Introduction
You should only complete this Client Information Guide (CIG) Form if you are an Accredited Associate, Executive, or Senior Consultant at Appleton Greene and after your application has been completed and verified by the Accredited Consultant Department. If this is the case, then you will have received an authorized email communication from Appleton Greene inviting you to complete the Client Information Guide (CIG) Form.
The purpose of this application form is to provide Appleton Greene with the content required for your Accredited Consulting Service (ACS) Client Information Guide (CIG). This guide will be published on the Appleton Greene web site and will be distributed throughout the Appleton Greene global client network. The Client Information Guide constitutes a complete and detailed guide to the consulting service that you personally aim to provide for clients and as such the content that is required is quite extensive. It is therefore recommended that you put some time and thought into this and allow due time for proper research and development. It is also recommended that you make a hard copy of your proposed content on your computer in MS WORD format first, in order to ensure that you do not lose any of your work. You can then copy and paste your content into the (CIG) form as and when you are ready to do so. Please also ensure that you check your content for the correct spelling and use of English grammar beforehand, because (CIG) Forms will be declined if the standard is not deemed acceptable by Appleton Greene.
The application form will probably take you approximately 1 or 2 hours to complete. However, it may take you several days in which to properly research, develop and prepare your content beforehand. Please complete all parts of this application form without exception.
Please insert your answers in lower case apart from when starting sentences and proper names. Do not use upper case or capital letters where it is not appropriate to do so. Applications will be automatically declined if you do not adhere to this requirement.
Please ensure that your content remains strictly within the designated content limits for each individual section of the Client Information Guide (CIG). For example, if a particular section asks you to restrict your content to 2 words and you insert more than this, then our administrative team will either just insert the first 2 words provided, or your form may be declined altogether and you will then need to complete another Client Information Guide (CIG) Form.
Please think about your answers carefully when completing your Client Information Guide (CIG) Form. Once your Client Information Guide (CIG) has been approved by Appleton Greene, it will be published and distributed throughout the Appleton Greene global client network within 30 business days and you will be notified via email when your Client Information Guide (CIG) has been activated. Please note that once your Client Information Guide (CIG) has been approved by Appleton Greene, you will not be able to amend or change this content until a period of 12 calendar months has expired.
If you would like to refer to a working example of a completed and approved Client Information Guide (CIG), then please CLICK HERE
Please note that this Client Information Guide (CIG) should only relate to ONE consulting service. If you have other services that you would like to offer clients, then you will need to develop a separate Client Information Guide (CIG) for each individual service.
Personal Details
Surname or last given name *
First names or forenames *
Primary email address (one only please) *
Backup email address (one only please) *
Accredited Consultant Designation (Please insert ONE of the following words: Associate, Executive, or Senior) *
Please provide us with a professional photograph that we can upload into your Appleton Greene Client Information Guide (CIG) because professional photographs are now compulsory. Inserting a professional photograph does have the effect of personalizing your profile. Photographs must be provided in JPEG format and be of a file size which is 100kb or less. Photographs must also be in Portrait format with a pixel size of (Horizontal = 150 Vertical = 200). Your photograph must be professional and your appearance should be business-like. Casual photographs will not be accepted. You should also ensure that the photograph contains an image of you alone. A passport photograph would be ideal for this purpose, but please make sure that you are smiling. As they say, a picture speaks 1000 words, so please ensure that you look friendly, welcoming and approachable.
Ideally, this should be a different photograph to that which you have used for your Consultant Profile. If you have not already done so, it would be well worth having a professional photograph taken for this purpose, to ensure that your photograph is of the highest quality. Please remember that you are trying to create an impression with potential clients here. Appleton Greene reserves the right to refuse professional photographs which do not meet with our minimum requirements.
Please do not complete this Client Information Guide (CIG) until such a time as you have a professional photograph to enclose as an attachment to your application, which will meet with the minimum requirements as outlined above.
Click on the BROWSE button below in order to upload your professional photograph.
Consulting Service Title
Your consulting service title should adequately describe the core objective of your proposed consulting service. It should feature a maximum of 2 words only and should be as specific and unique as possible. For example, "Business Partnering" would be preferred to "Business Development", because it is more specific and unique. Service titles are subject to ongoing availability. You should therefore check the availability of your preferred consulting service title, by forwarding an email to the Accredited Consulting Service (ACS) Administration Manager, before completing this form.
Consulting Service Title
Two words only please
Consulting Service Title *
Executive Summary
The purpose of this section is to enable you to demonstrate your knowledge in relation to your chosen consulting service subject. Your content must be provided in written descriptive form using clearly defined paragraphs and should not include any lists, bullet points, or numbered points. The content must also be written entirely in your own words. You can undertake research in order to generate your own ideas and content, but you cannot just copy and paste content which has been written by someone else. If your content is duplicated elsewhere on the internet, prior to publication, then it will be declined. You must also not use references as you would usually do with Wikipedia for example. You need to demonstrate that you are an expert on your service subject, not refer to someone else who is.
