Industry Sectors Advertising

Mr Akoum – Associate Consultant

Mr Akoum is an approved Associate Consultant at Appleton Greene and he has experience in marketing, management and production. He has industry experience within the following sectors: Retail; Consumer Goods; Advertising; Manufacturing and Media & Marketing. He has had commercial experience within the following countries: Lebanon; United Arab Emirates; Qatar and Saudi Arabia, or more specifically within the following cities: Beirut; Abu Dhabi, UAE; Doha; Dubai and Riyadh. His personal achievements include: personally serviced over 100 active accounts; developed and maintained expert level product knowledge; leveraged market relationships to increase overall revenues; led sales team through pricing changes, product launches and process change and monitored compliance and processed business. His service skills incorporate: business development; sales team leader; public relations; management and analytical skills.

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Mr Liu Dip – Associate Consultant

Mr Liu is an approved Associate Consultant at Appleton Greene and he specializes in marketing, human resources and customer services. He has achieved a Diploma in Advertising. He has industry experience within the following sectors: FMCG; hotel; banking & financial services; pharmaceutical and advertising. He has commercial location experience in the following countries: China and Canada, or more specifically in the following cities: Shanghai; Toronto; Guangzhou; Vancouver and Wuxi. He has successfully achieved; established client service department and created servicing standards at Harmony Advertising; secured and expanded media buying business from Unilever China; turned company loss into profit within 1 year at MediaCom GZ; promoted from Media Manager to Business Development Director to Director Guangzhou over 2 year period; positioned Guning & Associates as a language training expert of the hospitality industry amongst 5-star luxury hotels in Guangzhou and repositioned Guning & Associates from a language training expert to training solutions provider. His service skills incorporate: project management; new business development; client relationship management; regional client cross-office support co-ordination and crisis management.

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Mr Anvari MBA MS – Senior Consultant

Mr Anvari is an approved Senior Consultant at Appleton Greene and he has experience in e-business, marketing and management. He has achieved a Master of Science in Management and Engineering and a Master of Science in Electrical Engineering. He has industry experience within the following sectors: Technology; Digital; Media & Marketing; Internet and Advertising. He has had commercial experience within the following countries: United States of America; Malaysia; Brazil; Bahrain and Germany, or more specifically within the following cities: San Francisco CA; Kuala Lumpur; São Paulo; Manama and Stuttgart. His personal achievements include: successful expansions into emerging markets; strategic repositioning around emerging trends; growth through mergers and acquisitions; product innovations and competitive positioning accelerate sustainable revenue growth. His service skills incorporate: strategic marketing; business transformation; e-business; sales management and technology management.

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Mr Metz BA – Executive Consultant

Mr Metz is an approved Executive Consultant at Appleton Greene and he has experience in management, human resources and information technology. He has achieved a Bachelor of Arts. He has industry experience within the following sectors: Manufacturing; Retail; Consultancy; Advertising and Technology. He has had commercial experience within the following countries: United States of America and Mexico, or more specifically within the following cities: New York NY; Los Angeles CA; Chicago IL; Atlanta GA and Honolulu HI. His personal achievements include: successfully created first licensed jewelry program for Shop At Home, Scripps Media; implemented complete guild inventory program for Signet; retooled and refined inventory assortment for Lenox; negotiated successful licensing program for Helzberg and created merchandising and marketing departments for retailer in Cancun, Mexico. His service skills incorporate: project management; personnel training; business analysis and agreements negotiations.

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Ms. Johnson BFA – Senior Consultant

Ms. Johnson is an approved Senior Consultant at Appleton Greene and she has experience in human resources, management and globalization. She has achieved a Bachelor of Fine Arts in Graphic Design. She has industry experience within the following sectors: Technology; Healthcare; Advertising; Real Estate and Non-Profit & Charity. She has had commercial experience within the following countries: South Africa; Egypt; France; United Arab Emirates and United Kingdom, or more specifically within the following cities: Johannesburg; Cairo; Paris; Abu Dhabi and London. Her personal achievements include: facilitated leadership development; reduced team friction; built more collaborative teams; raised performance metrics and enhanced communication. Her service skills incorporate: leadership development; team facilitation; program management; strengths application and strategic planning.

