Mr Birch is an approved Senior Consultant at Appleton Greene and he has experience in marketing, management and finance. He has achieved a PhD Business in Organization and Management, a Master of Science in Technology Management and a Bachelor of Science in Technology Management. He has industry experience within the following sectors: Banking & Financial Services; Healthcare; Manufacturing; Aviation and Technology. He has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Atlanta GA; Dallas TX; Los Angeles CA; Chicago IL and Detroit IL. His personal achievements include: pioneered the operational and financial analysis for the managed services and communications, media & entertainment business units; conducted research and analysis of historical operational performance, critical performance indices and future work; conducted customer utilization research, product reliability research, and competitive analyses; led the strategic planning team of senior managers that conducted the research, planning, and forecasting of maintenance operations along with creating the model for new business and add-on sales for existing clients; conducted research and analysis of historical operational performance, critical performance indices, and clients’ feedback; conducted time studies of employees’ utilization and efficiency based on skill sets and experience levels; worked with senior leaders to identify critical transformational activities; conducted transformational training, identified critical subject matter experts and change agents and launched all transformational activities. His service skills incorporate: strategic corporate planning; mergers & acquisitions; business intelligence & analytics; disaster recovery & infrastructure stabilization and process planning & development.