Course Manuals 1-12
Course Manual 1: Essence of Presence
Presence. The word is powerful on its own, but the concept is even more so. This concept, also known as executive presence, can make or break a leader’s success.
What exactly do we mean when we say someone has a strong “presence”? I mean, what exactly does it mean? If you poll 100 people (which the Latimer Group did), you might get 50 different answers. To different people, a strong presence means different things. And when you force people to define it, you end up with high-level, intangible concepts like “confidence.” Then, when you offer to let someone off the hook for their attempted description by simply saying, “we’ll know it when we see it,” they smile and enthusiastically agree.
We recognize it when we see it, don’t we? But, more specifically, what is it?
It CAN mean a variety of things. And “it” can be had by people of all shapes, sizes, ages, and attitudes. Tall and short people, slender and heavy set, young and old, male and female, executive and not… have all had a strong presence. A person’s presence can come from a variety of sources.
At The Latimer Group, they describe presence as the sum total of lots of seemingly small things. All aspects, while each seemingly insignificant, eventually add up to something noticeable. Things like the way we stand (up straight? facing the room?), the way we look people in the eye, our rate of speech, the polish in our words, the way we dress, the way we collaborate, the way we treat others, the questions we ask, the things we show an interest in, the things we speak about… we could go on and on. Each of these things contributes towards our presence.
When we stand (or sit) up straight and face the people we’re speaking to; when we look people in the eye; when we dress for the job we want, not necessarily the job we have; when we speak with enough polish that we sound intelligent and well-informed; when we pause occasionally and don’t appear to be in a huge rush and frantic all the time; when we ask questions and listen to people’s answers; when we speak about “executive issues” and don’t get stuck in People take notice when we can do all of these things. They recall who we are and what we have said.
So, take your time and think about it. What draws your attention to people? What is it about their names and what they said that makes you remember them? What makes a person’s presence memorable to you?
And, while you’re thinking about the presence of others, consider your own presence. Is it what you truly desire or need it to be?
In this lesson, we will unravel the presence mystery and help you to identify your personal presence.
The Meaning of Presence
At its most basic level, presence is awareness.
Nothing ever truly changes. A timeless, Eternal sense of Beingness is at the heart of everything. This “Is-ness” is universal energy, the very fabric of energy that holds everything together.
You are already (and will always be) a part of this timeless, eternal essence because you exist. When we talk about presence, we’re referring to your awareness of this fact. Thus, presence reflects your own awareness of your true, eternal essence.
When you are truly present, you release your pain body and live a life of joy rather than suffering. You become more loving, compassionate, and understanding of your relationship with All That Is.
If you pile up all of your experiences (make a list), you will begin to recognize where you shine, where you belong, where you love to lead, and where you want to help others become like you and achieve An Essence of Presence…
The Present Moment vs. Presence
The concept of presence differs from the concept of the present moment. The Eternal Now, or simply The Now, is another name for the present moment.
The Now is a portal to presence, but it is not presence itself. For example, you can exist in The Now without being aware that you are doing so. Presence is the recognition of The Now.
What exactly is an Essence of Presence?
What if you could be happy simply by being the same person in all of your interactions and relationships with family, friends, the community, and yourself?
Not having to hide your affection, love, words, and intentions. When you are at peace with yourself and surrender to the desire to live your life with Passion, Purpose, and Play…every life experience, conversation, and emotion becomes a part of who you are.
If you pile up all of your experiences (make a list), you will begin to recognize where you shine, where you belong, where you love to lead, you can help others become like you and achieve an Essence of Presence.
When you discover what makes you happy and what fulfills you and you’re willing to go above and beyond to use it to serve others this allows your presence to shine!
“Presence is the key to freedom, so you can only be free now.” Eckhart Tolle
Present Moment Meditation
Here is a very simple meditation you can use to center yourself in the present moment. It only takes 5 minutes and is a great technique for beginners and experienced meditators alike. The practice is one of recognizing: “Now, I am breathing in. Now, I am breathing out.” Take 5 minutes to concentrate on taking slow deep breaths.
“One conscious breath in and out is a meditation.” Eckhart Tolle
Reminders for the Present Moment
The key to remaining present in the moment is to return to your state of heightened awareness. I always say that becoming present is not a difficult act. The difficulty lies in our ability to put it into practice as we go about our daily lives.
One technique for assisting with this is to create a series of present-moment reminders. This can range from scheduling a daily meditation time to carrying a gemstone or other symbol with you and remembering to focus on presence whenever you touch it. The point is to create actions that will remind you to be present, and then use simple breathing exercises or mindfulness techniques to help you do so.
Another effective strategy is to concentrate on ways to simplify your life. When you declutter your daily routine, you create more space and time for yourself to reflect on your inner joy. You will be able to stay present more consistently if there are fewer external distractions.
