Industry Sectors Advertising

Ms Matthews MBA BS – Executive Consultant

Ms Matthews is an approved Executive Consultant at Appleton Greene and she has experience in marketing, management and e-business. She has achieved a Masters of Business Administration and a Bachelor of Science. She has industry experience within the following sectors: Pharmaceutical; Technology; Biotechnology; Healthcare and Advertising. She has had commercial experience within the following countries: United States of America and Denmark, or more specifically within the following cities: San Francisco CA; Los Angeles CA; Philadelphia PA; New York NY and Copenhagen. Her personal achievements include: 2 major product launches; 4 product launches as a consultant; marketing lead 2 co-development teams; successful leadership of launch teams and successful co-promotion leadership expertise. Her service skills incorporate: product management; product positioning; forecasting; marketing research and negotiation.

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Ms Wright BA – Associate Consultant

Ms Wright is an approved Associate Consultant at Appleton Greene and she has experience in marketing, management and human resources. She has achieved a Bachelor Degree in Marketing. She has industry experience within the following sectors: Automotive; Non-Profit & Charities; Education; Retail and Advertising. She has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Greenville SC; Atlanta GA; Chattanooga TN and Charlotte NC. Her personal achievements include: created and managed motorsports education program that was federally funded as a gang prevention initiative; worked directly with local law enforcement to deliver services to youth in local area high schools; awarded the 2008 Diversity in Motorsports recipient for a project that engaged women in a NASCAR racing experience; managed and guided a team of career professionals to expand the community college career fair from a small event to the largest in the city. Her service skills incorporate: experiential marketing; recruitment; program management; event management and creative concept development.

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Mr Hynes MBA BA – Senior Consultant

Mr Hynes is an approved Senior Consultant at Appleton Greene and he has experience in management, marketing, and e-business. He has achieved a Masters Business Administration and a Bachelor of Arts. He has industry experience within the following sectors: Media & Marketing; Advertising; Consumer Goods; Retail and Digital. He has had commercial experience within the following countries: United States of America and Canada, or more specifically within the following cities: Philadelphia PA; New York NY; Boston MA; Washington DC and Toronto. His personal achievements include: implemented consultative sales process; implemented CRM across five divisions; completely revitalized declining product lines; restaged start-up & exceeded sales goals and formed strategic alliances. His service skills incorporate: sales process; CRM; product management; process improvement and corporate training.

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Mr Akoum – Associate Consultant

Mr Akoum is an approved Associate Consultant at Appleton Greene and he has experience in marketing, management and production. He has industry experience within the following sectors: Retail; Consumer Goods; Advertising; Manufacturing and Media & Marketing. He has had commercial experience within the following countries: Lebanon; United Arab Emirates; Qatar and Saudi Arabia, or more specifically within the following cities: Beirut; Abu Dhabi, UAE; Doha; Dubai and Riyadh. His personal achievements include: personally serviced over 100 active accounts; developed and maintained expert level product knowledge; leveraged market relationships to increase overall revenues; led sales team through pricing changes, product launches and process change and monitored compliance and processed business. His service skills incorporate: business development; sales team leader; public relations; management and analytical skills.

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Ms. Johnson BFA – Senior Consultant

Ms. Johnson is an approved Senior Consultant at Appleton Greene and she has experience in human resources, management and globalization. She has achieved a Bachelor of Fine Arts in Graphic Design. She has industry experience within the following sectors: Technology; Healthcare; Advertising; Real Estate and Non-Profit & Charity. She has had commercial experience within the following countries: South Africa; Egypt; France; United Arab Emirates and United Kingdom, or more specifically within the following cities: Johannesburg; Cairo; Paris; Abu Dhabi and London. Her personal achievements include: facilitated leadership development; reduced team friction; built more collaborative teams; raised performance metrics and enhanced communication. Her service skills incorporate: leadership development; team facilitation; program management; strengths application and strategic planning.

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Ms Lena MSc BSc Dip – Executive Consultant

Ms Lena is an appro