Fast Moving Consumer Goods (FMCG)
“In the FMCG industry, everything needs to happen fast. Product development, distribution, customer care, marketing, human resource management, technology and project management, it all needs to happen yesterday in order for them to remain competitive. I never in my wildest dreams imagined that I could provide a service to this industry which actually had the effect of slowing things down for them, but that is precisely what I have done. The corporate training program that I developed at Appleton Greene focuses on business sustainability and provides my clients with a process which can be implemented across all departments, with the sole purpose of gradually improving their business processes over a sustainable period of time. I never realized that this would be a key corporate objective for the FMCG industry and I would not have realized it or developed it without the valuable assistance of Appleton Greene. All that clients are really looking for are clearly defined key performance indicators which enable them to measure the performance of what you are doing, easily and consistently. This ensures that your service never runs out of steam and provides your clients with the comfort that they are looking for.”
A quotation taken from a Learning Provider reference within the Fast Moving Consumer Goods (FMCG) industry.