Media & Marketing – Memphis TN

Mr Damia MBA BEng – Senior Consultant
Jordi-Damia-Lopez-150x150

Mr Damia is an approved Senior Consultant at Appleton Greene and he has experience in management, information technology and human resources. He has achieved a Master of Business Administration, an Engineering Degree and Post Graduate in Information Technology. He has industry experience within the following sectors: Logistics; Insurance; Real Estate; Manufacturing and Education. He has had commercial experience within the following countries: Spain; Switzerland; United States of America; and France, or more specifically within the following cities: Barcelona; Zurich; Dallas TX; Winterthur and Lille. His personal achievements include: successful processes and IT renewal at Pepsico, Fira de Barcelona and Winterthur; balance improvement and turnaround at University of Barcelona and PMO and results achievement at Panrico. His service skills incorporate: project management; business development; strategic planning; IT systems planning and change management.

Mr Salama BS Dip – Associate Consultant
Moudy-Maguid-Salama

Mr Salama is an approved Associate Consultant at Appleton Greene and he has experience in human resources, management and finance. He has achieved a Diploma in Sales and Marketing and a Bachelor in Commerce majoring in Accounting. He has industry experience within the following sectors: Travel & Tourism; Technology; Banking & Financial Services; Hotel and Insurance. He has had commercial experience within the following countries: Egypt; United Arab Emirates; Spain; France and United States of America, or more specifically within the following cities: Cairo; Dubai; Madrid; Nice and Los Angeles. His personal achievements include: as a GM of Amadeus, he re-shaped the travel technology landscape in Egypt; introduced a new concept in the GDS world; established NGO named Amadeus Fans to train people to work in a travel agency; grew Amadeus market share in Egypt from 31% to 80% and achieved 4.2 /5 GALLUP engagement score for Amadeus Egypt His service skills incorporate: leadership and strategic thinking; presentation; time management and prioritization; team work and management; numerical and analytical and problem solving.

Mr Shteiwey MBA BSc – Executive Consultant
Ahmed-Shteiwey-150x150

Mr Shteiwey is an approved Executive Consultant at Appleton Greene and he has experience in marketing, management and human resources. He has achieved a Master of Business Administration in Strategic Management, Marketing & International Business and a Bachelor of Science in Electrical Engineering. He has industry experience within the following sectors: Consumer Goods; Retail; Oil & Gas; Manufacturing and Pharmaceutical. He has had commercial experience within the following countries: Egypt; Germany; United Arab Emirates; Saudi Arabia and United Kingdom, or more specifically within the following cities: Cairo; Duesseldorf; Abu Dhabi, UAE; Riyadh and Brussels. His personal achievements include: restructuring & rebuilding El Awael for Touristic Development; leadership MBA course delivery at ESLSCA Business School; performance management system implementation at CompuMedical; human resources management business practices optimization for ITIDA, Grow IT Project and restructure Novartis PharmOps Egypt Supply Chain – delivered all P&G Bar Soap Upgrade Projects & Initiatives, while Maintaining all PDCQSM KPI’s at target lead the QA culture implementation at P&G Egypt. His service skills incorporate: assignment scoping & solution design; business assessment & modelling; project management; workshop design & facilitation and life & business coaching and mentoring.

Mr Rocha BBA – Associate Consultant
Octavio-Rocha-150x150

Mr Rocha is an approved Associate Consultant at Appleton Greene and he has experience in marketing, management and globalization. He has achieved a Bachelor Degree in Business Administration. He has industry experience within the following sectors: Manufacturing; Electronics; Consultancy; Internet and Retail. He has had commercial experience within the following countries: Canada; United States of America; Mexico; Argentina and Chile, or more specifically within the following cities: Toronto; Chicago; Mexico City; Buenos Aires and Santiago. His service skills incorporate: communication; organization; product knowledge; time management and goal oriented focus.

Mr Sanchez MBA – Executive Consultant
Jose-Antonio-Sanchez-150x150

Mr Sanchez is an approved Executive Consultant at Appleton Greene and he has experience in marketing, management and information technology. He has achieved a Master of Business Administration. He has industry experience within the following sectors: Government; Insurance; Healthcare; Logistics and Transport. He has had commercial experience within the following countries: Spain and Panama, or more specifically within the following cities: Madrid; Barcelona; Valencia; Zaragoza and Panama City. His personal achievements include: implemented ECM project within HR at Ministry of Economy; BPM project at Arag Insurance; eProcurement project at Fremap; tender management project at Biossmann Group and records management at Puertos del Estado. His service skills incorporate: presales; project management; business process design; enterprise content management and business process management.

