“I have worked within marketing for over 30 years. If there is one thing that I have learned during that time, it is that the process of product development can make the process of bringing the product to market either impossible or easy, depending upon the research and development that goes into it. It is always easy to sell good products. It is incredibly difficult to sell a bad one. When I started consulting independently, I was floundering because, although I had good experience, knowledge and skills, I had no tangible product to offer clients and I became increasingly frustrated with trying to explain to clients what I was going to do for them. I spent a small fortune on developing and managing leads and developed and presented a lot of proposals to potential clients. I managed to keep afloat, but always seemed to spend more time developing business than doing it. When I received an invitation from Appleton Greene to develop a tangible product, in the form of a corporate training program of my own, I jumped at it. This was just what I had been looking for and getting clients to make a financial commitment in terms of paying deposits in advance of program development is a terrific business model, because it engages clients at an early stage and provides learning providers with the level of comfort they need. From a marketing perspective, I can understand why clients are so eager to get involved with the development of new Appleton Greene corporate training programs, because we all want to be part of something new and the competitive advantage that these programs provide clients with is considerable. If the programs are not good enough or are not completed, they get their money back, so no risk and clients are used to investing in human resources and corporate training. At least now my clients understand what I am selling them and for that matter so do I.”
A quotation taken from a Learning Provider reference within the Call Center industry.