Sales Enablement
The Appleton Greene Corporate Training Program (CTP) for Sales Enablement is provided by Mr. Oluwole Certified Learning Provider (CLP). Program Specifications: Monthly cost USD$2,500.00; Monthly Workshops 6 hours; Monthly Support 4 hours; Program Duration 12 months; Program orders subject to ongoing availability.
Personal Profile
Mr. Oluwole, MBA, is a Certified Learning Provider at Appleton Green. He has strategic sales leadership experience in B2C and B2B sales for businesses focused on services, products and/or technology. In the course of his experience over the last 2 decades, he has successfully helped mid to large sized enterprises significantly improve and increase their sales by as much as 10X initial sales figures.
In addition to his strategic sales leadership experience, he also has hands-on experience working in key sales functional areas include core sales, business development, marketing, sales operations, customer services and sales enablement. This deep and wide perspective gives Mr. Oluwole an optimum blend of strategic foresight and practical relevance needed for making a sales organization function like a well-oiled machine.
Over the years of working either as a consultant, a board director or as a member of senior leadership teams, Mr. Oluwole has consistently helped these organizations achieve and surpass sales goals while improving their overall sales culture; as demonstrated by higher team member experience and retention results.
Working across 3 continents – Africa, Middle East, and North America, Mr. Oluwole has gained industry experience within the following sectors: healthcare, management consulting, technology, financial services, and telecommunications. He has also been privileged to work in the sales and business development functions of global firms such as Deloitte & KPMG.
Mr. Oluwole is a firm believer the people are the only sustainable source of competitive advantage for any organization, and he has dedicated over 20 years of his life to enabling people demonstrate the required knowledge, skills and behaviours needed to realize their potentials and help their organizations prosper.
As a certified trainer and executive coach, he is able to effectively design programs that effectively enlighten participants but also shift their mindsets to create new and better ways of working. A notable trademark of his programs are the high engagement rate and high impact rates that participants report during and after the program.
In addition to his professional leadership experience, he is also an active mentor, teacher, and community leader, consistently finding ways to help people experience their full potentials.
To request further information about Mr. Oluwole through Appleton Greene, please Click Here.
(CLP) Programs
Appleton Greene corporate training programs are all process-driven. They are used as vehicles to implement tangible business processes within clients’ organizations, together with training, support and facilitation during the use of these processes. Corporate training programs are therefore implemented over a sustainable period of time, that is to say, between 1 year (incorporating 12 monthly workshops), and 4 years (incorporating 48 monthly workshops). Your program information guide will specify how long each program takes to complete. Each monthly workshop takes 6 hours to implement and can be undertaken either on the client’s premises, an Appleton Greene serviced office, or online via the internet. This enables clients to implement each part of their business process, before moving onto the next stage of the program and enables employees to plan their study time around their current work commitments. The result is far greater program benefit, over a more sustainable period of time and a significantly improved return on investment.
Appleton Greene uses standard and bespoke corporate training programs as vessels to transfer business process improvement knowledge into the heart of our clients’ organizations. Each individual program focuses upon the implementation of a specific business process, which enables clients to easily quantify their return on investment. There are hundreds of established Appleton Greene corporate training products now available to clients within customer services, e-business, finance, globalization, human resources, information technology, legal, management, marketing and production. It does not matter whether a client’s employees are located within one office, or an unlimited number of international offices, we can still bring them together to learn and implement specific business processes collectively. Our approach to global localization enables us to provide clients with a truly international service with that all important personal touch. Appleton Greene corporate training programs can be provided virtually or locally and they are all unique in that they individually focus upon a specific business function. All (CLP) programs are implemented over a sustainable period of time, usually between 1-4 years, incorporating 12-48 monthly workshops and professional support is consistently provided during this time by qualified learning providers and where appropriate, by Accredited Consultants.
Executive summary
Sales Enablement
As a simple definition, sales enablement is anything you can do to help your salespeople close more deals, faster. Although this definition is simplistic, the phrase ‘anything you can do’ is not so simple to implement.
To better understand what ‘anything’ in the sentence above means, consider these more detailed definitions:
Forrester, one of the most globally influential research and advisory firms that uses customer centric insights to help business leaders accelerate growth, defines Sales Enablement as:
“A strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return on investment of the selling system.”
Gartner, another globally recognized research and consulting firm focused on providing unbiased, rigorously vetted and vendor-agnostic guidance to help business leaders make mission-critical decisions, defines Sales Enablement as:
“The activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects.”
No doubt, sales enablement is fast becoming a mission critical ingredient for the sales function of top performing organizations. Unfortunately, many organizations are not fully clear on what sales enablement means in their context and how they can go about building a fit-for-purpose sales enablement function – we have designed this Sales Enablement Program to help you with these challenges.
This Sales Enablement program has been created to help move your organization’s sales enablement function to the next level, irrespective of the level you may be currently. Designed in modular workshops, this program is intended to firstly understand where you are on your sales enablement evolution journey, then using leading practices and concepts, this program will accelerate your sales enablement function so you can start realizing faster and higher returns on investments in your sales function.
The illustration below shows how sales enablement directly impacts how you meet your sales objectives. The more evolved your sales enablement function is, the higher your chances of meeting and exceeding objectives.
Organizations in Column A have their Sales Enablement function suited for yesterday’s world.
Organizations in Column A have their Sales Enablement function suited for yesterday’s world.
Organizations in Column B, have their sales enablement function designed to meet the demands of today’s world.
Column C refers to organizations with a sales enablement function equipped and ready to excel even with the future of work (tomorrow’s world)
The illustration below describes these 3 levels of evolution of a sales enablement function. A review of this provides you with some initial estimation as to the current level of your sales enablement function.
No matter where your sales enablement function might be at the moment, this Sales Enablement Program is designed to get your sales enablement to align with what is required in today’s world, but more importantly to get you ready for the future. Find below more details on the 3 evolution stages and how this program gets you there.
Sales Enablement for Yesterday’s World
Compared to about 10 years ago, the world in which your salespeople operate today has undergone a lot of change Unfortunately the support that salespeople receive in form of sales enablement has not changed accordingly.
Below are some of the major drivers in which the context of your salespeople has significantly changed:
• Digitalization: coming out of the pandemic, everyone and everything has become more digital, traditional sales processes like cold calling are not as effective as before.
• Global Markets: The pandemic also opened organizations to g