Ms. Spencer has been passionate about using words with purpose since she was a young girl who realized the power that written and spoken communication had in her own life.
After spending 10 years in the nonprofit world as a humanitarian worker in Hungary and Greece, and 3 more years as a book services provider, she started working with business owners exclusively. Ms. Spencer taught her clients how to tell their personal stories as a way to improve their marketing based on the knowledge she acquired in both the Comparative World Literature program at California State University of Long Beach (2005) and her Copyediting Certification from the University of California, San Diego (2020).
That’s when she realized that she could use her love of language to transition into the professional space of business development and became trained as a Certified Copywriter through the Written Results Academy (2020). Several years later, she pursued more specific business through completing Cornell University’s Women’s Entrepreneurship program (2023).
Ms. Spencer has since written over 30 books and spent time as a ghostwriter on the bench for Forbes Books, where she worked with businesses to use book writing as a strategic tool combined with custom-created offers to grow their businesses. Plus, she helped them increase both their impact and influence.
In addition to this work, Ms. Spencer is also a founding member of the consulting group She Has Infinite Potential (SHIP), which works to create better and more profitable opportunities for professional women in industries where they are underrecognized, such as business development and technology. In 2023, SHIP was recognized as having one of the most influential panels at the Women in Tech Global conference.
Ms. Spencer’s skills include: customized offer creation; expert level copywriting; creative marketing solutions; business-wide communication improvements; diversity and equity training; creative mindset coaching; conflict resolution; business storytelling; futurecasting. Ms. Spencer has over 15 years of experience as a professional writer and communicator and is a lifelong learner who helps her clients improve their revenue and productivity.
To request further information about Ms. Spencer through Appleton Greene, please Click Here.
Appleton Greene corporate training programs are all process-driven. They are used as vehicles to implement tangible business processes within clients’ organizations, together with training, support and facilitation during the use of these processes. Corporate training programs are therefore implemented over a sustainable period of time, that is to say, between 1 year (incorporating 12 monthly workshops), and 4 years (incorporating 48 monthly workshops). Your program information guide will specify how long each program takes to complete. Each monthly workshop takes 6 hours to implement and can be undertaken either on the client’s premises, an Appleton Greene serviced office, or online via the internet. This enables clients to implement each part of their business process, before moving onto the next stage of the program and enables employees to plan their study time around their current work commitments. The result is far greater program benefit, over a more sustainable period of time and a significantly improved return on investment.
Appleton Greene uses standard and bespoke corporate training programs as vessels to transfer business process improvement knowledge into the heart of our clients’ organizations. Each individual program focuses upon the implementation of a specific business process, which enables clients to easily quantify their return on investment. There are hundreds of established Appleton Greene corporate training products now available to clients within customer services, e-business, finance, globalization, human resources, information technology, legal, management, marketing and production. It does not matter whether a client’s employees are located within one office, or an unlimited number of international offices, we can still bring them together to learn and implement specific business processes collectively. Our approach to global localization enables us to provide clients with a truly international service with that all important personal touch. Appleton Greene corporate training programs can be provided virtually or locally and they are all unique in that they individually focus upon a specific business function. All (CLP) programs are implemented over a sustainable period of time, usually between 1-4 years, incorporating 12-48 monthly workshops and professional support is consistently provided during this time by qualified learning providers and where appropriate, by Accredited Consultants.
If your organization struggles to use clear, concise, and understandable communication, you’re not alone. According to one 2022 study, 74% of business leaders feel that their teams have difficulty communicating well. In contrast, around 75% of the businesses in the study who had increased revenue in a specific 12-month period were more prone to say that their teams talked and messaged with each other productively.
This study also found that on average, ineffective communication costs collective businesses around $1.2 billion in total each year. This is a problem that many organizations have, but not many are finding solutions for. With this unique and comprehensive program, you will have practical, modern solutions for addressing this pressing issue.
