e-Business Strategy

e-Business strategy is not just for Internet Businesses. An e-business strategy is essential to any organization conducting business over the Internet. It defines both your short-term and long-term e-business goals and involves careful and skilled planning. E-Business strategy is part of your corporate strategy and business plan, and also interconnects with other plans including your marketing, organizational and IT strategic plans. E-Business is multidisciplinary, and therefore involves collaboration among stakeholders and experts from all relevant departments in an organization. Depending on the resources and know-how available within an organization, additional input may be required from outside experts and consultants. In some organizations, they have a separate e-business department and in others they realize that the ‘e’ in e-business is simply part of every departments role. However, there has to be an owner or a manager of the strategic plan, and it’s critical that they have some strategic and managerial insight of all those disciplines.