Corporate Sustainability

Appleton Greene
Sustainability organizations seek to implement sustainability strategies which provide them with economic and cultural benefits attained through environmental responsibility. Recently, the natural environment has become a key strategic issue in both the business and academic communities. Through “implementing sustainability strategies, firms can integrate long-run profitability with their efforts to protect the ecosystem, providing them with opportunities to achieve the traditional competitive advantages of & cost leadership and market differentiation via environmental responsibility. Sustainability strategies have been persistently employed in a number of organizations. A sustainable system generally can be defined in environmental terminology as a living system which operates in a way that it does not use up resources more quickly than they can be naturally replenished; a sustainable economic system operates in a way so that expenditures are either equal or less than the income. Sustainable social systems maintain that all members are allowed to contribute, thereby synthesizing the final product. Corporate Sustainability refers to a company’s activities, voluntary by definition, demonstrating the inclusion of social and environmental concerns in business operations and in interactions with stakeholders. Each individual organization should choose its own particular goals and approaches as they pertain to corporate sustainability, matching the organization’s aims and intentions and aligning with the organization’s strategy, as an appropriate response to the conditions in which it functions.