Industry Sectors Media & Marketing

Ms Basarab MBA BSHA – Executive Consultant

Ms Basarab is an approved Executive Consultant at Appleton Greene and she has experience in management, customer service and human resources. She has achieved a Master of Business Administration in Project Management and a Bachelor of Science in Healthcare Administration. She has industry experience within the following sectors: Healthcare; Media & Marketing; Government; Insurance and Advertising. She has had commercial experience within the following countries: United States of America and United Kingdom, or more specifically within the following cities: Chicago IL; New York NYC; Tampa FL; Washington DC and Seattle WA. Her personal achievements include: increased revenue, visibility and vision development and execute plans & strategy identification for growth. Her service skills incorporate: strategic planning; customer service; project management; human resources & recruitment and marketing.

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Mr Akoum – Associate Consultant

Mr Akoum is an approved Associate Consultant at Appleton Greene and he has experience in marketing, management and production. He has industry experience within the following sectors: Retail; Consumer Goods; Advertising; Manufacturing and Media & Marketing. He has had commercial experience within the following countries: Lebanon; United Arab Emirates; Qatar and Saudi Arabia, or more specifically within the following cities: Beirut; Abu Dhabi, UAE; Doha; Dubai and Riyadh. His personal achievements include: personally serviced over 100 active accounts; developed and maintained expert level product knowledge; leveraged market relationships to increase overall revenues; led sales team through pricing changes, product launches and process change and monitored compliance and processed business. His service skills incorporate: business development; sales team leader; public relations; management and analytical skills.

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Mr Silvestri BA – Executive Consultant

Mr Silvestri is an approved Executive Consultant at Appleton Greene and he has experience in legal, management and finance. He has achieved a Degree in Law & Economy. He has industry experience within the following sectors: Banking & Financial Services; Travel & Tourism; Media & Marketing; Manufacturing and Internet. He has had commercial experience within the following countries: Italy and United Kingdom, or more specifically within the following cities: Rome and London. His personal achievements include: improved P&L returns of 5 to 10M$ per year, or 3% to 6% of the cost base through business transformation initiatives in AMEX; spearheaded full end-to-end design of Amex Italy governance and risk management framework, in a complex setting, including a formal system of apportionment of responsibilities, a full ICAAP process, and the implementation of Basel Pillar 3; played a key role in a team that successfully negotiated the renewal of the key co-brand deal of Amex in the market with forecasted sales of €12BN over 5 years and developed simulation tool that computed financial returns for diverse drivers during the negotiation sessions; designed and personally lead the implementation of the entire finance system of the newly established Diners Club Europe group, from systems/ERP – SAP , to processes and procedures, to organization and hiring of the various teams across the six countries of the group, meanwhile establishing a revolving securitization facility of €500M as the main source of funding for the acquisition and the ongoing operations of Diners Club Europe and developing and presenting the strategic and business plans of Stream PayTV, now SKY Italia to shareholders and potential investors. His service skills incorporate: designing and implementing overall finance systems across multiple markets – processes, procedures and systems, incl. ERP ; business planning and Budget – SWOT, strategy, financials, link between medium term and short term ; leading company turnarounds; designing enterprise risk and governance framework and defining and implementing scorecards in complex organizations.

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Mr Hynes MBA BA – Senior Consultant

Mr Hynes is an approved Senior Consultant at Appleton Greene and he has experience in management, marketing, and e-business. He has achieved a Masters Business Administration and a Bachelor of Arts. He has industry experience within the following sectors: Media & Marketing; Advertising; Consumer Goods; Retail and Digital. He has had commercial experience within the following countries: United States of America and Canada, or more specifically within the following cities: Philadelphia PA; New York NY; Boston MA; Washington DC and Toronto. His personal achievements include: implemented consultative sales process; implemented CRM across five divisions; completely revitalized declining product lines; restaged start-up & exceeded sales goals and formed strategic alliances. His service skills incorporate: sales process; CRM; product management; process improvement and corporate training.

