Industry Sectors Advertising

Mr Gudym MBA BA – Associate Consultant

Mr Gudym is an approved Associate Consultant at Appleton Greene and he has experience in marketing, management and human resources. He has achieved a Master of Business Administration and a Bachelor of Arts in Sociology. He has industry experience within the following sectors: FMCG; Franchise; Consumer Goods; Retail and Advertising. He has had commercial experience within the following countries: Ukraine; Russia; Poland; Romania and Hungary, or more specifically within the following cities: Kiev; Moscow; Warsaw; Bucharest and Budapest. His personal achievements include: fast growth of GSK CH business in Ukraine despite economy crisis in 2009-10 – that was thanks to proper strategic focus on Oral Health Care and outstanding media deal; breakthrough results of Oral Health Care in Ukraine behind strong TV and massive promotion through other channels including sampling to consumers; maintained pain management business in Central and Eastern Europe despite issues with one of the two main brands in GSK portfolio in 2012 – Solpadeine was switched from OTC to Rx and I coordinated a program to mitigate negative impact of this move while increasing investment to Panadol; 50% growth of Reckitt Benckiser business in 2007 via impeccable execution of NPD initiative across all brands including Vanish, Calgon, Strepsils and Nurofen – that was supported by new structure of marketing department and achieved 60% of Duracell in 2005 via holistic exploitation of Football World Cup partnership and batteries promotion to the new Supermarket channel in Ukraine. His service skills incorporate: brand management; new product development; project management; category development and people management.

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Ms Lena MSc BSc Dip – Executive Consultant

Ms Lena is an approved Executive Consultant at Appleton Greene and she has experience in marketing, management and customer service. She has achieved an Master of Science in International Business and Management, a Bachelor of Science in Business Administration and a Diploma in Computer Applications. She has industry experience within the following sectors: Consultancy; Education; Travel & Tourism; Retail and Advertising. She has had commercial experience within the following countries: Greece, or more specifically within the following cities: Athens, Greece; Mykonos; Paros; and Hraklio-Crete. Her personal achievements include: implemented a new survey tool and procedure through Qualtrics Software; new ideas such as creating social media pages for IELTS product within Marketing at British Council; scheduled the transfer of the Benghazi’s Consulate staff and their families after the 9/11 attack within the Travel Department at the US Embassy and achieved the goals set and bonuses that were given within marketing department from Gallaher Group client. Her service skills incorporate: business development; client and service relations; travel administration; junior account management and marketing plan development.

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Mr Hynes MBA BA – Senior Consultant

Mr Hynes is an approved Senior Consultant at Appleton Greene and he has experience in management, marketing, and e-business. He has achieved a Masters Business Administration and a Bachelor of Arts. He has industry experience within the following sectors: Media & Marketing; Advertising; Consumer Goods; Retail and Digital. He has had commercial experience within the following countries: United States of America and Canada, or more specifically within the following cities: Philadelphia PA; New York NY; Boston MA; Washington DC and Toronto. His personal achievements include: implemented consultative sales process; implemented CRM across five divisions; completely revitalized declining product lines; restaged start-up & exceeded sales goals and formed strategic alliances. His service skills incorporate: sales process; CRM; product management; process improvement and corporate training.

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Ms. Johnson BFA – Senior Consultant

Ms. Johnson is an approved Senior Consultant at Appleton Greene and she has experience in human resources, management and globalization. She has achieved a Bachelor of Fine Arts in Graphic Design. She has industry experience within the following sectors: Technology; Healthcare; Advertising; Real Estate and Non-Profit & Charity. She has had commercial experience within the following countries: South Africa; Egypt; France; United Arab Emirates and United Kingdom, or more specifically within the following cities: Johannesburg; Cairo; Paris; Abu Dhabi and London. Her personal achievements include: facilitated leadership development; reduced team friction; built more collaborative teams; raised performance metrics and enhanced communication. Her service skills incorporate: leadership development; team facilitation; program management; strengths application and strategic planning.

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Ms Matthews MBA BS – Executive Consultant

Ms Matthews is an approved Executive Consultant at Appleton Greene and she has experience in marketing, management and e-business. She has achieved a Masters of Business Administration and a Bachelor of Science. She has industry experience within the following sectors: Pharmaceutical; Technology; Biotechnology; Healthcare and Advertising. She has had commercial experience within the following countries: United States of America and Denmark, or more specifically within the following cities: San Francisco CA; Los Angeles CA; Philadelphia PA; New York NY and Copenhagen. Her personal achievements include: 2 major product launches; 4 product launches as a consultant; marketing lead 2 co-development teams; successful leadership of launch teams and successful co-promotion leadership expertise. Her service skills incorporate: product management; product positioning; forecasting; marketing research and negotiation.

