Entertainment – Appleton Greene & Co

Mr Fredericks BA – Executive Consultant

Mr Fredericks is an approved Executive Consultant at Appleton Greene and he has experience in management, finance and information technology. He has achieved a Bachelor of Arts in Radio-Television-Film. He has industry experience within the following sectors: Banking & Financial Services; Technology; Education; Non-Profits & Charities and Entertainment. He has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Philadelphia PA; New York NY; Baltimore MD; Wilmington DE and Washington DC. His personal achievements include: saved millions with systems integration; designed and built charter schools; raised over $50 million in capital and provided fraud prevention procedures for banks. His service skills incorporate: organizational design; strategic planning; systems integration; operations management and staff training.

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Ms Ceppi MBA BA – Executive Consultant

Ms Ceppi is an approved Executive Consultant at Appleton Greene and she has experience in marketing, management and human resources. She has achieved a Master of Business Administration from and a Bachelor of Arts in Psychology. She has industry experience within the following sectors: Entertainment; Insurance; Pharmaceutical; Healthcare and Media & Marketing. She has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Los Angeles CA; San Diego CA; New York NY; Philadelphia PA and Chicago IL. Her personal achievements include: projects under my purview generated nearly $120M gross revenue and gained 3.5 market share points in FY 2011, despite year-over-year industry losses at Warner Bros.; I created a full strategic plan to assist agents in retaining clients via local marketing tactics at Farmers Insurance; I implemented a social media marketing campaign which exponentially increased likes, reach, engagement and follows at FocusedRx; I drove increased shelf presence at retail through account specific promotions and events at leading accounts including Wal-Mart, Best Buy, and Target and I successfully launched Martha Stewart and Lifetime DVD brands at retail, achieving strong presence in major outlets and media awareness at launch at Warner Bros. Her service skills incorporate: traditional and new media marketing; quantitative, strategic and competitive analysis; negotiation project management and cross-functional team leadership.

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Mr Bailey BSIT – Executive Consultant

Mr Bailey is an approved Executive Consultant at Appleton Greene and he has experience in marketing, management and e-business. He has achieved a Bachelor of Science in Informational Technology. He has industry experience within the following sectors: Entertainment; Media & Marketing; Food & Beverage; Travel & Tourism and Retail. He has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Charlotte NC; Raleigh NC; Atlanta GA; Miami FL and Nashville TN. His personal achievements include: optimized data management process; streamlined fulfillment ticketing system and facilitated regional scheduling program. His service skills incorporate: project management; event management; data management; customer service and hospitality management.

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Mr Earley MA BA – Senior Consultant

Mr Earley is an approved Senior Consultant at Appleton Greene and he has experience in finance, human resources and marketing. He has achieved a Masters in Educational Psychology, a Bachelor of Arts in Psychology and Religious Studies and he is a Certified Financial Planner Practitioner. He has industry experience within the following sectors: Banking & Financial Services; Education; Non-Profits & Charities; Real Estate and Entertainment. He has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Los Angeles CA; San Diego CA; Palm Springs CA; Anaheim CA and Las Vegas NV. His personal achievements include: successful rollout of national training; improved sales team effectiveness; implementation of diversity training; increased sales & productivity and staff development & training. His service skills incorporate: technical training; subject expert; communications trainer; behavioral finance and project management.

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Mr Jensen MIE BS – Executive Consultant

Mr Jensen is an approved Executive Consultant at Appleton Greene and he has experience in management, production and customer service. He has achieved a Masters of Engineering – Industrial , a Bachelor of Science and is Certified in Production and Inventory Management. He has industry experience within the following sectors: Manufacturing; Consumer Goods; Food & Beverage; Entertainment and Non-Profit & Charities. He has had commercial experience within the following countries: United States of America and Australia, or more specifically within the following cities: Miami FL; Chicago IL; New York NY; Omaha NE and Sydney. His personal achievements include: increased sales by 17-30%; improved productivity by 10-30%; consolidated National Distribution Warehouse System; improved statement accuracy & timeliness and Authored Division Emergency Recovery Plan. His service skills incorporate: industrial engineering; management training; performance improvement; marketing growth and organization effectiveness.

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Mr Aleixo PhD MBA MS – Senior Consultant

Mr Aleixo is an approved Senior Consultant at Appleton Greene and he has experience in marketing, management and e-business. He has achieved a PhD in Design, a Master of Business Administration in Marketing Management, a Master in Marketing, a Post-Graduation in Design Management and a Post-Graduation in Industrial Design. He has industry experience within the following sectors: Internet; Entertainment; Logistics; Media & Marketing and Advertising. He has had commercial experience within the following countries: Portugal; Angola; Brazil; Cape Verde and China, or more specifically within the following cities: Lisbon; Luanda; Rio de Janeiro; Praia and Macao. His personal achievements include: permanent consultant and formator at CPD, the Portuguese Design Center; created and managed the New Business Management Board of the Optimedia International Network; being the Portuguese representative of the Interpartners Worldwide Group, who have ad agencies in 40 cities of 25 countries for 9 years; worked with several big international clients of Duil International, from 10 different countries and training period in Industrial Marketing and Design for the Scandinavian countries in 1987. His service skills incorporate: general management; country management; marketing management; sales management and payments systems.

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Ms. Stoll BA – Senior Consultant

Ms. Stoll is an approved Senior Consultant at Appleton Greene and she has experience in marketing, customer service and e-business. She has achieved a Bachelors degree in Marketing. She has industry experience within the following sectors: Healthcare; Technology; Travel & Tourism; Non-Profit & Charity and Entertainment. She has had commercial experience within the following countries: United States of America, United Kingdom and Chile or more specifically within the following cities: Minneapolis MN; San Diego CA; Philadelphia PA; London and Santiago. Her personal achievements include: led global customer experience program; developed global customer satisfaction survey; developed marketing’s rules of engagement; identified and prioritized high-impact experiences and co-authored international bestseller CX publication. Her service skills incorporate: customer experience; deep-metaphor mining; employee experience; customer research and strategic planning.

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Mr Lamberti MBA PhD – Senior Consultant

Mr Lamberti is an approved Senior Consultant at Appleton Greene and he has experience in management, marketing and customer service. He has achieved a Master in Business Administration and is a Doctor in Electronic Engineering. He has industry experience within the following sectors: Logistics; Consultancy; Entertainment and Travel & Tourism. He has had commercial experience within the following countries: Italy, or more specifically within the following cities: Milan; Genova; Rome; Florence and Venice. His personal achievements include: built a successful organisation from the ground up; created an efficient cost control system; achieved revenue growth above 71 million and company was awarded top in country for revenue, margins and cash. His service skills incorporate: business start-up; change management; strategic planning; team building and KPI implementation.

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Mr Laczo MBA – Executive Consultant

Mr Laczo is an approved Executive Consultant at Appleton Greene and he has experience in marketing and e-business. He has achieved a Master in Business Administration and Licenciado en Comercio Internacional. He has industry experience within the following sectors: Entertainment; Internet; Technology; Electronics and Consumer Goods. He has had commercial experience within the following countries: Argentina; Uruguay; Colombia; Paraguay and Peru, or more specifically within the following cities: Buenos Aires; Montevideo; Bogotá; Asunción and Lima. His personal achievements include: opened overseas markets in Colombia, Honduras and Chile; contributed to increase the participation – 75% MS in casinos around Argentina and other Latin American countries at Electro Chance and I closed deals to the value of EUR 250.000 in my 6 first months in Sportradar. His service skills incorporate: business development; sales; start-ups; marketing and international trade.

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