Introduction
You should only complete this Client Information Guide (CIG) Form if you are an Accredited Associate, Executive, or Senior Consultant at Appleton Greene and after your application has been completed and verified by the Accredited Consultant Department. If this is the case, then you will have received an authorized email communication from Appleton Greene inviting you to complete the Client Information Guide (CIG) Form.
The purpose of this application form is to provide Appleton Greene with the content required for your Accredited Consulting Service (ACS) Client Information Guide (CIG). This guide will be published on the Appleton Greene web site and will be distributed throughout the Appleton Greene global client network. The Client Information Guide constitutes a complete and detailed guide to the consulting service that you personally aim to provide for clients and as such the content that is required is quite extensive. It is therefore recommended that you put some time and thought into this and allow due time for proper research and development. It is also recommended that you make a hard copy of your proposed content on your computer in MS WORD format first, in order to ensure that you do not lose any of your work. You can then copy and paste your content into the (CIG) form as and when you are ready to do so. Please also ensure that you check your content for the correct spelling and use of English grammar beforehand, because (CIG) Forms will be declined if the standard is not deemed acceptable by Appleton Greene.
The application form will probably take you approximately 1 or 2 hours to complete. However, it may take you several days in which to properly research, develop and prepare your content beforehand. Please complete all parts of this application form without exception.
Please insert your answers in lower case apart from when starting sentences and proper names. Do not use upper case or capital letters where it is not appropriate to do so. Applications will be automatically declined if you do not adhere to this requirement.
Please ensure that your content remains strictly within the designated content limits for each individual section of the Client Information Guide (CIG). For example, if a particular section asks you to restrict your content to 2 words and you insert more than this, then our administrative team will either just insert the first 2 words provided, or your form may be declined altogether and you will then need to complete another Client Information Guide (CIG) Form.
Please think about your answers carefully when completing your Client Information Guide (CIG) Form. Once your Client Information Guide (CIG) has been approved by Appleton Greene, it will be published and distributed throughout the Appleton Greene global client network within 30 business days and you will be notified via email when your Client Information Guide (CIG) has been activated. Please note that once your Client Information Guide (CIG) has been approved by Appleton Greene, you will not be able to amend or change this content until a period of 12 calendar months has expired.
If you would like to refer to a working example of a completed and approved Client Information Guide (CIG), then please CLICK HERE
Please note that this Client Information Guide (CIG) should only relate to ONE consulting service. If you have other services that you would like to offer clients, then you will need to develop a separate Client Information Guide (CIG) for each individual service.
Personal Details
Surname or last given name *
First names or forenames *
Primary email address (one only please) *
Backup email address (one only please) *
Accredited Consultant Designation (Please insert ONE of the following words: Associate, Executive, or Senior) *
Please provide us with a professional photograph that we can upload into your Appleton Greene Client Information Guide (CIG) because professional photographs are now compulsory. Inserting a professional photograph does have the effect of personalizing your profile. Photographs must be provided in JPEG format and be of a file size which is 100kb or less. Photographs must also be in Portrait format with a pixel size of (Horizontal = 150 Vertical = 200). Your photograph must be professional and your appearance should be business-like. Casual photographs will not be accepted. You should also ensure that the photograph contains an image of you alone. A passport photograph would be ideal for this purpose, but please make sure that you are smiling. As they say, a picture speaks 1000 words, so please ensure that you look friendly, welcoming and approachable.
Ideally, this should be a different photograph to that which you have used for your Consultant Profile. If you have not already done so, it would be well worth having a professional photograph taken for this purpose, to ensure that your photograph is of the highest quality. Please remember that you are trying to create an impression with potential clients here. Appleton Greene reserves the right to refuse professional photographs which do not meet with our minimum requirements.
Please do not complete this Client Information Guide (CIG) until such a time as you have a professional photograph to enclose as an attachment to your application, which will meet with the minimum requirements as outlined above.
Click on the BROWSE button below in order to upload your professional photograph.
Consulting Service Title
Your consulting service title should adequately describe the core objective of your proposed consulting service. It should feature a maximum of 2 words only and should be as specific and unique as possible. For example, "Business Partnering" would be preferred to "Business Development", because it is more specific and unique. Service titles are subject to ongoing availability. You should therefore check the availability of your preferred consulting service title, by forwarding an email to the Accredited Consulting Service (ACS) Administration Manager, before completing this form.
Consulting Service Title
Two words only please
Consulting Service Title *
Executive Summary
The purpose of this section is to enable you to demonstrate your knowledge in relation to your chosen consulting service subject. Your content must be provided in written descriptive form using clearly defined paragraphs and should not include any lists, bullet points, or numbered points. The content must also be written entirely in your own words. You can undertake research in order to generate your own ideas and content, but you cannot just copy and paste content which has been written by someone else. If your content is duplicated elsewhere on the internet, prior to publication, then it will be declined. You must also not use references as you would usually do with Wikipedia for example. You need to demonstrate that you are an expert on your service subject, not refer to someone else who is.
Executive Summary
Provide a professional introduction to your proposed unique consulting service proposition. Make sure that this content is informative, engaging and secures the attention of your target market. Ideally, you should focus upon the need for this service and what your service aims to achieve, so that potential clients can match your Unique Service Proposition (USP) to their Key Corporate Objectives (KCO). (Between 250-500 words). *
Service Methodology
Describe in your own words, the service methodology that you will use in order to achieve your service objectives. Broadly explain what you propose to do and how you propose to do it. Ideally, this should clearly illustrate your Unique Service Proposition (USP). (Between 250-500 words). *
Service Mission
Describe in your own words, your service mission. This should represent a statement of intent or ambition for your Unique Service Proposition (USP) and should excite your reader. You can also talk about what you have already achieved with this service and/or what you aim to achieve in the future. (Between 250-500 words). *
Service Objectives
The purpose of this section is to divide your consulting service into 5 sub-categories, featuring 5 service objectives. For example, if your service subject was Product Marketing, then your 5 service objectives could be: 1. Market Research; 2. Product Development; 3. Product Branding; 4. Product Launch; 5. Business Partnering. Remember that each sub-category should be restricted to a maximum of two words. You should list each service sub-category in the order of process and then provide a description of the service objective that you would want to achieve in each case and how you propose to achieve it. Each service objective should feature a description in your own words incorporating between 250 (minimum) and 500 (maximum) words.
Service Objective 1
Enter the title for Service Objective 1 (maximum of 2 words only). *
Enter the content for Service Objective 1 incorporating between 250 (minimum) and 500 (maximum) words. *
Service Objective 2
Enter the title for Service Objective 2 (maximum of 2 words only). *
Enter the content for Service Objective 2 incorporating between 250 (minimum) and 500 (maximum) words. *
Service Objective 3
Enter the title for Service Objective 3 (maximum of 2 words only). *
Enter the content for Service Objective 3 incorporating between 250 (minimum) and 500 (maximum) words. *
Service Objective 4
Enter the title for Service Objective 4 (maximum of 2 words only). *
Enter the content for Service Objective 4 incorporating between 250 (minimum) and 500 (maximum) words. *
Service Objective 5
Enter the title for Service Objective 5 (maximum of 2 words only). *
Enter the content for Service Objective 5 incorporating between 250 (minimum) and 500 (maximum) words.