Workplace Presence Training
Work can be one of the most difficult places to practice presence. When confronted with a situation in which we frequently need to balance external, worldly goals and ambitions with people we may or may not enjoy the company of, it is an excellent opportunity to learn how to let go of your ego’s desires and learn how to be present and live in the now by focusing on love, appreciation, and gratitude.
Improving Relationship Presence
One of the most important practices to master if you want to deepen presence in your close relationships is learning to identify the demands your ego places on the relationship.
Even when we are dealing with people we care deeply about (perhaps especially when we are dealing with people we care deeply about), our ego has a tendency to make subtle demands. Without realizing it, we condition the love we express, causing pain and separation in many cases in a very subtle way because our love is conditional. Our ego forces us to become engrossed in pain. The path out of that suffering is through presence.
To deepen your connection with others, you must practice letting go of your expectations of them. This can be a very intense and intimate process of honoring another’s true calling and seeing how they are striving spiritually through the experiences of this world, just as you are.
(Use the Letting Go Process from Workshop 2 – Course Manual 2:2 Limiting Beliefs)
“Presence is when you’re no longer waiting for the next moment, believing that the next moment will be more fulfilling than this one.” – Eckhart Tolle
Case Study on Executive Presence:
(Provided by CKB Consultants)
I shared about the qualities required to project Executive Presence. Now, let’s look at someone who demonstrates it.
Last week I observed a recently hired senior leader participate in an all-hands meeting with her new organization’s team – about 120 people from all over the country. How did she display executive presence?
Instead, she started with a short story about arriving at a recent Leadership Conference as a newbie. It was personal and it drew her audience in. She began her story with a clear, strong voice, and direct eye contact (helping to ensure she had the audience’s attention). She then talked about what she learned at the leadership conference (everybody wants to know what goes on at those conferences). She also included people in the audience by name – not easy to do since she didn’t know many of these people well. But she made the effort, and that effort was clear to everyone.
She ended her presentation telling one more story. It was about her transition into her new company. Again, it was a personal story. She recounted how she had told her husband about the Leadership Conference, and he asked her: Do you realize what you just did? You started referring to your colleagues as “we,” not “them.” And then she gave the audience big smile. It was a simple but powerful statement.
The Power of Group Meditation
An organized meditation with a group is an opportunity for those who might not practice alone to show up. If the group mediates together overtime, this is likely to have a positive impact on the individual meditation habits of each group member. Meditating with others creates a sense of connectedness.
Our world is more connected than ever before. Connection is at our fingertips, from shared social media to the rapid dissemination of news and information. Talking to someone on the other side of the world has never been easier and staying up to date on world events is just as simple.
However, while these rapid modes of communication benefit us in many ways, many of us feel isolated, disconnected, and alone. We may share a lot of information, but we often struggle to connect on a heart level with those around us.
Group meditation allows us to counteract some of the negative effects of our paradoxically connected and solitary experiences. It touches us in ways that most other activities do not because it allows us to share meaningful space with others. Among these advantages are the following:
Habit formation can be aided by group meditation.
An organized group meditation provides an opportunity for those who may not practice alone to participate. If the group meditates together over time, it is likely to have a positive impact on each group member’s individual meditation habits.
Meditating with others fosters a sense of community.
Meditation may be perceived as a lonely experience by some. We aren’t always good at sitting quietly and mindfully in a world full of distractions. A group meditation, on the other hand, provides the benefits of both the inward, personal experience and the shared experience. We practice individually but collectively, each working toward a common goal.
Group meditation broadens our understanding of how to share space with others.
The modern Western world tends to assume that social gatherings must involve food, drink, and/or entertainment. Meditation groups disagree with this assumption. We become more comfortable sharing space without distractions as we experiment with new ways of being together. We begin to feel more at ease being authentic, open, and honest.
Group settings allow us to share our experiences and feedback.
If we have any questions about our meditation experience, others in a meditation group can offer support or feedback. We strengthen our own practice and encourage the growth of others by sharing techniques, trials, and triumphs.
Who facilitates group meditations?
So, while group meditation appears to be a good idea, who organizes and guides them? Given the adaptability of mindfulness and meditation to a wide range of settings and scenarios, there are no hard and fast rules. However, some of the people who frequently benefit and succeed from leading group meditations are:
Mindfulness teachings can be incorporated into lessons at any level. There are numerous ways to explore meditation with youth, ranging from incorporating simple breathing techniques into physical education to reading meditation scripts for relaxation. The practices and scripts chosen will be determined by the class’s age and maturity.
Professionals in Health and Wellness
Health and wellness professionals are another group of people who frequently lead group meditations. Yoga instructors, social workers, and coaches, for example, may use guided meditation scripts to help those they work with. This could be done in a group setting in workshops, schools, conferences, or any other appropriate setting.
