Industries Advertising

Advertising

“Coming from a consultancy background, I had 20 years experience of consulting before I approached Appleton Greene. I had 12 years experience working with Accenture and KPMG and another 8 years as an independent consultant. Although I was reasonably successful, I was still working extremely long hours and was always restricted in terms of income because I was charging for my time. I wanted to improve my work-life balance, earning more and working less, if at all possible. The Appleton Greene business model was difficult for me to adapt to at first, because I had probably picked up too many bad habits along the way and I had always provided project-driven services. The idea of charging clients for a product instead of time clearly resonated with me and the fact that we had clients signed up provided the motivation. I was really impressed by how patient everyone was with me at Appleton Greene, something that I never really experienced in corporate life and I gradually became a more patient person myself. I now believe that this is the true measure of a good trainer, because you have to learn to enable others, instead of doing things for them and you have to allow them to progress at their own pace. It has been a road well worth traveling for me and even though I am unquestionably earning much more than I used to, which was my objective initially, I am much more at peace concerning the quality of service that I now provide my clients with.”

A quotation taken from a Learning Provider reference within the Advertising industry.

Advertising

365 Media
Asatsu-DK
Aegis Group
Bartle Bogle Hegarty
Cheil Worldwide
Chime Communications
Dentsu
Digital Jungle
Epsilon
Global Experience Specialists
Hakuhodo DY Holdings
Havas
Innocean Worldwide
Interpublic Group
M&C Saatchi
Merkle
Ogilvy
Publicis Omnicom Group
Stuart Hirst Limited
Stunner Advertising
WPP Group

Advertising

Technology has prompted tremendous change in the advertising industry—change that would have been inconceivable even a decade ago. People are accessing, consuming, and sharing content in more varied ways than ever, and marketers have scores of new opportunities to understand, reach, and engage with consumers. But at the same time the ecosystem of technologies that supports online advertising has become so complicated and cumbersome that it actually makes it harder for advertisers to invest more money to market effectively, putting the industry’s growth at risk.The next evolution in digital advertising must be driven by innovative platforms that more effectively help marketers move their businesses forward. Technology will only be able to deliver on its promise of moving TV dollars online if it creates greater process efficiencies, drives more commerce, and enables deeper engagement with consumers.The global advertising industry has experienced slow growth over the last five years and is expected to grow moderately with a CAGR of 3.5% over the next five years and reach approximately US $563 billion. The advertising industry is expected to witness growth over the next five years due to improved economic conditions. Newspaper and magazine advertising segments are expected to benefit from double-digit annual growth in digital advertising and a developing digital circulation spending market. The regulatory drive on digitization with increasing mobile and broadband penetration is likely to lead to advertising market growth. The future of the industry is characterized by digital advertising, with the advent of smart phones, cheaper wireless devices, and the growth local advertising from different media. Governments of developing nations are anticipated to support this growth.

Advertising

“Knowledge is the key success factor for any form of training. Appleton Greene achieves this by enabling participants to implement knowledge within their own department, one step at a time, resulting in successful and sustainable knowledge transfer.”

A quotation taken from a client reference within the Advertising industry.