Accredited Program Directors (APD)

Quick Analysis

The following list represents what we consider to be the Critical Success Factors (CSF) for the Appleton Greene Accredited Program Director (APD) service. Each individual factor is explained in more detail below.

1. Opportunity
   Establish your own independent Appleton Greene corporate training practice by managing a portfolio of standard and bespoke corporate training programs through Appleton Greene.
2. Interview
   If you would like to discuss this opportunity personally over the telephone with a registered Appleton Greene representative who is responsible for the Accredited Program Director (APD) service, then you are of course welcome to do so.
3. Requirements
   Anyone with a recognized MBA or business-related Masters Degree is eligible to apply. Anyone with a BBA or business-related Degree is also welcome to apply, if they have 10 years executive management, consulting, or training experience.
4. Income
   Earn up to USD$300,000.00 annually with just one established Appleton Greene standard corporate training program. You can then increase your income by adding additional corporate training programs.
5. Expansion
   Expand your Appleton Greene Corporate Training Practice by adding new standard and bespoke programs to your portfolio and by re-developing established programs for new markets and industry sectors. By developing a suite of 10 programs, the Accredited Program Director (APD) could potentially increase their annual income by 10 times to USD$3m.
6. Support
   Benefit from our exclusive (APD) mentoring and support service, provided by our established professional team of Professors, Learning Providers, Consultants and Program Managers, located worldwide.
7. Promotion
   Direct marketing promotions through Appleton Greene to over 750+ learning providers and 500,000+ designated client contacts within the Appleton Greene global client network. Client program orders are processed by Appleton Greene.
8. Location
   Appleton Greene has clients, consultants, learning providers and program directors within most major cities worldwide, so it does not matter where you may be personally located internationally.
9. Time
   Standard programs are implemented over a sustainable period of time, usually 4 years, incorporating 48 monthly workshops together with online support. Only 8 hours per month are required on the client’s premises, plus 8 hours per month for online
   support. An (APD) can therefore manage a portfolio of 5 clients part time within 20 hours per week, or 10 clients full time within 40 hours per week.
10. Resources
    As your practice grows, you can either elect to employ dedicated trainers internally, or alternatively outsource to 500+ Appleton Greene Accredited Associate, Executive and Senior Consultants, located within most major cities worldwide.
11. Service charges
    It only costs USD$1,500.00 to register as an Appleton Greene Accredited Program Director (APD) and this enables you to see if there would be sufficient market demand generated from potential clients for your proposed Unique Program Proposition (UPP).
12. Testimonials
    There are literally hundreds of testimonials published online within the Appleton Greene web site for your information, available from clients and learning providers and we suggest that you take the time to review these.
13. Risk
    Continue with your current employment until you have an established client base at Appleton Greene. You can elect to work part time or full time with Appleton Greene and scale your activities up or down to accommodate your other work commitments.
14. Evaluation
    Appleton Greene & Co takes great care to ensure that candidates are evaluated and assessed carefully before being offered a position as an Accredited Program Director (APD).
15. How to apply
    If you would like to apply, please visit the Accredited Program Director (APD) Candidate Information Guide and select Accredited Program Director (APD) Application Form. The application form should take you no longer than approximately 30 minutes.

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Opportunity

Establish your own independent Appleton Greene corporate training practice by managing a portfolio of standard and bespoke corporate training programs through Appleton Greene.

This represents a unique and cost-effective opportunity for innovative and creative corporate training specialists and consultants to establish a sustainable corporate training practice, by developing standard and bespoke corporate training programs. It represents an opportunity for corporate trainers to develop or facilitate the development of a portfolio of accredited training products, based upon their own core skills and experience. It also represents an opportunity for consultants to provide their clients with accredited training products, rather than merely charging clients for their time, advice or opinions. Established Appleton Greene Accredited Program Directors (APD) earn up to 10 times more than established independent consultants, simply because they are not governed by the time they may have available, which will always be limited and clients will measure value based upon the training products themselves, rather than a consultant’s chargeable time. Any established independent consultant will be only too familiar with the need to balance the time allocated for consulting service provision with time allocated for business development and the unavoidable feast and famine that invariably results from this. While a consultant is developing new business, they are not earning income and while they are servicing clients, they are not developing new business. Registering as an Appleton Greene Accredited Program Director (APD) therefore represents a significant step up for independent consultants, because it represents an opportunity to focus upon the development and implementation of their services or programs, without having to worry about business development.

