Ms Basarab MBA BSHA – Executive Consultant
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Ms Basarab is an approved Executive Consultant at Appleton Greene and she has experience in management, customer service and human resources. She has achieved a Master of Business Administration in Project Management and a Bachelor of Science in Healthcare Administration. She has industry experience within the following sectors: Healthcare; Media & Marketing; Government; Insurance and Advertising. She has had commercial experience within the following countries: United States of America and United Kingdom, or more specifically within the following cities: Chicago IL; New York NYC; Tampa FL; Washington DC and Seattle WA. Her personal achievements include: increased revenue, visibility and vision development and execute plans & strategy identification for growth. Her service skills incorporate: strategic planning; customer service; project management; human resources & recruitment and marketing.

Mr Anvari MBA MS – Senior Consultant
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Mr Anvari is an approved Senior Consultant at Appleton Greene and he has experience in e-business, marketing and management. He has achieved a Master of Science in Management and Engineering and a Master of Science in Electrical Engineering. He has industry experience within the following sectors: Technology; Digital; Media & Marketing; Internet and Advertising. He has had commercial experience within the following countries: United States of America; Malaysia; Brazil; Bahrain and Germany, or more specifically within the following cities: San Francisco CA; Kuala Lumpur; São Paulo; Manama and Stuttgart. His personal achievements include: successful expansions into emerging markets; strategic repositioning around emerging trends; growth through mergers and acquisitions; product innovations and competitive positioning accelerate sustainable revenue growth. His service skills incorporate: strategic marketing; business transformation; e-business; sales management and technology management.

Mr Akoum – Associate Consultant
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Mr Akoum is an approved Associate Consultant at Appleton Greene and he has experience in marketing, management and production. He has industry experience within the following sectors: Retail; Consumer Goods; Advertising; Manufacturing and Media & Marketing. He has had commercial experience within the following countries: Lebanon; United Arab Emirates; Qatar and Saudi Arabia, or more specifically within the following cities: Beirut; Abu Dhabi, UAE; Doha; Dubai and Riyadh. His personal achievements include: personally serviced over 100 active accounts; developed and maintained expert level product knowledge; leveraged market relationships to increase overall revenues; led sales team through pricing changes, product launches and process change and monitored compliance and processed business. His service skills incorporate: business development; sales team leader; public relations; management and analytical skills.

Ms Wright BA – Associate Consultant
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Ms Wright is an approved Associate Consultant at Appleton Greene and she has experience in marketing, management and human resources. She has achieved a Bachelor Degree in Marketing. She has industry experience within the following sectors: Automotive; Non-Profit & Charities; Education; Retail and Advertising. She has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Greenville SC; Atlanta GA; Chattanooga TN and Charlotte NC. Her personal achievements include: created and managed motorsports education program that was federally funded as a gang prevention initiative; worked directly with local law enforcement to deliver services to youth in local area high schools; awarded the 2008 Diversity in Motorsports recipient for a project that engaged women in a NASCAR racing experience; managed and guided a team of career professionals to expand the community college career fair from a small event to the largest in the city. Her service skills incorporate: experiential marketing; recruitment; program management; event management and creative concept development.

Mr Metz BA – Executive Consultant
Robert-Metz

Mr Metz is an approved Executive Consultant at Appleton Greene and he has experience in management, human resources and information technology. He has achieved a Bachelor of Arts. He has industry experience within the following sectors: Manufacturing; Retail; Consultancy; Advertising and Technology. He has had commercial experience within the following countries: United States of America and Mexico, or more specifically within the following cities: New York NY; Los Angeles CA; Chicago IL; Atlanta GA and Honolulu HI. His personal achievements include: successfully created first licensed jewelry program for Shop At Home, Scripps Media; implemented complete guild inventory program for Signet; retooled and refined inventory assortment for Lenox; negotiated successful licensing program for Helzberg and created merchandising and marketing departments for retailer in Cancun, Mexico. His service skills incorporate: project management; personnel training; business analysis and agreements negotiations.

