ACS Marketing Optimization

London, United Kingdom

London generates approximately 20 per cent of the UK’s GDP (or $446 billion); while the economy of the London metropolitan area – the largest in Europe – generates approximately 30 per cent of the UK’s GDP (or an estimated $669 billion). London is one of the pre-eminent financial centres of the world and vies with New York City as the most important location for international finance. London’s largest industry is finance, and its financial exports make it a large contributor to the UK’s balance of payments. Around 325,000 people are employed in financial services in London. London has over 480 overseas banks, more than any other city in the world. Over 85% (3.2 million) of the employed population of greater London works in the services industries. The City of London is home to the Bank of England, London Stock Exchange, and Lloyd’s of London insurance market. Over half of the UK’s top 100 listed companies (the FTSE 100) and over 100 of Europe’s 500 largest companies have their headquarters in central London. Over 70 per cent of the FTSE 100 are within London’s metropolitan area, and 75 per cent of Fortune 500 companies have offices in London.

Lyon, France

The GDP of Lyon is 62 billion euro, and the city is the second richest city after Paris. Lyon and its region Rhône-Alpes represent one of the most important economies in Europe and can be compared to Philadelphia, Mumbai or Athens concerning its international position. Lyon is the 14th favorite city in the European Union concerning the creation of companies and investments. High-tech industries like biotechnology, software development, game design, and internet services are also growing. Other important sectors include medical research and technology, non-profit institutions, and universities. The city is the headquarters of many companies like Euronews; Lyon Airports; BioMérieux; Sanofi Pasteur; LCL S.A.; Cegid Group; Boiron; Infogrames; Groupe SEB; Renault Trucks; Irisbus; LVL Medical, GL Events; Compagnie Nationale du Rhône; and intergovernmental agencies IARC. The worldwide headquarters of Interpol is located there. The district of Confluence, in the south of the historic centre, is a new pole of economical and cultural development.

New York, NY

New York is a global hub of international business and commerce and is one of three “command centers” for the world economy (along with London and Tokyo). The city is a major center for banking and finance, retailing, world trade, transportation, tourism, real estate, new media as well as traditional media, advertising, legal services, accountancy, insurance, theatre, fashion, and the arts in the United States. New York City has been ranked first among 120 cities across the globe in attracting capital, business, and tourists. Many major corporations are headquartered in New York City, including 45 Fortune 500 companies. New York is also unique among American cities for its large number of foreign corporations. One out of ten private sector jobs in the city is with a foreign company.

Paris, France

The Paris Region is France’s premier centre of economic activity, and with a GDP of €607 billion (US$845 billion), it is not only the wealthiest area of France, but has one of the highest GDPs in the world, after Tokyo, New York, Los Angeles, Seoul and London making it an engine of the global economy. Were it a country, it would rank as the seventeenth-largest economy in the world, larger than the Turkish and Dutch economies and almost as large as Indonesia’s. While its population accounts for 18.8 percent of the total population of metropolitan France, its GDP accounts for 31.0 per cent of metropolitan France’s GDP. Wealth is heavily concentrated in the western suburbs of Paris, notably Neuilly-sur-Seine, one of the wealthiest areas of France. This mirrors a sharp political divide, with political conservatism being much more common towards the western edge, whilst the political spectrum lies more to the left in the east. The Parisian economy has been gradually shifting towards high-value-added service industries (finance, IT services, etc.) and high-tech manufacturing (electronics, optics, aerospace, etc.). However, in the European Green City Index, Paris was still listed as the second most”green” large city in Europe, after Berlin. While the Paris economy is largely dominated by services, it remains an important manufacturing powerhouse of Europe, especially in industrial sectors such as automobiles, aeronautics, and electronics. The Paris Region hosts the headquarters of 30 of the Fortune Global 500 companies.

Zürich, Switzerland

Zürich is a leading financial center and global city. The Greater Zürich Area is Switzerland’s economic centre and home to a vast number of international companies. By far the most important sector in the economy of Zürich is the service industry, which employs nearly four-fifths of workers. Other important industries include light industry, machine and textile industries and tourism. Most Swiss banks have their headquarters in Zürich and there are numerous foreign banks in the Greater Zürich Area. Located in Zürich, the Swiss Stock Exchange was established in 1877 and is nowadays the fourth most prominent stock exchange in the world. In addition Zürich is the world’s largest gold trading centre. Ten of the country’s 50 largest companies have their head offices in Zürich, among them ABB, UBS, Credit Suisse, Swiss Re and Zürich Financial Services. The high quality of life has been cited as a reason for economic growth in Zürich. The consulting firm Mercer has for many years ranked Zürich as a city with the highest quality of life in the world. In particular, Zürich received high scores for work, housing, leisure, education and safety. Local planning authorities ensure clear separation between urban and recreational areas and there are many protected nature reserves. Other cities in the country, Bern and Geneva, were also listed among the top ten. Zurich LakeZürich is also ranked the sixth most expensive city in the world. The city ranked behind Hong Kong and ahead of Copenhagen. It is the third most expensive city in Europe and second most expensive city in Switzerland after Geneva.

Zürich benefits from the high level of investment in education that is typical of Switzerland in general and provides skilled labour at all levels. The city is home to two major universities, thus enabling access to graduates and high technology research. Professional training incorporates a mix of practical work experience and academic study while, in general, emphasis is placed on obtaining a good level of general education and language ability. As a result the city is home to many multilingual people and employees generally demonstrate a high degree of motivation and a low level of absenteeism. Such characteristics are reflected in the high level of productivity the region enjoys and account for the opening of offices and research centres in the city by large corporations.