Mr Angre MBA MSc BSc Dip – Executive Consultant
Tanmay-Angre-150x150

Mr Angre is an approved Executive Consultant at Appleton Greene and he specializes in manufacturing and production. He has achieved an Master of Business Administration in Production and Materials Management, a Master of Science in Bioananalytical Sciences, a Bachelor of Science in Chemistry and a Diploma in Biotechnology. He has industry experience within the following sectors: Manufacturing and Education. He has commercial location experience in the following countries: India, or more specifically in the following cities: Thane; Kandivali; Rabale and Belapur. He has successfully achieved the completion of several consulting projects relating to manufacturing and production. His service skills incorporate: method development; method validation; general management; sample analysis – analytical & bio-analytical ; production and materials management.

Accountancy – Berlin, Germany

Mr Hammad BAS – Executive Consultant
Jehad-Hammad-AEC-150x150

Mr Hammad is an approved Executive Consultant at Appleton Greene and he has experience in marketing, management and customer service. He has achieved a Bachelor of Administrative Science. He has industry experience within the following sectors: Media & Marketing; Retail; Fast Moving Consumer Goods; Consultancy and Telecommunications. He has had commercial experience within the following countries: United Arab of Emirates; Sultanate of Oman; Jordan; Kingdom of Saudi Arabia and Qatar, or more specifically within the following cities: Dubai; Muscat; Amman, Jordan; Jeddah and Doha. His personal achievements include: setting up retail sector for Du Telecom; setting up field marketing for Samsung; outstanding business growth CAP Marketing and outstanding field marketing for Unilever. His service skills incorporate: retail training; market auditing; field marketing and leadership skills.

Ms Savage MA BA – Executive Consultant
Dorothy-Savage-150x150

Ms Savage is an approved Executive Consultant at Appleton Greene and she has experience in management and human resources. She has achieved a Master of Arts in Counseling Psychology and a Bachelor of Arts in Sociology. She has industry experience within the following sectors: Healthcare; Non-Profit & Charities; Education and Retail. She has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Minneapolis MN; Dallas TX, Pittsburgh PA; Phoenix AZ and St Louis MO. Her personal achievements include: trained several hundred people in customer-engagement and behavior change; 200 people in change leadership and organizational transition; supported leaders in an organization of over 1000 to more readily apply change management techniques in day to day operations and training an audience of over 300, I was requested to create, develop and deliver a new training for external partners in collaborative accountable care organizations. Her service skills incorporate: behavior change coaching; leadership coaching; curriculum development; program development and facilitation.

Mr Holmquist MBA BSc – Executive Consultant
Jeffery-Holmquist

Mr Holmquist is an approved Executive Consultant at Appleton Greene and he has experience in e-business, information technology and management. He has achieved an Master of Business Administration, a Bachelor of Science in Accountancy and a Bachelor of Science in Organizational Behavior. He has industry experience within the following sectors: Consultancy; Internet; Technology; Consumer Goods and Retail. He has had commercial experience within the following countries: United States of America and France, or more specifically within the following cities: Chicago IL; New York NY; San Francisco CA; Orlando FL and Paris. His service skills incorporate: strategic planning; process reengineering; project leadership; business analysis and change management.

Mr Alghubari BSc Dip – Associate Consultant
Abdullah-Alghubari-150x150

Mr Alghubari is an approved Associate Consultant at Appleton Greene and he has experience in marketing, management and production. He has achieved a Bachelor of Chemical Engineering and a Diploma of Chemical Industries Technology. He has industry experience within the following sectors: Food & Beverage; Consumer Goods; Manufacturing; Mining and Logistics. He has had commercial experience within the following countries: Jordan and Saudi Arabia, or more specifically within the following cities: Amman, Jordan; Dammam and Riyadh. His personal achievements include: start-up of four new projects of filling lines; start-up of three 3 new projects of processing units; reduced losses and waste of product by 60%; achieved maintenance targets – optimized for two consecutive years and implemented lean manufacturing and six sigma program in the company. His service skills incorporate: project start up; project management; production planning; quality assurance audit and food safety audit.