Bringing mindfulness into the workplace can help employees reduce stress while also increasing their well-being and productivity. These types of sessions may be led by corporate leaders or human resource professionals who have received training. Regardless of formal training, scripts for mindfulness meditation can assist in guiding employees through these practices.
A group can also be as small as a family. If you are a parent, using guided meditation scripts for kids can help you bring more peace, happiness, and presence into your children’s lives. In this case, look into age-appropriate meditations, starting with something short and sweet for the youngest family members.
How to Lead Meditation Groups
It takes more than a script to guide others through mindfulness and meditation practice. You can tailor the following suggestions to the needs and goals of the group you’re working with:
1. Learn about the backgrounds and goals of those you’ll be working with.
Leading a youth group in meditation is very different from guiding adults in anxiety-relieving practices. Knowing who you’re working with and what they’re looking for will help you choose the right script. Relaxation meditation scripts are a good place to start, but make sure the language, length, and techniques covered are appropriate.
2. Select a relaxing and soothing environment.
You should also think about your environment. In some cases, you will have more control over where the session takes place than in others. In any case, keep temperature and lighting in mind, as well as your ability to adjust them. Take note of the props that are available. Are there any chairs or cushions? If not, what are you able to bring with you to promote peace and relaxation?
3. Think about what kinds of tools you’ll need.
In addition to the last point, feel free to incorporate any helpful tools into your guided meditation. Music and singing bowls, for example, are beautiful tools that can contribute to a collective sense of peace. If you’re thinking about using aromas or essential oils, make sure no one in the group is allergic to them. Also, keep in mind that an extra set of hands may be just what you need. Consider having someone assist you or collaborate with you from the start.
4. Be aware of the space you occupy, as well as the tone and pace of your voice.
Finally, it is critical to remember that meditation is not a comfortable experience for everyone. While one person may feel at ease in these group settings, others may feel out of place. Warmly greet everyone, checking in before and after the sitting to see if anyone requires additional assistance. Make sure your tone and pace of speech are also soothing.
Exercise 6:1: Group Meditation- Practicing Being Present
Alleviate Stress with Three Simple Breaths [Download and Print Script Here]
When guiding groups, this simple guided meditation for deeper breathing is a great place to start. It includes positive affirmations to redirect the mind as well as mindful breath awareness. This script also includes time stamps to indicate how long to hold pauses for.
Here’s The “Alleviate Stress With Three Deep Breaths” Guided Meditation Script:
[voice at the beginning of the session is serious yet calm and soothing, speaking at a slower yet comfortable speed] (words that are underlined should be emphasized and said with great passion)
Begin by taking a deep breath and hold it for 5 seconds…(pause for 5 seconds)…exhale and relax…(pause for 5 seconds)…take another deep breath, as deep as you can, and hold it, count for 5 seconds…(pause for 5 seconds) and as you exhale just imagine blowing out all of your stress…(pause for 5 seconds)…take a third deep breath and hold it…(pause for 5 seconds)…and as you exhale you blow out any stress you’ve been holding on to, saying to yourself “relax now”
[pause for 3 seconds, speaking now with confidence and at a normal pace of speech]
This is your new solution to stress.
Whenever you become stressed in the future, you simply take 3 fully in and deep breaths, holding it at the top of the inhalation for 5 seconds, and when you exhale, blow out any stresses that you feel.
And on the third breath as you exhale you simply say to yourself, relax now.
[Pause for 5 seconds] [speaking slowly with a soothing and gentle voice]
[Body Scan Induction]
Begin by slowly blinking your eyes, and with each number I say, blink once. (pause for 3 seconds in between each number) 10, 9, 8, 7, 6, 5, 4, 3, 2, 1, and 0.
Allow your eyes to gently close, and when you do this you feel a wave of relaxation sweep over you.
[speaking even slower now]
Now I’d like for you to focus on the sensations at the top of your head.
Just notice how the very top of your head feels.[Pause for 5 seconds]
And now let your focus move down to your eyes.
Just notice how your eyes feel and ask them to relax even more.
The little movement in your eyes is called rapid eve movement and is completely normal.
Open up discussion to share about the experience.
Couse Manual 2: Developing Presence
Executive presence is an excellent quality to have as a leader, but business owners and employees of all positions and levels can cultivate this important trait to use throughout their careers. While executive presence can lead to promotions and professional advancement, it can also inspire others and increase workplace productivity.
How do you define Executive Presence?
Executive presence is a learned set of behaviors and personal characteristics that enable you to command respect and authority. It creates a perception of your ability to lead in any situation, which can have an impact on yourself, your team, and the company for which you work. Executive presence is frequently defined by how one acts, speaks, and appears, and while it may come naturally to some, executive presence is a quality that can be strengthened, grown, or created.