A communication reset is vital for any business that wants to take their organization to the next level when it comes to productivity and profitability. Once the company has a strong foundation and basis for all communication and culture, that’s when the marketing department will start to see the focused benefits that clarity, concision, and confidence can bring.
It’s also time to start looking past traditional Ideal Client Avatars (ICAs) to ensure a more equitable future for both employees and clients or customers. We can begin to usher in a new era of creativity and increased revenue: all based on effective communication coupled with equity-centered opportunities.
A positive side effect of this offer is that you will also see retention in your organization go up, you will attract higher quality talent at a faster rate than your competition, and you will save tens or hundreds of thousands of dollars that you can reinvest in propelling your organization closer to that next milestone goal.
And by taking the time to update and prioritize your organization’s touchstone principles, you’ll have a unique opportunity to make sure that the people inside your organization care about the mission of your organization and are motivated by that mission.
As a case study, we can look at the strategies that Brian Armstrong, CEO of Coinbase, used to clarify the touchstone principles of that organization in an extreme move. He had a private leadership meeting and offered severance packages to anyone who didn’t feel that their personal values aligned with the clarified touchstone principles he introduced as the updated company mission. He had realized that some of the causes the company had gotten behind were actually distracting from the main touchstones he wanted Coinbase to pursue, and acted accordingly.
Once everyone who decided to stay was aligned with the with the new goals, as a company they were able to make progress faster and retain new hires longer because everyone knew exactly what the mission of the organization was. This had far-reaching results for Coinbase, even though initially Armstrong faced a lot of criticism for this choice.
When we work to improve the foundation of your business by refining your goals, offers, and touchpoint principles, your organization will experience the same elevated clarity, increased progress, improved retention, and propelled growth.
Areas of Intentional Focus
This program features 12 key points of training that are split into two groups of learning and implementation.
The first 6 training sessions and follow-up support will focus on creating touchstone principles, communication simplification, and refined offers for unique purchasers across all departments.
The second 6 training sessions and follow-up support will focus solely on the marketing department and using all of the refined information from the first 6 sessions to develop new systems that will target unique purchasers who are excited to receive help based on your organizations touchstone principles while training your team how to anticipate what follow-up offers to create based on the successes that result from these 6 sessions.
This holistic approach to embracing focused, high-value work is a system your team can use at each new stage of organization growth to scale and pivot according as you scale into the future.
The first 6 areas of intentional focus for all related departments are:
Communication Reset—Initial Steps
Do you wish you could reduce friction within your company and in all of your purchaser-forward communication while increasing productivity and revenue? Then you need a total communication reset. To build organization-specific touchstone principles, or refine the ones you already have in place it is important to simplify and adjust company-wide communications while improving the way team members relate to each other and work together across all levels.
This is essential because:
According to 43% of leaders in businesses, ineffective communication reduces the abilities of their teams to be productive.
Poor communication also has a negative financial impact, which was observed by 38% of business leaders.
In a poll by Fierce, Inc., 86% of participants believed that poor communication was the cause of many failures in the workplace.
Ineffective communication at work can result in lost sales, low morale, missed performance targets, and failed projects.
Curiosity Based Discovery—Moving Past Ideal Client Avatars
Have you ever wondered why the amazing ideas your team members have don’t always translate into increased profit and overjoyed clients and customers? There is a key component that a lot of organizations miss: curiosity. And being curious won’t just help your organization make more sales: it will also increase the productive nature of your teams, the retention rates across all departments, and the competitive edge you need when it comes to attracting new talent.
The best way to grow relationships and sales is by avoiding the limitations that traditional ideal client avatars create. The truth is, these avatar demographics were created to make life easier on marketing agencies, not benefit each company that is looking to expand their impact and influence.
And the key to doing this is getting curious about which creative methods will get your unique purchasers the best results. In this training and follow-up support, you’ll learn how to target multiple unique purchasers who e