Industries Hotel

Hotel

“The hospitality industry has always invested heavily in corporate training. It is a people industry where customer service is deemed mission critical. I was aware of Appleton Greene for probably 5 years or more, as a result of my employers implementing some of their programs, but I had no personal experience. When I asked a few colleagues about them they gave very complimentary feedback about the programs and the level of support provided and the word innovative kept cropping up. When I had an opportunity to take a closer look at one of their corporate programs, the thing that struck me most was just how specific and unique it was. I started thinking about what I could develop myself and ended up convincing myself that I could do this. I applied to Appleton Greene requesting information and was forwarded information about the CLP program. I thought that the candidate assessment form was an excellent way to pre-qualify candidates and I learned a lot from this process. I also realized that the purpose of this entry examination was to sort out the wheat from the chaff, so I put a lot of effort into this. Interestingly enough the more effort that I put in, the more I realized that this was just what I wanted to do for the rest of my career.”

A quotation taken from a Learning Provider reference within the Hotel industry.

Hotel

The hotel industry has experienced tremendous growth and has emerged as a global industry. During the expansion processes and rise of competition, multinational, multi-brand corporations, such as Hilton Hotels Corporation, were in the process of finding new markets and setting priorities. The global luxury travel market recorded strong growth during the past five years. One of the key drivers of this growth was the increasing number of high net worth individuals (HNWIs) globally, primarily in the BRIC countries. This growth in global luxury travel is expected to continue over the next five years. Luxury hotel companies around the world are expected to focus on achieving operational efficiency, reducing spending on customer services that offer little value, developing the use of mobile technology, and targeting high-value customers. Luxury hotel companies are increasingly using mobile technology to enhance value and transforming how they interact with customers. Leading luxury hotel brands had mobile websites and offered mobile applications. Most leading global luxury hotel chains are based in the US, and the country is also the largest source market in the global luxury hospitality sector. Cities in the US are among the leading, and fastest-growing tourism destinations. In Western Europe, the luxury hospitality segment achieved growth of 9%. The European region experienced an overall increase in RevPAR and ADR, although the occupancy rate is expected to remain largely unchanged.

Hotel

“The benefit of using external corporate training service providers is impartiality. Appleton Greene’s learning providers and consultants operate independently and are therefore free spirits. While it is not always necessary to have training products which are externally developed and implemented, it is an important ingredient to have at your disposal as and when deemed necessary. Examples of this are when specific geographical or industry knowledge is required, or when internal business processes need to be independently reviewed.”

A quotation taken from a client reference within the Hotel industry.