and outlets in major cities worldwide, as well as a thriving online store. Swarovski’s commitment to innovation is reflected in its ongoing development of new crystal cuts, colours, and materials, keeping the brand at the forefront of fashion and design trends. The company is also dedicated to sustainability, with initiatives aimed at reducing environmental impact and promoting ethical practices in the sourcing of materials. Swarovski’s brand is built on a legacy of craftsmanship and creativity, making it a favourite among consumers who appreciate quality, style, and sophistication.

www.swarovski.com

Hugo Boss

Hugo Boss is a leading global fashion and lifestyle brand, headquartered in Metzingen, Germany. Established in 1924, the company is known for its premium menswear, including tailored suits, casual wear, and accessories. Over the years, Hugo Boss has expanded its product line to include women’s fashion, fragrances, and a range of lifestyle products. The brand is characterized by its clean, modern aesthetic, combining classic tailoring with contemporary design. Hugo Boss operates in over 120 countries, with a strong presence in Europe, the Americas, and Asia. The company’s retail network includes flagship stores in major cities, as well as an extensive online shopping platform. Hugo Boss is committed to sustainability, with initiatives focused on reducing its environmental footprint, promoting fair labour practices, and supporting social causes. The brand’s reputation for quality, innovation, and style has made it a favourite among discerning consumers worldwide, and it continues to evolve with the changing demands of the global fashion market.

www.hugoboss.com

Service Benefits

Bronze Service

Monthly cost: USD $1,500.00
Time limit: 5 hours per month
Contract period: 12 months

Bronze service includes:

01. Email support
02. Telephone support
03. Questions & answers
04. Professional advice
05. Communication management

SERVICE DESCRIPTION
The Bronze Client Service (BCS) for Business Branding provides clients with an entry level option and enables client contacts to become personally acquainted with Ms. Forbes over a sustainable period of time. We suggest that clients allocate up to a maximum of 5 Key Employees for this service. Your Key Employees can then contact the consultant via email, whenever they feel that they need specific advice or support in relation to the consultant’s specialist subject. The consultant will also be proactive about opening and maintaining communications with your Key Employees. Your Key Employees can list and number any questions that they would like to ask and they will then receive specific answers to each and every query that they may have. Your Key Employees can then retain these communications on file for future reference. General support inquiries will usually receive replies within 48 hours, but please allow a period of up to 10 business days during busy periods. The Bronze Client Service (BCS) enables your Key Employees to get to know their designated Appleton Greene consultant and to benefit from the consultant’s specialist skills, knowledge and experience.

Silver Service

Monthly cost: USD $3,000.00
Time limit: 10 hours per month
Contract period: 12 months

Bronze service plus

01. Research analysis
02. Management analysis
03. Performance analysis
04. Business process analysis
05. Training analysis

SERVICE DESCRIPTION
The Silver Client Service (SCS) for Business Branding provides more time for research and development. If you require Ms. Forbes to undertake research on your behalf, or on behalf of your Key Employees, then this would understandably require more time and the Silver Client Service (SCS) accommodates this. For example, you may want your consultant to undertake some research into your management, performance, business, or training processes, with a view towards providing an independent analysis and recommendations for improvement. If any research and development, or business analysis is required, then the Silver Client Service (SCS) is for you.

Gold Service

Monthly cost: USD $4,500.00
Time limit: 15 hours per month
Contract period: 12 months

Bronze/Silver service plus

01. Management interviews
02. Evaluation and assessment
03. Performance improvement
04. Business process improvement
05. Management training

SERVICE DESCRIPTION
The Gold Client Service (GCS) for Business Branding is intended for more detailed evaluation and assessment, that may require your Key Employees to have monthly meetings or interviews with Ms. Forbes These meetings and interviews can be conducted over the telephone, Skype, or by video conference if required. The consultant can also attend your business premises, an Appleton Greene office, or another mutually beneficial location, but please note that clients are responsible for the costs of any disbursements separately, including travel and accommodation. This service enables you to integrate the specific skills, knowledge and experience of your designated consultant into your Key Employee management team. The Gold Client Service (GCS) can also incorporate training workshops, business presentations and external meetings with customers, suppliers, associations, or any other business-related stakeholders.

Platinum Service

Monthly cost: USD $6,000.00
Time limit: 20 hours per month
Contract period: 12 months

Bronze/Silver/Gold service plus

01. Project planning
02. Project development
03. Project implementation
04. Project management
05. Project review

SERVICE DESCRIPTION
The Platinum Client Service (PCS) for Business Branding is our flagship service and will be required if you need Ms. Forbes to facilitate the planning, development, implementation, management, or review of a particular project relating to his specialist subject, which would obviously require more time and dedication. This service enables you to reserve up to 12.5% of the consultant’s working month and provides a more hands-on service as and when required. If you need more time than this, then this can always be arranged, subject of course to the consultant’s ongoing availability. The benefit of having an external consultant involved in projects is they provide an independent perspective and are not influenced by internal politics, day-to-day responsibilities, or personal career interest. They provide objectivity, specific knowledge, skills and experience and will be entirely focused upon the tasks at hand. The Platinum Client Service (PCS) will provide your organization with a valuable resource as and when you need it.