Mr O’Sullivan MBA BSc – Executive Consultant
David-OSullivan-150x150

Mr O’Sullivan is an approved Executive Consultant at Appleton Greene and he has experience in management, production and human resources. He has achieved a Master of Business Administration in Total Quality Management and a Bachelor of Science in Electrical and Electronic Engineering. He has industry experience within the following sectors: Manufacturing; Automotive; Oil & Gas; Defense and Energy. He has had commercial experience within the following countries: United Kingdom; United Arab Emirates; Mexico and Caribbean, or more specifically within the following cities: London; Abu Dhabi, UAE; Cardiff; Chihuahua and Swindon. His personal achievements include: recognized for implementing changes to increase production from 400 to 1000 units per week in 3 months and increased assembly quality by 35% through the introduction of lean and flow line techniques at Cable 4 Wireless; acknowledged for turning around a failing department improving processes and methods, reducing overdue orders from $0.8m to $0.25 million in under 3 months, achieving the highest monthly production output of £2.17m after 14 weeks through the increase of yield from 30% to 95% implementing lean manufacturing techniques and maximizing efficiency liaising with plants in Mexico servicing sales in AsiaPac/USA and EMEA for Mobrey Ltd; established a manufacturing facility in UAE developing bespoke defense designs and solutions, producing a field ambulance, electronic-hydraulic lift platform and 2 Hovercraft for the Technical Studies Institute; reduced service time by 20% implementing lean techniques in assembly & service departments, provided innovative guidance and solutions for the manufacture, deployment and service of high technology laser wind monitoring sensors for UK and International market for Natural Power/ZephIR Ltd and introduced BIT training staff to NVQ level 2 and 3 for Thyssen Krupp/Arvin Meritor. His service skills incorporate: lean manufacturing consultancy; operations management; manufacturing management; project management and corporate training.

Mr Tanner BS – Executive Consultant
J.-Tanner-AEC1

Mr Tanner is an approved Executive Consultant at Appleton Greene and he has experience in marketing, information technology and e-business. He has achieved a Bachelor of Science in Liberal Arts, Business and Arabic
Regents and a Diploma in Arabic Language and Middle Eastern Studies. He has industry experience within the following sectors: Technology; Retail; Manufacturing; Internet and Defense. He has had commercial experience within the following countries: United States of America; United Kingdom and United Arab Emirates, or more specifically within the following cities: New York NY; San Francisco CA; San Jose CA; London and Dubai,. His personal achievements include: defined digital strategy; architected data-driven revenue optimization; led marketing and expansion strategy; managed technology enhancements and directed channel partner programs. His service skills incorporate: strategic planning; digital marketing; partner management; team leadership and program management.

Ms Anez MBA – Executive Consultant
Mernela-Anez-150x150

Ms Anez is an approved Executive Consultant at Appleton Greene and she has experience in marketing, management and human resources. She has achieved a Master of Business Administration in Business Management and a Degree in Industrial Engineering specializing in Management. She has industry experience within the following sectors: Oil & Gas; Consultancy; Logistics; Automotive and Transport. She has had commercial experience within the following countries: United States of America; Australia; Venezuela; Costa Rica and Dominican Republic, or more specifically within the following cities: Houston TX; Sydney; Caracas; San Jose and Santo Domingo. Her personal achievements include: managed the organization through difficult transition and change management from standard ISO 9002:1995 to ISO 9000:2000 in the four oil distribution plants, management team, CFO and CEO- PDVSA; business development for Upperlift and implementation of ISO 9001-2008; planning and control for overall Project CPF – Central Production Facilities offshore engineering–phase I – Conoco Phillips assigned at Alliance Engineering in Houston, Texas and achieved the Q-101 – Quality Certification for Diauto-Ford dealer design and conceptualization of a productivity based bonus to exceed goals established for contractual workers in the HR department of Pequiven. Her service skills incorporate: project management; project planning & control; change management; corporate training and business development.

Mr Chinaglia EMBA MBA BS – Senior Consultant
F.-Chinaglia-ASC-150x150

Mr Chinaglia is an approved Senior Consultant at Appleton Greene and he has experience in globalization, management and marketing. He has achieved an Executive Master of Business Administration in Leadership & Change, a Master of Business Administration in General Management and a Bachelor in Diplomatic Science . He has industry experience within the following sectors: Automotive; Consumer Goods: Retail; Telecommunications and Manufacturing. He has had commercial experience within the following countries: Italy; United Kingdom; Brazil; China and Switzerland, or more specifically within the following cities: Milan; London; Sao Paulo; Hong Kong and Geneva. His personal achievements include: business development by increasing revenues; cost cutting and manufacturing optimization; distribution system built up; led and implemented six sigma and re-engineering supply chain. His service skills incorporate: change management; re-engineering; business development; start-ups and mergers & acquisitions.

Ms Matthews MBA BS – Executive Consultant
T.-Matthews-AEC-150x150

Ms Matthews is an approved Executive Consultant at Appleton Greene and she has experience in marketing, management and e-business. She has achieved a Masters of Business Administration and a Bachelor of Science. She has industry experience within the following sectors: Pharmaceutical; Technology; Biotechnology; Healthcare and Advertising. She has had commercial experience within the following countries: United States of America and Denmark, or more specifically within the following cities: San Francisco CA; Los Angeles CA; Philadelphia PA; New York NY and Copenhagen. Her personal achievements include: 2 major product launches; 4 product launches as a consultant; marketing lead 2 co-development teams; successful leadership of launch teams and successful co-promotion leadership expertise. Her service skills incorporate: product management; product positioning; forecasting; marketing research and negotiation.

