Digital/New Media

“The international flavor of Appleton Greene, their Learning Providers and their Consultants, is what attracted me. I have traveled a lot and have lived and worked in the USA, Europe, Africa and the Far East and so I tend to consider myself as international. I have learned the importance of a global attitude, as opposed to a provincial one. The majority of problems in the world appear to be caused by people who are insular, people who do not see their lives in a global context and people who do not evolve. I could not believe it when I looked at the consultants and clients all from a variety of different cultures, backgrounds and locations, all brought together by a common goal, which is based upon learning. Appleton Greene is truly an international company if ever there was one and is so culturally diverse it is refreshing. I wanted my corporate training program to be perceived as being international and this was the perfect place to develop and establish it. I now have clients located in 5 different continents and it doesn’t matter which one I happen to be in personally at any one time.”

A quotation taken from a Learning Provider reference within the Digital/New Media industry.

Digital / New Media
  • Activevision Blizzard
  • Amazon
  • AOL
  • Apple
  • ATT
  • CBS
  • Comcast
  • Cox Enterprises
  • Facebook
  • Gannett
  • Google
  • IAC
  • Major League Baseball
  • Microsoft
  • National Football League
  • NBC Universal
  • Netflix
  • News Corp
  • Sony
  • Time Warner
  • Universal Music Group
  • Viacom
  • Walt Disney
  • Warner Music
  • WebMD
  • Yahoo
  • Zynga
Digital / New Media

New media refers to on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, and creative participation. Another aspect of new media is the real-time generation of new and unregulated content. Most technologies described as “new media” are digital, often having characteristics of being manipulated, network-able, dense, compressible, and interactive. Some examples may be the Internet, websites, computer multimedia, video games, CD-ROMS, and DVDs. New media does not include television programs, feature films, magazines, books, or paper-based publications – unless they contain technologies that enable digital interactivity. Wikipedia, an online encyclopedia, is an example, combining Internet accessible digital text, images and video with web-links, creative participation of contributors, interactive feedback of users and formation of a participant community of editors and donors for the benefit of non-community readers. Facebook is an example of the social media model, in which most users are also participants. The rise of new media has increased communication between people all over the world and the Internet. It has allowed people to express themselves through blogs, websites, pictures, and other user-generated media. The new media industry shares an open association with many market segments in areas such as software/video game design, television, radio, and particularly movies, advertising and marketing, through which industry seeks to gain from the advantages of two-way dialogue with consumers primarily through the Internet. As a device to source the ideas, concepts, and intellectual properties of the general public, the television industry has used new media and the Internet to expand their resources for new programming and content.

Digital / New Media

“Appleton Greene has shrewdly developed each program based upon the unique core skills and experience of the individual learning providers who develop them. This helps to ensure that each program is innovative by design.”

A quotation taken from a client reference within the Digital New Media industry.