Mr Gudym MBA BA – Associate Consultant
Roman-Gudym-150x150

Mr Gudym is an approved Associate Consultant at Appleton Greene and he has experience in marketing, management and human resources. He has achieved a Master of Business Administration and a Bachelor of Arts in Sociology. He has industry experience within the following sectors: FMCG; Franchise; Consumer Goods; Retail and Advertising. He has had commercial experience within the following countries: Ukraine; Russia; Poland; Romania and Hungary, or more specifically within the following cities: Kiev; Moscow; Warsaw; Bucharest and Budapest. His personal achievements include: fast growth of GSK CH business in Ukraine despite economy crisis in 2009-10 – that was thanks to proper strategic focus on Oral Health Care and outstanding media deal; breakthrough results of Oral Health Care in Ukraine behind strong TV and massive promotion through other channels including sampling to consumers; maintained pain management business in Central and Eastern Europe despite issues with one of the two main brands in GSK portfolio in 2012 – Solpadeine was switched from OTC to Rx and I coordinated a program to mitigate negative impact of this move while increasing investment to Panadol; 50% growth of Reckitt Benckiser business in 2007 via impeccable execution of NPD initiative across all brands including Vanish, Calgon, Strepsils and Nurofen – that was supported by new structure of marketing department and achieved 60% of Duracell in 2005 via holistic exploitation of Football World Cup partnership and batteries promotion to the new Supermarket channel in Ukraine. His service skills incorporate: brand management; new product development; project management; category development and people management.

Ms Larina MSc Dip – Executive Consultant
Anna-Larina

Ms Larina is an approved Executive Consultant at Appleton Greene and she has experience in marketing, management and globalization. She has achieved a Master of Science in Operations and Supply Chain Management and a Diploma in International Economic Relations. She has industry experience within the following sectors: Transport; Logistics; Manufacturing; Mining and Pharmaceutical. She has had commercial experience within the following countries: Russia; Germany; Finland; Latvia and Netherlands, or more specifically within the following cities: Moscow; Hamburg; Helsinki; Riga and Rotterdam. Her personal achievements include: launched and developed logistics branch of the computer products distributing company Stuerm Handles; developed and structured the work of the consolidated cargoes department at Mezhdunarodnye Perevozki; launched, developed and provide continuous improvement to the Russian branch of Allyn International; settled the supply chain of from abroad to CIS for Boart Longyear and have been implementing Lean principles to the operations within Boart Longyear Imports. Her service skills incorporate: international transport operations; logistics; supply chain management; project management and international trade.