Mr Trindade MBA BEng – Executive Consultant
Alexandre-Trindade-AEC-150x150

Mr Trindade is an approved Executive Consultant at Appleton Greene and he has experience in management, finance and customer service. He has achieved a Master of Business Administration and a Degree in Engineering. He has industry experience within the following sectors: Oil & Gas; Energy; Marketing; Consultancy and Manufacturing. He has had commercial experience within the following countries: Brazil; United States of America; Republic of Singapore; Chile and Norway, or more specifically within the following cities: Rio de Janeiro; Sao Paulo; Houston TX; Singapore and Manaus. His service skills incorporate: project management; branch management; business development; finance control and product leadership.

Mr Salah MBA BSc Dip – Associate Consultant
Osama-Salah-150x150

Mr Salah is an approved Associate Consultant at Appleton Greene and he has experience in marketing, management and information technology. He has achieved a Master of Business Administration in Marketing Management, a Bachelor of Communications and Electronics and a Diploma in Embedded Software Engineering. He has industry experience within the following sectors: Automotive; Education; Electronics; Technology and Internet. He has had commercial experience within the following countries: Egypt, or more specifically within the following cities: Cairo. His personal achievements include: ranked the first of the intake in the ITI; the second of the intake and appointed as a TA in the faculty of engineering and his graduation project has been selected as the best project in the field of communication in 2009 during the EED event – Egyptian Engineering Day . His service skills incorporate: training management; statistical analysis; customer engagement; brand management and project management.

Dr. Keysser DBA MBA MAPA – Senior Consultant
D. Keysser (ASC)

Dr. Keysser is an approved Senior Consultant at Appleton Greene and he has experience in finance, globalization and marketing. He has achieved a Doctorate of Business Administration in International Business & Finance, a Master of Business Administration in Finance and a Master of Arts Public Administration in Urban Planning. He has industry experience within the following sectors: Banking & Financial Services; Manufacturing; Technology; Energy and Healthcare. He has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Minneapolis MN; New York NY; San Francisco CA; Dallas TX and Chicago IL. His personal achievements include: raised $4.5M for manufacturer; Director/CIO med-device company; turnaround Med-device company; turnaround/funding robotics company and facilitated EU entry US manufacturer. His service skills incorporate: financial analysis; feasibility studies; capital raising; M&A transactions and financial planning.

Mr Sujeranovic BEng – Associate Consultant
Ljubomir-Sujeranovic-150x150

Mr Sujeranovic is an approved Associate Consultant at Appleton Greene and he has experience in marketing, management and customer service. He has achieved a Degree in Engineering. He has industry experience within the following sectors: Retail; Food & Beverage; FMCG; Travel & Tourism and Hotel. He has had commercial experience within the following countries: Bulgaria; Serbia; Romania; Croatia and Slovenia, or more specifically within the following cities: Sofia; Belgrade; Bucharest; Zagreb and Ljubljana. His personal achievements include: organized several regional and international EthnoFestivals in Serbia; finished European SSC5 course; working several years as one of the best USAID regional coordinators; successful in trade activities in Serbia and Romania and member of several NGOs. His service skills incorporate: project management; entrepreneurship; start-ups; business strategy and negotiation.

Mr Bressan BSc – Executive Consultant
Fabricio-Candido-140x140

Mr Bressan is an approved Executive Consultant at Appleton Greene and he has experience in management, human resources and information technology. He has achieved a Bachelor of Science in Computer Science. He has industry experience within the following sectors: Automotive; Telecommunications; Manufacturing; Education and Technology. He has had commercial experience within the following countries: Brazil; United States of America; Malaysia; and Netherlands, or more specifically within the following cities: Sao Paulo; Rio de Janeiro; Irving TX; Kuala Lumpur and Amsterdam, Netherlands. His personal achievements include: infrastructure project for new DC in Rio de Janeiro at Wartsila; full IT infrastructure for 7 offices in Latin America and 2 in Canada at Booking.com; a plan to reduce 30% of IT costs for R&D at Valeo; IS projects for Aerospacial clients at EDS and IBM Mode of Operation on client, Nokia at IBM. His service skills incorporate: network management; server management; project management; people management and telecom management.

Ms. Stoll BA – Senior Consultant
Appleton Greene

Ms. Stoll is an approved Senior Consultant at Appleton Greene and she has experience in marketing, customer service and e-business. She has achieved a Bachelors degree in Marketing. She has industry experience within the following sectors: Healthcare; Technology; Travel & Tourism; Non-Profit & Charity and Entertainment. She has had commercial experience within the following countries: United States of America, United Kingdom and Chile or more specifically within the following cities: Minneapolis MN; San Diego CA; Philadelphia PA; London and Santiago. Her personal achievements include: led global customer experience program; developed global customer satisfaction survey; developed marketing’s rules of engagement; identified and prioritized high-impact experiences and co-authored international bestseller CX publication. Her service skills incorporate: customer experience; deep-metaphor mining; employee experience; customer research and strategic planning.

