“As an industry, we are used to investing heavily in long-term product development. We also accept that the majority of products which we develop in will never be produced. We accept that as long as a few products are commercially viable, then this will usually provide our organization with sufficient profit contribution for business sustainability. However, our investment in various Appleton Greene programs has in all cases provided a tangible return on investment. This is simply because they are all targeted towards improving business processes and any improvement, no matter how small, is instantly felt and appreciated.”
A quotation taken from a client reference within the Pharmaceutical industry.