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Mr Aleixo PhD MBA MS – Senior Consultant

Mr Aleixo is an approved Senior Consultant at Appleton Greene and he has experience in marketing, management and e-business. He has achieved a PhD in Design, a Master of Business Administration in Marketing Management, a Master in Marketing, a Post-Graduation in Design Management and a Post-Graduation in Industrial Design. He has industry experience within the following sectors: Internet; Entertainment; Logistics; Media & Marketing and Advertising. He has had commercial experience within the following countries: Portugal; Angola; Brazil; Cape Verde and China, or more specifically within the following cities: Lisbon; Luanda; Rio de Janeiro; Praia and Macao. His personal achievements include: permanent consultant and formator at CPD, the Portuguese Design Center; created and managed the New Business Management Board of the Optimedia International Network; being the Portuguese representative of the Interpartners Worldwide Group, who have ad agencies in 40 cities of 25 countries for 9 years; worked with several big international clients of Duil International, from 10 different countries and training period in Industrial Marketing and Design for the Scandinavian countries in 1987. His service skills incorporate: general management; country management; marketing management; sales management and payments systems.

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Mr Buckley MBA BS – Associate Consultant

Mr Buckley is an approved Associate Consultant at Appleton Greene and he has experience in marketing and management. He has achieved a Masters of Business Administration and a Bachelor of Science. He has industry experience within the following sectors: Advertising; Consultancy; Consumer Goods and Media & Marketing. He has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Richmond VA; Atlanta GA and Charlotte NC. His personal achievements include: created brand extensions; successfully managed over 100 licensees; increased revenue through brand licensing and added incremental value to brands. His service skills incorporate: brand management; brand licensing; licensing process; strategic marketing and strategic partnerships.

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Mr Anvari MBA MS – Senior Consultant

Mr Anvari is an approved Senior Consultant at Appleton Greene and he has experience in e-business, marketing and management. He has achieved a Master of Science in Management and Engineering and a Master of Science in Electrical Engineering. He has industry experience within the following sectors: Technology; Digital; Media & Marketing; Internet and Advertising. He has had commercial experience within the following countries: United States of America; Malaysia; Brazil; Bahrain and Germany, or more specifically within the following cities: San Francisco CA; Kuala Lumpur; São Paulo; Manama and Stuttgart. His personal achievements include: successful expansions into emerging markets; strategic repositioning around emerging trends; growth through mergers and acquisitions; product innovations and competitive positioning accelerate sustainable revenue growth. His service skills incorporate: strategic marketing; business transformation; e-business; sales management and technology management.

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Mr Metz BA – Executive Consultant

Mr Metz is an approved Executive Consultant at Appleton Greene and he has experience in management, human resources and information technology. He has achieved a Bachelor of Arts. He has industry experience within the following sectors: Manufacturing; Retail; Consultancy; Advertising and Technology. He has had commercial experience within the following countries: United States of America and Mexico, or more specifically within the following cities: New York NY; Los Angeles CA; Chicago IL; Atlanta GA and Honolulu HI. His personal achievements include: successfully created first licensed jewelry program for Shop At Home, Scripps Media; implemented complete guild inventory program for Signet; retooled and refined inventory assortment for Lenox; negotiated successful licensing program for Helzberg and created merchandising and marketing departments for retailer in Cancun, Mexico. His service skills incorporate: project management; personnel training; business analysis and agreements negotiations.

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Mr Akoum – Associate Consultant

Mr Akoum is an approved Associate Consultant at Appleton Greene and he has experience in marketing, management and production. He has industry experience within the following sectors: Retail; Consumer Goods; Advertising; Manufacturing and Media & Marketing. He has had commercial experience within the following countries: Lebanon; United Arab Emirates; Qatar and Saudi Arabia, or more specifically within the following cities: Beirut; Abu Dhabi, UAE; Doha; Dubai and Riyadh. His personal achievements include: personally serviced over 100 active accounts; developed and maintained expert level product knowledge; leveraged market relationships to increase overall revenues; led sales team through pricing changes, product launches and process change and monitored compliance and processed business. His service skills incorporate: business development; sales team leader; public relations; management and analytical skills.