Mr Ozkarakas MBA BSc – Executive Consultant
Umit-Alp-Ozkarakas

Mr Ozkarakas is an approved Executive Consultant at Appleton Greene and he has experience in marketing, management and globalization. He has achieved an Master of Business Administration and a Bachelor of Science in Mechanical Engineering. He has industry experience within the following sectors: Manufacturing; Consumer Goods; Retail; Logistics and Electronics. He has had commercial experience within the following countries: Turkey, or more specifically within the following cities: Istanbul. His personal achievements include; ISO quality assurance implementation; setting up foreign sales department and worldwide distributorship and managing a cooperation between UFO and an Italian company. His service skills incorporate: international trade; sales management; product development; supply chain and strategic planning.

Marketing Integration

Appleton Greene
Market integration occurs when prices among different locations or related goods follow similar patterns over a long period of time. Group of prices often move proportionally to each other and when this relation is very clear among different markets it is said that the markets are integrated. Thus market integration is an indicator that explains how much different markets are related to each other.

Mr Meng MBA BS – Executive Consultant
Tian-Meng

Mr Meng is an approved Executive Consultant at Appleton Greene and he has experience in management, information technology and production. He has achieved a Master of Business Administration and a Bachelor of Science in Computer Science. He has industry experience within the following sectors: Manufacturing; Consumer Goods; FMCG; Food & Beverages and Internet. He has had commercial experience within the following countries: China, or more specifically within the following cities: Beijing; Hong Kong and Shanghai. His personal achievements include: implemented SAP at BWI Group; data warehouse; Sap BW and deployed arc light’s CRM system at Philip Morris; merged two companies’ network and systems during acquisition at Yahoo. His service skills incorporate: project management; 6 sigma; organizational development; productivity improvement and business optimization.

New Business Development

Appleton Greene
New business development concerns all the activities involved in realizing new business opportunities, including product or service design, business model design, and marketing. In the traditional definition of Business development, Business Development is mostly seen as growing an enterprise, with a number of techniques. The mentioned techniques differ, but in fact all of them are about traditional marketing. The main question in these issues is: how to find, reach and approach customers and how to make/keep them satisfied, possibly with new products. Since this definition is limited and lacks some essential factors in business developing, a complete new definition of Business Development will be introduced. Of course, the theory on “traditional” marketing is still correct and can be adopted from the old definition. When supplying a solution, it is important to focus on the total offering you give instead of only focusing on the product or service. An offering is a package consisting of different proportions of physical product, service, advice, delivery and the costs, including price that are involved in using it. Hereby the advice, adaptation to the customer and the costs are the most important factors to get the right combination within the offering. Drawing on contingency theory, an idea central to new business development is that different product-market- technology combinations can require different marketing strategies and business models to make them a success. To chart the factors that are involved and create synergy between them, new business development draws heavily upon the fields of technology and business networks. The new business development process is to recognize chances and opportunities in a fast changing technological environment. Often uncertainty arises because of new technology and their new markets.

Ms Chung BS – Senior Consultant
Betsy-Chung-ASC-150x150

Ms Chung is an approved Senior Consultant at Appleton Greene and she has experience in. globalization, management and marketing She has achieved a Bachelor of Science in Biology and a Bachelor of Science in General Studies. She has industry experience within the following sectors: Energy; Biotechnology; Healthcare; Food & Beverage and Oil & Gas. She has had commercial experience within the following countries: Mexico; China; Switzerland; Italy and Spain, or more specifically within the following cities: Mexico City; Hong Kong; Zurich; Milan and Barcelona. Her personal achievements include: global synergy strategy & costing programs; developed untapped global markets; leveraged cross-selling opportunities; implemented marketing best practices & simplification and industrial process application expert. Her service skills incorporate: transition management; expansion & segmentation; global synergies; mergers & acquisitions and risk management.

Mr DiDonato MBA BS – Senior Consultant
R.-DiDonato-ASC

Mr DiDonato is an approved Senior Consultant at Appleton Greene and he has experience in management, finance and marketing. He has achieved a Master of Business Administration in Finance & Entrepreneurship and a Bachelor of Science in Business. He has industry experience within the following sectors: Retail; Real Estate; Consultancy; Consumer Goods and Franchise. He has had commercial experience within the following countries: United States of America, or more specifically within the following cities: New York NY; Atlanta GA; Boston MA; Los Angeles CA and Chicago IL. His personal achievements include: grew company by 400%; turnaround of failing retail company; opened 200 stores globally; improved profits by 50% and consulted numerous c-level executives. His service skills incorporate: turnaround restructuring; profit improvement; strategy development; business transformation and site selection.