Mr Gudym MBA BA – Associate Consultant
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Mr Gudym is an approved Associate Consultant at Appleton Greene and he has experience in marketing, management and human resources. He has achieved a Master of Business Administration and a Bachelor of Arts in Sociology. He has industry experience within the following sectors: FMCG; Franchise; Consumer Goods; Retail and Advertising. He has had commercial experience within the following countries: Ukraine; Russia; Poland; Romania and Hungary, or more specifically within the following cities: Kiev; Moscow; Warsaw; Bucharest and Budapest. His personal achievements include: fast growth of GSK CH business in Ukraine despite economy crisis in 2009-10 – that was thanks to proper strategic focus on Oral Health Care and outstanding media deal; breakthrough results of Oral Health Care in Ukraine behind strong TV and massive promotion through other channels including sampling to consumers; maintained pain management business in Central and Eastern Europe despite issues with one of the two main brands in GSK portfolio in 2012 – Solpadeine was switched from OTC to Rx and I coordinated a program to mitigate negative impact of this move while increasing investment to Panadol; 50% growth of Reckitt Benckiser business in 2007 via impeccable execution of NPD initiative across all brands including Vanish, Calgon, Strepsils and Nurofen – that was supported by new structure of marketing department and achieved 60% of Duracell in 2005 via holistic exploitation of Football World Cup partnership and batteries promotion to the new Supermarket channel in Ukraine. His service skills incorporate: brand management; new product development; project management; category development and people management.

Ms. Johnson BFA – Senior Consultant
Appleton Greene

Ms. Johnson is an approved Senior Consultant at Appleton Greene and she has experience in human resources, management and globalization. She has achieved a Bachelor of Fine Arts in Graphic Design. She has industry experience within the following sectors: Technology; Healthcare; Advertising; Real Estate and Non-Profit & Charity. She has had commercial experience within the following countries: South Africa; Egypt; France; United Arab Emirates and United Kingdom, or more specifically within the following cities: Johannesburg; Cairo; Paris; Abu Dhabi and London. Her personal achievements include: facilitated leadership development; reduced team friction; built more collaborative teams; raised performance metrics and enhanced communication. Her service skills incorporate: leadership development; team facilitation; program management; strengths application and strategic planning.

Mr Buckley MBA BS – Associate Consultant
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Mr Buckley is an approved Associate Consultant at Appleton Greene and he has experience in marketing and management. He has achieved a Masters of Business Administration and a Bachelor of Science. He has industry experience within the following sectors: Advertising; Consultancy; Consumer Goods and Media & Marketing. He has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Richmond VA; Atlanta GA and Charlotte NC. His personal achievements include: created brand extensions; successfully managed over 100 licensees; increased revenue through brand licensing and added incremental value to brands. His service skills incorporate: brand management; brand licensing; licensing process; strategic marketing and strategic partnerships.

Mr Liu Dip – Associate Consultant
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Mr Liu is an approved Associate Consultant at Appleton Greene and he specializes in marketing, human resources and customer services. He has achieved a Diploma in Advertising. He has industry experience within the following sectors: FMCG; hotel; banking & financial services; pharmaceutical and advertising. He has commercial location experience in the following countries: China and Canada, or more specifically in the following cities: Shanghai; Toronto; Guangzhou; Vancouver and Wuxi. He has successfully achieved; established client service department and created servicing standards at Harmony Advertising; secured and expanded media buying business from Unilever China; turned company loss into profit within 1 year at MediaCom GZ; promoted from Media Manager to Business Development Director to Director Guangzhou over 2 year period; positioned Guning & Associates as a language training expert of the hospitality industry amongst 5-star luxury hotels in Guangzhou and repositioned Guning & Associates from a language training expert to training solutions provider. His service skills incorporate: project management; new business development; client relationship management; regional client cross-office support co-ordination and crisis management.

Mr Gersovitz MBA BS – Senior Consultant
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Mr Gersovitz is an approved Senior Consultant at Appleton Greene and he has experience in marketing, management and finance. He has achieved a Master of Business Administration, a Bachelor of Science and he is an
Adjunct Professor. He has industry experience within the following sectors: Retail; Food & Beverage; Advertising; Consumer Goods and Hypermarkets & Supermarkets. He has had commercial experience within the following countries: United States of America and Canada, or more specifically within the following cities: Pittsburgh PA; San Francisco CA; Los Angeles CA; Boston MA and Montreal. His personal achievements include: launched 4 new products; developed category standard for variety identification; founded 2 promotion services companies; secured 4 packaging patents and developed new brand identity/positioning. His service skills incorporate: value proposition; product development; advertising content; retail promotion and idea generation.