Dr. Fankhauser, PhD, is a Certified Learning Provider (CLP) with Appleton Greene. He has a background as an entrepreneur and 25 years of experience, culminating in global senior executive roles in Pharma, Biotech and Medtech. Having led and shaped the global strategy of businesses in healthcare exceeding $12 billion in annual turnover, he is passionate about deep insights into physician and patient needs, smart use of technology to develop and pull through solutions and delivering results and accelerating growth in markets around the world. During his time in industry, his areas of responsibility expanded rapidly from sales and marketing leadership positions in Europe and North America to global executive roles at Roche and Genentech and Shire, where he built global product strategy as a member of the Corporate Executive committee. He led acquisitions, licensing deals and initiatives to accelerate growth through additional indications and profitable geographic expansion. He shaped the global commercial and medical strategy of 20+ brands with sales of >500 million each. As an entrepreneur, he identified, started and grew several small companies in consulting, healthcare and biotechnology. Ueli Fankhauser has hands-on experience in European, North American, Asian and Middle Eastern markets. He is fluent in English, German and French and has conversational skills in Italian and Spanish. He co-founded and co-leads FFI Ventures, a Switzerland-based boutique consulting and digital transformation company working with more than 30 companies in pharma, biotech and medtech. His service skills include business strategy, medical, marketing & sales strategies, digital transformation, agile leadership, effective use of big data, artificial intelligence and generative ai, advanced communications and presentation skills.
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Appleton Greene corporate training programs are all process-driven. They are used as vehicles to implement tangible business processes within clients’ organizations, together with training, support and facilitation during the use of these processes. Corporate training programs are therefore implemented over a sustainable period of time, that is to say, between 1 year (incorporating 12 monthly workshops), and 4 years (incorporating 48 monthly workshops). Your program information guide will specify how long each program takes to complete. Each monthly workshop takes 6 hours to implement and can be undertaken either on the client’s premises, an Appleton Greene serviced office, or online via the internet. This enables clients to implement each part of their business process, before moving onto the next stage of the program and enables employees to plan their study time around their current work commitments. The result is far greater program benefit, over a more sustainable period of time and a significantly improved return on investment.
Appleton Greene uses standard and bespoke corporate training programs as vessels to transfer business process improvement knowledge into the heart of our clients’ organizations. Each individual program focuses upon the implementation of a specific business process, which enables clients to easily quantify their return on investment. There are hundreds of established Appleton Greene corporate training products now available to clients within customer services, e-business, finance, globalization, human resources, information technology, legal, management, marketing and production. It does not matter whether a client’s employees are located within one office, or an unlimited number of international offices, we can still bring them together to learn and implement specific business processes collectively. Our approach to global localization enables us to provide clients with a truly international service with that all important personal touch. Appleton Greene corporate training programs can be provided virtually or locally and they are all unique in that they individually focus upon a specific business function. All (CLP) programs are implemented over a sustainable period of time, usually between 1-4 years, incorporating 12-48 monthly workshops and professional support is consistently provided during this time by qualified learning providers and where appropriate, by Accredited Consultants.
This program accelerates global growth across the Healthcare industry, including pharmaceuticals, biotech and medtech, while enhancing both top and bottom-line performance. The program leverages participants insights into your business and identifies the low hanging fruit that delivers incremental growth in the short term, while laying the foundation for sustained growth focus medium and long term. It engrains a DNA into your organization that focuses on growth and shifts resources in a flexible and rapid way to support and seize growth opportunities. The program builds on combined insights from more than 100 years of leadership in pharmaceutical and biotech companies and work with 5 of the 10 top pharmaceutical companies. It leverages digital channels, tools, and generative artificial intelligence to accelerate and transform the business. More than 25 pharmaceutical and biotech companies have implemented essential elements of this program and improved their business. This program integrates insights and concepts from the tech industry and Marketing 5.0. It leverages agile operating principles embraced and developed by companies such as Amazon and SpaceX to drive growth in a nimble way in today’s disruptive times.
Companies participating in this program can expect to benefit from world leading organizations who have successfully implemented the methodologies. As an example, Genentech applied the growth methodology to individual brands, franchises and across its entire portfolio of brands and was able to identify and prioritize the most attractive growth opportunities and accelerate its expansion. What you can expect from this program is a systematic focus on growth, on delivery of results, on addressing the disruptive nature of technology & innovation, while integrating processes into the organization with a pragmatic focus. This means that from the very beginning, the program centers on identifying near term growth opportunities, converting them and incorporating the learnings. Applying a double diamond design thinking methodology to refine the most valuable proposition, the MVP model, and then learning from that MVP. And applying those learnings to the business right away. This not only benefits the top and bottom line, but also brings methodological know-how and expertise and a willingness to experiment with very targeted and measurable experiments to your organization. Companies that have applied this program include Roche and Bayer; Allergan as an example of accelerated growth of its Botox franchise by introducing agile principles. Outside of the pharmaceutical and biotech industry, Amazon had applied agile principles since 1999, and in the years that followed it adopted Scrum in an agile and decentralized way across the organization. Furthermore, companies like SpaceX are applying agile and iterative approaches to developing the complex rocket systems that make it so successful, highlighting the possibility to apply this approach to complex and long-term investments cycle products.
This program encompasses the following scope. In year one, we start out by identifying near term growth opportunities and the effort and time required to realize these. Empathizing with key target audiences allowing to gain deep insights that serve to differentiate the approach and find further growth opportunities, also looking beyond the immediate business. Conceptual frameworks such as Design Thinking, Agile, working in Sprints and Scrums, opportunity mapping and prioritization are introduced and applied throughout the program. By identifying stakeholders and the relevant ecosystems, defining the channels and the specific KPIs, initiatives are designed for impact and effective implementation. Close loop tracking sharpens the focus on results tracking and systematic insights generation. Attention is also given to achieving organizational readiness and resourcing, which includes securing the budgets and capacity and putting in place effective tracking methodologies to ensure that objectives are met.
Year two focuses on accelerating momentum with digital, artificial intelligence and generative AI, developing and testing minimum viable projects (MVP) and relying on the 80/20 rule and imperfect information when making decisions. Deeper insights, collaboration, and co-creation with the target audiences to develop innovative solutions and productive external partnering, open the way to additional growth sources. Leveraging tech for a deeper understanding of customer thinking and customer journeys, in particular the pain points that allow your organization to intervene and add value. Understand generative AI and prioritize the use cases that help advance and transform the business during increasingly disruptive times. Accelerate launches of new products and services. Ensure support by an adapted tech stack that allows to scale with a growing organization. Reflect the agile business approach in adapted leadership behaviors to unlock more value and do so faster. Embed a mindset of resilience and growth and equip leaders to scale the growth impact across the organization.
This program is focused on introducing methodologies while delivering rapid results. Participants learn a different way of working while showcasing results and seeing progress with the growth projects that they’ve prioritized. Merging strategy and execution, the program builds the foundation for accelerating growth b