Mr Supan MS BS – Executive Consultant
Joel-Jesus-Supan-150x150

Mr Supan is an approved Executive Consultant at Appleton Greene and he has experience in management and human resources. He has achieved a Masters in Management Engineering and Bachelor of Science. He has industry experience within the following sectors: Oil & Gas; Banking & Financial Services; Hotel, Education and Real Estate. He has had commercial experience within the following countries: Philippines; Singapore; Malaysia; China and Thailand, or more specifically within the following cities: Manila; Singapore; Kuala Lumpur; Shanghai and Bangkok. His personal achievements include: wrote and published the book, The Art and Science of Security with Trafford Publishing; The Art and Science of Guarding, Stonewall Security; created the Stonewall Security Model, an integrated organizational security framework; formulated the academic program for Bachelor of Science in Industrial Security Administration, Philippine Commission on Higher Education and developed metrics for organization security culture maturity assessment. His service skills incorporate: course development of security; lecturer on various security subjects; organization securing planning, design & implementation; risk management and emergency planning & contingency execution.

Mr Ellams BSc – Senior Consultant
H.-Ellams-ASC-150x153

Mr Ellams is an approved Senior Consultant at Appleton Greene and he has experience in customer service, marketing and information technology. He has achieved a Bachelor of Science in Business Administration. He has industry experience within the following sectors: Agriculture; Energy; Oil & Gas; Manufacturing and Telecommunications. He has had commercial experience within the following countries: Nigeria; Senegal and Mauritania, or more specifically within the following cities: Kano; Lagos; Port-Harcourt; Dakar and Noukchott. His personal achievements include: saved nearly USD$5M for a broadcasting company; helped farmers with ICT/Smart Tractors; strengthened an engineering company’s ELP; introduced unmanned generators at a broadcasting company and strengthened a technology company’s aviation communications. His service skills incorporate: marketing research; feasibility reports; audit management; forensic management and turnaround facilitation.

Hospitality – Geneva, Switzerland

Mr Shandilya MBA BCom – Executive Consultant
Prashant-Shandilya

Mr Shandilya is an approved Executive Consultant at Appleton Greene and he has experience in management and information technology. He has achieved an Master of Business Administration in International Business, a Master of Business Administration in Finance & Human Resource Management and a Bachelor of Commerce. He has industry experience within the following sectors: Construction; Technology; Consultancy; Accountancy and Hotel He has had commercial experience within the following countries: New Zealand; United Arab Emirates; Jordan; India and Oman, or more specifically within the following cities: Auckland; Dubai; Ras Al Khaimah; Amman, Jordan and Mumbai. His service skills incorporate: risk management; internal audits; accounting software implementation; ERP & SAP and financial optimization.

Marketing Performance Measurement & Management

Appleton Greene
Marketing performance measurement and management (MPM) is a term used by marketing professionals to describe the analysis and improvement of the efficiency and effectiveness of marketing. This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves the creation of a metrics framework to monitor marketing performance, and then develop and utilize marketing dashboards to manage marketing performance. Performance management is one of the key processes applied to business operations such as manufacturing, logistics, and product development. The goals of performance management are to achieve key outcomes and objectives to optimize individual, group, or organizational performance. MPM however, is more specific. It focuses on measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize the return of investment (ROI) of marketing. Three elements play a critical role in managing marketing performance – data, analytics, and metrics.

Ms Roberts MS MAJ – Executive Consultant
M.-Roberts-AEC-150x150

Ms Roberts is an approved Executive Consultant at Appleton Greene and she has experience in management, marketing and globalization. She has achieved a Master of Science Degree in Strategic Planning and a Master of Arts in Journalism. She has industry experience within the following sectors: Government; Healthcare; Non-Profit & Charities; Media & Marketing and Manufacturing. She has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Jacksonville FL; Washington DC; Atlanta GA; Charlotte NC and San Antonio TX. Her personal achievements include: created strategic communications plans; managed crisis situations and communications; facilitated leadership development; facilitated team building and created and managed marketing plans. Her service skills incorporate: strategic communications; brand marketing; crisis management; leadership development and risk assessment.

Mr Lumb BSCS – Executive Consultant
John-Lumb-AEC-149x150

Mr Lumb is an approved Executive Consultant at Appleton Greene and he has experience in production, marketing and management. He has achieved a Bachelor of Science in Computer Science and is a Certified Six Sigma Black Belt in Transactional Process Improvement. He has industry experience within the following sectors: Technology; Electronics; Consumer Goods; Retail and Telecommunications. He has had commercial experience within the following countries: United States of America, or more specifically within the following cities: San Francisco CA; San Diego CA; Denver CO; Austin TX and Boston MA. His personal achievements include: Americas and EMEA regional business unit design and management for consumer technology products; global marketing management, strategic business planning and execution; global delivery of consumer and commercial technology products; new product category creation, multi-channel product lifecycle management and cross-functional organizational design and management. His service skills incorporate: strategic planning; product planning; portfolio planning; product lifecycle; go-to-market and organizational effectiveness.