Executive Summary
Provide a professional introduction to your proposed unique consulting service proposition. Make sure that this content is informative, engaging and secures the attention of your target market. Ideally, you should focus upon the need for this service and what your service aims to achieve, so that potential clients can match your Unique Service Proposition (USP) to their Key Corporate Objectives (KCO). (Between 250-500 words). *
Service Methodology
Describe in your own words, the service methodology that you will use in order to achieve your service objectives. Broadly explain what you propose to do and how you propose to do it. Ideally, this should clearly illustrate your Unique Service Proposition (USP). (Between 250-500 words). *
Service Mission
Describe in your own words, your service mission. This should represent a statement of intent or ambition for your Unique Service Proposition (USP) and should excite your reader. You can also talk about what you have already achieved with this service and/or what you aim to achieve in the future. (Between 250-500 words). *
Service Objectives
The purpose of this section is to divide your consulting service into 5 sub-categories, featuring 5 service objectives. For example, if your service subject was Product Marketing, then your 5 service objectives could be: 1. Market Research; 2. Product Development; 3. Product Branding; 4. Product Launch; 5. Business Partnering. Remember that each sub-category should be restricted to a maximum of two words. You should list each service sub-category in the order of process and then provide a description of the service objective that you would want to achieve in each case and how you propose to achieve it. Each service objective should feature a description in your own words incorporating between 250 (minimum) and 500 (maximum) words.
Service Objective 1
Enter the title for Service Objective 1 (maximum of 2 words only). *
Enter the content for Service Objective 1 incorporating between 250 (minimum) and 500 (maximum) words. *
Service Objective 2
Enter the title for Service Objective 2 (maximum of 2 words only). *
Enter the content for Service Objective 2 incorporating between 250 (minimum) and 500 (maximum) words. *
Service Objective 3
Enter the title for Service Objective 3 (maximum of 2 words only). *
Enter the content for Service Objective 3 incorporating between 250 (minimum) and 500 (maximum) words. *
Service Objective 4
Enter the title for Service Objective 4 (maximum of 2 words only). *
Enter the content for Service Objective 4 incorporating between 250 (minimum) and 500 (maximum) words. *
Service Objective 5
Enter the title for Service Objective 5 (maximum of 2 words only). *
Enter the content for Service Objective 5 incorporating between 250 (minimum) and 500 (maximum) words. *
Testimonials
This section enables prospective clients to understand what other people think about your service. If you have implemented this consulting service before, then provide 5 testimonials from your clients or employers. Each individual testimonial should ideally be from a different company and should say something positive about their experience with you and/or your service. If this is a new venture for you and you do not have any testimonials at this time, then you should provide 5 achievements that you made in relation to your proposed service, in order to demonstrate success. Once again, ideally each individual achievement should relate to a different company. These achievements should not be personal achievements that you have made. They should be things that your clients or employers have achieved during the time that you were implementing your service. You should not provide the names or contact details for your testimonials on order to protect the security and confidentiality of your clients. However, you may be required to provide more detailed references and testimonials by clients when they are placing a service order with you. Each testimonial or achievement should incorporate between 100-250 words.
Company 1
Please enter the company name. *
Please enter your Testimonial or Achievement content (between 100-250 words). *
Company 2
Please enter the company name. *
Please enter your Testimonial or Achievement content (between 100-250 words). *
Company 3
Please enter the company name. *
Please enter your Testimonial or Achievement content (between 100-250 words). *
Company 4
Please enter the company name. *
Please enter your Testimonial or Achievement content (between 100-250 words). *
Company 5
Please enter the company name. *
Please enter your Testimonial or Achievement content (between 100-250 words). *
Industry Sectors
If you remember, when completing your Consultant Profile Form (CPF), you were asked to choose a maximum of 5 industry sectors from the following list.
Industry Sector List
Accountancy - Advertising - Aerospace - Agriculture - Automotive - Aviation - Banking & Financial Services - Biotechnology - Chemicals - Construction - Consultancy - Consumer Goods - Defense - Digital - Education - Electronics - Energy - Entertainment - Fast Moving Consumer Goods - Food & Beverage - Franchise - Government - Healthcare - Hypermarkets & Supermarkets - Insurance - Internet - Logistics - Manufacturing - Media & Marketing - Mining - Non-Profit & Charities - Oil & Gas - Real Estate - Restaurants - Retail - Technology - Telecommunications - Transport - Travel & Tourism - Utilities
Please refer to your Consultant Profile Form (CPF) or your published Consultant Profile online in order to refresh your memory about what these industry sector choices were, because they cannot be changed now, so you will need to refer to these. You now need to demonstrate your commercial knowledge in relation to your chosen industry sectors, because you may be selected by prospective clients based upon your industry knowledge and experience. You will need to write an executive summary of your chosen industry sectors, which should incorporate details about the value of each industry, the market leading companies within each industry and ideally what the Key Industry Objectives (KIO) are. If you do not have access to such information, then provide an analysis of the current position and future outlook for each industry sector as you see it. This section should not feature you or your personal experience, this is not a resume. This is an opportunity for you to demonstrate your industry knowledge. This content should consist of between 250 and 500 words and should not consist of any text which has been copied and pasted from other sources, where the content may be protected by copyright. This is your opportunity to demonstrate what you know, so please put some time into this and ensure that your content is written entirely in your own words.
