Ms Ceppi is an approved Executive Consultant at Appleton Greene and she has experience in marketing, management and human resources. She has achieved a Master of Business Administration from and a Bachelor of Arts in Psychology. She has industry experience within the following sectors: Entertainment; Insurance; Pharmaceutical; Healthcare and Media & Marketing. She has had commercial experience within the following countries: United States of America, or more specifically within the following cities: Los Angeles CA; San Diego CA; New York NY; Philadelphia PA and Chicago IL. Her personal achievements include: projects under my purview generated nearly $120M gross revenue and gained 3.5 market share points in FY 2011, despite year-over-year industry losses at Warner Bros.; I created a full strategic plan to assist agents in retaining clients via local marketing tactics at Farmers Insurance; I implemented a social media marketing campaign which exponentially increased likes, reach, engagement and follows at FocusedRx; I drove increased shelf presence at retail through account specific promotions and events at leading accounts including Wal-Mart, Best Buy, and Target and I successfully launched Martha Stewart and Lifetime DVD brands at retail, achieving strong presence in major outlets and media awareness at launch at Warner Bros. Her service skills incorporate: traditional and new media marketing; quantitative, strategic and competitive analysis; negotiation project management and cross-functional team leadership.