Market Intelligence (MKI) is gathered through internal analysis, competition analysis, and market analysis about the total environment forming a broad spectrum of assembled knowledge, which is then used for developing scenarios so that timely reporting of vital foreknowledge for future planning in the areas of strategic, tactical, and counter-intelligence decision-making can be applied operationally and strategically in respect to the whole organization’s strategic interest for the whole market. The structure of the Model of Market Intelligence is a double helix that can usurp to make copies of itself in other dimensions and realities to reveal an ever infinity of knowledge and forecasts. The Market Intelligence Model provides a missing link present in organizations at the highest levels. The model gives reassurance to help ensure a broad scope of checks and balances protecting the CEO, senior executives and government senior officials as well as the organization, its value and performance. Market Intelligence is what makes intelligence, intelligence.