Executive presence is very much about how you control a room, how you make impressions, and how you affect the people around you. It is how you communicate verbally as well as through your physical appearance and physicality. It’s not just about how you look, but also about how you communicate with people and convey your intentions. The question is not, “Are you a supermodel?” “Are you dressed appropriately, and do you look put together and powerful, and are you wearing clothes easily and authentically, or do you perhaps need to step up to signify your power and presence?” It’s similar to what I say about reputation: If you have great presence, people will feel the remnants and echo of what you left behind when you leave a room — “Wow, I enjoyed what that person had to say, and I will take some action because of it.”
“It’s our choices that show what we truly are far more than our abilities.” – JK Rowling
Why is it important to cultivate a strong executive presence?
Developing executive presence is important because it demonstrates to others that you are a skilled professional capable of leading others and making significant contributions to a company, business, or organization. It can also boost your confidence and professional worth regardless of your position, role, or career path.
Making an impression is not a choice; it is inevitable. Whether you realize it or not, eyes will be on you, and you never know who is watching you. You can leave a positive, negative, or neutral impression. Social outings are opportunities to meet new people, and if you don’t make an effort, you’ll miss out. There’s also an opportunity to make a good first impression, and those who are aware of how they appear at first have an advantage in terms of executive presence. In unfamiliar situations, you can offer to introduce someone to someone they don’t know who can assist them; you can make someone feel valued, and that person will value you in return. They will remember how much they admired and appreciated you when you leave. Executive presence is something that anyone can learn; it’s more about being aware.
How can individuals begin to cultivate their own executive presence?
When it comes to executive presence, you want to give people the impression that you have their back and can handle whatever “it” is. It doesn’t mean you have every superpower; some things you’ll be great at, while others you’ll just get by with.
Face the thing you are terrified of – Example:
Mary is not good with numbers. She was at a new job overseeing a department of 70 people, and they called her in and told her everything she would be doing, and then they told her, “You’re going to also have to do the budget.” And she said, “No problem.” But when the meeting was over, she went into the stairwell and started hyperventilating. She thought about all the things she could do specific to her talent, and there she was focusing on the one thing she was going to be uncomfortable with. she was hyperventilating and crying, and she was a wreck.
But then she calmed herself, went to her department assistant and said, “Who is the person who deals with expense reports?” She found that person and asked if she had worked on budgets, and she said yes. I said, “Tomorrow we’re going to set aside three hours to work on the budget,” and she said, “No problem.”
All of us feel like imposters at one time or another. None of us wants to feel judged. But having executive presence is about making people feel you can handle things and that you’re smart enough to know your strengths, and for the things you don’t know, you can figure it out or seek help in figuring it out.
Communication is another factor to consider when developing executive presence. Do you engage in eye contact with others? Is there any warmth coming from you? Are you saying things that will help or inspire people? Or are you looking over their shoulder to see if there’s someone “better” you should be speaking with?
This also contributes to the concept of gravitas. Consider a swan gliding across the water. When you think of a swan, you imagine a creature that is elegant, composed, and flowing smoothly, but beneath the surface of the water, there are little webbed feet paddling furiously. When you’re in command, you don’t let anyone see those furiously paddling feet. This is where gravitas comes into play. A strong leader possesses gravitas.
How do men and women develop their executive presence differently?
“Think about the leader you admire and the leader you want to be, and act like the leader you want to be,” I tell women and men. The more you practice, the easier it will become.
Women rarely do anything unless they are 100 percent certain they can, whereas men only need to be 60 percent certain. However, if a woman and a man take the same exam, the women will perform equally well or better. It’s easy for women to avoid situations that make us nervous, but we should develop the mindset of “I’m going to say yes,” and then go freak out in my office or stairwell and figure out how to make it happen. Yes, please. Act as if you want to be the leader you want to be. Whether you’re a man or a woman, it’s critical to know your material, be prepared, and then present it authoritatively.
Recently, the phrase of the moment has been “authentic selves.” Is this in any way incompatible with executive presence?
Authenticity is extremely important because people can detect inauthenticity quickly. You should be a positive person who wants to do a good job. I truly believe that the best combination for success and leadership is warmth and competence, but if you’re all warmth and fuzziness, people may not always believe you know what you’re talking about or may perceive you to be lacking substance. And competence without warmth can come across as cold and arrogant. Combining warmth and competence will result in great executive presence for both men and women. People will like and trust you, and they will want to follow you.
“No matter what the situation never let your emotions overpower your intelligence.”- Kushandwizdom
14 Steps to Develop a Strong Executive Presence
1. Establish your personal executive presence.
Knowing who you want to be as a leader can help you get there. Investigate your work style, leadership style, and career goals, and devise a plan of action to achieve them. Make sure your goals, timelines, and milestones are reasonable and attainable. Developing any skill takes time, and executive presence is no exception.