There is only really one proven and established way to achieve financial independence as a corporate trainer or independent consultant and that is to incorporate your core skills, knowledge and experience within a tangible product such as a corporate training program. By developing a tangible product, the most successful training consultant thereby enable their clients to measure value by evaluating and assessing the product that they supply, rather than the time allocated and charged for. This significantly increases a consultant’s earning capacity and makes it much easier for them to develop and establish their business, because they ultimately have something tangible to offer their clients, instead of merely charging for their advice, opinions, or expertise, the value of which will always be subjected to close scrutiny. Apart from the obvious financial benefits, it also enables consultants to provide their clients with something tangible and sustainable, instead of firefighting, being project-driven, or constantly relying upon clients to outsource tasks to them. Some examples of tangible products that consultants can offer their clients are often referred to as PROPS and include: Programs; Reports; Operation procedures; Processes; and Software. Appleton Greene specializes in the provision of the first of these PROPS, that is to say, Programs, or more specifically, Corporate Training Programs. By tangible, we mean something that clients can see and review before engaging consultants, after all, seeing is believing. If clients can understand precisely what they are being asked to buy, what it looks like and how it works, then the business development process is always much easier and clients can quickly measure value based upon how important the product is perceived in terms of achieving their Key Corporate Objectives (KCO). Alternatively, if you find that you are merely forwarding your Resume or CV to potential clients and are then relying upon them to have a project that is suited to your own personal skills and experience, then you are not really consulting, you are merely operating as a temporary employee. It is also somewhat obvious to clients when consultants are not really sure about what they are doing, or are making things up as they go along, or are relying upon the client to be able to tell them what to do. This is why many consultants can develop an unfortunate reputation for “telling their clients the time and then charging them for it”. Alternatively, by packaging their core service skills in to a tangible product, such as a corporate training program, consultants are demonstrating confidence in the value of their knowledge and a commitment to facilitate the implementation of this knowledge within the client’s business processes and procedures.

Appleton Greene & Co specializes within this particular market space, corporate training is what we do. We have facilitated the development of hundreds of standard and bespoke corporate training programs during the last 25 years and becoming an Appleton Greene Accredited Program Director (APD) is a very good place for new corporate trainers and consultants to start. It only costs USD$1,500.00 to register as an Appleton Greene Accredited Program Director (APD) and this enables you to see if the portfolio of corporate training programs that you would personally like to manage, are likely to be viable propositions and ones where there would be sufficient market demand generated from potential clients. Appleton Greene would enable you to create a detailed outline plan for your proposed corporate training programs, including a Corporate Program Guide (CPG), developed in four parts, which would then be linked to four client service order application forms, enabling clients to place program orders directly with you. You would also be featured as an Accredited Program Director (APD) on the Appleton Greene web site and this would provide potential clients with direct links to your Corporate Program Guide (CPG), where clients can find out much more about the program, or programs that you personally offer. Your Corporate Program Guide (CPG) will then be promoted by Appleton Greene on your behalf within monthly news emails that are regularly forwarded to 750+ Learning Providers, 500+ consultants and 500,000+ client contacts within the Appleton Greene global client network. Detailed client lists and testimonials are available online by selecting CLIENTS from the home page.

Accredited Program Directors (APD) can earn up to USD$300,000.00 annually with just one established Appleton Greene standard corporate training program. You can then increase your income by adding additional corporate training programs. Expand your Appleton Greene Corporate Training Practice by adding new standard and bespoke programs to your portfolio and by re-developing established programs for new markets and industry sectors. By developing a suite of 10 programs, the Accredited Program Director (APD) could potentially increase their annual income by 10 times to USD$3m.

Registering as an Appleton Greene Accredited Program Director (APD) therefore represents a low-risk cost-effective opportunity for corporate trainers and consultants who are serious about establishing a sustainable independent corporate training practice and the annual cost of USD$1,500.00 is negligible, when you consider the alternative costs of business development options that are otherwise available to consultants and the scope and depth of the service that is being provided by Appleton Greene. Accredited Program Directors (APD) can either elect to outsource the development of their programs to other Appleton Greene learning providers or consultants, in order to focus upon business management, or they can elect to focus upon program development themselves, in which case they can eventually progress towards becoming an Appleton Greene Certified Learning Provider (CLP), subject to ongoing availability.

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