Executive Summary

The following list represents what we consider to be the Service Highlights for the Appleton Greene Email Marketing Campaign (EMC) service. Each individual factor is explained in more detail below.

1. Executive Summary
   Once you have developed an outline plan for your proposed consulting service in the form of your Client Information Guide (CIG), your corporate training program in the form of your Client Information Hub (CIH), the next priority is to ensure that the right people get to see it.
2. Exclusivity
   Email Marketing Campaigns (EMC) exclusively market only your Client Information Guide (CIG) or Client Information Hub (CIH) and target only your specific industry sectors and geographical locations.
3. Contacts
   10,000 database contacts obtained exclusively from your own choice of industry sectors and geographical locations, featuring: Contact Name; Job Title; Company Name; Company Address; Web Site Address; Industry Sector; Location.
4. Email Marketing
   12 x monthly email marketing campaigns, to commence once your Client Information Guide (CIG), or Client Information Hub (CIH) has been approved and published.
5. Service Cost
   USD$2,000.00 – Includes: Acquisition of 10,000 new company database contacts; 12 monthly email marketing campaigns incorporating 120,000 emails; Professional campaign management service; Proven return on investment.
6. The Numbers
   10,000 contacts x 12 monthly campaigns = 120,000 emails – An average of 0.1% information requests are usually achieved i.e. 10, which then convert into 0.05% service orders i.e. 5. Even 1 Bronze service order constitutes 600% ROI for Accredited Consultants. Learning Providers’ contacts convert into 0.25% service orders i.e. 2.5. Even 1 program order constitutes 1500% return on investment for Learning Providers.
7. Why It Works
   (EMC) works because it is direct. (EMC) campaigns: create awareness; establish credibility; target decision-makers; engage client interest; encourage communications; identify key corporate objectives and achieve client commitment.
8. Strategy
   Email Marketing Campaigns (EMC) comprise a full email marketing service including: Planning; Development; Implementation; Management and Review, exclusively promoting your own Client Information Guide (CIG) or Client Information Hub (CIH).
9. Resources
   Appleton Greene provides: Corporate Brand Promotion (CBP); Database Contact Suppliers (DCS); Email Service Providers (ESP); Contact Management Systems (CMS) and Service Order Processing (SOP).
10. Time Planning
    You should coincide your first Email Marketing Campaign (EMC) to commence from the month when your Client Information Guide (CIG), or Client Information Hub (CIH) has been approved and published by Appleton Greene.
11. Cost Planning
    The cost of your Email Marketing Campaigns (EMC) should be self-financing once you are established. On average consultants receive 5 service orders and learning providers achieve 2.5 program orders from each individual Email Marketing Campaign (EMC).
12. Cost Comparisons
    The accepted industry standard average cost of a database contact is USD$0.50, meaning that 10,000 contacts would normally cost USD$5k. One email campaign to 10,000 contacts would cost an additional USD$5k. Appleton Greene significantly reduces this cost based upon economy of scale. The complete Email Marketing Campaign (EMC) service only costs USD$2k and includes everything that you need and is exclusively available to Accredited Associate, Executive and Senior Consultants and Certified Learning Providers (CLP).
13. Compliance
    Appleton Greene Email Marketing Campaigns (EMC) comply with all international laws relating to database contact management and email marketing.
14. Availability
    Appleton Greene now manages 500 Email Marketing Campaigns (EMC) for Accredited Consultants annually and another 500 Email Marketing Campaigns (EMC) for Certified Learning Providers (CLP), or 125 campaigns per quarter during January, April, July and October every year. This service is therefore subject to ongoing availability.
15. How to apply
    To reserve your first Appleton Greene Email Marketing Campaign (EMC), you will need to complete a Service Order Form and pay your (EMC) service fee before the designated closing date for applications.

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Executive Summary

Once you have developed an outline plan for your Unique Consulting Service Proposition (UCSP) in the form of your Client Information Guide (CIG), or your proposed Unique Program Proposition (UPP) in the form of your Client Information Hub (CIH), the next priority is to ensure that the right people get to see it.