2. Maintain a positive attitude and mindset.
Rather than focusing on skills you may not yet have, believe in yourself and your abilities. Developing an optimistic mindset is essential for remaining motivated and focused on developing executive presence. Also, keep in mind that part of leadership is knowing when and where to delegate tasks or connect with those who have specialized knowledge, so you don’t need to know how to do everything to demonstrate executive presence.
3. Shift your focus.
Be deliberate in your attention and focus, whether in large meetings, conference calls, one-on-one conversations, or even when reading and responding to emails. Consider every interaction as a chance to connect rather than a transaction or task to complete. It can assist you in developing your reputation as a personable, dependable, and genuine leader while also cultivating your executive presence.
4. Pay attention to your breathing.
Use your breathing to center your awareness, release tension or anxiety, and aid in concentration. Taking a deep breath and exhaling before making a phone call about a difficult topic, for example, can subconsciously relieve nerves and put you at ease. This simple exercise can help you relax, think strategically, and set the appropriate pace for your day.
5. Think about your habits and background.
Take some time for personal reflection and be honest about your strengths and areas for improvement. Sometimes our habits and personality traits are influenced by our experiences or upbringing, such as shyness, body language, or voice volume. Consider having introspective conversations with those who know you well in order to identify areas for improvement and gain motivation for exploring activities and exercises that will help you break or create new habits as you develop executive presence.
6. Get support.
Inform a colleague, mentor, or friend that you are working on improving your executive presence and solicit their assistance. People frequently want to help, and you can share ways they can, such as providing feedback, acting as a practice partner, or simply being a source of encouragement.
Support from people you respect and admire can help to reinforce what you’re doing well, boost your confidence, and accelerate your progress. It may also lead to additional opportunities to practice and hone your executive presence, such as being invited to speak in front of a larger audience, lead a project, or connect with other industry or executive contacts through your network.
7. Hone your public speaking skills.
Consider practicing your public speaking skills whenever possible. Use routine tasks, such as showering or driving to work, to speak aloud and experiment with your voice’s pace, tone, and sound. The repetition aids in the formation of a habit and speaking aloud provides more exercise and practice than simply reviewing thoughts mentally.
8. Take video of yourself.
Consider videotaping yourself giving a speech, presenting, or leading a meeting and watching it back to take notes on things like body language, voice control, breathing, and presence. You can learn a lot about how you look and sound by recording yourself multiple times. This allows you to track your progress in developing executive presence.
9. Pay attention to others.
Examine how others walk, talk, dress, and behave, especially other leaders you admire. They could be company leaders, other industry professionals, or well-known business role models. Look for nonverbal and visual ways they communicate, as well as their voice control, such as volume, speed, breathing, and how they use silence or pauses when speaking. Effective observation and research can teach you best practices from successful people who demonstrate executive presence and provide positive reinforcement as you develop your own.
10. Take advice from those you admire.
While observation can teach you a lot, consider connecting directly with those you admire, whether they are public figures or industry mentors. Inquire about their personal journey to developing executive presence or read books on leadership that they have written. This can help you save time by focusing on effective techniques rather than trial and error learning.
11. Make use of body language.
Recognize the messages your body sends through body language and learn how to use it effectively. Body language can help to reinforce verbal messages and directives, convey confidence and authority, and put others at ease or inspire them.
Try this, for example:
• Maintain eye contact and nod occasionally to show that you’re paying attention.
• Regardless of your physical stature, walk, sit, and stand tall.
• Take note of your posture and facial expressions.
Hand gestures are an essential component of body language. Open hand gestures, for example, convey a sense of welcome; palms down can direct or make a point; and open fingers while rotating your wrist can draw others into your idea.
12. Invest in learning resources.
Consider taking leadership classes or reading leadership books. There are several online platforms and tools available to assist you in developing a stronger executive presence, or you can look into leadership development conferences, seminars, newsletters, and books. They can be used to reinforce existing habits and traits or to learn new ones.
13. Participate in a group.
Executive presence frequently includes being well-spoken and having a large vocabulary, and there are associations, clubs, and groups that specialize in developing this skill set. Consider researching and joining a professional development organization, such as Toastmasters International. Their clubs encourage public speaking, communication, and other forms of leadership, and there are even speech contests and competitions. Groups like this can help you hone your public speaking skills, as well as your eye contact and pausing technique. Practicing these skills in a setting other than the workplace can help to remove distractions and lower inhibitions.
14. Work with a coach.
An executive coach may provide consulting, training, exercises, and personal development to assist you in developing leadership skills that will enhance your executive presence. They can assist you in setting goals, improving your communication and body language, and advancing or transitioning your career. Professional and executive coaching can be more expensive than self-education methods, but it is a worthwhile investment to investigate.
Case Study on Executive Presence
Allison Kluger recalls one of her earliest days as an associate producer at Good Morning America, when a senior producer saw her crying at work.