Industry Sector 1
Insert the title of your chosen industry sector (2 words only). (Make sure that this corresponds with the selections made within your Consultant Profile Form (CPF). *
Provide a professional analysis, in your own words, relating to the current position and future outlook for this industry sector. (Between 250 and 500 words) *
Industry Sector 2
Insert the title of your chosen industry sector (2 words only). (Make sure that this corresponds with the selections made within your Consultant Profile Form (CPF). *
Provide a professional analysis, in your own words, relating to the current position and future outlook for this industry sector. (Between 250 and 500 words) *
Industry Sector 3
Insert the title of your chosen industry sector (2 words only). (Make sure that this corresponds with the selections made within your Consultant Profile Form (CPF). *
Provide a professional analysis, in your own words, relating to the current position and future outlook for this industry sector. (Between 250 and 500 words) *
Industry Sector 4
Insert the title of your chosen industry sector (2 words only). (Make sure that this corresponds with the selections made within your Consultant Profile Form (CPF). *
Provide a professional analysis, in your own words, relating to the current position and future outlook for this industry sector. (Between 250 and 500 words) *
Industry Sector 5
Insert the title of your chosen industry sector (2 words only). (Make sure that this corresponds with the selections made within your Consultant Profile Form (CPF). *
Provide a professional analysis, in your own words, relating to the current position and future outlook for this industry sector. (Between 250 and 500 words) *
Locations
If you remember, when completing your Consultant Profile Form (CPF), you were asked to choose a maximum of 5 national or international locations (cities and countries) where you have personal commercial experience or knowledge.
Please refer to your Consultant Profile Form (CPF) or your published Consultant Profile online in order to refresh your memory about what these location choices were, because they cannot be changed now, so you will need to refer to these. You now need to demonstrate your commercial knowledge in relation to your chosen locations (cities), because you may be selected by prospective clients based upon your location knowledge and experience. You will need to write an executive summary of your chosen locations, which should incorporate details about the value of each city, the market leading companies located within each location and ideally what the Key Location Objectives (KLO) are. If you do not have access to such information, then provide an analysis of the current position and future outlook for each location as you see it. This section should not feature you or your personal experience, this is not a resume. This is an opportunity for you to demonstrate your commercial location knowledge. The content should consist of between 250 and 500 words and should not incorporate any text which has been copied and pasted from other sources, where the content may be protected by copyright. This is your opportunity to demonstrate what you know, so please put some time into this and ensure that your content is written entirely in your own words.
Location 1
Insert your chosen location (Include the corresponding city and country (Example: New York - United States of America) and make sure that this corresponds with your Consultant Profile Form (CPF). *
Provide a professional analysis, in your own words, relating to the current position and future outlook for this location (city). (Between 250 and 500 words) *
Location 2
Insert your chosen location (Include the corresponding city and country (Example: New York - United States of America) and make sure that this corresponds with your Consultant Profile Form (CPF). *
Provide a professional analysis, in your own words, relating to the current position and future outlook for this location (city). (Between 250 and 500 words) *
Location 3
Insert your chosen location (Include the corresponding city and country (Example: New York - United States of America) and make sure that this corresponds with your Consultant Profile Form (CPF). *
Provide a professional analysis, in your own words, relating to the current position and future outlook for this location (city). (Between 250 and 500 words) *
Location 4
Insert your chosen location (Include the corresponding city and country (Example: New York - United States of America) and make sure that this corresponds with your Consultant Profile Form (CPF). *
Provide a professional analysis, in your own words, relating to the current position and future outlook for this location (city). (Between 250 and 500 words) *
Location 5
Insert your chosen location (Include the corresponding city and country (Example: New York - United States of America) and make sure that this corresponds with your Consultant Profile Form (CPF). *
Provide a professional analysis, in your own words, relating to the current position and future outlook for this location (city). (Between 250 and 500 words) *
Clients or Employers
If you remember, when completing your Consultant Profile Form, you were asked to choose a maximum of 5 clients or employers (companies) that you have worked for.
Please refer to your Consultant Profile Form (CPF) or your published Consultant Profile online in order to refresh your memory about which companies your clients or employers represented, because they cannot be changed now, so you will need to refer to these. You now need to demonstrate your commercial knowledge in relation to yo