As an integral part of the Accredited Consulting Service (ACS) and the Certified Learning Provider (CLP) program, links to your Client Information Guide (CIG), or Client Information Hub (CIH), will be provided within general news and information emails that are regularly distributed to 500,000+ client contacts within the Appleton Greene global client network and this will certainly help to create awareness and to establish credibility for you over a sustainable period of time during your designated 12 month membership period, which will commence once your Client Information Guide (CIG), of Client Information Hub (CIH), has been approved and published by Appleton Greene. However, these communications are understandably not exclusive to you or your consulting service, or corporate training program and are not exclusive to your preferred industry sectors or geographical locations either. Indeed many of the companies, industry sectors and geographical locations will probably not be relevant to you or your proposed Unique Consulting Service Proposition (UCSP), or Unique Program Proposition (UPP). These general news emails will also feature the profiles of hundreds of other Accredited Associate, Executive and Senior Consultants and Certified Learning Providers.

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Being Proactive

If you would like to be more proactive about getting your Client Information Guide (CIG) or Client Information (Hub) in front of the right Key Decision Makers (KDM), within companies where your service or program will constitute a Key Corporate Objective (KCO) for them, then we would recommend that you should undertake at least one clearly targeted Email Marketing Campaign (EMC) annually. This would exclusively promote your own Client Information Guide (CIG) or Client Information Hub (CIH), directly to Key Decision Makers (KDM) within the specific industry sectors and geographical locations that you yourself have chosen. Each individual Email Marketing Campaign (EMC) costs Accredited Consultants and Learning Providers USD$2,000.00 and includes: the acquisition of 10,000 new company database contacts; 12 monthly email marketing campaigns incorporating 120,000 emails; a professional campaign management service and a proven return on investment. In the case of Accredited Consultants, a typical campaign results in an average return of 10 (0.1%) information requests being generated and 5 (0.05%) client service orders being received. Even if these were all Bronze Client Service Orders, it would still generate USD$30,000.00 for Associate Consultants, USD$60,000.00 for Executive Consultants and USD$90,000.00 for Senior Consultants. Even 1 Bronze Client Service order would still generate an average of USD$12,000.00 and would provide a 600% return on investment. With Certified Learning Providers (CLP), the conversion rate is 2.5, or (0.25%) program orders being received. One Email Marketing Campaign (EMC) would therefore ordinarily generate USD$60,000.00 for Learning Providers resulting in a 3000% return on investment. It is therefore easy to understand why Appleton Greene receives so many repeat orders from consultants and learning providers and why proactive consultants and learning providers will plan several Email Marketing Campaigns (EMC) every year until such a time as they have an established client base. The cost of your Email Marketing Campaigns (EMC) should be self-financing once you are established.

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Accredited Consultants

Please note that the income projections that are provided within your Accredited Consulting Service (ACS) Candidate Information Guide (CIG) are based upon an average of what all Accredited Consultants achieve annually at Appleton Greene. However, in order to establish a full portfolio of clients within the first 12 months, Accredited Consultants will usually implement approximately 4 Email Marketing Campaigns (EMC). These campaigns should be entirely self-financing once you are established. Once established, Accredited Consultants usually just plan one Email Marketing Campaign (EMC) every year in order to top up their client base. Ideally, your first Email Marketing Campaign (EMC) should be planned to commence from the time when your Client Information Guide (CIG) is approved and activated by Appleton Greene. Your 12 month Email Marketing Campaign (EMC) can then coincide with your first 12 months Accredited Consulting Service (ACS) membership period. Email Marketing Campaign (EMC) positions are understandably subject to ongoing availability, so you should plan your first campaign in advance.

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Certified Learning Providers (CLP)

A typical campaign results in an average return of 10 (0.1%) information requests being generated and 2.5 (0.025%) client program orders being received. This represents an income of USD$5k per month, or USD$60k per year and therefore represents a 3,000% return on investment. A Learning Provider will usually implement approximately 4 exclusive Email Marketing Campaigns (EMC), to achieve a full and complete portfolio of 10 clients, earning an income of USD$30k per month, or USD$300k per year. It is therefore easy to understand why Appleton Greene receives so many repeat orders from Learning Providers and why proactive Learning Providers will plan several Email Marketing Campaigns (EMC) every year until such a time as they have an established client base. The cost of your Email Marketing Campaigns (EMC) should be self-financing once you are established.

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