“She told me, ‘Allison, you can’t cry at the workplace. Do you know why? You’re young, attractive, and female, and nobody will think you’re reliable, and they won’t trust you to do the job. If someone asks, say you’re having a great day, because nobody wants to hear you’re having a bad day.’”
That straight talk taught her something: Kluger needed to act the part of someone who was reliable and capable if she wanted to be perceived that way.
“I became the person who was unflappable,” she says. “I started getting jobs producing live remotes, being on air, and in the control room, and it became authentic. I’m still a very sensitive person and I still cry, but to be the leader I wanted to be, I had to act like the leader I wanted to be.”
This was Kluger’s first lesson in executive presence — or the way people carry themselves, present themselves, communicate with others, and project competence and calm.
This quality inspires others to follow. And it’s something Kluger firmly believes that anyone can learn and develop.
Kluger, the Dorothy J. King Lecturer in Leadership at Stanford Graduate School of Business in the areas of strategic communication, reputation management, and personal branding, spent more than 25 years in broadcast media and entertainment. She hosted and produced at Q2, an offshoot of shopping network QVC, and she was executive producer at the Global Shopping Network. She was an original coordinating producer on ABC’s The View, consulted with Al Gore and Joel Hyatt on the launch of Current TV, and helped MSNBC create a live pilot show for Michael Savage. She also founded her own consultancy in 2005.
She spoke to Insights about executive presence and why it matters.
Four Pointers for Improving Your Presence
1. Take note of your appearance. Do you dress appropriately for meetings or events where you’ll be meeting someone new? People will attribute traits to you if you are too casual or sloppy; they may believe you are lazy or not senior enough to do your job.
2. Be conscious of how you communicate and use your voice. Be clear, present, and strong, and exude an aggressive demeanor. Say “I believe” and “My plan is this” instead of “I was wondering” or “Perhaps.”
3. Be mindful of your energy. Do you walk into a room standing straight, with good energy, and ready to interact? Make sure you’re aware of people and that people are aware of you, because if you aren’t (and they aren’t), they may have a neutral or negative impression of you. Remember that the first impression you make includes eye contact, a firm handshake, a smile, and your first and last words.
4. Consider your unique value. What distinguishes you, and how do you publicize it so that others are aware of it? Maybe you’re a great runner or a programmer. Create a blog post about it or organize a seminar to teach others. Being an expert at something teaches you how to embrace the spotlight and broadcast your talents to others, because sharing with others allows you to build a network, take on leadership roles, and open up new doors for yourself.
Exercise 6:2: Show and Tell
To give each participant the chance to present, reveal their personality and share a personal aspect of their lives.
Before the Workshop, tell everyone that they’ll need to bring in an item of personal significance to share. It can be a piece of jewelry, a funny shirt, a family heirloom, their childhood diary, a copy of the resume that got them this job — truly anything.
For Show and Tell, you can either ask everyone to present on their item and what it means to them or shuffle the items up for everyone to guess each owner before the big reveal.
Another twist is to not inform of every one of this activity beforehand. Simply spring it on them, just before presentation time, so that they’re challenged to get creative in utilizing what’s around them.
Course Manual 3: Online Presence
Online presence or Web presence is the collective existence online of a company or individual. A website is one example.
Many businesses have websites with their branding and customized look and feel. There are millions of websites that range from simple and small to much more intricate and interactive. Everyone understands what a website is and what purpose it serves. So, what is an online presence and how do you go about establishing one for your business?
There is so much that can be included in your online presence. An online presence is any aspect of an individual’s or business’s existence that can be found through an online search. A member of an association with an online member directory listing is an example of a person who is not active on the Internet but has an online presence. Another case in point is a person who only has a LinkedIn or Facebook profile. How do you leverage and improve their existing web presence in order to increase their exposure and reputation, as well as market themselves and/or their business online?
One approach is to create a compelling website or blog. Once the concept of a web presence has been established, it is time to begin building it, including the all-important keywords that are important in that market. The website will not be successful and will essentially stagnate if keywords are not used. It is critical to understand that cultivating a specific business’s success through its online presence requires much more than a beautiful-looking website. Another option is to leverage their existing web presence and supplement it with additional social media marketing interactions. A third option is a hybrid of the two.
Targeted Keywords: Keywords that are well-placed are critical for both options. You may be wondering how you go about identifying the most effective keywords that will be recognized by search engines and will drive more and more online traffic to your website. Careful research is essential because finding the best keywords for your niche should be the very first thing you do. That is your first step toward establishing a web presence.
After you’ve laid the groundwork, you can start working on your web presence. Naturally, the information must be presented in a visually appealing and compelling manner. However, there is a lot more to it than that. It is much more than just designing and building a website.
Web presence visitors: Once you’ve established your web presence, the next critical step is to get people to visit it. The more traffic you can direct to your online presence, the better it will be for your company. Of course, this relates back to when you chose your keywords and key phrases. People will visit and return if you have strategically placed them.
