Mr O’Sullivan MBA BSc – Executive Consultant
Mr O’Sullivan is an approved Executive Consultant at Appleton Greene and he has experience in management, production and human resources. He has achieved a Master of Business Administration in Total Quality Management and a Bachelor of Science in Electrical and Electronic Engineering. He has industry experience within the following sectors: Manufacturing; Automotive; Oil & Gas; Defense and Energy. He has had commercial experience within the following countries: United Kingdom; United Arab Emirates; Mexico and Caribbean, or more specifically within the following cities: London; Abu Dhabi, UAE; Cardiff; Chihuahua and Swindon. His personal achievements include: recognized for implementing changes to increase production from 400 to 1000 units per week in 3 months and increased assembly quality by 35% through the introduction of lean and flow line techniques at Cable 4 Wireless; acknowledged for turning around a failing department improving processes and methods, reducing overdue orders from $0.8m to $0.25 million in under 3 months, achieving the highest monthly production output of £2.17m after 14 weeks through the increase of yield from 30% to 95% implementing lean manufacturing techniques and maximizing efficiency liaising with plants in Mexico servicing sales in AsiaPac/USA and EMEA for Mobrey Ltd; established a manufacturing facility in UAE developing bespoke defense designs and solutions, producing a field ambulance, electronic-hydraulic lift platform and 2 Hovercraft for the Technical Studies Institute; reduced service time by 20% implementing lean techniques in assembly & service departments, provided innovative guidance and solutions for the manufacture, deployment and service of high technology laser wind monitoring sensors for UK and International market for Natural Power/ZephIR Ltd and introduced BIT training staff to NVQ level 2 and 3 for Thyssen Krupp/Arvin Meritor. His service skills incorporate: lean manufacturing consultancy; operations management; manufacturing management; project management and corporate training.










Strategic financial management refers to study of finance with a long term view considering the strategic goals of the enterprise. Financial management is nowadays increasingly referred to as “Strategic Financial Management” so as to give it an increased frame of reference. The objective of the Financial Management is the maximization of shareholders wealth. To satisfy this objective a company requires a “long term course of action” and this is where strategy fits in.
Cash flow is the movement of money into or out of a business, project, or financial product. It is usually measured during a specified, limited period of time. Measurement of cash flow can be used for calculating other parameters that give information on a company’s value and situation. Cash flow can be used, for example, for calculating parameters: it discloses cash movements over the period. It is used to determine a project’s rate of return or value. The time of cash flows into and out of projects are used as inputs in financial models such as internal rate of return and net present value. It is used to determine problems with a business’s liquidity. Being profitable does not necessarily mean being liquid. A company can fail because of a shortage of cash even while profitable. It is used as an alternative measure of a business’s profits when it is believed that accrual accounting concepts do not represent economic realities. For instance, a company may be notionally profitable but generating little operational cash (as may be the case for a company that barters its products rather than selling for cash). In such a case, the company may be deriving additional operating cash by issuing shares or raising additional debt finance. Cash flow can be used to evaluate the ‘quality’ of income generated by accrual accounting. When net income is composed of large non-cash items it is considered low quality. It is also used to evaluate the risks within a financial product, e.g., matching cash requirements, evaluating default risk, re-investment requirements, etc. Cash flow notion is based loosely on cash flow statement accounting standards. It’s flexible as it can refer to time intervals spanning over past-future. It can refer to the total of all flows involved or a subset of those flows. Subset terms include net cash flow, operating cash flow and free cash flow.
Financial control, as defined in accounting and auditing, is a process for assuring achievement of an organization’s objectives in operational effectiveness and efficiency, reliable financial reporting, and compliance with laws, regulations and policies. A broad concept, internal control involves everything that controls risks to an organization. It is a means by which an organization’s resources are directed, monitored, and measured. It plays an important role in detecting and preventing fraud and protecting the organization’s resources, both physical (e.g., machinery and property) and intangible (e.g., reputation or intellectual property such as trademarks). At the organizational level, internal control objectives relate to the reliability of financial reporting, timely feedback on the achievement of operational or strategic goals, and compliance with laws and regulations. At the specific transaction level, internal control refers to the actions taken to achieve a specific objective (e.g., how to ensure the organization’s payments to third parties are for valid services rendered.) Internal control procedures reduce process variation, leading to more predictable outcomes.
Financial risk management is the practice of economic value in a firm by using financial instruments to manage exposure to risk, particularly credit risk and market risk. Other types include Foreign exchange, Shape, Volatility, Sector, Liquidity, Inflation risks, etc. Similar to general risk management, financial risk management requires identifying its sources, measuring it, and plans to address them. Financial risk management can be qualitative and quantitative. As a specialization of risk management, financial risk management focuses on when and how to hedge using financial instruments to manage costly exposures to risk.