Ms Pasquan BS PG-Dip – Associate Consultant
Teresa-Garate-Pasquin-150x150

Ms Pasquín is an approved Associate Consultant at Appleton Greene and she specializes in management, production and information technology. She has achieved a Degree in Chemistry and a Postgraduate Diploma. She has industry experience within the following sectors: government; defense; aerospace; aviation and technology. She has commercial location experience in the following countries: Spain: Chile and Argentina, or more specifically in the following cities: Madrid; Barcelona; Sevilla; Santiago de Chile and Buenos Aires. Her personal achievements include; implemented financial products for the public sector in Comunidad Autonoma de Canarias and Comunidad Castilla- La mancha; implemented logistic system for the Spanish Army; implemented logistic system for the Navantia and implemented the Spanish Prison System. Her service skills incorporate: project management; business planning; software implementation; PMO management and business consulting.

Mr Badr BS Dip – Executive Consultant
Ali-Badr-125x150

Mr Badr is an approved Executive Consultant at Appleton Greene and he has experience in marketing, management and consultancy. He has achieved a Diploma in Sales Management, a Bachelor’s Degree in Accounting and a Diploma in Computer and Commercial Applications. He has industry experience within the following sectors: Technology; Banking & Financial Services; Manufacturing; Logistics and Consultancy. He has had commercial experience within the following countries: Qatar; Kuwait; Jordan; Sudan and Egypt, or more specifically within the following cities: Doha; Kuwait City; Amman, Jordan; Khartoum and Cairo. His personal achievements include: creating partners for El Maaly Group in the Gulf markets including Qatar and Kuwait; solving major marketing problems in 01Electronics Company by finding a main partner, Master Tech International; marketing plan for Gulf Hotel in Doha, one of AL Arab Group Enterprises; opening the Egyptian Market for Gulf Cable Electrical Industries Co K.S.C and marketing consultant for IT projects for Bright Infosys. His service skills incorporate: sales; management; consultancy, marketing and project management.

Mr Chow-Toun MSc – Executive Consultant
Ray-Chow-Toun-150x150

Mr Chow-Toun is an approved Executive Consultant at Appleton Greene and he has experience in marketing, management and information technology. He has achieved an Master of Science. He has industry experience within the following sectors: Aviation; Telecommunications; Technology; Manufacturing and Internet. He has had commercial experience within the following countries: Switzerland; France; United Kingdom; United States of America and Ireland, or more specifically within the following cities: Geneva; Paris; London; San Francisco CA and Dublin. His personal achievements include: conducted IT infrastructure consolidation project at SITA; managed business segment at DEC HP; developed new mobile project in partnership with Vodafone; led strategic migration project at SGI and patented GSM invention with Genplus partnership. His service skills incorporate: IT project management; start up inception & development; technical marketing analysis; corporate training and software development.

Mr Silvestri BA – Executive Consultant
Guido-Silvestri

Mr Silvestri is an approved Executive Consultant at Appleton Greene and he has experience in legal, management and finance. He has achieved a Degree in Law & Economy. He has industry experience within the following sectors: Banking & Financial Services; Travel & Tourism; Media & Marketing; Manufacturing and Internet. He has had commercial experience within the following countries: Italy and United Kingdom, or more specifically within the following cities: Rome and London. His personal achievements include: improved P&L returns of 5 to 10M$ per year, or 3% to 6% of the cost base through business transformation initiatives in AMEX; spearheaded full end-to-end design of Amex Italy governance and risk management framework, in a complex setting, including a formal system of apportionment of responsibilities, a full ICAAP process, and the implementation of Basel Pillar 3; played a key role in a team that successfully negotiated the renewal of the key co-brand deal of Amex in the market with forecasted sales of €12BN over 5 years and developed simulation tool that computed financial returns for diverse drivers during the negotiation sessions; designed and personally lead the implementation of the entire finance system of the newly established Diners Club Europe group, from systems/ERP – SAP , to processes and procedures, to organization and hiring of the various teams across the six countries of the group, meanwhile establishing a revolving securitization facility of €500M as the main source of funding for the acquisition and the ongoing operations of Diners Club Europe and developing and presenting the strategic and business plans of Stream PayTV, now SKY Italia to shareholders and potential investors. His service skills incorporate: designing and implementing overall finance systems across multiple markets – processes, procedures and systems, incl. ERP ; business planning and Budget – SWOT, strategy, financials, link between medium term and short term ; leading company turnarounds; designing enterprise risk and governance framework and defining and implementing scorecards in complex organizations.

