Princeton is a municipality with a borough form of government in Mercer County, New Jersey, United States, that was established in its current form on January 1, 2013, through the consolidation of the Borough of Princeton and Princeton Township. As of the 2010 United States Census, the municipality’s population was 28,572, reflecting the former township’s population of 16,265, along with the 12,307 in the former borough. Princeton was founded before the American Revolution and is best known as the location of Princeton University, located in the community since 1756. Although its association with the university is primarily what makes Princeton a college town, other important institutions in the area include the Institute for Advanced Study, Westminster Choir College, Princeton Plasma Physics Laboratory, Princeton Theological Seminary, Opinion Research Corporation, Bristol-Myers Squibb, Siemens Corporate Research, SRI International, FMC Corporation, The Robert Wood Johnson Foundation, Amrep, Church and Dwight, Berlitz International, and Dow Jones & Company. Princeton University is a dominant feature of the community. Its main campus has its historic center on Nassau Street in the borough and stretches south into the township. Its James Forrestal satellite campus is located in Plainsboro Township, and some playing fields lie within adjacent West Windsor Township. The Princeton campus is known for having Albert Einstein lecture as well as being one of the original seven Ivy League schools. Westminster Choir College, the renowned school of music presently owned by Rider University, established in Princeton in 1932. The Institute for Advanced Study is in the borough and maintains extensive land holdings (the “Institute Woods”) there. Bristol-Myers Squibb is a client of Ms. Matteson’s.