Lead generation and conversion: Your online presence plays an important role. It must be able to effectively capture leads (leads are people who have the potential of eventually becoming your clients). Once the leads have been captured, it is critical to conduct the conversion process in an appropriate and sensitive manner. An essential component of the success of converting leads lies with the design of the web presence, the compelling nature of the content, the aesthetic appeal of the graphics, etc.
Interacting on social media: Interacting with your online connections is extremely important because it adds a deeper layer to the relationship that you will establish through your online presence. The more you interact with people, the more they will trust you and regard you as credible and knowledgeable. You will begin to realize how important interaction is to the success of your company.
So, how do you improve your online presence?
• A precise market definition
• Keywords that are understandable and appropriate
• Websites and/or social media pages that have been search engine optimized
• A visually appealing and well-organized website and/or social media pages, so that any visitors understand what your company offers right away.
• Fill out your social media profiles
• A laser-like focus on your target connections and market
• A strategy for gaining fans, followers, and business contacts.
• A plan for promoting yourself and/or your business and disseminating marketing messages.
• Content that is compelling and effective calls to action
• A successful social media marketing campaign for your company
• On a consistent basis, there is a high volume of traffic
• A successful lead generation and conversion strategy
If you go through this list and notice that any of the concepts are missing, you most likely have a website rather than a web presence. You can improve the effectiveness of your web presence by making a few changes.
Now that you understand the difference between a website and a web presence, you will be able to assess what you have and what you require in terms of online exposure and reputation. Your web presence is a collection of online elements that should be used in conjunction to create a successful marketing campaign. The more you share about yourself and your company, the stronger your presence will be, and the greater your and your company’s success will be.
Why is an online presence important
If you want your business to succeed in this day and age, you must have a strong web presence. Because others are marketing their businesses online, you must market alongside them.
Business owners who do not engage in online interactions are missing out on potential opportunities that may arise as a result of online interactions with a large number of clients. Not only is it critical to have a website for your business, but it is also critical to have a web presence that includes other online social media tools that can greatly assist you in growing your business. Of course, your online presence, as well as the interactions and activities in which you become involved, will be determined by your specific business and what you do.
There are numerous consequences for businesses who do not have an online presence.
You will miss out on interacting with many other people in your niche if you do not have an online presence. You have the potential to share a mutually beneficial relationship that will last for a long time.
Technology that is competitive
In this advanced technological age, small businesses can compete on an equal footing with larger corporations than ever before. They can accomplish this in a variety of ways, including communicating with automated responses (so they don’t have to devote as much personal time to social media), conducting transactions online, and delivering their products and/or services via the internet.
Making the most of profiles
If you have an impressive online profile as a business professional, you will get a lot of mileage out of it. It will give the impression that you and your company are trustworthy and credible.
The cost of an online presence
Marketing via social media and other online tools will cost you significantly less than traditional marketing. That doesn’t mean you won’t have to make any investments. However, the investment you will make will be more about time and effort than money.
Schedule that runs around the clock
You can have it working for you without you being there because you have the technological capability to automate your postings. That is a fantastic benefit.
Being inextricably linked to the local community
There is a lot to be said for being close (geographically) to your clients. You’ll be right there if they need you. When you interact online, you can accomplish a wide range of tasks in a short period of time. However, it is reassuring for your clients to know that if they require your assistance in person, you will arrive quickly and provide them with what they require.
The other side of the coin
As beneficial as it is to be able to conduct business close to where your customers are, it is also beneficial to be able to conduct some of your business on a larger scale. Many countries have jumped on the bandwagon.
When it comes to the success of your business, client feedback is an extremely important factor to consider. You won’t know if you’re on the right track if you never get feedback, and you won’t know how to keep growing your business. The more you learn from your customers, the more powerful and successful your company will be.
Frequently asked questions (FAQs) can be extremely beneficial to your online connections. It is a tool that saves time and makes your business run more smoothly in many cases. It can also save money because phone calls may be unnecessary if the answers are readily available.
Interactivity is what establishes a solid foundation for the relationship. If you continue to interact, you will get to know each other well, and trust and credibility will follow. Nobody will buy from you if they don’t believe you and find you credible.
There is no denying that a company must have an online presence if they want to be successful. The business world has advanced to the point where you will be left in the dust if you do not keep up. It is pointless to be resistant. You will discover that interacting online is enjoyable, exciting, and enticing. As a company, take full advantage of it. Having an online presence will provide your company with many more opportunities than they would have otherwise. It will provide a greater opportunity to build your brand, expose you to endless marketing possibilities, give you a greater opportunity to get to know your clients, and allow you to see metrics on your performance. Take advantage of all the opportunity that the internet provides for you and your company.
