“Appleton Greene’s primary focus is upon the consultancy service that you are offering. Get this right and the business development process is easy. It is refreshing after 20 years in consulting to finally identify a consultancy business model that really works. To develop your skills and experience into a tangible consulting service is a difficult but very rewarding process. It is all common sense really, no client would be willing to engage the services of a consultant unless they understood precisely what they were being asked to buy and how the service would work in practice. The process certainly helped me to focus and by the time that I had finished my client information guide, I knew exactly why clients would employ me.”