Mr Gudym MBA BA – Associate Consultant
Mr Gudym is an approved Associate Consultant at Appleton Greene and he has experience in marketing, management and human resources. He has achieved a Master of Business Administration and a Bachelor of Arts in Sociology. He has industry experience within the following sectors: FMCG; Franchise; Consumer Goods; Retail and Advertising. He has had commercial experience within the following countries: Ukraine; Russia; Poland; Romania and Hungary, or more specifically within the following cities: Kiev; Moscow; Warsaw; Bucharest and Budapest. His personal achievements include: fast growth of GSK CH business in Ukraine despite economy crisis in 2009-10 – that was thanks to proper strategic focus on Oral Health Care and outstanding media deal; breakthrough results of Oral Health Care in Ukraine behind strong TV and massive promotion through other channels including sampling to consumers; maintained pain management business in Central and Eastern Europe despite issues with one of the two main brands in GSK portfolio in 2012 – Solpadeine was switched from OTC to Rx and I coordinated a program to mitigate negative impact of this move while increasing investment to Panadol; 50% growth of Reckitt Benckiser business in 2007 via impeccable execution of NPD initiative across all brands including Vanish, Calgon, Strepsils and Nurofen – that was supported by new structure of marketing department and achieved 60% of Duracell in 2005 via holistic exploitation of Football World Cup partnership and batteries promotion to the new Supermarket channel in Ukraine. His service skills incorporate: brand management; new product development; project management; category development and people management.