Your Personal Brand
Establishing your distinct professional identity through personal branding is a practice that is gaining traction in today’s fast-paced digital world. When used effectively, it can be a powerful way to stand out in the professional world when looking for a job or furthering your career.
What exactly is a personal brand?
A personal brand expresses who you are, what you stand for, your values, and how you express those values. Your personal brand is how you distinguish yourself from others; it is the story of who you are and how you tell that story to others. Personal brand messages can include items such as:
• Character traits
The Advantages of Creating a Personal Brand
Creating a personal brand gives you some control over how others perceive you. This can have a significant impact on both your personal and professional lives, such as:
Improved relationships: By developing your personal brand, you can identify who you are and what you want. This enables you to connect with people more honestly and form mutually beneficial relationships.
More job opportunities: Knowing your personal brand enables you to make better decisions about where and with whom you network. It also enables you to define your objectives so that you know what you need to do to advance in your career.
Improved sales: Using your personal brand instills trust because it is more authentic. Authenticity and confidence are two critical factors in increasing sales.
Increased name recognition: A personal brand is about defining who you are and communicating that message to the rest of the world. When you take control of this process, more people will hear of you and your name will become more well-known.
Creating a Brand Statement
In almost every profession and industry, personal branding is essential. By developing a strong personal brand statement, you can capture the attention of prospective clients, customers, and employers and ensure that they recognize your value as soon as possible.
What exactly is a personal branding statement?
Personal brand statements are concise statements that summarize what you do, why you do it, and what distinguishes you from others in your field. In other words, it’s your one-of-a-kind selling point. These statements should be one to two sentences long and should be attention-grabbing, compelling, and memorable. A personal brand statement is similar to a slogan in many ways.
What is the significance of a brand statement?
A personal brand statement can help you communicate your value and expertise in a way that makes people want to learn more, regardless of your job status, profession, or industry. These statements are especially useful when networking with potential customers, clients, or employers because they can help you connect with others. After you’ve created a great personal brand statement, you can use it by including it in your:
Social Media Profiles: Brand statements can be an excellent addition to your bio on social media platforms.
Resume: Put your personal brand statement near the top of your resume, near your name, to highlight your strengths for hiring manager.
Online Portfolio: Personal brand statement as a tagline for your online portfolio: A personal brand statement can serve as a great tagline for your online portfolio.
Learning how to brand yourself is an important step in your professional development. It’s critical to find your niche, your distinct voice, and an effective way to market yourself.
Examples of Personal Brand Statements
In some cases, using a formula that identifies your ideal employer or customer and what you help them achieve can be beneficial. Aside from these essential elements, you can strengthen your statement by including quantifiable evidence of your effectiveness. This method is an excellent way to highlight your previous achievements and demonstrate your expertise.
“By creating killer websites, I assist businesses in harnessing their image and achieving their objectives. My website designs boost traffic by at least 25% ”
When creating your personal brand statement, it’s best to keep it as specific as possible. You can accomplish this by mentioning your target audience as well as the outcomes you can assist them in achieving.
“I assist manufacturing facilities in streamlining their processes in order to reduce waste and increase profits.”
Another effective strategy is to begin your statement with a verb, such as “let’s,” to emphasize the partnership you create with clients and customers.
“Let’s create some great branding.”
If you have a solid reputation, you can turn your brand statement into a question to pique people’s interest.
“Would you like to increase your conversion rates by 15%?”
Though creativity can aid in the creation of an eye-catching personal brand statement, simplicity is frequently just as effective. You can provide a brief summary of what you assist your clients with.
“Organize your time, and you’ll have time to organize your life.”
You can expand on this slightly to make it more specific if you prefer. As an example:
“I assist small business owners in organizing their time so they can organize their lives.”
It can be beneficial to create a brand statement that focuses on your target audience rather than your knowledge or skills. This is especially true if you work in a specific niche market or with a specific clientele.
“Assisting your small business in making a big impact.”
You can emphasize what you can do to help your audience by demonstrating your ability to transfer knowledge or expertise. This enables you to communicate what you do best and who you serve in a clear and concise manner.
“I can show you how to use social media platforms effectively to expand your brand’s reach and revenue.”
Your personality is what distinguishes you and makes you authentic. Creating a personal brand statement that reflects your personality can demonstrate that you are grounded as well as confident. Furthermore, because it is more inviting, this frequently encourages connection.
“Hello, my name is Serena. A graphic designer, philanthropist, entrepreneur, and lover of all things yellow who is dedicated to assisting you in developing a brand that reflects your voice and needs.”
If your work is related to social media or is influenced by your presence on social media platforms, you can create a distinct and modern call to action by including your handle.
“Assisting you in developing and managing your social media presence across platforms. @socialeyes”
To create a brand statement that gets to the point quickly while still reaching your target audience, remove unnecessary filler words.
“Reduce the number of procedures and protocols so that you can scale and grow.”