Communication-Powered Growth – Workshop 1 (Communication Consistency Reset)
The Appleton Greene Corporate Training Program (CTP) for Communication-Powered Growth is provided by Ms. Spencer Certified Learning Provider (CLP). Program Specifications: Monthly cost USD$2,500.00; Monthly Workshops 6 hours; Monthly Support 4 hours; Program Duration 12 months; Program orders subject to ongoing availability.
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Learning Provider Profile
Ms. Spencer has been passionate about using words with purpose since she was a young girl who realized the power that written and spoken communication had in her own life.
After spending 10 years in the nonprofit world as a humanitarian worker in Hungary and Greece, and 3 more years as a book services provider, she started working with business owners exclusively. Ms. Spencer taught her clients how to tell their personal stories as a way to improve their marketing based on the knowledge she acquired in both the Comparative World Literature program at California State University of Long Beach (2005) and her Copyediting Certification from the University of California, San Diego (2020).
That’s when she realized that she could use her love of language to transition into the professional space of business development and became trained as a Certified Copywriter through the Written Results Academy (2020). Several years later, she pursued more specific business through completing Cornell University’s Women’s Entrepreneurship program (2023).
Ms. Spencer has since written over 30 books and spent time as a ghostwriter on the bench for Forbes Books, where she worked with businesses to use book writing as a strategic tool combined with custom-created offers to grow their businesses. Plus, she helped them increase both their impact and influence.
In addition to this work, Ms. Spencer is also a founding member of the consulting group She Has Infinite Potential (SHIP), which has worked to create better and more profitable opportunities for professional women in industries where they are underrecognized, such as business development and technology. In 2023, SHIP was recognized as having one of the most influential panels at the Women in Tech Global conference.
Ms. Spencer’s skills include: customized offer creation; expert level copywriting; creative marketing solutions; business-wide communication improvements; diversity and equity training; creative mindset coaching; conflict resolution; business storytelling; futurecasting. Ms. Spencer has over 15 years of experience as a professional writer and communicator and is a lifelong learner who helps her clients improve their revenue and productivity.
MOST Analysis
Mission Statement
When your organization goes through the process of changing the language in your marketing, your organization needs to be able to maintain consistency, and the best way to do that is to do a multi-departmental reset. During this process, we educate all team members in attendance on how to listen and communicate based on the powerful principles we plan to use as a vehicle to propel future growth. There will also be mindset work to help everyone combat their own scarcity mindset as we visit potential changes for the organization moving forward.
Objectives
01. Creating Clarity: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
02. Constructing Concision: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
03. Producing Consistency: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
04. Enforcing Correctness: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
05. Benefit Focused: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
06. Organization Values: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
07. Organization’s Purchaser: departmental SWOT analysis; strategy research & development. 1 Month
08. Touchstone Principles: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
09. Reducing Friction: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
10. Strategic Subtraction: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
11. Communication Efficiency: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
12. Encouraging Curiosity: departmental SWOT analysis; strategy research & development. Time Allocated: 1 Month
Strategies
01. Creating Clarity: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
02. Constructing Concision: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
03. Producing Consistency: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
04. Enforcing Correctness: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
05. Benefit Focused: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
06. Organization Values: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
07. Organization’s Purchaser: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
08. Touchstone Principles: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
09. Reducing Friction: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
10. Strategic Subtraction: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
11. Communication Efficiency: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
12. Encouraging Curiosity: Each individual department head to undertake departmental SWOT analysis; strategy research & development.