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Ms. Forbes MSC BA – Executive Consultant

Ms. Forbes is an approved Executive Consultant at Appleton Greene and she has experience in marketing, customer service and globalization. She has achieved a Masters of Science in Project Management, a Bachelor of Arts in Combined Business Studies and a Diploma in Visual Merchandising. She has industry experience within the following sectors: Media & Marketing; Advertising; Digital; Banking & Financial Services and Retail. She has had commercial experience within the following countries: United States of America; United Kingdom; Germany; Switzerland and France or more specifically within the following cities: New York NY; London; Munich; Zurich and Paris. Her personal achievements include: developed a performance marketing playbook; first media agency meta certified; highly commended best branding campaign; streamlined European regional planning process and increased revenue with branding strategies. Her service skills media communication; digital marketing; branding; advertising and social media.

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Mr Tew MBA MA MEng – Associate Consultant

Mr Tew is an approved Associate Consultant at Appleton Greene and he has experience in e-business, information technology and management. He has achieved a Master of Business Administration, a Master of Arts and a Master of Engineering. He has industry experience within the following sectors: Internet; Digital; Technology; Banking & Financial Services and Media & Marketing. He has had commercial experience within the following countries: Malaysia; Singapore; China and the United Arab Emirates, or more specifically within the following cities: Kuala Lumpur; Singapore; Hong Kong; Abu Dhabi, UAE and Dubai. His personal achievements include: technology program management; software research and development; ISO 9001 quality process implementation; corporate B2C and B2E architecture and shared services process framework. His service skills incorporate: e-business strategy; IT architecture; business analysis; project management and program management.

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Mr Le Roux Dip – Associate Consultant

Mr Le Roux is an approved Associate Consultant at Appleton Greene and he specializes in marketing and management. He has achieved a National Diploma in Technology. He has industry experience within the following sectors: manufacturing; agriculture; media & marketing; chemicals and defense. He has commercial location experience in the following countries: South Africa, or more specifically in the following provinces: Mozambique; Botswana; Zimbabwe and Malawi. He has successfully achieved; SA Department of Economic Development & Tourism – won the KZN sector for co-operatives from Productivity SA; Makari Foods – part of the team that won the Ithala entrepreneur of the year award; AECI – inventor and co-inventor of 4 national patents, 4 pending patents and 1 international patent related to explosives and blasting systems; successfully created private label brands for Fruit & Veg City and successfully created private label brands for Boxer super stores. His service skills incorporate: brand management and building; business development; FMCG private label development; Agro processing factory development and Agro supply chain development and management

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Mr Redden – Associate Consultant

Mr Redden is an approved Associate Consultant at Appleton Greene and he has experience in marketing, management and customer service. He has industry experience within the following sectors: Technology; Internet; Telecommunications; Food & Beverage and Media & Marketing. He has had commercial experience within the following countries: United States of America, or more specifically within the following cities: San Francisco CA; Santa Rosa CA; Oakland CA and Sonoma CA. His personal achievements include: designed process to increase efficiency and improve communication between departments and created the whole sales process including writing the manual to be able to teach others, for San Francisco Sport & Spine Physical Therapy. His service skills incorporate: sales & marketing; customer service; process development; coaching and presentations & public speaking.

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Dr Hagedorn DMgt MS MBA- Senior Consultant

Dr Hagedorn is an approved Senior Consultant at Appleton Greene and he has experience in finance, marketing and management. He has achieved a Doctor of Management, a Master of Science in Marketing and has a Master of Business Administration in General Management. He has industry experience within the following sectors: Education; Media & Marketing; Banking & Financial Services; Healthcare and Aviation. He has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Minneapolis MN; New York NY; Chicago IL; Milwaukee WI; Des Moines IA. His personal achievements include: developed integrated marketing strategy; streamlined cross-functional coordination; created advanced consumer segmentation models; increased revenue 30 percent annually and reduced expenditures 10 percent annually. His service skills incorporate: group facilitation; training; organizational research; performance improvement and strategic planning.

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Mr Williams PhD EdC MA – Executive Consultant

Mr Williams is an approved Executive Consultant at Appleton Greene and he has experience in management, human resources and marketing. He has achieved a PhD in Management, Doctor of Education in Educational Leadership with a Specialization in Curriculum and a Master of Arts in Management. He has industry experience within the following sectors: Consultancy; Education; Consumer Goods and Media &#