ACS Marketing Transformation

Atlanta, GA

The Atlanta metropolitan area is the eighth-largest economy in the country and 17th-largest in the world. Corporate operations comprise a large portion of the Atlanta’s economy, with the city serving as the regional, national, or global headquarters for many corporations. Atlanta contains the country’s third largest concentration of Fortune 500 companies, and the city is the global headquarters of corporations such as The Coca-Cola Company, The Home Depot, Delta Air Lines, AT&T Mobility, UPS, and Newell-Rubbermaid. Over 75 percent of Fortune 1000 companies conduct business operations in the Atlanta metropolitan area, and the region hosts offices of about 1,250 multinational corporations. Many corporations are drawn to Atlanta on account of the city’s educated workforce; nearly 43% of adults in the city of Atlanta have college degrees, compared to 27% in the nation as a whole and 41% in Boston. Delta Air Lines, the city’s largest employer and the metro area’s third largest, operates the world’s largest airline hub at Hartsfield-Jackson Atlanta International Airport and has helped make Hartsfield-Jackson the world’s busiest airport, both in terms of passenger traffic and aircraft operations. Media is also an important aspect of Atlanta’s economy. The city is a major cable television programming center. Information technology, an economic sector that includes publishing, software development, entertainment and data processing has, garnered a larger percentage of Atlanta’s economic output. Indeed, Atlanta contains the fourth-largest concentration of information technology jobs in the United States.

Dallas, TX

The Dallas-Fort Worth Metroplex has one of the largest concentrations of corporate headquarters for publicly traded companies in the United States. The city of Dallas has 12 Fortune 500 companies and the DFW region as a whole has 20. Comerica Bank and AT&T located their headquarters in Dallas. Irving is home to four Fortune 500 companies of its own, including ExxonMobil, the most profitable company in the world and the second largest by revenue, Kimberly-Clark, Fluor (engineering), and Commercial Metals. Additional companies headquartered in the Metroplex include Southwest Airlines, American Airlines, RadioShack, Neiman Marcus, 7-Eleven, Brinker International, AMS Pictures, id Software, ENSCO Offshore Drilling, Mary Kay Cosmetics, Chuck E. Cheese’s, Zales and Fossil. Corporate headquarters in the northern suburb of Plano include HP Enterprise Services, Frito Lay, Dr Pepper Snapple Group, and JCPenney. Many of these companies – and others throughout the DFW metroplex – comprise the Dallas Regional Chamber.

Detroit, MI

The city of Detroit has made efforts to lure the region’s growth companies downtown with advantages such as a wireless Internet zone, business tax incentives, entertainment, the Detroit International Riverfront, and residential high-rises. Compuware completed its world headquarters in downtown Detroit. OnStar, Blue Cross Blue Shield, and HP Enterprise Services have located at the Renaissance Center. Price Waterhouse Coopers Plaza offices are adjacent to Ford Field, and Ernst & Young completed its office building at One Kennedy Square. Some Fortune 500 companies headquartered in Detroit include General Motors, auto parts maker American Axle & Manufacturing, and DTE Energy. Other major industries include advertising, law, finance, biomedical research, health care, and computer software. The law firm of Miller, Canfield, Paddock & Stone, one of the largest in the U.S., has offices in both Detroit and Windsor. Wayne State University and medical service providers are major employers in the city.

Miami, FL

Miami is a major center of commerce, finance, and boasts a strong international business community. According to the ranking of world cities undertaken by the Globalization and World Cities Study Group & Network (GaWC) and based on the level of presence of global corporate service organizations, Miami is considered a “Alpha minus world city”. Miami has is ranked 20th worldwide in GMP, and 11th in the United States. Several large companies are headquartered in or around Miami, including but not limited to: Akerman Senterfitt, Alienware, Arquitectonica, Arrow Air, Bacardi, Benihana, Brightstar Corporation, Burger King, Celebrity Cruises, Carnival Corporation, Carnival Cruise Lines, CompUSA, Crispin Porter + Bogusky, Duany Plater-Zyberk & Company, Espírito Santo Financial Group, Fizber.com, Greenberg Traurig, Holland & Knight, Inktel Direct, Interval International, Lennar, Navarro Discount Pharmacies, Norwegian Cruise Lines, Oceania Cruises, Perry Ellis International, RCTV International, Royal Caribbean Cruise Lines, Ryder Systems, Seabourn Cruise Line, Sedano’s, Telefónica USA, TeleFutura, Telemundo, Univision, U.S. Century Bank,Vector Group and World Fuel Services. Because of its proximity to Latin America, Miami serves as the headquarters of Latin American operations for more than 1400 multinational corporations, including AIG, American Airlines, Cisco, Disney, Exxon, FedEx, Kraft Foods, LEO Pharma Americas, Microsoft, Yahoo, Oracle, SBC Communications, Sony, Symantec, Visa International, and Wal-Mart.

San Francisco, CA

Tourism, the city’s largest private-sector employer, is the backbone of the San Francisco economy. Its frequent portrayal in music, film, and popular culture has made the city and its landmarks recognizable worldwide. Small businesses with fewer than 10 employees and self-employed firms make up 85% of city establishments as lately, it has been particularly popular with entrepreneurs establishing “start-up” companies. Many large financial institutions, multinational banks and venture capital firms are based in or have regional headquarters in the city. With over 30 international financial institutions, seven Fortune 500 companies, and a large support infrastructure of professional services – including law, public relations, architecture and design. San Francisco’s economy has increasingly become tied to San Jose and Silicon Valley, its neighbors to the south, sharing the need for highly educated workers with specialized skills. San Francisco has been positioning itself as a biotechnology and biomedical hub and research center. The Mission Bay neighborhood, site of a second campus of UCSF, fosters a budding industry and serves as headquarters of the California Institute for Regenerative Medicine, the public agency funding stem cell research programs state-wide.