e-Business is the term used to describe the information systems and applications that support and drive business processes, most often using web technologies. e-Business allows companies to link their internal and external processes more efficiently and effectively, and work more closely with suppliers and partners to better satisfy the needs and expectations of their customers, leading to improvements in overall business performance. While a website is one of the most common implementations, e-Business is much more than just a web presence. There are a vast array of internet technologies all designed to help businesses work smarter not harder. Think about collaboration tools, mobile and wireless technology, Customer Relationship Management and social media to name a few.

e-Business strategy is not just for Internet Businesses. An e-business strategy is essential to any organization conducting business over the Internet. It defines both your short-term and long-term e-business goals and involves careful and skilled planning. E-Business strategy is part of your corporate strategy and business plan, and also interconnects with other plans including your marketing, organizational and IT strategic plans. E-Business is multidisciplinary, and therefore involves collaboration among stakeholders and experts from all relevant departments in an organization. Depending on the resources and know-how available within an organization, additional input may be required from outside experts and consultants. In some organizations, they have a separate e-business department and in others they realize that the ‘e’ in e-business is simply part of every departments role. However, there has to be an owner or a manager of the strategic plan, and it’s critical that they have some strategic and managerial insight of all those disciplines.