“Consulting is a curious career. Many are attracted to it because of the potential for commercial and financial independence and then just end up being a cog in a top 5 consulting machine. I am talking from personal experience unfortunately. My transformation from a consultant into a Learning Provider at Appleton Greene was therefore a welcome opportunity. What enables us to achieve the financial independence that we are looking for is working for ourselves, instead of working for someone else and in order to achieve this objective, as with any business, we need to develop products that companies are willing to buy. The business model at Appleton Greene is a good one. Training programs are implemented over a sustainable period of time with clients, which means that there is less feast and famine and more consistency. I spend very little time developing new business because the client retention levels are extremely high. This all contributes towards having less stress in your life, which is good for everyone, my family, my friends and my work colleagues”

A quotation taken from a Learning Provider reference within the Entertainment industry.

  • Bertelsmann
  • BSkyB
  • CBS Corporation
  • CC Media Holdings
  • Comcast
  • Cox Enterprises
  • Dreamworks
  • Fox Entertainment Group
  • Google
  • Live Nation Entertainment
  • NBC Universal
  • New Corporation
  • The DirecTV Group
  • Time Warner
  • Turner Broadcasting System Inc
  • Viacom
  • Walt Disney
  • Warner Bros Entertainment

The entertainment industry is part of the tertiary sector of the economy and includes a large number of sub-industries devoted to entertainment. However, the term is often used in the mass media to describe the mass media companies that control the distribution and manufacture of mass media entertainment. In the popular parlance, the term show biz in particular connotes the commercially popular performing arts, especially musical theater, vaudeville, comedy, film, and music. It applies to every aspect of entertainment including cinema, television, radio, theater and music. The global entertainment industry is expected to reach an estimated US $139 billion with a CAGR of 4.2% over the next five years. This growth is likely to be driven by the acceleration of online and mobile distribution of movies, lower admission prices, and government policy initiatives in developing countries.


“We are all more productive if we enjoy our work, work needs to be fun if at all possible, but how do you make business process improvement fun? Well, Appleton Greene probably achieves this because all of their learning providers and consultants work independently. It is obvious that they really enjoy their work and have a good work-life balance and it is rather like watching a good performer, if they look as if they are enjoying what they do, then you enjoy watching them. It is simple really. From where I stand, Appleton Greene appear to have created a business model that enables their partners and clients to have fun!”

A quotation taken from a client reference within the Entertainment industry.