Fast Moving Consumer Goods (FMCG)

“In the FMCG industry, everything needs to happen fast. Product development, distribution, customer care, marketing, human resource management, technology and project management, it all needs to happen yesterday in order for them to remain competitive. I never in my wildest dreams imagined that I could provide a service to this industry which actually had the effect of slowing things down for them, but that is precisely what I have done. The corporate training program that I developed at Appleton Greene focuses on business sustainability and provides my clients with a process which can be implemented across all departments, with the sole purpose of gradually improving their business processes over a sustainable period of time. I never realized that this would be a key corporate objective for the FMCG industry and I would not have realized it or developed it without the valuable assistance of Appleton Greene. All that clients are really looking for are clearly defined key performance indicators which enable them to measure the performance of what you are doing, easily and consistently. This ensures that your service never runs out of steam and provides your clients with the comfort that they are looking for.”

A quotation taken from a Learning Provider reference within the Fast Moving Consumer Goods (FMCG) industry.

Fast Moving Consumer Goods (FMCG)
  • Alfred Dunhill Ltd
  • AMWAY India
  • Anelor SA
  • Anheuser-Busch InBev
  • Beiersdorf
  • Body Shop International
  • British American Tobacco
  • Britvic
  • Cadbury Schweppes
  • Carlsberg
  • Clorox
  • Coca-Cola
  • Colgate-Palmolive
  • Coty Manufacturing
  • Danone
  • Diageo
  • Domestic & General
  • Estee Lauder Cosmetics
  • Fujifilm Electronic Imaging
  • General Mills
  • Gillette
  • Heinz
  • Helena Rubinstein
  • InBev
  • Kimberly-Clark
  • Kraft
  • Kreativekoncepts
  • Lego
  • Lever Faberge
  • L’Oreal
  • Mars
  • Nestle
  • Northern Foods
  • PepsiCo
  • Philips Morris International
  • Procter & Gamble
  • Reckitt Benckiser Group
  • Red Bull GmbH
  • Revlon International Corporation
  • Roche Products UK
  • Sara Lee
  • Unilever
  • United Biscuits
  • Warburtons
  • Wilkinson Sword
Fast Moving Consumer Goods (FMCG)

Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other Consumables. Though the profit margin made on FMCG products is relatively small, more so for retailers than the producers/suppliers, they are generally sold in large quantities. FMCG is probably the most classic case of low margin/high volume business. Fast-moving consumer electronics are a type of FMCG and are typically low priced generic or easily substitutable consumer electronics, including mobile phones, MP3 players, game players, and digital cameras which are of disposable nature. According to the Grocery Manufacturers Association, US CPG market is worth $2.1 trillion. With retail sales up about 4.9%, according to Moody’s Economy, that probably puts it at about $2.2 trillion. And, with GDP numbers from the IMF indicating that the US only represents about 21.6% of global GDP, the global FMCG market size can be projected to be more than $10 trillion; about one-seventh of the global economy. The FMCG market is still fragmented; especially in some of the fastest-growing emerging markets. Estimates indicate that less than one-quarter of global retail FMCG products sell through the Top 250 Retailers.

Fast Moving Consumer Goods

“As a company, if you operate internationally, then you think internationally. All of your suppliers need to be able to operate on a global scale if at all possible. This certainly applies when it comes to supplier services. Our employees are scattered all over the world and we are therefore drawn to service providers who can accommodate this. Appleton Greene is the first corporate training company that we have engaged which can.”

A quotation taken from a client reference within the Fast Moving Consumer Goods industry.