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Mr Gersovitz MBA BS – Senior Consultant

Mr Gersovitz is an approved Senior Consultant at Appleton Greene and he has experience in marketing, management and finance. He has achieved a Master of Business Administration, a Bachelor of Science and he is an
Adjunct Professor. He has industry experience within the following sectors: Retail; Food & Beverage; Advertising; Consumer Goods and Hypermarkets & Supermarkets. He has had commercial experience within the following countries: United States of America and Canada, or more specifically within the following cities: Pittsburgh PA; San Francisco CA; Los Angeles CA; Boston MA and Montreal. His personal achievements include: launched 4 new products; developed category standard for variety identification; founded 2 promotion services companies; secured 4 packaging patents and developed new brand identity/positioning. His service skills incorporate: value proposition; product development; advertising content; retail promotion and idea generation.

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Mr Aleixo PhD MBA MS – Senior Consultant

Mr Aleixo is an approved Senior Consultant at Appleton Greene and he has experience in marketing, management and e-business. He has achieved a PhD in Design, a Master of Business Administration in Marketing Management, a Master in Marketing, a Post-Graduation in Design Management and a Post-Graduation in Industrial Design. He has industry experience within the following sectors: Internet; Entertainment; Logistics; Media & Marketing and Advertising. He has had commercial experience within the following countries: Portugal; Angola; Brazil; Cape Verde and China, or more specifically within the following cities: Lisbon; Luanda; Rio de Janeiro; Praia and Macao. His personal achievements include: permanent consultant and formator at CPD, the Portuguese Design Center; created and managed the New Business Management Board of the Optimedia International Network; being the Portuguese representative of the Interpartners Worldwide Group, who have ad agencies in 40 cities of 25 countries for 9 years; worked with several big international clients of Duil International, from 10 different countries and training period in Industrial Marketing and Design for the Scandinavian countries in 1987. His service skills incorporate: general management; country management; marketing management; sales management and payments systems.

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Mr Buckley MBA BS – Associate Consultant

Mr Buckley is an approved Associate Consultant at Appleton Greene and he has experience in marketing and management. He has achieved a Masters of Business Administration and a Bachelor of Science. He has industry experience within the following sectors: Advertising; Consultancy; Consumer Goods and Media & Marketing. He has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Richmond VA; Atlanta GA and Charlotte NC. His personal achievements include: created brand extensions; successfully managed over 100 licensees; increased revenue through brand licensing and added incremental value to brands. His service skills incorporate: brand management; brand licensing; licensing process; strategic marketing and strategic partnerships.

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Ms Wright BA – Associate Consultant

Ms Wright is an approved Associate Consultant at Appleton Greene and she has experience in marketing, management and human resources. She has achieved a Bachelor Degree in Marketing. She has industry experience within the following sectors: Automotive; Non-Profit & Charities; Education; Retail and Advertising. She has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Greenville SC; Atlanta GA; Chattanooga TN and Charlotte NC. Her personal achievements include: created and managed motorsports education program that was federally funded as a gang prevention initiative; worked directly with local law enforcement to deliver services to youth in local area high schools; awarded the 2008 Diversity in Motorsports recipient for a project that engaged women in a NASCAR racing experience; managed and guided a team of career professionals to expand the community college career fair from a small event to the largest in the city. Her service skills incorporate: experiential marketing; recruitment; program management; event management and creative concept development.