Tasks
01. Create a task on your calendar, to be completed within the next month, to analyze Creating Clarity.
02. Create a task on your calendar, to be completed within the next month, to analyze Constructing Concision.
03. Create a task on your calendar, to be completed within the next month, to analyze Producing Consistency.
04. Create a task on your calendar, to be completed within the next month, to analyze Enforcing Correctness.
05. Create a task on your calendar, to be completed within the next month, to analyze Benefit Focused.
06. Create a task on your calendar, to be completed within the next month, to analyze Organization Values.
07. Create a task on your calendar, to be completed within the next month, to analyze Organization’s Purchaser.
08. Create a task on your calendar, to be completed within the next month, to analyze Touchstone Principles.
09. Create a task on your calendar, to be completed within the next month, to analyze Reducing Friction.
10. Create a task on your calendar, to be completed within the next month, to analyze Strategic Subtraction.
11. Create a task on your calendar, to be completed within the next month, to analyze Communication Efficiency.
12. Create a task on your calendar, to be completed within the next month, to analyze Encouraging Curiosity.
Introduction
Have you ever wondered just how much communication influences your organization’s growth? In the first chapter of the Communication-Powered Growth workshop, we’re going to explore the nuances of effective communication through 12 in-depth course manuals to help you understand communication’s real, lasting potential in your organization.
As we work to take your company’s potential to new heights, you’ll learn a vital of effective communication in each course manual—for both your interior team and also your exterior clients or customers.
While we help your organization go through a thorough communication reset, you’ll also learn how to promote clarity in the words you and your team write and say by engaging curiosity on every level.
The Four Cs—Clear, Concise, Consistent, and Correct
We’ll start by learning more about clarity, a basic yet often disregarded communication foundation. Think of your company as a well-known product. Do you know how to describe it in simple, easy-to-understand words? After this course manual, you will. It’s time to abandon technical terms and industry jargon, which is costing you way more than keeping it around is worth. Confused people don’t buy, and when you’re working in a company, you need to make sure that everyone on the outside understands every word you use.
Next, it’s time to focus on time. The number of seconds, minutes, and hours we have are finite. We can never make more time. In this course manual, we will examine instances of language that appear academic in nature, but need to be distilled into more manageable forms. Your company can more efficiently communicate ideas by developing concision, which will save time for both you and your audience.
Then, as we turn to the third C, it’s time to focus in on consistency. Establishing baseline communication and attitudes toward those communications can help to ensure a consistent and united voice across all mediums, both for your organization as a whole right now and also looking forward to future growth.
The fourth C is all about correctness, which can feel tricky in a world where you always want to put your best foot forward. However, nothing damages the confidence of a potential client or customer more quickly than false information. We’ll talk about the value of accuracy in communication as well as techniques for double-checking your messages. Plus, you’ll learn how to maintain credibility and build customer trust—a vital resource for any business.
Benefit-Focused Language
Creating messaging that has an impact requires an understanding of your particular buyer. We’ll look at how to speak to them in a way that engages their curiosity by going beyond simple facts to highlight the ways in which your product or service can change the lives of your clients or customers. To practice, we’ll find and create benefit-focused language that engages your audience by helping them see what real results look like with your expert help.
Organization Values and Purchaser Values
Learning how to combine the values of your company with the values that your unique purchasers expect can feel tricky without expert guidance. The cornerstone of the values of your company are explained by its touchstone principles. We’ll lead you through exercises that help you distinguish between underlying values and financial goals to help you set priorities that truly express the values that characterize your company. Plus, knowing there are different sorts of buyers, we will help you customize your message to speak to each one by working through the three pieces of any successful testimonial.
Discover how to combine your touchstone principles with the values of your unique purchasers to produce a potent guiding force. In this part of the workshop, you’ll learn to ask yourself guided questions that will help you discover and hone these concepts so they your organization can achieve real consistency.
In addition, you’ll learn how to take a psychographic approach over the outdated demographic method that many marketing agencies still employ for their own ease of understanding. It’s time to understand the people who purchase from you in a more inclusive way so that everyone in your organization knows exactly what kind of unique purchasers you serve based on mutual values.
Communicate Efficiently, Decrease Friction, and Employ Strategic Subtraction
Get experience-based guidance on how to gently handle internal conflicts by applying the communication-based lessons you’ve learnt thus far. And if you aren’t able to reduce friction with a specific individual or client, you will also learn to recognize when strategic subtraction is the best course for organizational development.
You will also increase your capacity to turn away clien