Milan, Italy
While Rome is Italy’s political capital, Milan is the country’s economic and financial heart. With GDP estimated at €132.5 billion, the province of Milan generates approximately 9% of the national GDP; while the economy of the Lombardy region generates approximately 20% of the Italy’s GDP. The province of Milan is home to about 45% of businesses in the Lombardy region and more than 8 percent of all businesses in Italy, including three Fortune 500 companies. Milan is home to a large number of media and advertising agencies, national newspapers and telecommunication companies, including both the public service broadcaster RAI and private television companies like Mediaset, Telecom Italia Media and Sky Italia. In addition, it has also seen a rapid increase in internet companies with both domestic and international companies such as Altavista, Google, Lycos, Virgilio and Yahoo! establishing their Italian operations in the city. Milan is a major world fashion centre, where the sector can count on 12,000 companies, 800 show rooms, and 6,000 sales outlets (with brands such as Armani, Versace and Valentino), while four weeks a year are dedicated to top shows and other fashion events. The city is also an important manufacturing centre, especially for the automotive industry, with companies such as Alfa Romeo and Pirelli having a significant presence in the city. Other important products made in Milan include chemicals, machinery, pharmaceuticals and plastics.