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Mr Gudym MBA BA – Associate Consultant

Mr Gudym is an approved Associate Consultant at Appleton Greene and he has experience in marketing, management and human resources. He has achieved a Master of Business Administration and a Bachelor of Arts in Sociology. He has industry experience within the following sectors: FMCG; Franchise; Consumer Goods; Retail and Advertising. He has had commercial experience within the following countries: Ukraine; Russia; Poland; Romania and Hungary, or more specifically within the following cities: Kiev; Moscow; Warsaw; Bucharest and Budapest. His personal achievements include: fast growth of GSK CH business in Ukraine despite economy crisis in 2009-10 – that was thanks to proper strategic focus on Oral Health Care and outstanding media deal; breakthrough results of Oral Health Care in Ukraine behind strong TV and massive promotion through other channels including sampling to consumers; maintained pain management business in Central and Eastern Europe despite issues with one of the two main brands in GSK portfolio in 2012 – Solpadeine was switched from OTC to Rx and I coordinated a program to mitigate negative impact of this move while increasing investment to Panadol; 50% growth of Reckitt Benckiser business in 2007 via impeccable execution of NPD initiative across all brands including Vanish, Calgon, Strepsils and Nurofen – that was supported by new structure of marketing department and achieved 60% of Duracell in 2005 via holistic exploitation of Football World Cup partnership and batteries promotion to the new Supermarket channel in Ukraine. His service skills incorporate: brand management; new product development; project management; category development and people management.

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Ms Matthews MBA BS – Executive Consultant

Ms Matthews is an approved Executive Consultant at Appleton Greene and she has experience in marketing, management and e-business. She has achieved a Masters of Business Administration and a Bachelor of Science. She has industry experience within the following sectors: Pharmaceutical; Technology; Biotechnology; Healthcare and Advertising. She has had commercial experience within the following countries: United States of America and Denmark, or more specifically within the following cities: San Francisco CA; Los Angeles CA; Philadelphia PA; New York NY and Copenhagen. Her personal achievements include: 2 major product launches; 4 product launches as a consultant; marketing lead 2 co-development teams; successful leadership of launch teams and successful co-promotion leadership expertise. Her service skills incorporate: product management; product positioning; forecasting; marketing research and negotiation.

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Ms Lena MSc BSc Dip – Executive Consultant

Ms Lena is an approved Executive Consultant at Appleton Greene and she has experience in marketing, management and customer service. She has achieved an Master of Science in International Business and Management, a Bachelor of Science in Business Administration and a Diploma in Computer Applications. She has industry experience within the following sectors: Consultancy; Education; Travel & Tourism; Retail and Advertising. She has had commercial experience within the following countries: Greece, or more specifically within the following cities: Athens, Greece; Mykonos; Paros; and Hraklio-Crete. Her personal achievements include: implemented a new survey tool and procedure through Qualtrics Software; new ideas such as creating social media pages for IELTS product within Marketing at British Council; scheduled the transfer of the Benghazi’s Consulate staff and their families after the 9/11 attack within the Travel Department at the US Embassy and achieved the goals set and bonuses that were given within marketing department from Gallaher Group client. Her service skills incorporate: business development; client and service relations; travel administration; junior account management and marketing plan development.

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Mr Hynes MBA BA – Senior Consultant

Mr Hynes is an approved Senior Consultant at Appleton Greene and he has experience in management, marketing, and e-business. He has achieved a Masters Business Administration and a Bachelor of Arts. He has industry experience within the following sectors: Media & Marketing; Advertising; Consumer Goods; Retail and Digital. He has had commercial experience within the following countries: United States of America and Canada, or more specifically within the following cities: Philadelphia PA; New York NY; Boston MA; Washington DC and Toronto. His personal achievements include: implemented consultative sales process; implemented CRM across five divisions; completely revitalized declining product lines; restaged start-up & exceeded sales goals and formed strategic alliances. His service skills incorporate: sales process; CRM; product management; process improvement and corporate training.

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Ms Basarab MBA BSHA – Executive Consultant

Ms Basarab is an approved Executive Consultant at Appleton Greene and she has experience in management, customer service and human resources. She has achieved a Master of Business Administration in Project Management and a Bachelor of Science in Healthcare Administration. She has industry experience within the following sectors: Healthcare; Media & Marketing; Government; Insurance and Advertising. She has had commercial experience within the following countries: United States of America and United Kingdom, or more specifically within the following cities: Chicago IL; New York NYC; Tampa FL; Washington DC and Seattle WA. Her personal achievements include: increased revenue, visibility and vision development and execute plans & strategy identification for growth. Her service skills incorporate: strategic planning; customer service; project management; human resources & recruitment and marketing.

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