Mr Cabrera MA BA – Executive Consultant
Steven-Cabrera-107x150

Mr Cabrera is an approved Executive Consultant at Appleton Greene and he has experience in management; human resources and information technology. He has achieved a Master of Arts in Management and Leadership and a Bachelor in Arts in Economics. He has industry experience within the following sectors: Aviation; Government; Retail; Healthcare and Automotive. He has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Las Vegas NV; New York NY; Phoenix AZ; Los Angeles CA and Kansas City MO. His personal achievements include: consulted with Findlay Honda on team development and mid-level management – Won Presidents Trophy in 2012; orchestrated plan to expand hangar facilities and ramp construction in Afghanistan; coordinated global software integration for Remotely Piloted Aircraft program; led two deployments to Afghanistan leading 120 men and women to and from theater safely and implemented new organizational structure for non-profit corporation after determining best course of action for organizational growth. His service skills incorporate: project management; cross functional leadership; organizational development; analytics and systems implementation.

Mr Caro – Associate Consultant
Joseph-Caro

Mr Caro is an approved Associate Consultant at Appleton Greene and he specializes in management, production and technology. He has industry experience within the following sectors: Manufacturing, Aviation; Aerospace, Technology and Retail. He has commercial location experience in the following countries: Philippines, or more specifically in the following cities: Pasay; Cavite; Davao; Makati and Quezon. His personal achievements include: conceptualized, designed and delivered coaching related programs to specific targeted audience for a productivity improvement project at Lufthansa Technik; analyzed, compiled and summarized collaboration activities for JEA Steel Industries Inc and completed final executive report as well as production manuals; provided leadership support, initiated and monitored coaching activities, compiled and completed final reproduction of executive reports for Holcim Inc collaboration; evaluated, designed and implemented a simplified management control system for organizational effectiveness, determined and converted productivity gaps into high value activities and cashable improvements and evaluated, designed and implemented internal management systems, integrated behavioral change management programs, and conceptualized multifaceted processes for effective, efficient and simplified workflow. His service skills incorporate: project management; program management; organizational development; business process improvement and leadership development.

Business Partnering

Appleton Greene
Business partnering is the development of successful, long term, strategic relationships between customers and suppliers, based on achieving best practice and sustainable competitive advantage. The business partner model is a process where HR professionals work closely with business leaders and line managers to achieve shared organizational objectives. The mission of Business partnering and the key-aspects of the discipline has been developed recently in the tourism field. The mission of Business partnering (for tourism) consists in creating, organizing, developing and enforcing operative (short-term), tactical (medium-term) and strategic (long-term) partnerships. Partnering is the process of two or more entities creating synergistic solutions to their challenges

Mr Snodgrass MBA MS BS – Senior Consultant
M.-Snodgrass-ASC-150x150

Mr Snodgrass is an approved Senior Consultant at Appleton Greene and he has experience in management, marketing and human resources. He is also a retired 2 star General in the USAF. He has achieved a Masters of Business Administration in Management, a Master of Science and a Bachelor of Science in International Affairs. He has industry experience within the following sectors: Aerospace; Defense; Aviation and Manufacturing. He has had commercial experience within the following countries: Japan; Saudi Arabia; United States of America and Egypt, or more specifically within the following cities: Washington DC; Dallas TX; Atlanta GA; Tampa FL and St. Louis MO. His personal achievements include: negotiated $3B F-16 FMS case; captured $450M fighter upgrade; increased pipeline by more than $1B; redesigned corporate international organization and global analysis of corporation’s market. His service skills incorporate: strategic alliance management; leadership development strategy; FMS processes; leadership training and capability analysis.

Mr Mamun MBA BBA – Executive Consultant
F-R-Al-Mamun-150x140

Mr Mamun is an approved Executive Consultant at Appleton Greene and he has experience in marketing, management and human resources. He has achieved an Master of Business Administration in Marketing and a Bachelor of Business Administration in Management. He has industry experience within the following sectors: FMCG; Manufacturing; Telecommunications; Consumer Goods and Consultancy. He has had commercial experience within the following countries: Bangladesh and India, or more specifically within the following cities: Dhaka; Chittagong; Khulna; Faridpur and Cox’s Bazar. His personal achievements include: Top Gun training program for Grameenphone; Distribution Roll Out Project in Grameenphone; Distribution Restructure Project in Excel Telecom; Corporate Distributor Concept in Transcom Mobile and Super Distributor concept in Reckitt Benckiser. His service skills incorporate: sales management; distribution management; trade marketing and sales operation; training and people development and key account management.